Companies around the world are striving to deliver exceptional customer experiences and elicit positive and exciting emotions that prompt the customer to return time after time. Being able to measure our emotional response to things is not always easy, but a team from the Rotterdam School of Management at Erasmus University (RSM) believe they’ve developed a system that does just that.
In a newly published paper, the team describes how their electroencephalography (EEG) based technology tracks how we feel from moment to moment.