Using AI For Neurodiversity And Building Inclusive Tools

In 1998, Judy Singer, an Australian sociologist working on biodiversity, coined the term “neurodiversity.” It means every individual is unique, but sometimes this uniqueness is considered a deficit in the eyes of neuro-typicals because it is uncommon. However, neurodiversity is the inclusivity of these unique ways of thinking, behaving, or learning.

Humans have an innate ability to classify things and make them simple to understand, so neurodivergence is classified as something different, making it much harder to accept as normal.

“Why not propose that just as biodiversity is essential to ecosystem stability, so neurodiversity may be essential for cultural stability?”

— Judy Singer

Culture is more abstract in the context of biodiversity; it has to do with values, thoughts, expectations, roles, customs, social acceptance, and so on; things get tricky.

Discoveries and inventions are driven by personal motivation. Judy Singer started exploring the concept of neurodiversity because her daughter was diagnosed with autism. Autistic individuals are people who are socially awkward but are very passionate about particular things in their lives. Like Judy, we have a moral obligation as designers to create products everyone can use, including these unique individuals. With the advancement of technology, inclusivity has become far more important. It should be a priority for every company.

As AI becomes increasingly tangled in our technology, we should also consider how being more inclusive will help, mainly because we must recognize such a significant number. AI allows us to design affordable, adaptable, and supportive products. Normalizing the phenomenon is far easier with AI, and it would help build personalized tools, reminders, alerts, and usage of language and its form.

We need to remember that these changes should not be made only for neurodiverse individuals; it would help everyone. Even neurotypicals have different ways of grasping information; some are kinesthetic learners, and others are auditory or visual.

Diverse thinking is just a different way of approaching and solving problems. Remember, many great minds are neurodiverse. Alan Turing, who cracked the code of enigma machines, was autistic. Fun fact: he was also the one who built the first AI machine. Steve Jobs, the founder and pioneer design thinker, had dyslexia. Emma Watson, famously known for her role as Hermione Granger from the Harry Potter series, has Attention-Deficit/Hyperactivity Disorder (ADHD). There are many more innovators and disruptors out there who are different.

Neurodivergence is a non-medical umbrella term.) used to classify brain function, behavior, and processing, which is different from normal. Let’s also keep in mind that these examples and interpretations are meant to shed some light on the importance of the neglected topic. It should be a reminder for us to invest further and investigate how we can make this rapidly growing technology in favor of this group as we try to normalize neurodiversity.

Types Of Neurodiversities
  • Autism: Autism spectrum disorder (ASD) is a neurological and developmental disorder that affects how people interact with others, communicate, learn, and behave.
  • Learning Disabilities
    The common learning disabilities:
  • Attention-Deficit/Hyperactivity Disorder (ADHD): An ongoing pattern of inattention and/or hyperactivity-impulsivity that interferes with functioning or development.
Making AI Technology More Neuro-inclusive

Artificial Intelligence (AI) enables machines to think and perform tasks. However, this thinking is based on algorithmic logic, and that logic is based on multiple examples, books, and information that AI uses to generate the resulting output. The network of information that AI mimics is just like our brains; it is called a neural network, so data processing is similar to how we process information in our brains to solve a problem.

We do not need to do anything special for neurodiversity, which is the beauty of AI technology in its current state. Everything already exists; it is the usage of the technology that needs to change.

There are many ways we could improve it. Let’s look at four ways that are crucial to get us started.

Workflow Improvements

For: Autistic and ADHD
Focus: Working memory

Gartner found that 80% of executives think automation can be applied to any business decision. Businesses realized that a tactical approach is less successful than a strategic approach to using AI. For example, it can support business decisions that would otherwise require a lot of manual research.

AI has played a massive role in automating various tasks till now and will continue to do so in the future; it helps users reduce the time they spend on repetitive aspects of their jobs. It saves users a lot of time to focus their efforts on things that matter. Mundane tasks get stacked in the working memory; however, there is a limit: humans can keep up to 3–5 ideas simultaneously. If there are more than five ideas at play, humans ought to forget or miss something unless they document it. When completing these typical but necessary tasks, it becomes time-consuming and frustrating for users to focus on their work. This is especially troublesome for neurodivergent employees.

Autistic and ADHD users might have difficulty following through or focusing on aspects of their work, especially if it does not interest them. Straying thoughts is not uncommon; it makes it even harder to concentrate. Autistic individuals are hyper-focused, preventing them from grasping other relevant information. On the contrary, ADHD users lose focus quickly as their attention span is limited, so their working memory takes a toll.

AI could identify this and help users overcome it. Improving and automating the workflow will allow them to focus on the critical tasks. It means less distractions and more direction. Since they have trouble with working memory, allowing the tool to assist them in capturing moments to help recall later would benefit them greatly.

Example That Can Be Improved

Zoom recently launched its AI companion. When a user joins a meeting as a host, they can use this tool for various actions. One of those actions is to summarize the meeting. It auto-generates meeting notes at the end and shares them. AI companion is an excellent feature for automating notes in the meeting, allowing all the participants to not worry about taking notes.

Opportunity: Along with the auto-generated notes, Zoom should allow users to take notes in-app and use them in their summaries. Sometimes, users get tangent thoughts or ideas that could be useful, and they can create notes. It should also allow users to choose the type of summary they want, giving them more control over it, e.g., short, simplified, or list. AI could also personalize this content to allow participants to comprehend it in their own way. Autistic users would benefit from their hyper-focused attention in the meeting. ADHD users can still capture those stray thoughts, which the AI will summarize in the notes. Big corporations usually are more traditional with incremental improvements. Small tech companies have less to lose, so we often see innovation there.

Neurodivergent Friendly Example

Fireflies.ai is an excellent example of how neuro-inclusivity can be considered, and it covers all the bases Zoom falls short of. It auto-generates meeting notes. It also allows participants to take notes, which are then appended to the auto-generated summary: this summary can be in a bullet list or a paragraph. The tool can also transcribe from the shared slide deck within the summary. It shares audio snippets of important points alongside the transcription. The product can support neurodivergent users far better.

Natural Language Processing

For: Autistic, Learning Disabilities, and ADHD
Focus: Use simple words and give emotional assistance

Words have different meanings for all. Some might understand the figurative language, but others might get offended by the choice of it. If this is so common with a neurotypical, imagine how tricky it will be for a neurodivergent. Autistic users have difficulty understanding metaphorical language and empathizing with others. Learning disabilities will have trouble with language, especially figurative language, which perplexes them. ADHD users have a short attention span, and using complex sentences would mean they will lose interest.

Using simple language aids users far better than complex sentence constructions for neurodivergent. Metaphors, jargon, or anecdotal information might be challenging to interpret and frustrate them. The frustration could avert them from pursuing things that they feel are complex. Providing them with a form of motivation by allowing them to understand and grow will enable them to pursue complexities confidently. AI could help multifold by breaking down the complex into straightforward language.

Example That Can Be Improved

Grammarly is a great tool for correcting and recommending language changes. It has grammatical and Grammarly-defined rules based on which the app makes recommendations. It also has a feature that allows users to select the tone of voice or goals, casual or academic style, enhancing the written language to the expectation. Grammarly also lets organizations define style guides; it could help the user write based on the organization’s expectations.

Opportunity: Grammarly still needs to implement a gen AI assistive technology, but that might change in the future. Large learning models (LLM) can further convert the text into inclusive language considering cultural and regional relevance. Most presets are specific to the rules Grammarly or the organization has defined, which is limiting. Sentimental analysis is still not a part of their rules. For example, if the write-up is supposed to be negative, the app recommends changing or making it positive.

Neurodivergent Friendly Example

Writer is another beautiful product that empowers users to follow guidelines established by the organization and, obviously, the grammatical rules. It provides various means to rewrite sentences that make sense, e.g., simplify, polish, shorten, and so on. Writers also assist with sentence reconstruction and recommendation based on the type of content the user writes, for instance, an error or a tooltip. Based on those features and many more under the gen AI list, Writer can perform better for neurodivergent users.

Cognitive Assistance

For: Autistic, Learning Disabilities, and ADHD
Focus: Suggestive technology

Equality Act 2010 was established to bring workplace equality with legislation on neurodiversity. Employers need to understand the additional needs of neurodivergent employees and make amendments to existing policies to incorporate them. The essence of the Equality Act can be translated into actionable digital elements to bring equality of usage of products.

Neurodiverse or not, cognitive differences are present in both groups. The gap becomes more significant when we talk about them separately. Think about it: all AI assistive technologies are cognition supplements.

Cognoassist did a study to understand cognition within people. They found that less than 10% of them score within a typical range of assessment. It proves that the difference is superficial, even if it is observable.

Cognition is not just intelligence but a runway of multiple mental processes, irrespective of the neural inclination. It is just a different way of cognition and reproduction than normal. Nonetheless, neurodivergent users need assistive technologies more than neuro-typicals; it fills the gap quickly. This will allow them to function at the same level by making technology more inclusive.

Example That Can Be Improved

ClickUp is a project management tool that has plenty of automation baked into it. It allows users to automate or customize their daily routine, which helps everyone on the team to focus on their goals. It also lets users connect various productivity and management apps to make it a seamless experience and a one-stop shop for everything they need. The caveat is that the automation is limited to some actions.

Opportunity: Neurodivergent users sometimes need more cognitive assistance than neuro-typicals. Initiating and completing tasks is difficult, and a push could help them get started or complete them. The tool could also help them with organization, benefiting them greatly. Autistic individuals prefer to complete a task in one go, while ADHD people like to mix it up as they get the necessary break from each task and refocus. An intelligent AI system could help users by creating more personalized planned days and a to-do list to get things started.

Neurodivergent Friendly Example

Motion focuses on planning and scheduling the user’s day to help with their productivity goals. When users connect their calendars to this tool, they can schedule their meetings with AI by considering heads-down time or focused attention sessions based on each user’s requirement. The user can personalize their entire schedule according to their liking. The tool will proactively schedule incoming meetings or make recommendations on time. This AI assistive technology also aids them with planning around deadlines.

Adaptive Onboarding

For: Learning Disabilities and ADHD
Focus: Reduce Frustration

According to Epsilon, 80% of consumers want a personalized experience. All of these personalization experiences are to make the user’s workflow easier. These personalized experiences start from the introduction to the usage of the product. Onboarding helps users learn about the product, but learning continues after the initial product presentation.

We cannot expect users to know about the product once the onboarding has been completed and they need assistance in the future. Over time, if users have a hard time comprehending or completing a task, they get frustrated; this is particularly true for ADHD users. At the same time, users with learning disabilities do not remember every step either because they are too complex or have multiple steps.

Adaptive onboarding will allow everyone to re-learn when needed; it would benefit them more since help is available when needed. This type of onboarding could be AI-driven and much more generative. It could focus on different learning styles, either assistive, audio, or video presentation.

Example That Can Be Improved:

Product Fruits has a plethora of offerings, including onboarding. It offers personalization and the ability to tailor the onboarding to cover the product for new users. Allowing customization with onboarding gives the product team more control over what needs attention. It also provides the capability to track product usage based on the onboarding.

Opportunity: Offering AI interventions for different personas or segments will give the tool an additional layer of experience tailored to the needs of individuals. Imagine a user with ADHD who is trying to figure out how to use the feature; they will get frustrated if they do not identify how to use it. What if the tool intuitively nudges the user on how to complete the task? Similarly, if completing the task is complex and requires multiple steps, users with learning disabilities have difficulty following and reproducing it.

Neurodivergent Friendly Example

Onboarding does not always need to be at the start of the product introduction. Users always end up in situations where they need to find a step in the feature of completing a task but might have difficulty discovering it. In such cases, they usually seek help by asking colleagues or looking it up on the product help page.

Chameleon helps by offering features that let users use AI more effectively. Users can ask for help anytime, and the AI will generate answers to help them.

Considerations

All the issues I mentioned are present in everyone; the difference is the occurrence and intensity between neurotypical and neurodiverse individuals. Everyday things, discussions, conclusions, critical thinking, comprehension, and so on, are vastly different. It is like neurodiverse individuals’ brains are wired differently. It becomes more important to build tools that solve problems for neurodiverse users, which we inadvertently solve for everyone.

An argument that every human goes through those problems is easy to make. But, we tend to forget the intensity and criticality of those problems for neurodiverse individuals, which is far too complex than shrugging it off like neuro-typicals who can adapt to it much more quickly. Similarly, AI too has to learn and understand the problems it needs to solve. It can be confusing for the algorithm to learn unless it does not have multiple examples.

Large Language Models (LLM) are trained on vast amounts of data, such as ChatGPT, for example. It is accurate most of the time; however, sometimes, it hallucinates and gives an inaccurate answer. That might be a considerable problem when no additional guidelines exist except for the LLM. As mentioned above, there is still a possibility in most cases, but having the company guidelines and information would help give correct results.

It could also mean the users will be more dependent on AI, and there is no harm in it. If neurodiverse individuals need assistance, there cannot be a human present all the time carrying the patience required every time. Being direct is an advantage of AI, which is helpful in the case of their profession.

Conclusion

Designers should create efficient workflows for neurodivergent users who are having difficulty with working memory, comprehending complex language, learning intricate details, and so on. AI could help by providing cognitive assistance and adaptive technologies that benefit neurodivergent users greatly. Neurodiversity should be considered in product design; it needs more attention.

AI has become increasingly tied in every aspect of the user’s lives. Some are obvious, like conversational UI, chatbots, and so on, while others are hidden algorithms like recommendation engines.

Many problems specific to accessibility are being solved, but are they being solved while keeping neurodiverse issues in mind?

Jamie Diamon famously said:

“Problems don’t age well.”

— Jamie Diamon (CEO, JP Morgan)

This means we have to take critical issues into account sooner. Building an inclusive world for those 1.6 billion people is not a need for the future but a necessity of the present. We should strive to create an inclusive world for neurodiverse users; it is especially true because AI is booming, and making it inclusive now would be easy as it will scale into a behemoth set of features in every aspect of our lives in the future.

How To Quickly Set Up, Use & Resell Webmail: A Guide For Agencies And Resellers

Webmail is a robust IMAP-based email service and the latest exciting addition to WPMU DEV’s all-in-one WordPress management platform product suite.

In this comprehensive guide, we show you how to get started with Webmail, how to use its features, and how to resell professional business email to clients. We also provide information on the benefits of offering IMAP-based email services for WPMU DEV platform users and resellers.

Read the full article to learn all about Webmail or click on one of the links below to jump to any section:

Overview of Webmail

In addition to our current email hosting offerings, Webmail is a standalone service for Agency plan members that allows for greater flexibility in email account creation.

WPMU DEV’s Webmail:

  • Is affordably priced
  • Offers a superior email service with high standards of quality and reliability.
  • Does not require a third-party app to work.
  • Lets you set up email accounts on any domain you own or manage, whether it’s a root domain like mydomain.com or a subdomain such as store.mydomain.com.
  • Lets you provide clients with professional business email no matter where their domain is hosted (or whether the domain is associated with a site in your Hub or not)
  • Can be accessed from any device, even directly from your web browser.
  • Can be white labeled and resold under your own brand with Reseller.

Read more about the benefits of using Webmail.

Let’s show you now how to set your clients up with email accounts and a fully-functional mailbox in just a few clicks, using any domain, and no matter where their domain is hosted.

Getting Started With Webmail

Webmail is very quick and easy to set up.

If you’re an Agency member, just head on over to The Hub.

Now, all you need to do is get acquainted with the latest powerful tool in your complete WordPress site management toolbox…

Webmail Manager

The Hub lets you create, manage, and access IMAP email accounts for any domain you own from one central location, even domains that are not directly associated with a site in your Hub.

Click on Webmail on the main menu at the top of the screen…

The Hub - Webmail
Click Webmail to set up and manage your emails.

This will bring you to the Webmail Overview screen.

If you haven’t set up an email account yet, you’ll see the screen below. Click on the “Create New Email” button to get started.

Webmail screen with no email accounts set up yet!
Click the button to create a new email account in Webmail.

As mentioned earlier, Webmail gives you the choice of creating an email account from a domain you manage in The Hub, or a domain managed elsewhere.

For this tutorial, we’ll select a domain being managed in The Hub.

Select the domain you want to associate your email account with from the dropdown menu and click the arrow to continue.

Create New Email screen - Step 1 of 2
Select a domain managed in The Hub or elsewhere.

Next, create your email address, choose a strong password, and click on the blue arrow button to continue.

Create New Email screen - Step 2 of 2
Add your username and password to create your email address.

You will see a payment screen displaying the cost of your new email address and billing start date. Click the button to make the payment and create your new email account.

Email account payment screen.
Make the payment to complete setting up your email account.

Your new email account will be automatically created after payment has been successfully processed.

New user email has been created successfully.
Our new email has been created successfully…we’re in business!

The last step to make your email work correctly is to add the correct DNS records.

Fortunately, if your site or domain are hosted with WPMU DEV, Webmail Manager can easily and automatically do this for you too!

Note: If your domain is managed elsewhere, you will need to copy and manually add the DNS records at your registrar or DNS manager (e.g. Cloudflare).

Click on the View DNS Records button to continue.

This will bring up the DNS Records screen.

As our example site is hosted with WPMU DEV, all you need to do is click on the ADD DNS Records button and your records will be automatically created and added to your email account.

DNS Records screen - Add DNS Records button selected.
If your domain is hosted with WPMU DEV click the button to automatically add the correct DNS records to make your email work.

After completing this step, wait for the DNS records to propagate successfully before verifying the DNS.

You can use an online tool like https://dnschecker.org to check the DNS propagation status.

Note: DNS changes can take 24-48 hours to propagate across the internet, so allow some time for DNS propagation to occur, especially if the domain is hosted elsewhere.

Click the Verify DNS button to check if the DNS records have propagated.

DNS Records screen with Verify DNS button selected.
Click the Verify DNS button to check if your DNS records have propagated.

If your DNS records have propagated successfully, you will see green ticks for all records under the DNS Status column.

DNS Records screen showing green ticks in DNS Status for all records.
Your emails won’t be seen until all those ticks are green.

Your email account is now fully set up and ready to use.

Repeat the above process to create and add more emails.

Webmail overview screen showing an active domain.
Click on the + Create New Email button to add more emails.

Now that you know how to create a new email account, let’s look at how to manage your emails effectively.

Managing Your Emails

If you have set up one or more email accounts, navigate to the Webmail Manager screen any time to view a list of all connected domains, their status, number of email accounts associated with each domain, and additional options.

Webmail screen with added domain email accounts.
Manage all of your email accounts in the Webmail overview screen.

To manage your email accounts, click on a domain name or select Manage Domain Email from the Options dropdown menu (the vertical ellipsis icon).

Webmail screen - Manage Domain Email option selected.
Click on the vertical ellipsis and select Manage Domain Email to manage your email accounts.

This opens up the email management section for the selected domain.

The Email Accounts tab lists all the existing email accounts for that domain, status and creation date information, plus additional email management options that we’ll explore in a moment.

Webmail - Email Accounts tab
Email Accounts lists all the email accounts you have created for your domain.

Email accounts can have the following statuses: active, suspended, or disabled.

Active accounts can send and receive emails, provided DNS records have been set up and propagated correctly.

Suspended accounts occur if email activity is in violation of our webmail provider’s email sending policy.

A disabled account (see further below) only disables the sending and receiving of emails and webmail access for that email account. It does not affect billing.

Note: Unless you delete the account, you will still be charged for a disabled email account.

Email accounts tab listing email accounts with different statuses.
Email accounts can display an active, suspended, or disabled status.

Before we discuss managing individual email accounts, let’s look at other main features of Webmail Manager.

Email Forwarding

Email forwarding automatically redirects emails sent to one email address to another designated email address. It allows users to receive emails sent to a specific address without having to check multiple accounts. For example, emails sent to info@yourcompany.tld can be automatically forwarded to john@yourcompany.tld.

Every email account includes 10 email forwarders. This allows you to automatically forward emails to multiple addresses simultaneously (e.g. john@yourcompany.tld, accounts@yourcompany.tld, etc.).

To activate email forwarding hover over the arrow icon and turn its status to On and then click on Manage Email Forwarding to set up email forwarders.

Webmail - Email Accounts - Email Forwarding with status turned on and Manage Email Forwarding selected.
Turn Email Forwarding on and click on Manage Email Forwarding to set up forwarders for an email account.

This will bring up the Email Forwarding tab. Here, you can easily add, delete, and edit email forwarders.

If no email forwarders exist for your email account, click the Create Email Forwarder button to create the first one.

Email Forwarding screen with no forwarders set up yet.
Let’s create an email forwarder for this email account.

In the Add Email Forwarder screen, enter the forwarding email address where you would like incoming email messages to redirect to and click Save.

Webmail - Add Email Forwarder
You can create up to 10 email forwarders per email account.

As stated, you can add multiple forwarding email addresses to each email account (up to 10).

Webmail email forwarders.
Webmail’s Email Forwarding lets you easily add, delete, and edit email forwarders.

Webmail Login

With Webmail, all emails are stored on our servers, so in addition to being able to access and view emails on any device, every webmail account includes a mailbox that can be accessed online directly via Webmail’s web browser interface.

There are several ways to log in and view emails.

Access Webmail From The Hub

To log into webmail directly via The Hub, you can go to the Email Account Management > Email Accounts screen of your domain, click the envelope icon next to the email account, and click on the Webmail Login link…

Webmail - Email Accounts - Webmail Login
Click on the envelope icon in Email Accounts to access Webmail login.

Or, if you are working inside an individual email account, just click on the Webmail Login link displayed in all of the account’s management screens…

Webmail - Email Accounts - Email Information - Webmail Login
Click on the Webmail Login link of any email account management screen to access emails for that account.

This will log you directly into the webmail interface for that email account.

Webmail interface
Webmail’s intuitive and easy-to-use interface.

The Webmail interface should look familiar and feel intuitive to most users. If help using any of Webmail’s features is required, click the Help icon on the menu sidebar to access detailed help documentation.

Let’s look at other ways to access Webmail.

Access Webmail From The Hub Client

If you have set up your own branded client portal using The Hub Client plugin, your team members and clients can access and manage emails via Webmail with team user roles configured to give them access permissions and SSO (Single Sign-On) options enabled.

This allows users to seamlessly log into an email account from your client portal without having to enter login credentials.

Webmail menu link on a branded client portal.
Team members and clients can access Webmail directly from your own branded client portal.

Direct Access URL

Another way to log into Webmail is via Direct Access URL.

To access webmail directly from your web browser for any email account, enter the following URL into your browser exactly as shown here: https://webmail.yourwpsite.email/, then enter the email address and password, and click “Login.”

Webmail direct login
Log into webmail directly from your web browser.

Note: The above example uses our white labeled URL address webmail.yourwpsite.email to log into Webmail via a web browser. However, you can also brand your webmail accounts with your own domain so users can access their email from a URL like webmail.your-own-domain.tld.

For more details on how to set up your own branded domain URL, see our Webmail documentation.

Email Aliases

An email alias is a virtual email address that redirects emails to a primary email account. It serves as an alternative name for a single mailbox, enabling users to create multiple email addresses that all direct messages to the same inbox.

For instance, the following could all be aliases for the primary email address john@mysite.tld:

  • sales@mysite.tld
  • support@mysite.tld
  • info@mysite.tld

Webmail lets you create up to 10 email aliases per email account.

To create an alias for an email account, click on the vertical ellipsis icon and select Add Alias.

Webmail - Add Alias
Let’s add an alias to our email account.

Enter the alias username(s) you would like to create in the Add Alias modal and click Save.

Webmail - Add Alias screen with three aliases set up.
You can create up to 10 aliases for each email account.

Emails sent to any of these aliases will be delivered to your current email account.

Additional Email Management Features

In addition to the features and options found in the Email Accounts tab that we have just discussed, Webmail lets you manage various options and settings for each individual email account.

Let’s take a brief look at some of these options and settings.

Email Information

To manage an individual email account:

  1. Click on The Hub > Webmail to access the Email Accounts tab
  2. Click on the domain you have set up to use Webmail
  3. Click on the specific email account (i.e. the email address) you wish to manage.

Click on the Webmail management screens to access and manage individual email accounts.

The Email Information tab lets you edit your current email account and password and displays important information, such as status, creation date (this is the date your billing starts for this email account), storage used, and current email send limit.

Webmail - Email Accounts - Email Information tab.
Edit and view information about an individual email account in the Email Information tab.

In addition to the Email Information tab, you can click on the Email Forwarding tab to manage your email forwarders and the Email Aliases tab to manage your email aliases for your email account.

Note: Newly created accounts have send limits set up to prevent potential spamming and account suspension. These limits gradually increase over a two-week period, allowing email accounts to send up to 500 emails every 24 hours.

Email Information - Email limit increase.
Each email account’s send limits increase over two weeks and can send up to 500 emails per 24 hours.

Coming soon, you will also be able to add more storage to your email accounts if additional space is required.

Upgrade Storage modal
Upgrade your email account storage space (coming soon!)

Now that we have drilled down and looked at all the management tabs for an individual email account, let’s explore some additional features of the Webmail Manager.

Go back to The Hub > Webmail and click on one of the email accounts you have set up.

DNS Records

Click on the DNS Records tab to view the DNS Records of your email domain.

DNS Records Tab
Set up and verify your email DNS records in the DNS Records tab.

Note: The DNS Records tab is available to team members and client custom roles, so team members and clients can access these if you give them permission.

Configurations

Click on the Configurations tab to view and download configuration settings that allow you to set up email accounts in applications other than Webmail.

Webmail - Domain Email - Configurations
Download and use the configurations shown in this section to set up email accounts in other applications.

The Configurations tab is also available for both team member and client custom roles.

Client Association

If you want to allow clients to manage their own email accounts, you will need to set up your client account first, assign permissions to allow the client to view Webmail, then link the client account with the email domain in the Client Association tab.

After setting up your client in The Hub, navigate to the Client Association tab (The Hub > Webmail > Email Domain) and click on Add Client.

Webmail - Domain Email - Client Association
You can let clients manage their own email accounts by linking the email domain with their client account.

Select the client from the dropdown menu and click Add.

Webmail - Associate email with a client modal.
Linking the email domain with a client allows them to manage their email accounts.

Notes:

  • When you associate a client with an email domain, SSO for the email domain is disabled in The Hub. However, your client will be able to access Webmail login via The Hub Client plugin.
  • The Client Association tab is only made available for team member custom roles.

Reseller Integration

We’re currently working on bringing full auto-provisioning of emails to our Reseller platform. Until this feature is released, you can manually resell emails to clients and bill them using the Clients & Billing tool.

Once Webmail has been fully integrated with our Reseller platform, you will be able to rebrand Webmail as your own and resell everything under one roof: hosting, domains, templates, plugins, expert support…and now business emails!

Reseller price table example.
Resell professional business emails under your own brand!

If you need help with Reseller, check out our Reseller documentation.

Congratulations! Now you know how to set up, manage, and resell Webmail in your business as part of your digital services.

Email Protocols – Quick Primer

WPMU DEV offers the convenience of using both IMAP and POP3 email.

Not sure what IMAP is, how it works, or how IMAP differs from POP3? Then read below for a quick primer on these email protocols.

What is IMAP?

IMAP (Internet Message Access Protocol) is a standard protocol used to retrieve emails from a mail server. It allows users to access their emails from multiple devices like a phone, laptop, or tablet, because it stores emails on the server, rather than downloading them to a single device.

Since emails are managed and stored on the server, this reduces the need for extensive local storage and allows for easy backup and recovery.

Additional points about IMAP:

  • Users can organize emails into folders, flag them for priority, and save drafts on the server.
  • It supports multiple email clients syncing with the server, ensuring consistent message status across devices.
  • IMAP operates as an intermediary between the email server and client, enabling remote access from any device.
  • When users read emails via IMAP, they’re viewing them directly from the server without downloading them locally.
  • IMAP downloads messages only upon user request, enhancing efficiency compared to other protocols like POP3.
  • Messages persist on the server unless deleted by the user.
  • IMAP uses port 143, while IMAP over SSL/TLS uses port 993 for secure communication.

The advantages of using IMAP include the following:

  • Multi-Device Access: IMAP supports multiple logins, allowing users to connect to the email server from various devices simultaneously.
  • Flexibility: Unlike POP3, IMAP enables users to access their emails from different devices, making it ideal for users who travel frequently or need access from multiple locations.
  • Shared Mailbox: A single IMAP mailbox can be shared by multiple users, facilitating collaboration and communication within teams.
  • Organizational Tools: Users can organize emails on the server by creating folders and subfolders, enhancing their efficiency in managing email correspondence.
  • Email Functions Support: IMAP supports advanced email functions such as search and sort, improving user experience and productivity.
  • Offline Access: IMAP can be used offline, allowing users to access previously downloaded emails even without an internet connection.

There are some challenges to setting up and running your own IMAP service, which is why using a solution like WPMU DEV’s Webmail is highly recommended:

  • Hosting an IMAP service can be resource-intensive, requiring more server storage and bandwidth to manage multiple connections and the storage of emails.
  • IMAP requires implementing SSL encryption to ensure secure email communication.
  • Smaller businesses might find it challenging to allocate the necessary IT resources for managing an IMAP server efficiently.

IMAP vs POP3: What’s The Difference?

IMAP and POP3 are both client-server email retrieval protocols, but they are two different methods for accessing email messages from a server.

IMAP is designed for modern email users. It allows users to access your email from multiple devices because it keeps their emails on the server. When users read, delete, or organize their emails, these changes are synchronized across all devices.

For example, if you read an email on your phone, it will show as being read on your laptop as well.

POP3, on the other hand, is simpler and downloads emails from the server to a single device, then usually deletes them from the server. This means if users access their emails from a different device, they won’t see the emails that were downloaded to the first device.

For instance, if you download an email via POP3 on your computer, that email may not be accessible on your phone later.

Here are some of the key differences between IMAP and POP3:

Storage Approach

  • IMAP: Users can store emails on the server and access them from any device. It functions more like a remote file server.
  • POP3: Emails are saved in a single mailbox on the server and downloaded to the user’s device when accessed.

Access Flexibility

  • IMAP: Allows access from multiple devices, enabling users to view and manage emails consistently across various platforms.
  • POP3: Emails are typically downloaded to one device and removed from the server.

Handling of Emails

  • IMAP: Maintains emails on the server, allowing users to organize, flag, and manage them remotely.
  • POP3: Operates as a “store-and-forward” service, where emails are retrieved and then removed from the server.

In practice, IMAP is more suited for users who want to manage their emails from multiple devices or locations, offering greater flexibility and synchronization. POP could be considered for situations where email access is primarily from a single device, or there is a need to keep local copies of emails while removing them from the server to save space.

Essentially, IMAP prioritizes remote access and centralized email management on the server, while POP3 focuses on downloading and storing emails locally.

Professional Business Email For Your Clients

Integrating email hosting, particularly IMAP, with web hosting to create a seamless platform for managing client websites and emails under one roof is challenging, costly, and complex.

With WPMU DEV’s Webmail, you can enhance your email management capabilities and provide clients with affordable and professional business email no matter where their domain is hosted that is easy-to-use and does not require a third-party app.

Note: If you don’t require the full features of IMAP email for a site hosted with WPMU DEV, we also offer the option to create POP3 email accounts with our hosted email. These accounts can be linked to any email client of your choice, ensuring flexibility and convenience.

If you’re yet to set up a WPMU DEV account, we encourage you to become an Agency member. It’s 100% risk-free and includes everything you need to manage your clients and resell services like hosting, domains, emails, and more, all under your own brand.

If you’re already an Agency member, then head over to your Hub and click on Webmail to get started. If you need any help, our support team is available 24×7 (or ask our AI assistant) and you can also check out our extensive webmail documentation.

How NOT to do business online

I went to a site that sells wood veneer slat paneling. They make a nice range of products and seem reputable. However, on completing my order I found that my payment options were limited to

  • shoppay
  • paypal
  • gpay

I have never seen a legitimate site that would not let me pay by credit card. There was a chat option and when I clicked on that it opened a chat window where I typed a question, and was immediately told to continue the chat on whatsapp. To do that I woud have to install a QR code reader on my phone, scan the given QR code, then install an app on my phone. Then link my phone to my laptop.

Or I could continue with the whatsapp web app. When I chose that I was immediately led down the rabbit hole again where I would have to install apps on my phone. Then link my phone to my laptop.

The only phone number provided was not a toll free number.

As a first time buyer I was offered a 10% discount on my first order. They emailed me the discount code. Entering the code on the purchase page did apply the discount. The email had an option of "if you have questions just reply to this email". When I did that I got "invalid recipient" and the email was never sent.

I've bought plenty of stuff from Amazon, and even from etsy. I never had this problem. This is not the way to run an online business.

The Future Of User Research: Expert Insights And Key Trends

This article is a sponsored by Maze

How do product teams conduct user research today? How do they leverage user insights to make confident decisions and drive business growth? And what role does AI play? To learn more about the current state of user research and uncover the trends that will shape the user research landscape in 2024 and beyond, Maze surveyed over 1,200 product professionals between December 2023 and January 2024.

The Future of User Research Report summarized the data into three key trends that provide precious insights into an industry undergoing significant changes. Let’s take a closer look at the main findings from the report.

Trend 1: The Demand For User Research Is Growing

62% of respondents who took the Future of User Research survey said the demand for user research has increased in the past 12 months. Industry trends like continuous product discovery and research democratization could be contributing to this growth, along with recent layoffs and reorganizations in the tech industry.

Emma Craig, Head of UX Research at Miro, sees one reason for this increase in the uncertain times we’re living in. Under pressure to beat the competition, she sensed a “shift towards more risk-averse attitudes, where organizations feel they need to ‘get it right’ the first time.” By conducting user research, organizations can mitigate risk and clarify the strategy of their business or product.

Research Is About Learning

As the Future of User Research report found out, organizations are leveraging research to make decisions across the entire product development lifecycle. The main consumers of research are design (86%) and product (83%) teams, but it’s also marketing, executive teams, engineering, data, customer support, and sales who rely on the results from user research to inform their decision-making.

As Roberta Dombrowski, Research Partner at Maze, points out:

“At its core, research is about learning. We learn to ensure that we’re building products and services that meet the needs of our customers. The more we invest in growing our research practices and team, the higher our likelihood of meeting these needs.”

Benefits And Challenges Of Conducting User Research

As it turns out, the effort of conducting user research on a regular basis pays off. 85% of respondents said that user research improved their product’s usability, 58% saw an increase in customer satisfaction, and 44% in customer engagement.

Connecting research insights to business outcomes remains a key challenge, though. While awareness for measuring research impact is growing (73% of respondents track the impact of their research), 41% reported they find it challenging to translate research insights into measurable business outcomes. Other significant challenges teams face are time and bandwidth constraints (62%) and recruiting the right participants (60%).

Growing A Research Mindset

With the demand for user research growing, product teams need to find ways to expand their research initiatives. 75% of the respondents in the Maze survey are planning to scale research in the next year by increasing the number of research studies, leveraging AI tools, and providing training to promote research democratization.

Janelle Ward, Founder of Janelle Ward Insights, sees great potential in growing research practices, as an organization will grow a research mindset in tandem. She shares:

“Not only will external benefits like competitive advantage come into play, but employees inside the organization will also better understand how and why important business decisions are made, resulting in more transparency from leadership and a happier and more thriving work culture for everyone.”

Trend 2: Research Democratization Empowers Stronger Decision-Making

Research democratization involves empowering different teams to run research and get access to the insights they need to make confident decisions. The Future of User Research Report shows that in addition to researchers, product designers (61%), product managers (38%), and marketers (17%) conduct user research at their companies to inform their decision-making.

Teams with a democratized research culture reported a greater impact on decision-making. They are 2× more likely to report that user research influences strategic decisions, 1.8× more likely to state that it impacts product decisions, and 1.5× more likely to express that it inspires new product opportunities.

The User Researcher’s New Role

Now, if more people are conducting user research in an organization, does this mark the end of the user researcher role? Not at all. Scaling research through democratization doesn’t mean anyone can do any type of research. You’ll need the proper checks and balances to allow everyone to participate in research responsibly and effectively. The role is shifting from a purely technical to an educational role where user researchers become responsible for guiding the organization in its learning and curiosity.

To guarantee data quality and accuracy, user researchers can train partners on research methods and best practices and give them hands-on experience before they start their own research projects. This can involve having them shadow a researcher during a project, holding mock interviews, or leading collaborative analysis workshops.

Democratizing user research also means that UX researchers can open up time to focus on more complex research initiatives. While tactical research, such as usability testing, can be delegated to designers and product managers, UX researchers can conduct foundational studies to inform the product and business strategy.

User Research Tools And Techniques

It’s also interesting to see which tools and techniques product teams use to gather user insights. Maze (46%), Hotjar (26%), and UserTesting (24%) are the most widely used user research tools. When it comes to user research methods, product teams mostly turn to user interviews (89%), usability testing (85%), surveys (82%), and concept testing (56%).

According to Morgan Mullen, Lead UX Researcher at User Interviews, a factor to consider is the type of projects teams conduct. Most teams don’t change their information architecture regularly, which requires tree testing or card sorting. But they’re likely launching new features often, making usability testing a more popular research method.

Trend 3: New Technology Allows Product Teams To Significantly Scale Research

AI is reshaping how we work in countless ways, and user research is no exception. According to the Future of User Research Report, 44% of product teams are already using AI tools to run research and an additional 41% say they would like to adopt AI tools in the future.

ChatGPT is the most widely-used AI tool for conducting research (82%), followed by Miro AI (20%), Notion AI (18%), and Gemini (15%). The most commonly used research tools with AI features are Maze AI (15%), UserTesting AI (9%), and Hotjar AI (5%).

The Strengths Of AI

The tactical aspect of research is where AI truly shines. More than 60% of respondents use AI to analyze user research data, 54% for transcription, 48% for generating research questions, and 45% for synthesis and reporting. By outsourcing these tasks to artificial intelligence, respondents reported that their team efficiency improved (56%) and turnaround time for research projects decreased (50%) — freeing up more time to focus on the human and strategic side of research (35%).

The Irreplaceable Value Of Research

While AI is great at tackling time-consuming, tactical tasks, it is not a replacement for a skilled researcher. As Kate Pazoles, Head of Flex User Research at Twilio, points out, we can think of AI as an assistant. The value lies in connecting the dots and uncovering insights with a level of nuance that only UX researchers possess.

Jonathan Widawski, co-founder and CEO at Maze, sums up the growing role that AI plays in user research as follows:

“AI will be able to support the entire research process, from data collection to analysis. With automation powering most of the tactical aspects, a company’s ability to build products fast is no longer a differentiating factor. The key now lies in a company’s ability to build the right product — and research is the power behind all of this.”

Looking Ahead

With teams adopting a democratized user research culture and AI tools on the rise, the user researcher’s role is shifting towards that of a strategic partner for the organization.

Instead of gatekeeping their knowledge, user researchers can become facilitators and educate different teams on how to engage with customers and use those insights to make better decisions. By doing so, they help ensure research quality and accuracy conducted by non-researchers, while opening up time to focus on more complex, strategic research. Adopting a research mindset also helps teams value user research more and foster a happier, thriving work culture. A win-win for the organization, its employees, and customers.

If you’d like more data and insights, read the full Future of User Research Report by Maze here.

Crafting Experiences: Uniting Rikyu’s Wisdom With Brand Experience Principles

In today’s dynamic and highly competitive market, the concept of brand experience is a key aspect of customer engagement: designers, take note.

Brand experience refers to all customer interactions and engagements with a brand, encompassing various brand channels, products, services, and encounters from the company website to unpacking its product. It involves following the user each time she comes into contact with the brand and ensuring that her experience is consistent and pleasant.

Beyond merely designing products or services, the designers or design team (along with the marketing department) must strive to create memorable, emotional, and immersive interactions with their customers. A compelling brand experience attracts and retains customers while reinforcing the brand promise.

Achieving this goal can be daunting but not impossible as long as designers follow specific principles. Recently, I attended a tea ceremony in the Japanese city of Kyoto, where I was introduced to Rikyu’s timeless wisdom. With fascination, I saw that such wisdom and insight could be applied to the principles of a compelling brand experience in the following ways.

The Japanese Tea Ceremony, According to Tea Master Rikyu

The seven principles of Rikyu were developed by Sen no Rikyu, a revered tea master of the 16th century. Each principle encapsulates the essence of the Japanese tea ceremony, emphasizing not only the preparation of tea but also the creation of a harmonious, meaningful experience.

During my own captivating tea ceremony experience, I gained valuable insights and a fresh perspective on how designers can help create meaningful connections between brands and their audiences, much as the tea ceremony has done for generations.

Rule One: Making a Satisfying Bowl of Tea

The first principle of Rikyu goes right to the heart of the tea ceremony: preparing a satisfying bowl of tea.

This deceptively simple principle reminds designers that everything we design for a brand should be able to provide a memorable experience for the final user. We should aim to go beyond simple brand and customer transactions and instead focus on crafting experiences through products and services.

Examples:

  • Airbnb,
  • Duolingo.

Both of them facilitate extraordinary experiences beyond the basic user interaction of “rent a house for my trip” and “learn a foreign language.”

Airbnb: Redefining Travel Through Experience

Compared to competitors like Booking.com, Airbnb has completely redefined the experience of travelling, adding a strong storytelling aspect.

From the beginning, the brand has offered a way for travelers to truly immerse themselves in the culture and lifestyle of their destinations.

Today, Airbnb’s website shows the brand offering the possibility of “living” in an extraordinary place, from cozy apartments to extravagant castles. We can see that their brand isn’t just about finding the right accommodation but also about creating enduring memories and stories.

Their services have been significantly updated in recent years, offering customers great flexibility to book in total safety from qualified hosts (called Superhosts) with homes that have been reviewed and reflect Airbnb quality standards.

Takeaway: Aim to create experiences that stay with people long after they have interacted with your brand.

Duolingo: Language-Learning as a Playful Adventure

Language learning is often considered a daunting task, one that pushes us out of our comfort zones. But Duolingo, with its playful and gamified approach, is changing that perception.

Their app has transformed language learning into a delightful adventure that anyone can join, even for just five minutes a day.

By creating characters that team up with Duo (the owl mascot), Duolingo injects a sense of companionship and relatability into language learning, making it feel like taking a journey alongside a helpful friend.

Takeaway: Break down complex tasks into enjoyable, bite-sized experiences that improve the long-term experience.

Rule Two: Efficiently Laying the Charcoal for Boiling Water

As I took my place in the tea room, just opposite the tea master, he explained that charcoal plays an extremely important role in the ceremony. It must be precisely placed to encourage airflow, prevent the fire from extinguishing prematurely, and prepare tea at the perfect temperature.

For designers, this translates into creating a comprehensive set of guidelines and rules that dictate how every brand element should look, feel, and behave.

Much like the precise arrangement of charcoal, a well-designed brand system is the foundation of consistent and efficient brand representation that ensures harmony and coherence across every touchpoint.

This may seem obvious, but it is only in the last decade that technology companies have started creating elaborate and complete brand guidelines.

Examples:

  • IBM,
  • Atlassian.

IBM: Consistency Breeds Loyalty and Recognisability

When we think about the connection between brand and technology, it’s natural to think immediately of Apple and Steve Jobs. So you could be surprised that in fact, IBM was one of the first tech companies to hire a professional graphic designer.

Acclaimed graphic designer Paul Rand designed the iconic IBM logo in 1956. The collaboration between Paul Rand and the company went on for many years, becoming a benchmark for the integration of design principles into the corporate identity of a tech company.

Even today, IBM’s design system Carbon is a testament to the power of simplicity and consistency. Focusing on clarity and functionality, IBM’s brand elements work seamlessly across a diverse range of products and services, including events and workplaces. The Carbon design system is also open source, meaning anyone can contribute to improving it.

Takeaway: A consistent and well-designed brand identity allows for organic growth and expansion without diluting the brand, reinforcing brand loyalty and recognition.

Atlassian: Guiding Future Decisions

Atlassian is a software company with a diverse product portfolio. Their design system promotes scalability and flexibility, while their brand elements are designed to adapt harmoniously across various Atlassian applications.

This adaptability ensures a unified brand experience while accommodating the unique characteristics of each product. It serves as a compass, helping designers navigate the vast landscape of possibilities and ensuring that each design decision made for each Atlassian product aligns with the brand’s essence.

Takeaway: A strong design foundation serves as an invaluable guide as brands evolve and expand their offering through more different products and services.

Rule 3: Providing Warmth in Winter and Coolness in Summer

In the art of the Japanese tea ceremony, the provision of warmth in winter and coolness in summer is a delicate balance, attuned to the emotional and physical states of the participants. This is well-reflected in the tea room’s decoration, and the tea served, depending on the hour and the season, in a bowl chosen by the tea master.

When I attended the tea ceremony, the room was decorated to reflect the spring season. The sweet was also inspired by the blooming cherry blossoms, which were pink and light green. The door to the garden was left open so that we could appreciate the scent of fresh blossoms in the gentle spring breeze.

In the design world, this rule translates into the profound understanding and adaptation of experiences to align with customers’ ever-changing needs and emotional states throughout their journey.

Understanding the natural flow of emotions during the user journey allows brands to create responsive experiences that feel personal.

Examples:

  • Nike,
  • Netflix.

Nike: Versatility in Style and Experience

Nike, better than any other brand leader in sportswear, exemplifies mastery in tailoring brand experiences.

The brand recognizes that customers engage with their products across diverse activities.

For this reason, Nike offers a wide range of products, sometimes presented with mini-websites and beautiful campaigns, each with its own distinct style and purpose.

Takeaway: By catering to their users’ varied tastes and needs, brands can tailor experiences to individual preferences and emotions, fostering a deeper connection and resonance.

Netflix: Personalised Home Entertainment

Netflix has deftly pioneered the use of advanced algorithms and artificial intelligence to tailor its content recommendations. These are not only based on geographic location but individual user preferences.

The platform dynamically adjusts preview images and trailers, aiming to match each user’s unique taste.

Their latest update includes Dynamic Sizzle Reel, short personalized clips of upcoming shows that offer each member a unique and effective experience.

It is worth noting, however, that while Netflix puts effort into yielding greater engagement and enjoyment for their members, the subjective nature of taste can sometimes lead to surprises, where a preview may align perfectly with an individual user’s taste, yet the show itself varies in style.

Takeaway: When customizing experiences, designers should create an interplay between familiarity and novelty, tailoring content to individual tastes while respecting the user’s need for both comfort and discovery.

Rule 4: Arranging Flowers as Though They Were in the Field

As I stepped into the tea room, there was a sense of harmony and tranquillity infused by nature forming part of the interior environment.

The flowers were meticulously arranged in a pot as though plucked directly from the field at that very moment. According to Rikyu’s principles, their composition should be an ode to nature’s simplicity and authenticity.

For designers, this rule echoes the importance of using aesthetics to create a visually captivating brand experience that authentically reflects the brand’s values and mission.

The aesthetic choices in design can convey a brand’s essence, creating a harmonious and truthful representation of the brand and its services.

It is important to remember, however, that a visually appealing brand experience is not just about aesthetics alone, but using them to create an emotional and truthful connection with the audience.

Examples:

  • Kerrygold,
  • WWF.

Kerrygold: Forging Memorable Narratives

The Kerrygold “Magic Pantry” website is testament to the art of visual storytelling, following the brand’s mission to spread authentic Irish recipes and stories from Ireland and its farms.

Through a captivating storytelling game, users explore a recipe or storybook, pick a favorite dish based on their meal, and choose their assistant.

In a perfect story fashion, with a good amount of personalization, users then learn how to cook their chosen recipes using Kerrygold products.

This immersive experience showcases the excellence of Kerrygold’s products and conveys the brand’s commitment to quality and authenticity, while the storybook confers the idea of passing family traditions across the world (so common in the past!)

Takeaway: Through visuals, designers need to be authentic, reflecting the truth about the brand. This truthfulness enhances the credibility of the brand’s narrative and establishes deeper user connections.

WWF: Enhancing Memorability Through Beauty and Truth

WWF employs visual storytelling to raise awareness about environmental issues and species in danger of extinction. Their campaign websites always present a beautiful and immersive visual journey that authentically communicates the urgency of their mission.

While these two websites are grounded in the universal act of eating, WWF prompts users to reflect on their habits’ profound impact on the environment.

Both websites ingeniously guide users to think about food consumption in more detail, fostering a journey toward mindful eating that respects both species and the environment.

The websites adopt a quiz-like approach for users to reflect on and reassess their food consumption patterns, fostering a journey toward mindful eating that respects both species and the environment.

Beyond individual insights, the interactive nature of these platforms encourages users to extend their newfound knowledge to their friends, amplifying awareness of crucial topics such as food consumption, CO2 emissions, and sustainable alternatives.

Takeaway: By infusing elements of discovery and self-reflection, designers can help brands promote their values and missions while empowering their users to become ambassadors for change.

Rule 5: Being Ready Ahead of Time

In the Japanese tea ceremony, Rule 5 of Rikyu’s principles places emphasis on the seamless art of preparation, ensuring that everything is ready for the guests.

For their part, guests are expected to arrive on time for their appointment and be mindfully prepared to attend the ceremony.

Designers should note that this principle underscores the significance of foresight, careful planning, and meticulous attention — both to detail and the user’s time.

For brands, being ready ahead of time is paramount for delivering a seamless and exceptional customer experience.

By proactively addressing customer needs and meticulously planning every touchpoint, designers can create a seamless and memorable brand experience that fosters customer satisfaction and loyalty by respecting the value of time.

Examples:

  • IKEA,
  • Amazon.

IKEA: Anticipating Customer Expectations

IKEA, the global furniture and home goods giant, is a brand that, since the beginning, has used its vast warehouse store layout to anticipate and plan customers’ needs — even the unconscious ones. In fact, you could well be among those shoppers who plan to buy just a few items but leave the store with a trolley full of things they never knew they needed!

When customers enter an IKEA store, they encounter a meticulously planned and organized environment designed as a circular one-way system.

This specific layout of the IKEA store creates a sense of discovery. It encourages shoppers to keep walking through the different departments effortlessly, anticipating or projecting needs that they may have been unaware of before they entered.

Takeaway: Brands should harness the creative ability to tap into customers’ subconscious minds through environment and product display in a way that exceeds their expectations.

Amazon: A Ready-to-go Shopping Experience

Amazon understands that their customers’ time is valuable, creating seamless online and offline experiences that streamline the shopping experience. Their unique systems strive to avoid inconveniences and provide a quick, ready-to-go shopping experience.

For example, their patented one-click ordering system simplifies the checkout process, reducing friction by saving users the trouble of manually selecting or entering settings (like address and payment methods) that are used repeatedly.

Meanwhile, the brick-and-mortar Amazon Go stores exemplify innovation, offering a shopping experience where customers can grab items and go without waiting in line.

These stores work by using the same types of technologies found in self-driving cars, such as computer vision, sensor fusion, and deep learning.

This technology can detect when products are taken or returned to the shelves, tracking them in the customer’s virtual cart. When customers leave the store with their goods, their Amazon account is charged, and a receipt is sent.

Please note: Even though Amazon recently announced the closure of some of its physical shops, the experience remains an example of innovative and efficient shopping methods.

Takeaways: Ingrain the art of preparation by utilizing advanced technologies in the brand’s operational philosophy to avoid inconvenience and provide an effortless customer experience.

Rule 6: Being Prepared in Case It Should Rain

In the context of the Japanese tea ceremony, being prepared for rain means being prepared for unexpected challenges.

According to Rikyu, when having tea, the host must be intentionally calm and ready to accommodate any situation that arises. Of course, this doesn’t just apply to changes in the weather!

For designers crafting brand experiences, this principle underscores the importance of building resilience and adaptability into the core of their strategies.

Examples:

  • Zoom,
  • Lego.

Zoom: Pioneering Remote Communication

Zoom was mostly used for business meetings before the Covid-19 pandemic struck. When it did, it forced most companies to digitize far more quickly than they otherwise would have done.

Zoom stepped up, improving its features so that everyone, from children to their baby boomer grandparents, found the user interface seamless and easy when connecting from their homes.

One of the most exciting business decisions taken by Zoom was to turn their Freemium tier wholly free and unlimited for K-12 students. This decision was taken during the early stages of the pandemic (March 2020) demonstrating empathy with the challenges faced by K-12 educational institutions.

The program significantly impacted schools, teachers, and students. It allowed for more collaborative and engaging virtual classrooms, thanks to features like Groups and useful interactions like whiteboards, raising hands, and replying with emojis.

As schools gradually returned to in-person learning and adapted to hybrid models, the free program ended. However, the positive impact of Zoom’s support during a critical period underlined the company’s adaptability and responsiveness to societal needs.

Takeaway: Designers should prioritize creating intuitive interfaces and scalable infrastructure that can accommodate surges in demand whilst also considering the impact on society.

Lego: Rebuilding From The Bricks Up

Without continuous adaptability and recognition of the ever-changing landscape of play, even a historic brand like Lego may have closed its doors!

In fact, if you are a Lego fan, you may have noticed that the brand underwent a profound change in the early 2000s.

In 1998, Lego launched an educational initiative known as Lego Mindstorm. This project used Lego’s signature plastic bricks to teach children how to construct and program robots — an innovative concept at the time since Arduino had not yet been introduced.

Lego’s decision to merge traditional play with technology demonstrated their dedication to keeping up with the digital age. Additionally, Lego Mindstorm appealed to a new audience: the broader open-source hardware and DIY electronics community that emerged during the period (and who, in 2005, found a better match in Arduino).

Please note: Even though the program is set to be discontinued by 2024, Lego’s resurgence is often cited as one of the most successful corporate turnarounds.

Lego still continues to thrive, expanding its product lines, collaborating with popular franchises, and maintaining its status as a beloved brand among children and adults alike.

Takeaway: Designers can adapt to change by refocusing on the brand’s core strengths, embracing digital innovation and new targets to exemplify resilience in the face of challenges.

Rule 7: Acting with Utmost Consideration Towards Your Guests

During the tea ceremony in Kyoto, I perceived in every gesture the perfect level of attention to detail, including my response to the tasting and the experience as a whole. I felt the impact of my experience from the moment I entered until long after I left the tea room, even as I write about it now.

This rule highlights the importance of intuitive hospitality and involves creating an environment in which guests feel welcomed, valued, and respected.

For designers, this means facilitating brand experiences that put customer satisfaction first and aim to build strong and lasting relationships.

Brands that excel in this rule go above and beyond to provide uniquely personalized experiences that foster long-term loyalty.

Examples:

  • Stardust App,
  • Tony’s Chocolonely.

Stardust App: Empowering Women’s Health with Privacy and Compassion

Stardust is an astrology-based menstrual cycle-tracking app that debuted in the Apple Store. It became the most downloaded iPhone app in late June after the U.S. Supreme Court struck down Roe v. Wade (which ended the constitutional right to an abortion and instantly made abortion care illegal in more than a dozen states).

In a world where tracking apps often lack sensitivity, Stardust App emerges with an elegant interface that makes monitoring women’s health a visually pleasing experience. But beyond aesthetics, what really sets Stardust apart is its witty and humorous tone of voice.

Acknowledging the nuances of mood swings and pains associated with periods, Stardust’s notification messages and in-app descriptions resonate with women, adding a delightful touch to a typically challenging time.

This blend of sophistication and humor creates a unique and supportive space for women’s wellness.

Note:

The female-founded app underwent scrutiny from TechCrunch, Vice, and Screen Rant, which questioned their collaboration with third parties and its safety. So on October 29th, 2022, they released a more precise and comprehensive Privacy Policy that explains in a readable way how third parties are used and how the end-to-end encryption works.

They also ensured that all sessions were anonymous so that the app would not be able to associate data with users in case of law enforcement.

Takeaway: Design a brand experience with utmost consideration toward users and that transcends the transactional to foster an enduring sense of trust, empathy, and loyalty.

Tony’s Chocolonely: Sweet Indulgence and Ethical Excellence

In their commitment to fair trade, Tony’s Chocolonely exemplifies acting with utmost consideration towards both consumers and the environment beyond merely offering delicious chocolate.

More specifically, Tony’s Chocolonely has redefined the chocolate industry by championing fair-trade practices. By introducing a sustainable business model, not only do they satisfy the cravings of chocolate enthusiasts, but they also address the broader demand for ethically sourced and produced chocolate.

In every detail, from the wrapper to the chocolate bar itself, Tony’s Chocolonely is a brand on a mission. The intentional unevenness of their chocolate bar is a profound symbol, mirroring the uneven and unjust landscape of the chocolate industry. This urges consumers to choose fairness, ethical sourcing, and a commitment to change.

Takeaway: Designers can elevate brand experiences by integrating thoughtful and personalized elements that speak to their industry and resonate with the values of their audience.

Conclusion

In the gentle and artistic practice of the Japanese tea ceremony, I discovered through Rikyu’s seven principles an illuminated path of consideration that resonates beyond the tea room, offering profound insights for crafting compelling brand experiences.

Rikyu’s ancient wisdom serves as a timeless guide, reminding us that creating a memorable experience is a balanced dance between intention and harmony and, above all, the valuable attention of those we invite into our brand spaces as welcome guests.

Compliance With Data Protection Regulations Such as GDPR in Sports Betting Platforms in North Carolina

In North Carolina, integrating sports betting platforms with data protection regulations, such as the General Data Protection Regulation (GDPR), illustrates a critical juncture between technological advancement and regulatory compliance. As these platforms gain traction, the...

The post Compliance With Data Protection Regulations Such as GDPR in Sports Betting Platforms in North Carolina appeared first on 85ideas.com.

Incident Management: Checklist, Tools, and Prevention

What Is Incident Management?

Incident management is the process of identifying, responding, resolving, and learning from incidents that disrupt the normal operation of a service or system. An incident can be anything from a server outage, a security breach, a performance degradation, or a customer complaint. Incident management aims to restore the service as quickly as possible, minimize the impact on users and the business, and prevent the recurrence of similar incidents.

Incident Management Checklist

Incident management can be a complex and stressful process, especially when dealing with high-severity incidents that affect a large number of users or have a significant business impact. To help you navigate the incident management process, here is a checklist of the main steps and best practices to follow:

7 Alternatives to Google Business Profile Websites (Compared)

Are you looking for alternatives to a Google Business Profile website?

Google has announced that it will start turning off all the free websites made for Google Business Profile users in March 2024. Unless you migrate to an alternative website, then visitors will see an error message when visiting your site.

In this article, we will share some of the best alternatives to Google Business Profile websites.

Alternatives to Google Business Profile Websites

Why Do You Need a Google Business Profile Website Alternative?

Creating a Google Business Profile is an easy way to make sure your business appears in local search results. It provides potential customers with your contact information, directions to your locations, and a link to your website.

Previously, Google offered to create free small business websites for Google Business Profile users that included all the information in your profile. 21.7 million business owners took them up on the offer.

However, Google announced that it is shutting down all Business Profile sites from March 2024 onward.

While your actual business profile will remain intact, the associated Google website will stop working. Until June 10, 2024, Google will redirect your website visitors to your profile, but after that, anyone trying to visit your site will see an error message.

To avoid this, you need to find a different solution for your website.

With that being said, let’s take a look at some of the best Google Business Profile website alternatives for small business websites.

1. WordPress

WordPress

WordPress is the world’s most popular website-building platform and powers over 43% of all websites on the internet. It’s easy to customize and gives you complete control over your site.

Note: Keep in mind that there are two types of WordPress. Here, we are talking about the self-hosted WordPress.org. For more details, you can see our article on the difference between WordPress.org and WordPress.com.

While the WordPress software is free, there are costs involved in building a WordPress website such as a domain name and web hosting. This can be as little as a few dollars a month.

If you want your new website to be simple and minimalistic like your Business Profile site, then there are plenty of one-page WordPress themes to choose from, like the one in this screenshot.

One-Page WordPress Theme

However, you might prefer to take the opportunity to add additional important pages such as a contact page, disclaimer page, privacy policy page, terms of service, and more.

You can also add additional features to your site by installing some must-have WordPress plugins for business websites. These let you add business features to your site like contact forms, landing pages, popups, newsletters, automations, and much more.

WPForms Simple Contact Form

If you want to rank on local search results pages, then you should also install All in One SEO (AIOSEO), which is the best search engine optimization plugin on the market.

It will let you quickly add business hours, multiple location schema, and a store locator to your WordPress website. These features improve your site’s local SEO and help nearby customers find your business in the search results.

AIOSEO local business information preview

If you want help migrating your site to WordPress, then check this out: How to migrate Google Business Profile Site to WordPress.

Pros:

  • Complete control over your website
  • Add the features you need using plugins
  • Choose a theme with the look and feel you want
  • Plugins let you rank for local SEO

Cons:

  • Slight learning curve
  • You need to manage your own website

Why we chose WordPress: WordPress is used on 43% of the world’s websites and gives you access to SEO plugins that can help your business get found online. You can use WordPress to create a new website that grows with your business.

2. Wix

Wix

Wix is a popular, cloud-based website builder. It lets you easily build your website using drag-and-drop and is used by over 3.6% of all websites.

It’s a good solution if you only need a simple website like the one you already have on Google, but you may outgrow its features as your business grows.

When we created a test site on Wix, we discovered that after you choose an initial design, there is no easy way to change templates to give your site a fresh look.

Wix Drag-and-Drop Builder

While Wix doesn’t offer the same range of plugins as WordPress, it does have an online market that offers over 300 apps for adding features like booking forms, marketing, and online payments.

It also offers tools that help you optimize your website for search to attract more organic traffic.

There is a free version of Wix, but we found it quite limited in features, and it displays ads. You can also upgrade to a Pro plan to get more features, but this can become quite expensive.

Read our detailed comparison of Wix vs. WordPress for more information.

Pros:

  • Its drag-and-drop editor makes it easy to build a website quickly
  • Web hosting is included

Cons:

  • You can’t choose a different hosting provider
  • The free version is quite limited and displays ads on your website
  • Pro plans can become expensive

Why we chose Wix: Wix is a popular website builder that is a good option for people who prefer a simple business website similar to their Google Business Profiles site.

3. Web.com

Web.com

Web.com is another popular website builder for small businesses. Its affordable pricing plans make it an attractive alternative to Wix.

Like Wix, it has an easy-to-use drag-and-drop website builder and plenty of templates to choose from. That makes customizing your website design very easy.

Web.com templates

Wix’s plans include web hosting, a free domain name, a business email address, website security and backups, SEO and analytics, and other powerful website tools. They also offer affordable custom web design services separately.

Pros:

  • Easy to use drag-and-drop website builder
  • Affordable pricing
  • Pre-made website templates
  • Web hosting is included

Cons:

  • You can’t choose a different hosting provider
  • No free plan

Why we chose Web.com: Web.com is both affordable and easy to use. It’s a great Google Business Profile website alternative for business owners who are looking for a relatively simple website.

4. Squarespace

Squarespace

Squarespace is an easy-to-use premium website builder known for its great designs. Around 2.1% of all websites on the internet are built with Squarespace.

It uses a block editor for content creation similar to the Gutenberg editor in WordPress. When we tested it, we found it easy to add images, videos, and audio files. However, the editor doesn’t save your work automatically, so you will need to remember to do that yourself.

Squarespace editor

It offers customizable templates that let you get started building your site quickly. You can also add new features to your website using Squarespace extensions, though these are more limited than what is available for WordPress.

You can read our detailed comparison of Squarespace vs. WordPress.

Pros:

  • Easy to set up and use
  • Web hosting is included

Cons:

  • You can’t change to a different hosting provider
  • Costs more than shared hosting plans
  • No free plan

Why we chose Squarespace: Squarespace offers a secure hosting platform with an easy-to-use interface that lets you build a website with great design.

5. Weebly

Weebly

Weebly is a beginner-friendly website builder with loads of great designs. It’s a page builder that lets you create a website without coding skills.

You’ll find built-in support for contact forms, photo galleries, sliders, and more. Weebly also offers different free and paid applications to add additional features to your site, but the selection is more limited than with WordPress.

You can choose from dozens of website designs as a starting point for your website, and edit your content using a live page editor. You can also build and manage your website using a mobile app.

Weebly Website Builder Interface

Weebly is particularly suitable for creating beautiful but small websites. It makes it easy to get started with a website, but you may find that over time, your needs outgrow what it offers.

There is a free plan, but it is quite limited and displays ads. Most business users will find their paid plans more suitable.

Read our detailed comparison of WordPress vs. Weebly for more details.

Pros:

  • Easy to use
  • Dozens of website designs
  • Free and paid applications add new features
  • Web hosting is included

Cons:

  • You can’t change to a different hosting provider
  • The free plan is limited and displays ads

Why we chose Weebly: Weebly is a beautiful website builder known for its simplicity. It’s most suitable for small websites such as those you typically find as Google Business Profile websites.

6. Carrd

Carrd

Carrd provides an easy way to create simple, single-page websites. It’s a great choice if you just want to recreate your Google Business website away from the Google platform.

You choose a template as a starting point, and dozens of business profile templates are included.

Carrd Template

You can then customize the template using simple tools and a drag-and-drop interface.

The free plan is all you need to create a business profile website as long as you are happy to display a little Carrd branding. There are also paid plans that remove the branding and allow you to use a custom domain.

Pros:

  • Very easy to use
  • Perfect for creating a simple single-page profile website
  • The free plan is suitable for most users

Cons:

  • Not suitable for more complex websites

Why we chose Carrd: Carrd is a simple and free way to create a single-page profile website.

7. Google Sites

Google Sites

Google Sites is the best choice if you simply want to recreate your Google Business Profile website and remain in the Google ecosystem.

You can use its block-based editor to add text, images, contact information, business hours, and more. The Google Sites template gallery also offers a handful of small business templates that will help you get started.

Google Sites Content Editor

However, after testing Google Sites, we only recommend it for the most basic websites. If you wish to customize your new website’s appearance or add new features, then you will be much better off with an alternative like WordPress.

For more details, please read our detailed comparison of WordPress vs. Google Sites.

Pros:

  • Allows you to remain in the Google ecosystem
  • Suitable for basic websites

Cons:

  • Not suitable for more complex websites

Why we chose Google Sites: Google Sites lets you create a basic website while remaining in the Google ecosystem.

What Is the Best Google Business Profile Website Alternative?

For most businesses, the best alternative to a Google Business Profile website is WordPress. This is especially true if you want to build a website that can grow with your business rather than remain a simple profile site.

You can choose from thousands of WordPress themes to create a unique look and feel for your website, including single-page themes, business themes, and corporate themes.

There are also plenty of business plugins that will add the features you need.

Besides that, you can choose a WordPress hosting plan that suits your budget. This can be as little as $1.99 per month.

However, if you want to create a simple website and avoid some of the maintenance involved in hosting your own site, then hosted website builders like Wix, Web.com, and Squarespace are also good choices. These are initially easier to set up, but they won’t grow with your business in the same way that WordPress will.

Finally, if you are looking for a free option to set up a simple business profile site, then Carrd and Google Sites will achieve that, but go no further.

FAQs About Business Profile Websites

Here are answers to the questions we’re asked most often about business profile websites.

When is Google discontinuing its Google Business Profile websites?

Google will turn off all the free websites it created for Business Profile users from March 2024.

Once Google shuts down your website, it will redirect your website visitors to your Google Business Profile until June 10, 2024.

After that date, unless you have migrated to a new website, anyone trying to visit your website will see a ‘404 not found‘ error message.

For more details on what you need to do, please see our guide on how to migrate a Google Business Profile website to WordPress.

What is a business profile website?

A business profile website is an online space where you can showcase your company’s identity, values, and offerings to potential customers and clients.

It is an online hub where you can make a good first impression and provide essential information about your business.

What should a business profile website contain?

A business profile website should clearly state your company name and describe what you do. It should also include contact information so potential clients can get in touch.

You may want to add an About Us page to share your story and mission, and a services section or landing page where you can provide more information about what you offer.

It’s also a good idea to have a clear call to action (CTA) that encourages visitors to take the next step, such as subscribing to your newsletter, asking for a quote, or browsing your portfolio.

How can you further enhance a business profile website?

You can showcase your expertise on your website by adding testimonials from happy customers or building a portfolio of your previous work.

You can also create a blog or news section to share valuable information and establish yourself as an industry expert.

Finally, you can demonstrate credibility by featuring client logos and any industry awards you have received.

Best Guides for Growing a Small Business Website

Now that you have seen the best alternatives for Google Business Profile websites, you may wish to see some other articles related to growing a small business:

We hope this tutorial helped you find the best alternatives for Google Business Profile websites. You may also want to see our guide on how to migrate from a Google Business Profile website to WordPress or our expert pick of the best social media plugins for WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 7 Alternatives to Google Business Profile Websites (Compared) first appeared on WPBeginner.

Forminator Crosses 500K+ Installs and Reaches Top-Five Free Form Plugin Status 📈

With over 500,000 downloads, Forminator has quickly evolved into a powerful plugin, beloved for its user-friendly design, extensive features, and robust integrations.

Forminator Downloads
Forminator’s journey from zero to form hero … 500K+ downloads and counting!

How do you grow a plugin from zero to hero and make it shine in a market saturated with plugins? Read on to find out…

Since its inception, Forminator has been consistently evolving, introducing new features and integrations that have significantly enhanced its functionality and user base.

In this article, we take a look at how Forminator became the go-to custom form solution more web developers are choosing to add interactive contact forms, payment forms, polls, quizzes, and more to WordPress sites.

Forminator
Forminator started out as a nerdy superhero before becoming a fully white labeled plugin!

We’ll cover the following sections:

Forminator’s Journey

Forminator began its journey on 17th May 2017, marking the commencement of a project that would significantly impact WordPress form building.

The first Forminator version was released on 20 February 2018 and launched to the world on September 12, 2018.

Here’s a look at the plugin’s journey and key moments:

Releases

2019 Enhancements

Continued Growth in 2020

Expanding the Ecosystem

Recent Developments

Milestones

  • October 2018: Surpassed 4,000 active installations.
  • January 2019: Reached 10k active installations.
  • June 2019: Achieved 20k active installations.
  • July 2020: Crossed 60k active installations.
  • August 2021: Exceeded 200k active installations.
  • February 2023: Surpassed 400k installations.
  • January 2024: Reached a landmark of 500k installations.

The above timeline not only highlights the continuous improvements and enhancements made to Forminator but also showcases the growing trust and reliance of the WordPress community on this versatile plugin.

What Users Like Most About Forminator

“Forminator Pro has been life-changing.”

Jamie J. WPMU DEV Member

So, what makes Forminator so popular?

According to our users, here’s what many like best about Forminator:

1. Comprehensive Free Features

Forminator offers a vast array of functionalities without the need for a Pro upgrade. Users can create custom forms, polls, quizzes, and payment forms at no cost that support integrations with PayPal and Stripe for financial transactions, making the plugin an all-encompassing solution for gathering information, engaging users, and facilitating payments.

2. User-Friendly Design

Forminator boasts a drag-and-drop visual builder that simplifies the process of form creation and customization. The plugin’s accessibility features and intuitive interface cater to both beginners and advanced users, ensuring that adding forms to a WordPress site is simple, easy, and very straightforward.

3. Responsive Support Team

WordPress users rave about our award-winning customer support, which is highly responsive and helpful, and extends not only to all of our products and services, including Forminator, but also anything WordPress-related.

Also, as a Stripe Verified Partner, Forminator benefits from a direct line to additional resources and support. This partnership highlights our plugin’s commitment to provide a reliable service and ensure that users can maximize the functionality of their Stripe integration.

4. Wide-Ranging Integration

Forminator offers seamless compatibility with a plethora of third-party services, including email marketing tools, CRM systems, and project management platforms.

Integration with over a dozen services like HubSpot, Mailchimp, Google Sheets, Slack, Trello, and newer additions like Mailjet (plus over 1000 apps when using Forminator’s Webhooks integration) ensures seamless workflows and enhanced productivity.

Additionally, Forminator’s full-featured API enables connections with a wide range of services and automation tools, enhancing its utility and flexibility.

5. Deep Customization

Beyond basic form creation, Forminator allows for deep customization through a variety of drag-and-drop blocks and field types. Users can tailor forms to their specific needs, whether for GDPR compliance, social media quizzes, or customer feedback.

6. Advanced Functionalities

For users requiring more sophisticated capabilities, Forminator offers advanced features such as e-signature collection, subscription and recurring payments on Stripe, custom login/registration forms, multi-step forms, file uploads, and integrations with many applications and platforms.

These functionalities, available with Forminator Pro, extend the plugin’s utility to virtually any scenario.

Forminator’s Challenges

Forminator’s popularity continues to grow despite having faced challenges and hurdles since launching, such as:

Standing Out in a Crowded Market

The WordPress plugin ecosystem is highly competitive. With almost 60,000 free WordPress plugins listed in the WordPress.org plugin directory and thousands more premium and custom plugins available to extend and enhance the functionality of WordPress sites, it’s tough for any plugin to stand out.

Forminator has continually addressed this challenge by developing unique features and making these freely available where most would charge for them, consistently delivering exceptional, award-winning support to users, and always being willing to actively engage with its user community.

User Feedback and Feature Requests

They say that you can’t please everybody, but we try our darndest to do this.

Handling the diverse needs of our users has required the implementation of multiple feedback systems to prioritize plugin improvements.

We encourage user feedback and feature requests not only for Forminator, but for all areas of our platform, and we do this by actively engaging our user community through our support channels, member’s forums, holding Discussions of The Week (DOTW), running user surveys, and more.

User Interface Usability

Trying to achieve a balance of providing advanced features while remaining easy to use has led to extensive and continuous UX/UI testing and refinements of Forminator’s interface and feature usability by our development team.

For example, to view just how much work has gone into improving the Free version of Forminator alone, check out the plugin’s extensive and fully documented development log on WordPress.org.

As part of our focus and commitment to continually improve Forminator’s user experience and user interface for WordPress users of all skill levels, we provide in-depth and updated plugin documentation, practical tutorials and guides, and an AI-powered knowledgebase.

The Secret To Forminator’s Success

While we’re really pleased with Forminator’s growth to date, achieving success amidst a saturated WordPress plugin market has been no small feat.

Developing Forminator from an idea into one of the “Top 5” form plugins for WordPress is an ongoing effort requiring not only the daily cooperation between all members of our team and feedback from our valued users, but also a comprehensive approach that involves:

  • Performing diligent market analysis to understand the current landscape and identify gaps, trends, and opportunities,
  • Conducting in-depth research of our existing user base to understand their needs, preferences, and pain points,
  • Implementing robust and meticulous tracking of user behavior to understand user interactions with the plugin and which features are being most utilized or neglected.
  • Gathering insights from our analysis, support, and product development teams to prioritize and develop new features and innovative functionalities that will exceed our users’ expectations and deliver greater value than our competitors,
  • Continuously iterating and enhancing the plugin, leveraging user feedback and data-driven decisions.

And finally, and very importantly …

Bundling all of the above into one very robust, professional, and well-supported plugin and then giving it to the WordPress community for FREE!

Forminator plugin banner on WordPress,org
Download Forminator for Free at WordPress.org

Forminator: Looking To The Future

As Forminator’s popularity and usage increases, our plugin development team remains hard at work and committed to achieve the following aims:

Introduce New Free Features

Innovation and user feedback drive the addition of new functionalities. To keep track of new developments and view Forminator’s upcoming features, visit our Roadmap.

Pursue Community-Driven Development

As our entire platform is geared toward helping WordPress web developers and digital agencies grow their business, we value our users’ insights and their experiences, and this significantly influences our development roadmap.

Enhance Integrations

As new technologies and applications emerge, we will continue to expand Forminator’s integrations with key services and platforms to offer more versatility to our users.

Focus on Performance and Reliability

Our plugin development team regularly reviews and optimizes all aspects of Forminator to ensure that as new features and functionalities get added, the plugin will continue to remain fast, reliable, and efficient, whether users choose to download and use the free or Pro version.

Have You Discovered the Power of Forminator Yet?

Forminator’s journey from its initial release to surpassing 500,000 downloads is a testament to WPMU DEV’s commitment to innovation, user satisfaction, and adaptability.

With a focus on user-friendly design and versatility, comprehensive features, and robust integrations, Forminator’s broad feature set and ease of use make it a standout choice for all WordPress users looking to enhance their site’s interactivity, collect payments, and more, all while maintaining a user-friendly and accessible interface.

The future looks promising for Forminator, with plans for new features catering to a wide range of needs, enhanced integrations, and a dedication to performance and reliability.

If you are a current Forminator user, we thank you for helping us reach the 500k download milestone. We truly value your feedback and input into helping us to continually improve the plugin’s features and ease of use.

If you haven’t experienced the power and simplicity of Forminator yet, we invite you to make it a staple in your web development or digital agency’s toolkit. Download Forminator for free or become a WPMU DEV member today and experience Forminator Pro risk-free for 30 days.

We look forward to celebrating 1 million downloads of Forminator with you in the very near future.

Domain Reseller Setup Guide: Resell Domains & Boost Your Web Dev/Agency Profits

WPMU DEV’s Reseller lets you offer domain registrations on your website and white label client portal. Learn how to easily add Domain Reseller to attract and retain more clients, offer additional web services, and boost your business revenue!

A screen showing an example of offering domains on your website
Add a new source of revenue to your business with Domain Reseller.

Reselling domains is a great way to get new business through the door, offer a low-cost web service, and retain clients for the long-term.

WPMU DEV’s Reseller is an all-in-one platform that lets you offer clients digital services such as reseller hosting, template reselling, domain reseller, and more, and boost your revenue with hands-free automated management.

Note: Reseller is only available to Agency plan members.

In this step-by-step guide, we’ll show how to set up and integrate full domain reseller automation with your business, covering the following sections:

Alternatively, you can check out the video below, which takes you through the entire Reseller setup process:

Getting Started: Pre-Requisite Step

Before you can resell domains, you need to set up your Clients & Billing account in The Hub.

This step is covered fully in our documentation and in this tutorial: How To Set Up Clients & Billing.

Have you completed this step?

Great! Then let’s show you how easy and straightforward setting up Domain Reseller is …

Add Domains and Set Pricing

Go to The Hub > Reseller > Domain Reseller and click on the +Add TLDs button …

Domain Reseller screen
Click on the button to set up Domain Reseller.

This will bring up the Add TLDs screen, where you can select which top-level domains (TLDs) you want to resell and set retail pricing for your domains.

Add TLDs screen.
Add your TLDs and set up your domain pricing.

There are currently 250+ TLDs you can resell under your own brand (and more coming soon).

After selecting TLDs, the next step is to add a markup (i.e. your profit) to your wholesale domain pricing across all domains.

There are two ways to set the markup price:

  1. Specify a percentage: For example, setting a value of “10” will increase the price of all domains by 10%, so a domain that costs you US$20 to buy will retail to your clients at US$22.
  2. Set a fixed price markup (in USD): With this option selected, setting a value of “10” will increase the price of all domains by USD$10, so a domain that costs you US$20 to buy will retail to your clients at US$30.

Note: After setting a global markup price, you can edit the markup for individual TLDs, as we’ll show you later.

After selecting your TLDs and setting your global markup price, click on the Add TLDs button to save your settings.

Domain Reseller - Add TLDs
Resell 250+ TLDs with Domain Reseller (more coming soon!)

Your selected TLDs will be automatically configured and display in The Hub’s Domain Reseller tab.

Domain Reseller
View your domain cost and retail prices in The Hub’s Domain Reseller tab.

Edit Domain Details

Reseller applies a global markup to domains during the initial set up. However, you can also set individual and bulk markups to domains.

To edit an individual domain’s markup value, click on the ellipsis icon next to the domain and select Update TLD.

Update TLD markup - single
You can edit the markup value of a single domain.

Specify the % or USD value of the markup for the selected domain and click on the Update TLD button. This adjustment will not affect other domains in your account.

Update single TLD markup.
In this example, we are increasing the price of our selected domain by USD$5.

To bulk edit the markup for multiple domains, tick the checkboxes of the domains you wish to edit and click on Update TLDs. (Note: Click on the checkbox next to Update TLDs to toggle and select/deselect all domains).

Update TLD markup - bulk
Save time and easily bulk update TLDs.

Select multiple domains to edit by clicking on their checkboxes. Specify the % or USD value of the markup for all selected domains and click on the Update TLDs button to adjust their pricing.

Update bulk TLD markup.
In this example, we’ll increase the price of the three selected domains by 25%.

You can also remove TLDs from your account individually or in bulk, by either clicking on the ellipsis icon of a single domain, or selecting multiple domains and clicking on Delete TLDs.

Delete selected TLDs
Click on Delete TLDs to remove the above selected domains from your Reseller account.

A notification message will appear asking you to confirm your deletion.

Please note the following:

  • Clicking Delete will remove the selected domains from your account. This will prevent new clients from buying the deleted TLDs. Any existing domains that have already been purchased with the deleted TLDs will remain intact, but your clients won’t be able to renew them.
  • Click Cancel to abort the deletion request and retain all selected domains in your account.
Delete Selected TLDs message
Make sure you really want to remove domains from your account, as clients won’t be able to renew deleted TLDs.

Additional editing features of Domain Reseller include a search filter that you can use to quickly locate domain extensions.

Domain search feature
Use the search feature to quickly find domain extensions.

You can also add TLDs to your account by clicking the + Add TLDs button.

Add extra domains to Domain Reseller.
Click the + Add TLDs button to include additional TLDs.

This feature is useful if new TLDs are introduced later to Reseller, or if you have not selected all available domains during your initial Domain Reseller setup.

Note: If the + Add TLDs button is grayed out, it means that all available TLDs have already been added to your Domain Reseller account.

Greyed out Add TLDs button with tooltip.
A grayed out button indicates that all available TLDs have already been added to your account.

Now that you have a better understanding of how to add and edit domains, let’s look at how to configure Domain Reseller settings.

Configure Domain Reseller Settings

After adding domains and specifying their markup, head over to the Reseller > Settings tab to configure your Domain Reseller settings.

Domain Reseller Settings
Configure Domain Reseller features in the Settings tab.

Here’s a brief overview of each setting:

Default Client Role

This section lets you specify the default client role that will be assigned to new clients who purchase domains.

Domain Reseller settings - Default client role options.
Specify the default role for new domain clients.

Note: Go to The Hub > Clients & Billings > Roles to set up and configure roles for your clients. For more information see our documentation: Client Roles.

Round Off Prices

Select the number of decimal places to round off and display TLD pricing for domains.

Domain Reseller settings - Round off prices.
Round off TLD prices when domains are displayed.

Taxes

The tax rates you select here will be automatically added to the total price of the domain purchase during checkout.

Domain Reseller Tax
Add taxes to domain purchases.

To select taxes, create one or more tax rates in the Taxes section of The Hub > Clients & Billing area.

Clients-Billing Tax
Set up taxes to be added to domain purchases in The Hub’s Clients & Billing section.

After adding TLDs to Domain Reseller and configuring your domain pricing and settings, it’s time to make these available for purchase.

Make Domains Available For Purchase

With Reseller, clients can easily purchase domains directly from your website, all under your own brand.

Your clients will not be directed away to a third-party payment processor to complete their purchase. Everything is handled on your site from start to finish using our white label client portal plugin, The Hub Client.

If you need help setting up a client portal on your site using The Hub Client, see this tutorial: How To Create A Fully-Branded, Customized Client Portal With WPMU DEV

After installing and configuring The Hub Client on your main website, navigate to The Hub Client > Reseller section in your dashboard menu…

The Hub Client Dashboard menu
Resell domains from your white label client portal using The Hub Client.

Next, click on the Domain Reseller tab.

The Domain Reseller screen will display a list of all the domains and pricing markups that you have set up in The Hub, as well as links to support, documentation, and a configurable widget that allows you to embed domains for resale on your website.

The Hub Client Domain Reseller screen.
The Hub Client Domain Reseller screen.

To configure the domains widget, scroll down the Domain Reseller page and click on the Customize domain widget button.

The Hub Client - Domain Reseller - Customize domains widget section
Add an easy search & buy widget to your site.

The customizable widget allows you to change the background, label and button colors of the domains table on your site.

Domain Reseller - Customize widget screen.
Customize your domain reseller widget to match your brand.

The Hub Client generates a shortcode and a Domain Reseller Gutenberg block that lets you easily embed the widget anywhere on your site.

Embed domain widget modal
Embed the domain widget on your site using a shortcode or block … easy!

In the screenshot below, you can see how we have added the widget to a page using the Domain Reseller block and the block’s available settings.

Domain Reseller block
Add the widget anywhere on your site using the Domain Reseller block.

When done, simply publish and visit your page to view and test your live widget.

Domain Reseller widget - front end
Can you see the widget on your site? Great! Then you are ready to start selling domains.

Type in a domain name into the search field and click on the Search Domain button to view the results your clients will see when visiting your site.

A screen showing an example of offering domains on your website
Your domain results page, showing matching TLDs and additional suggestions.

Here is a nifty little feature of the Domain Reseller widget:

If a client types in a domain with the TLD extension included (e.g. exampledomain.com), the results page will display (Exact Match) next to the domain if it’s available.

Domain Reseller Results - Exact match
Go on, click the button … you know you want to buy it!

After searching for available domain names and clicking on the Buy Now button, your client will be asked to create an account on your client portal site or log into an existing account.

Create account screen
Clients can create an account or log into their existing one.

The client will then be stepped through the domain registration process … all inside your client portal!

First, they will be asked to enter their Registrant Information details.

Domain registrant details.
The domain registration screen where clients are asked to enter their details.

Next, they will be taken to the checkout screen and asked to complete their purchase.

Domain registrant checkout
Reseller provides you with effortless and automated client self-checkout.

Manage Client Domains

The automation doesn’t stop after clients successfully register and purchase domains from your site.

You’ll be automatically notified via email of every domain purchase.

Domain Reseller email - client notification.
You’ll be automatically notified via email when a client purchases a domain.

Purchased domains are accessed and managed inside your white label client portal, where clients can also pay for renewals and add new domains.

Note: If domains are not set to auto renew, your clients will automatically receive domain expiry reminders 90, 60, and 30 days before the expiry date.

You can access all of your clients’ purchase details from The Hub’s Clients & Billing section.

CB Client list
Manage clients and view sales activity from The Hub’s Clients & Billing section.

With domain reseller set up, your clients can now search for and buy domains directly from your site or client portal, under your own brand, at the price you set … all automated from start to finish!

Refer to our documentation section for detailed step-by-step instructions on setting up and using the Clients & Billing tool, The Hub Client plugin, and all of Domain Reseller’s features.

Also, check out our Reseller tutorials for practical tips and additional information.

Additional Features (Coming Soon)

In addition to reselling domains, hosting, and templates directly on your website through your white-label client portal, we are working on a host of other great features that Resellers will soon have access to.

For example, domain and hosting purchases currently require separate checkouts. Very soon, when your clients buy hosting they’ll be prompted to add a domain (or vice versa), and everything will be automatically connected and propagated for them, including DNS setup … making the entire process seamless and hands-free for you!

Additional features of the Reseller platform that we are working on include:

  • Country-specific TLDs
  • Domain Transfers
  • Webmail
  • A fully integrated ticketing system for the client portal that will streamline the way you communicate with your reseller clients and assist them.

Become a Domain Reseller Today

As mentioned earlier, you must be on the Agency plan to access our Reseller platform, which includes domain reselling automation (with wholesale domain pricing), reseller hosting (plus $144 free yearly hosting credit), template reselling, and more!

Agency comes with a full risk-free money-back guarantee. So, if within the first 30 days you’re not satisfied with the platform, just cancel and we’ll refund you in full, no questions asked.

In fact, we’re so excited about the future of our Reseller platform and its tremendous potential to transform and grow your business, that we are giving away $1 million in hosting credits to Agency members.

Read all about our $1 million giveaway!