This is the first part of a tutorial series on building an analytical web application with Cube.js. It expects the reader to be familiar with Javascript, Node.js, React, and have basic knowledge of SQL. The final source code is available here and the live demo is here. The example app is serverless and running on AWS Lambda. It displays data about its own usage.
There is a category of analytics tools like Mixpanel or Amplitude, which are good at working with events data. They are ideal for measuring product or engagement metrics, such as activation funnels or retention. They are also very useful for measuring A/B tests.