Collaboration for Incident Management
It is not true that ITIL disallows innovation and that DevOps and IT Service Management (ITSM) and the IT Infrastructure Library (ITIL) are like oil and water. ITIL is a framework from which you can take or leave portions you like and, in fact, this framework provides many useful paradigms for DevOps implementations.
There’s actually lots in common between ITIL and DevOps. ITIL is a set of detailed practices which provides a set of process frameworks. DevOps is primarily a culture of collaboration so there is no reason you cannot have a process framework integrate very well with a culture of collaboration.