You could be the best writer in the world, but no one will receive your message if they don't read your work. Writers often struggle to write stories about complex, data-driven topics in a way that engages an audience who won't read a report, long article, or deep-dive analysis. One way to communicate with less effort is graphics, pictorials, and cartoons.
I spoke to Naveen Gattu, Chief Operations Officer at Gramener about their efforts to tell insightful stories from data. Gramener was founded in 2010 by a team of ex-IBMers. The founding team had mostly worked together in the 1990s and then went their own ways — mostly into IT services and consulting firms, such as Birlasoft, Infosys, Accenture, BCG, etc. In 2010, the team decided to venture into their own enterprise. Gattu explained: