Introduction
Customers sit in cozy corners around the world, scrolling on their phones and waiting to be influenced into buying something from someone, somewhere. If you want them to buy from you, unlocking the benefits of testimonials in SaaS is key.
Social bias underlies every facet of modern society. And although we seldom notice, people are hard-wired for it. This makes using social proof like testimonials a marketing game-changer - especially in the SaaS industry!