GDPR in a year: changes that have already affected the tech world, ambiguities of GDPR interpretation, and how businesses are supposed to address them.
On May 25, 2018, the new European Data Protection Regulation became mandatory for execution in the European Union and the rest of the world where the data of EU citizens are being processed. Back in 2018, the majority of tech companies, hailing from the ad tech industry, in particular, were nervous about the inability to adapt their tech stack to the new standards in time. This was quite understandable, given that the consequences of a violation of the GDPR were promised to be severe, ranging from the following: a fine of 10 million euros, a 2 percent of the annual turnover, a fine of 20 million euros or 4 percent of annual turnover.