Imagine a beautiful piece of furniture crafted from rotten wood or a high-fashion shirt made with poor-quality fabric. The quality of the material affects the final product. So why would data insights, the main product of your company’s vast data management efforts, be any different?
It doesn’t matter how powerful your data management ecosystem is or how advanced your data integration, analytics, and visualization tools are. The ultimate quality of your business insights is rooted in the quality of the raw data used to generate them.