How many users return to your site?

I have been working on my site for a long time now and I noticed something different. Back in 2019 when I started a campaign on Google Ads to promote my site the traffic kept going up day after day. Although it was a small increment it was going up nonetheless. Today, may website users are not coming back. I am losing traffic instead. The website is much better than before and I don't know what is wrong. are platforms like Tik-Tok stealing all the traffic?

Have you noticed stuff like this now or in the past?

And what is the normal retention rate for a memes website?

Thank you,
Farris

Integrating Software Supply Chains and DevOps: Tips for Effectively Reconciling Supply Chain Management and DevOps

Editor's Note: The following is an article written for and published in DZone's 2024 Trend Report, The Modern DevOps Lifecycle: Shifting CI/CD and Application Architectures.


Software supply chains (SSCs) have become a prevalent topic in the software development world, and for good reason. As software development has matured, so has our understanding of the dependencies that can affect the security and the legal standing of our products. We only have to hear names like Log4Shell to remember how crippling a single vulnerability can be.