Salesforce CRM Analytics is a cloud-based Business Intelligence (BI) and visualization framework seamlessly integrated into the Salesforce platform, designed to enable business insights, predictive analytics, and recommendations by integrating the Salesforce data with external big data sources.
CRM Dataflows and recipes are effective Data Transformation tools providing extensive ETL (Extract, Transform, and Load) capabilities. Dataflows can be used to Extract Data from Salesforce Local objects or External Big Data sources, Transform the Input data by performing data operations like Filter, Modify, Group, Cleanse, Append, Slice, and Transform, and Load the transformed Data into the datasets and make it available for deriving the Business Insights in the CRM Analytics Dashboards and Lens.