Introduction
Everything in life is characterized by cycles. There’s an order to most things from nature to the business world if you look close enough, and your SaaS business is no exception. It’s made up of many different cycles that need to work together for your business to function. One such cycle is the SaaS Customer lifecycle.
The SaaS Customer Lifecycle Explained
Before we can discuss how to utilize the SaaS customer lifecycle, we need to understand it. What is it? How does it work? And why is it important?