Although conversion rate optimization (CRO) is nothing new, adopting new technologies to better enhance your CRO practices can seem a little unfamiliar and challenging. However, when it comes to utilizing predictive analytics and machine learning, the benefits to your conversion rates can be significant.
Through analyzing user behavior and entrusting technology to make educated decisions about your website’s and funnel’s performance, it’s possible to provide a massive boost to your funnel. This can be particularly important for businesses as we begin to transition towards the era of the ‘new normal,’ away from the COVID-19 pandemic and the long periods of social isolation that affected business models worldwide.