Twilio Engage Enables Scalable Personalized Content Delivery

Today at Twilio SIGNAL 2021, the cloud communication specialist’s annual developer conference, Twilio announced a new marketing platform that merges the company’s communications APIs with Twilio Segment’s Customer Data Platform (CDP). The new platform, Twilio Engage, is meant to provide B2C organizations with a simplified path to producing personalized omnichannel campaigns.

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