For any organization, the overall testing culture is influenced by the prevailing testing approach, apart from how they envision the test automation and how are they planning to collaborate beyond the development teams. Establishing test automation in an organization is not your conventional practice and that is why you would want to learn the best approaches possible.
This means retrospecting the current process, finalizing and deciding the new test approach as well as determining the level of testing, roles, and responsibilities of the team members.