Google’s Load Time Ranking Update

Performance testing makes the world turn.
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You may have heard that as of early July, Google updated its search algorithm to include the load time of mobile URLs. While we knew this was coming back in January (way to go Google for the pre-update announcement). For the performance tester, it has real implications — let's take a look.

Background

The stats available to the public only illuminate the fact that the mobile user experience has been suffering, that something had to be done to keep marketers in check: