Those in the IoT space have been watching the evolution of wearable tech from clothing and hearables to variations in connected glasses and more. In the consumer space, wrist-based wearables have been the most persistent — Apple owns 48 percent of the market share, followed by Samsung and Fitbit jostling for second and third space. Sales of the Apple smartwatch increased in the third quarter of 2019 to 6.8 million copies sold — an increase of 51 percent compared to the previous year.
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Google recently acquired one of the pioneers in the wearables market, Fitbit, for $2.1 billion. This raises issues numerous issues regarding personal data, anti-competition, and the state of wearable health startups.