Most enterprises today have a data warehouse in place that is accessed by a variety of BI tools to aid in the decision-making process. These have been in use for several decades now and have served enterprise data requirements quite well.
However, as the volume and types of data being collected expand, there’s also a lot more that can be done with that data. Most of these are use cases that an enterprise might not even have identified yet, and they won’t be able to do that until they have had a chance to actually play around with the data.