The worldwide web is a treasure trove of data. The availability of big data, lightning-fast development of data analytics software, and increasingly inexpensive computing power have further heightened the importance of data-driven strategies for competitive differentiation.
According to Forrester's report, data-driven companies that harness insights across their organization and implement them to create competitive advantage, are growing at an average of more than 30 percent annually and are on track to earn $1.8 trillion by 2021.