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According to predictions of the analytical platform App Annie, interest in mobile apps will enjoy stable growth over the next four years. If you’re considering bringing your app to new markets, this is the time to do it.
During my two years as the localization manager, I came to understand that localization has its own rules, and knowing them can help you adapt any product for a new market quickly and competently. These principles will be useful for anyone who wants to localize an app but doesn’t know where to start.