Software development is the core focus of any digitally transforming organization. A lot of time and effort in these organizations is spent thinking about and communicating the concept of product development. Customer-centricity, continuous delivery, and automated QA are just a few of the things that are necessary for product development. For many IT teams, developing products can be fun, invigorating, and meaningful. Why settle for just a project or deliverable, when you can do product development and play with all the shiny toys available to you?
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