An advertising platform requires real-time capabilities to provide dynamic targeting, ad personalization, ad fraud detection, budget allocation, and event-driven marketing. This blog post explores how data streaming with Apache Kafka and Apache Flink enables context-specific advertising at any scale. Real-world success stories from Pinterest, Uber, Reddit, Unity, buzzkill, and TV-Insight show different solutions and architectures for serving ads in marketing campaigns, embedded into mobile apps, and as SaaS software products.
What Is a Digital Advertising Platform?
An advertising (ads) platform is a digital system or service that allows businesses and advertisers to create, manage, and optimize their advertising campaigns across various channels. These platforms provide tools and features to target specific audiences, allocate budgets, track performance, and measure the effectiveness of advertising efforts.