Privacy by Design (PbD) is an approach to systems engineering that aims to embed privacy into every stage of the development process and across the entire organization from day one.
Privacy is too often overlooked or solely an afterthought. Policies get developed following harmful incidents such as data breaches or privacy invasions, at which point it is too late. Privacy by design aims to correct this through instilling conscious and proactive privacy management, with the impact on the data subject remaining the center of attention.