Geolocation, a technology is allowing you to find out where your visitor’s location by using an IP address, is a ubiquitous solution that has been used in many industries. For example, if you are using Google Analytics or Matomo to track your visitors, you are using the geolocation solution. If you embed a cool widget to automatically fill the country or region information, you are using the geolocation solution. To name a few.
There are many reasons to implement geolocation, such as to better serve your audiences, to tailor make a better browsing experience, to monitor the buying pattern, to combat fraud, and so on. In this article, I’m going to show you how to implement the geolocation features in an Apache server and touch base on some usage scenarios. Here, I will use the IP2Location geolocation library for Apache, PHP programming language, and Debian OS.