Mobile A/B testing can be a powerful tool to improve your app. It compares two versions of an app and sees which one does better. The result is insightful data on which version performs better and a direct correlation to the reasons why. All of the top apps in every mobile vertical are using A/B testing to hone in on how improvements or changes they make in their app directly affect user behavior.
Even as A/B testing becomes much more prolific in the mobile industry, many teams still aren’t sure exactly how to effectively implement it into their strategies. There are many guides out there about how to get started, but they don’t cover many pitfalls that can be easily avoided–especially for mobile. Below, we’ve provided 6 common mistakes and misunderstandings, as well as how to avoid them.