Recent studies on customer experience by Zendesk reveal that one bad customer service experience leads to 39% of customers ignoring a company for the next two years. To avoid such incidents, you should shape up your user interface (UI) interactions effectively to engage with the prospects and constantly add value to their interactions with the content on your website. It’s one of the fastest, most convenient ways to prevent massive losses and boost your profits.
Creating an excellent UI is not possible without an Application Program Interface (API) - the intermediary that bridges gaps between programs. One type of API called Representational State Transfer (REST) API can transform businesses of any size or industry by addressing the needs of both companies and consumers. Read on to learn how to use REST API to achieve new heights.