API Monetization is on everybody’s mind: How can I make money with APIs? How can I justify my investments in API-related activities?
But all too often, direct monetization (i.e., charging for API access) is what people think about when they think about monetization. In the vast majority of cases, however, this monetization model is not a good choice. Instead, think of APIs as something to improve the value that you’re generating with your business.