Abstract
In this article, see how a new generation of enterprise application development platforms will draw on the immersive, cinematic experiences made possible by game engines to address a wide range of enterprise use cases, including real-time 3D visualization solutions developed from photographs and other 2D data feeds, role-based multiexperience data visualizations for cross-functional collaboration, employee and customer training via digital twinning, and more.
The article will discuss the convergence of market conditions and technological advances that are spurring demand for immersive, cinematic enterprise applications — exploring the potential of AI, AR, and VR-infused multiexperience applications and how game engines may enable some of these use cases, but how they also come with some limitations inherent in their heritage as development tools. Bill will make the case that the right development platform — one that has its roots in game engines but that is purpose-built for enterprise use cases without a dependency on specialized developers — will be able to push enterprise application development into an entirely new age.
Immersive multiexperience is not entertainment; it is content. In the words of Edward Tufte, “The best design gets out of the way between the viewer’s brain and the content.” Good enterprise applications facilitate the user’s ability to understand the context of the situation, interpret the data readily, and become more efficient and effective with his or her decision making and workflow management. Immersive multiexperience for the enterprise is where application development is headed.