A/B testing is one of the best methods for finding optimal ways of improving conversion, economic indicators, and behavioral factors. There are some other methods, but they are more complex and expensive. The key benefits of A/B tests are their affordability and suitability for businesses of any scale.
A/B testing can be called one of the most meaningful ways of searching for solutions and making decisions in business; those solutions and decisions that a company’s profit and development of various products both depend on. The tests give an opportunity to make decisions based not only on theories and hypotheses but also on practical knowledge of how specific changes modify the clients’ interaction with the network.