R&D is a heavily resource-rich aspect of business that can also consume more time and energy in overcoming the challenges that they sought to overcome. It can also form a creativity drain that may even fail to produce any tangible results. However, R&D is an essential innovative tool in the development of new technologies, products, and market insights.
Meanwhile, SEO operates largely in the realm of marketing where R&D influenced technologies like machine learning and AI are beginning to enjoy heavier levels of influence. In an industry still dominated by the financial might of traditional companies, the influence of technology in SEO can help to provide smaller businesses and startups with a fighting chance.