Feature Flags Are The Answer To Retailers’ Holiday Nightmares

Feature flags for fast targeted deployments

It was 5 p.m. on Thanksgiving, and everyone had left their homes, full of turkey and stuffing, to drive down to your store for the Black Friday sales. Your team was excited about the new feature implemented on your app that will make it easier for customers to locate sales and speed up the check-out process. You had been working on the code for months, running tests and ensuring that everything will operate efficiently on the day. You couldn’t wait to review the amazing data and upgrade this feature for Cyber Monday.