Table of Contents
Part 1
- Why clickstream is so important to your online business
- No data science without data
- Understanding customer – key advantage
- Going beyond charts and dashboards
- What is clickstream data?
- Example data output
Part 2
- Clickstream analysis
- Traffic analysis
- Sales funnel analysis
- Browse/Cart abandonment and recovery
- Personalization
- Tracking Experiments (A/B testing)
- Identity Stitching
- Conclusion
Why Cickstream Is So Important to Your Online Business
Clickstream data allows you to see what actions customers are taking on your website. Given how commerce is shifting more and more online, this data is becoming essential for your business to stay competitive. Before defining what kind of data this is, let's take a look at the main reasons why a business needs to own it in the first place.
No Data Science Without Data
The first reason why you should collect and own clickstream data is to be able to take advantage of data science. Unfortunately, as the name implies, data comes first before any science can be made and without it even the most sophisticated models won’t work. This is why you would want to pursue strategic data acquisition, which will make your business more defensible in the long run.