While at ImageCon, I had the opportunity to meet with Colin Bendell, Senior Director of Strategy and Data Insights at Cloudinary to discuss the key findings of their recently completed State of Visual Media Report. The findings reveal how fully-optimized rich media is vital to successful visual storytelling.
The research was fielded to help companies better understand how visual content is being viewed and consumed. The insights and trends are based on Cloudinary data that comprised billions of media transactions across a sampling of more than 700 Cloudinary customers representing 14 vertical industries including e-commerce/retail, media, travel, and entertainment. You can view the interactive report here.