How to build an audience on social media?

I have a memes website and I want to drive traffic from social media. I have a Facebook page with 20,000+ fans but when I post I hardly get any traffic.
I also tried Pinterest but most users just bounce off the website, although it can drive a good amount of traffic.
I haven't tried Twitter and Instagram and that is because I am mainly focusing on desktop traffic.

What social network should I condition or recondition to drive traffic? I want to work with one?

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