Regulating ML/AI-Powered Systems for Bias

Siri and Alexa are good examples of AI, as they listen to human speech, recognize words, perform searches, and translate the text results back into speech. A recent purchase of an AI company called Dynamic Yield by McDonald’s — which analyzes customer spending/eating habits and recommend them other food to purchase — has taken the use of AI to the next step. AI technologies raise important issues like personal privacy rights and whether machines can ever make fair decisions.

There are two main areas where regulation can be helpful.