What Is SAP Hybris?
SAP Hybris is an e-commerce platform originally introduced in 1997. The Hybris software was acquired by the German multinational corporation SAP in 2013. In June 2018, the platform was rebranded as SAP Customer Experience in order to further integrate it under the SAP umbrella. Over the years, Hybris users have included major firms such as Adidas, Samsung, and Vodafone.
From a technical perspective, Hybris is a Java-based software application that uses a three-layer architecture including web, application, and database. It includes features such as web content management, customer service, product catalogs, and payment integrations.