A string of good decisions can easily propel a garage-born startup to greatness. But a few bad ones can bring even the most formidable organization to its knees. The key to minimizing costly decisions while maximizing profit-yielding ones is to make data the bedrock of your decision-making.
Top companies have been making data-driven decisions for a long time. Amazon, Box, Workday, Adobe, and other industry leaders have enjoyed huge success as a result of putting their faith in data over instinct.