In a modern data-driven world, data about users means a lot. Today, companies seek out quality data from users to make major business decisions, to analyze the audience that they are targeting or just to enhance their products.
The International Institute for Analytics forecasts that Internet users will generate over 180 trillion gigabytes of data by 2025. This tremendous amount of data will turn into one of the main revenue sources for publishers. As users spend over 80% of their mobile minutes on apps, app developers are the ones who can benefit the most from this massive data interest.