WooCommerce vs. BigCommerce

WooCommerce and BigCommerce are both extremely popular ecommerce platforms. There’s one key difference between them, though: WooCommerce is a WordPress plugin for existing WP sites. BigCommerce, on the other hand, is a full-fledged site creator that helps you build an ecommerce website from the ground up. 

If you’re not sure which one to pick for your ecommerce business, this comparison guide will give you the information you need to decide. 

Brand logos for WooCommerce vs. BigCommerce.

WooCommerce and BigCommerce Compared to the Best Ecommerce Platforms

While BigCommerce made our list of the best ecommerce platforms, WooCommerce did not. But our favorite ecommerce platform for most people is Shopify because it’s powerful, versatile, and easy to use. Try Shopify for free for three days and pay just $1 a month for the next three months.

  • Shopify – Best all-around ecommerce platform
  • Wix – Best for stores with fewer than 100 products
  • BigCommerce – Best for large inventories
  • Squarespace – Best for cornering a niche market
  • Hostinger – Best price for a full online store

Take a closer look at each of these favorites in our list of the best ecommerce platforms

WooCommerce vs. BigCommerce High-Level Comparison

While BigCommerce is an ecommerce website builder, WooCommerce is a WordPress plugin. Technically, WooCommerce is free. But you can’t use it unless you plan to set up a WordPress website—or have one already. Which, of course, costs some money when you factor in the domain name and web hosting required to get that WordPress site live and accessible to visitors. 

WooCommerce also sports a steeper learning curve than BigCommerce, but it’s ideal for businesses that already know, love, and use WordPress. 

On that note, BigCommerce is the better choice for beginners. Its tidy packages include website templates, prebuilt online storefronts, included payment processors, and 24/7 support. It also allows you to integrate sales channels like Amazon, Walmart, eBay, and Facebook with ease. You can do the same (and, honestly, more) with WordPress and WooCommerce, but it can be a lot more work to integrate other channels that way. You’ll be able to manage every channel from within your BigCommerce dashboard, which is wonderfully convenient. 

Products and Services Offered By WooCommerce and BigCommerce

WooCommerce is an open-source ecommerce platform offered as a WordPress plugin. You can either add the WooCommerce plugin to an existing WordPress site or build a new WordPress website through WooCommerce. 

A screenshot that shows a WooCommerce landing page with a purple button and two website examples.
When you click WooCommerce’s Start a new Store button, you’ll be funneled through WordPress to set up a new website with WooCommerce already plugged in.

WooCommerce offers unmatched flexibility. You can sell unlimited products, choose from the templates offered or build your own web store, and tap into hundreds of WooCommerce extensions and integrations for payments, marketing, fulfillment, and more, including QuickBooks, Stripe, USPS, UPS, MailChimp, and Klarna. Or, connect via Zapier to integrate with over 5,000 other apps. WooCommerce is perfect for those who need lots of customization options.

Unlike WooCommerce, BigCommerce is an all-in-one ecommerce website builder. Hosting is included with your BigCommerce plan, plus you’ll get point-of-sale and payment processing software. Connect your BigCommerce site to major marketplaces like Amazon and Facebook and choose from over 800 third-party integrations. It’s a unified solution if you don’t want to wrangle a bunch of WordPress plugins and connections.

An image of a loudspeaker next to text that advertises selling on Instagram, Facebook, and Pinterest.
BigCommerce easily brings your products to the most popular social media sites.

BigCommerce is the better option of the two for beginners and smaller businesses who don’t want to spend a lot of time managing the health of their web store. But it can also handle enterprise storefronts, too, on its higher-octane (and higher priced) packages. You can read our detailed BigCommerce review to learn even more about what this ecommerce platform can handle. 

Company Health and Stability of WooCommerce and BigCommerce

Both WooCommerce and BigCommerce enjoy loyal followings, and that isn’t likely to change. 

The privately held WordPress parent company, Automattic, acquired WooCommerce in 2015. WordPress was founded in 2003 by Matt Mullenweg and Mike Little. Mullenweg then founded Automattic in 2005. So, WooCommerce will be staying put as one of WordPress’ preferred ecommerce platforms for the foreseeable future.

Founded in 2009, BigCommerce is publicly traded under the ticker symbol, BIGC. Stock prices have been dropping steadily over the past five years, however, likely due to an increase in competition. But it’s still a highly rated SaaS product, and its community forum is bustling with activity. 

WooCommerce vs. BigCommerce Pricing Comparison

WooCommerce and BigCommerce approach pricing differently since the former is an extension of WordPress (a free platform in itself) and the latter is a standalone, all-in-one ecommerce site builder and solution.

Since it’s a bit tough to just compare their costs apples-to-apples, we’ll break down the nuances of pricing and associated costs in the sections below.

Pricing Structure of WooCommerce and BigCommerce

WooCommerce pricing is far from simple. If you don’t already have a WordPress site, you’ll pay between $25 and $70 per month for WooExpress. Or you can get and build a free WordPress site, then install the free WooCommerce plugin and pay for extensions or upgrades as needed. That’s generally what makes pricing so unpredictable—extensions run a wide gamut from several bucks to several hundred dollars per year.

BigCommerce has a more familiar and digestible pricing structure. Choose from one of three Essentials plans—priced at $29, $79, and $299 per month—with a clear breakdown of what you get with each plan. Or, you can go the enterprise route and speak with a sales rep for a fully custom package. 

Cost Comparison of WooCommerce and BigCommerce

WooCommerce is ideal for companies who want granular control over their ecommerce storefronts. These companies will appreciate being able to cherry-pick WooCommerce extensions and integrations to cobble together an effective solution at a reasonable total cost. That being said, some storefronts that want advanced features may not love how pricey ecommerce-focused WordPress extensions can get. 

BigCommerce is far better (and more predictable) for smaller businesses that need to control their costs while still getting everything they need for their customers’ online shopping experience. There are no surprise charges and few added fees. Plans clearly list the features you’re getting and higher-priced plans offer good scalability if you outgrow their entry-level package. You get what you pay for and that’s that.

Trials and Guarantees for WooCommerce and BigCommerce

Both WooCommerce and BigCommerce offer free or low-cost trials to help you decide if you like what you see. 

WooCommerce doesn’t offer a free trial because its basic plugin is already free to use on any WordPress site. Once you have WooCommerce integrated with your website, you can select extensions free for 30 days. These include tools like WooCommerce Bookings for appointment scheduling and features for utilizing gift cards and rewards programs on your web store. Be advised, though, that some of these plugins can run you as much as $250 per year, which adds up quickly if you use more than one. 

You can try out the BigCommerce platform freely on a 15-day trial period with no credit card required. After that, plans begin at $29 a month when paying annually ($39 when opting for month-to-month billing).

WooCommerce vs. BigCommerce Core Criteria Comparison

When we researched the best ecommerce platforms on the market for our top list, we analyzed each platform across six core criteria: 

  • Visual website builder: Is there an easy, code-free way to set up a new online store?
  • Inventory management: Can you categorize, tag, and stock as many items as you want? 
  • Shopping carts: Can customers easily add products to a cart and check out when they’re ready to purchase?
  • Payment gateways: Is there support for a secure payment portal and multiple payment options for customers?
  • Shipping tools: What shipping and order fulfillment options are available to you and can the platform unlock any discounts for shipping providers? 
  • SEO and marketing tools: How easy is it to promote your online store from within your ecommerce platform’s dashboard?

Let’s see how well WooCommerce and BigCommerce stack up on these same criteria. 

Visual Website Builder – BigCommerce Wins

A screenshot of the Ben & Jerry’s Gift Shop home page with colorful branded shirts, ice cream scoops, and cups.
Ben & Jerry’s used BigCommerce to build its online gift shop.

Unless your company is large enough to employ a team of developers who can build and manage your ecommerce storefront, you’ll want a no-code website builder. It’s fine if the builder also comes with coding capabilities, but these shouldn’t be the focus. 

BigCommerce won on this criteria point because its drag-and-drop website builder is so easy to use. It’s built right into the BigCommerce package—which can’t be said for WooCommerce. 

WooCommerce does have a drag-and-drop web builder for WordPress, but once you pick a WordPress theme, you’re locked in. The WooCommerce web builder won’t carry the storefront you’ve designed onto a new theme if you change your mind, leaving you to start over from scratch if you want to refresh the look and feel of your online store. 

Inventory Management Tools – Tie

A screenshot showing eight different Ben & Jerry’s products, including t-shirts, a onesie, an ice cream scoop, and a pint lock.
Ben & Jerry’s inventory and product options on its BigCommerce storefront.

Inventory management is one of the most important tools you’ll need in an ecommerce platform. You should be able to track as many items as you want and easily organize your stock. Low-stock alerts are a must-have feature, as well. 

Both WooCommerce and BigCommerce offer powerful, synchronized inventory management tools. With WooCommerce, you can pick exactly the inventory management extension you need for your business from many options. That gives you full control over unlocking advanced features you think will help your operation in the long run Or, install the free Stock Manager plugin to start for basic management and upgrade as needed. 

The plus side to BigCommerce’s inventory management is that it’s included with everything else in any plan you choose. You won’t need to shop around for a good fit—unless you want to go with a plugin that enhances the inventory management process and improves upon what BigCommerce’s native tool can do. 

WooCommerce and BigCommerce alike help you manage unlimited inventory across multiple sales channels, locations, and storefronts. 

Shopping Carts – BigCommerce Wins

A screenshot of BigCommerce’s shopping cart features landing page showing a person shopping on their phone.
BigCommerce helps you make shopping easy for your customers.

These days, customers take shopping carts for granted. They expect high-quality carts are easy to find on any page and seamlessly take them through the checkout process. 

Both BigCommerce and WooCommerce come with excellent shopping cart capabilities. WooCommerce, again, relies on extensions for this feature, meaning you’ll have to wade through a lot of different choices to find an extension or plugin that fits your needs and requirements. The big problem is variability in extension quality. You may waste time on testing out some less-than-perfect solutions. 

BigCommerce’s native shopping cart feature is fantastic, offering full capability for mobile shopping, abandoned cart recovery, and more. Plus, you can sell more products with one-click buying through integrations with Apple Pay, Amazon Pay, and PayPal One Touch. There’s not much to improve on here, so BigCommerce comes out ahead by delivering a built-in solution as good as just about any WordPress shopping cart plugin you can find.

Payment Gateways – BigCommerce Wins

A screenshot showing the beginning of an alphabetized list of payment gateways on BigCommerce.
BigCommerce offers an impressive suite of integrated payment gateways.

Payment gateways make it easy for customers to make secure purchases on your ecommerce storefront. And, when you offer site visitors more ways for them to pay (such as PayPal, Klarna, Apple Pay, and others), you’re likely to convert more curious browsers and shoppers into real customers. 

That’s why BigCommerce won this criteria point. It offers 50 payment gateway integrations that support purchases in more than a hundred countries. That breadth of payment options baked right into the platform closes a lot of gaps that could otherwise prevent international shoppers or those with intense payment preferences from converting. 

I think you’ll know what I’m going to say about WooCommerce here. It forces you to comb through a vast array of extensions to find payment gateways that support the preferences of your customers and work with the rest of your online store. This can be time-consuming, clunky, and expensive if you’re not careful. But more than that, it requires serious attention in terms of making sure these WordPress extensions are always updated to prevent security vulnerabilities from affecting your site and your customers’ sensitive data.  

Shipping Tools – BigCommerce Wins

A screenshot showing an example of BigCommerce shipping choices at checkout.
BigCommerce’s shipping tools are built right into the platform, but you can add integrations as needed.

Fast, reliable shipping allows you to make your customers happy, easily handle returns, and keep track of what’s left in your inventory on the fly. 

As with most essential features in BigCommerce, shipping is built right in. All plans also include real-time rates for major fulfillment providers like UPS, FedEx, and even international providers like Royal Mail. Select plans also help you with label printing and other aspects of the fulfillment process.

WooCommerce offers more freedom in terms of integrating with shipping providers, but these WooCommerce extensions in particular tend to be mighty expensive. You’ll pay $99 per year to implement each of the extensions for USPS, UPS, and FedEx. That same rate applies individually to international or alternative shipping providers, like Canada Post or Fulfillment by Amazon. 

So, just to match BigCommerce’s built-in fulfillment solutions, you’re looking at a minimum spend of $594 per year on WooCommerce extensions just for shipping.

SEO and Marketing Tools – WooCommerce Wins

Screenshot of image editing in WordPress with an image of two shirts and one hat and another image of one shirt.
Since WooCommerce is powered by WordPress, an SEO powerhouse, it comes well stocked with SEO and marketing tools.

Any ecommerce platform worth its salt needs SEO and marketing tools to help you promote your site and bring in searchers. How else will your customers find you? 

WooCommerce has a key advantage here. Its website platform, WordPress, consistently ranks as the top blogging platform in the world. With WordPress’s SEO and blogging tools, you’re already halfway to having everything you need to shout your WooCommerce storefront to the world without paying a dime. Then, you can enhance accordingly through free or paid extensions for tools like MailChimp, Trustpilot Reviews, Etsy, Facebook, Google Customer Reviews, and many more. 

Comparing WooCommerce and BigCommerce’s available marketing extensions and plugins to one another, WooCommerce clearly came out on top. It offers 112 marketing extensions compared to the 60 you can tap into on BigCommerce. You’ll likely get more capability on a BigCommerce Enterprise plan. But, when considering packages that are reasonable for a small or midsize business, the number of options available to you on WooCommerce gives it the edge

Final Verdict – BigCommerce Wins

BigCommerce is our winning ecommerce platform because it has so many essential and advanced features baked into the platform without the need to cobble together extensions to achieve a solution. With BigCommerce, setting up a new storefront from the ground up has never been easier. WooCommerce falls short on too many of our criteria points to come out as the winner, but it’s still an excellent choice (and, often, the preferable one to BigCommerce) for sellers who need granular control of their storefront’s features and functionality.

The Essential Guide to Online Meeting Etiquette

Whether you attend one online meeting a month or a dozen each week, it’s important to know what to do–and what to avoid–to maximize the success of each call. While online meetings are a lot like in-person meetings, there are some nuances that require you to pivot and up your meeting etiquette game.

Don’t worry if you’re not sure where to start. In this guide, I’ll walk you through the “hows and whys” of online meeting etiquette, so you can avoid being that person in your next Zoom call. Everything you need to know to be an online meeting pro is covered here.

Online Meeting Etiquette Guide Quick Links

If you’re new to online meetings, reading through this entire guide from start to finish is a great way to get up to speed. But if you’re an online meeting veteran, feel free to jump to the sections you most want to know about right now.

  • Why Online Meeting Etiquette Is Important
  • Key Rules of Online Meeting Etiquette
  • Considerations for a Hybrid Meeting
  • Use the Best Tool For Your Online Meeting
  • Final Thoughts About Online Meeting Etiquette

Why Online Meeting Etiquette Is Important

With remote workforces the norm these days, chances are you’ve been invited to more than a few virtual meetings lately. It’s also likely that at least one of those meetings didn’t feel as productive as it could have been.

Meetings are a necessary part of the work day, whether they are in-person or online. But inefficient meetings rob businesses of valuable employee productivity time, which has a cumulative effect as the number of meetings and attendees increases. 

Any meeting can go south fast, but online meetings are even more susceptible due to their more casual nature and ease of scheduling. The good news is that it doesn’t have to be that way. 

One way to boost the efficiency and effectiveness of online meetings is by knowing and following basic meeting etiquette rules, especially those unique to online venues. These etiquette best practices eliminate common meeting pitfalls and maintain a professional tone in online meetings, which helps make those meetings more efficient, productive, and enjoyable for all. 

Key Rules of Online Meeting Etiquette

Some traditional meeting etiquette guidelines apply universally, whether you’re seated in the boardroom or joining a meeting from your living room. But in the more casual atmosphere of working from home, many of these common-sense etiquette rules unintentionally fall by the wayside. 

Then there are the unique etiquette considerations that only arise when the meeting venue is online. 

Whether you’re a Zoom expert or an occasional online meeting attendee, I’ll guide you through everything you need to know to bring your best self to your next online meeting. Let’s get started.

Before the Meeting

Great online meetings begin long before the scheduled start time. Whether you’re the meeting organizer or an invited attendee, dedicating prep time before you click the launch button goes a long way toward online meeting success.

As your meeting date approaches, make sure all the following boxes get ticked.

Make an agenda. If you’re the meeting organizer, take time to put together an agenda that spells out everything to be covered during the meeting, then distribute it well in advance. Whether your agenda is a formal memo/email or a simple bullet list within the meeting invite is up to you, as long as it informs attendees of what to expect to discuss. 

If you’re a meeting attendee who receives an agenda, review it ahead of time. This helps you adequately prepare so you can add value to the meeting discussion. If you’ve been invited but haven’t received an agenda, ask the meeting organizer for one.

Agree on meeting ground rules. This doesn’t have to be anything oppressive, just basic stuff that helps keep a meeting on track. Make clear whether using chat during the meeting is okay, what to do if you have to temporarily leave the meeting, how to handle interruptions, etc.

The key is to ensure all attendees are on the same page and expectations are understood before the meeting begins. This helps your meetings run smoothly and minimizes interruptions or undesirable behavior.

Be thoughtful about the guest list. If you’re the meeting organizer, limit your invitees to only those people who really need to be there. Don’t waste your colleagues’ time with unnecessary meeting invites.

If you’re on the receiving end of a meeting invite and can’t identify why you were invited, ask the meeting organizer before clicking accept. 

Get in the right headspace. When you’re joining a meeting from your computer, it’s easy to go straight from whatever you’re working on to clicking “join” at the meeting start time. But resist that urge, and take a lesson from the old days when you used to attend meetings in person.

In a traditional office setting, you likely stood up from your desk, perhaps grabbed a beverage from the break room, and then walked to the meeting room. All that activity gave you a mental and physical reset between activities. 

Try and do something similar before an online meeting starts, even if it is just standing up and stretching or walking away from your computer for a few minutes. When you return, you’ll find your head clear and ready for engagement.

Test your equipment. It doesn’t matter if you’re using a new piece of equipment or the same old computer and headset you’ve always had, making sure it works before the meeting starts is important. Few things are more embarrassing than fumbling around at the start of a meeting trying to get your headset working while your colleagues look on and wait.

Log in early. This goes hand-in-hand with testing your equipment. Don’t wait until the last second to join an online meeting. If you log in early, you have a chance to work out any bugs and slide into the meeting looking like the pro you are.

Dress appropriately. There’s no need to bust out formal business attire unless your company or the circumstances of the online meeting require it. But don’t go too far with the super-casual nature of working remotely. Don’t check into an online meeting looking like you just rolled out of bed or came straight from the gym. A simple rule of thumb is to wear something comfortable and/or professional that isn’t a distraction to other meeting attendees. 

Consider your environment. A quiet, private space with a neutral background and great natural lighting is the ideal spot to join an online meeting. An online meeting is not the time to showcase your eclectic collection of medieval weaponry on the wall behind you, unless you’re meeting with a group of fellow collectors! 

The same rule of thumb about your attire not being a distraction goes for your environment. If you can’t create a distraction-free space, then use the background blurring or virtual background features available in most online meeting software tools. If that feature isn’t available, consider a more neutral location to join your online meetings. 

During the Meeting

You’ve prepped, tested your equipment, joined early, and are ready for the meeting to begin. But how you act during the meeting is equally important as how you prepped for it ahead of time. 

Turn your video on. It’s fine to keep your camera off while you wait for others to join the call, but once the meeting officially begins your camera should go on. Seeing faces during an online meeting makes the experience more personalized and human.

Limit distractions. Mute all notifications, including email, chat apps, and anything else that might be an attention breaker during the meeting. This is especially important if you’ll be sharing your screen during the call. Unexpected pop-up notifications are the fastest way to share things with your colleagues you might not want them to know.

Likewise, if you’re easily distracted, close all unnecessary browser tabs and put your phone away. There’s nothing as annoying during a video call than other people visibly doing non-meeting related things, like surfing the web or scrolling on their phone.

Make appropriate introductions.  This probably isn’t necessary for a standing meeting that includes the same people every time. But if you’re hosting a meeting where everyone doesn’t know each other well, take a few minutes to run through brief introductions. This will set context and help others identify and understand who’s on the call and why.

Assess your audience. If you’re going to speak during the meeting, take a minute to understand who you’re talking to. Choose vocabulary and language they will understand. 

For example, if you’re a technical engineer speaking at a meeting with non-technical people, avoid jargon or specialized terminology that isn’t widely understood. The fastest way to lose your audience is speaking in a way they don’t understand.

Avoid talking over others. This is easier said than done sometimes, especially when there are a lot of people engaged during an online meeting. One way to minimize this is to pause for a second or two after someone stops talking before you begin to speak. 

And if two of you start speaking at the same time, go ahead and defer to your colleague. You’ll get your chance when they finish.

To mute or not to mute. For meetings with just a few participants, keeping your microphone on lets the conversation flow naturally, much as it would if you were together in person. The informal nature of small meetings also isn’t too impacted by the normal sounds of daily life, like loud cars driving past or a telephone ringing.

However, for large meetings with many participants, muting yourself unless you’re speaking is a good general practice. That way you minimize the risk that Fido interrupts someone’s presentation when the UPS driver rings your doorbell. And if you’re the host of the meeting and doing most of the talking, you might also consider muting all other attendees until you’ve finished speaking and are ready to take questions. 

Pay attention. Sure, it’s tempting to quickly fire off an overdue email response or answer a chat message when you’re in an online meeting, especially a long meeting. But don’t go there, especially if you’re not on mute and your camera is turned on. 

Keyboard clacking, message arrival chimes, and your furrowed brow looking away from the camera are surefire indicators you’re not tuned in to the meeting. It’s not a good look, especially if your boss is also in the meeting.

Allow participants to leave early. If you’re the meeting organizer, make it clear that it is acceptable for some participants to leave the meeting if their purpose there is finished. 

Don’t get in the habit of making all attendees stay for the sake of staying. You’ll usually end up with people multitasking once they see no value in being there.

Keep meetings short and sweet. The silver lining of online meetings is that the usual digressions into off-topic conversations doesn’t happen as naturally as when you’re meeting in person. Use this to your advantage.

If you’re leading the meeting, follow your agenda closely, build time in for Q&A at the end of the meeting, and don’t let tangents spiral out of control. That way, your meeting only lasts as long as necessary, even if it ends earlier than planned. 

End your meeting on time. Good meeting management by following a clear agenda is the best way to ensure your meeting ends at the planned time. If you do need to go over the allotted time, be sure to ask attendees if they can stay–don’t just assume they’ll all hang on longer than scheduled.

If they have to go, reassure them it is fine and promise to bring them up to speed later about anything substantive that was discussed. 

Thank participants for attending. Everyone’s time is valuable and online meetings have a way of sucking time away from the workday. Before screens go dark, be sure and recognize the attendees and show your appreciation for their time.

After the Meeting

Good online meeting etiquette doesn’t end when the meeting ends, especially if you’re the meeting organizer.

If you are in this role, make sure you take care of these final tasks after every online meeting.

Summarize and share meeting notes. Every productive meeting should result in notes identifying what was discussed and agreed to. Be sure to send this information out to all attendees, so they can remember what transpired.

Assign tasks and deadlines. If assignments were made during the meeting, be sure to identify who is responsible, what they need to do, and when it must be completed. You can include this in the meeting notes, input it into your project management system, or do both. 

Schedule followup meetings if needed. If the same group needs to meet again in two weeks, or if you need to follow up with each individual attendee, make sure to put those meetings on the calendar and send out new invites as soon as possible, so everyone can plan for them right away. 

Considerations For Hybrid Meetings

When some attendees are together in a conference room while other attendees are calling in from remote locations, all the general etiquette rules still apply. But there are a few more considerations to keep in mind to ensure these hybrid meetings are most effective.

Make sure everyone is visible. If the conference room has built-in technology for video calls, then make sure everyone gathered can be seen on the screen. If not, have each attendee join via their own computer, just like their remote colleagues.

Focus on inclusivity. Side conversations tend to naturally happen when people are physically together in a room for a meeting. Try to avoid thisq since remote attendees cannot easily be part of the chatter. 

Likewise, when some people are gathered in person but others are on video, you may need to go to greater lengths to engage the remote attendees. If you’re not hearing much from the remote people, check in with them throughout the meeting to make sure they’re getting what they need to make the meeting productive for them.

Give remote speakers the floor. Remote attendees don’t have the benefit of nonverbal cues like people physically together have. If two attendees speak at the same time and one is in the meeting room and the other is remote, defer to the remote speaker. 

Likewise, ask remote attendees questions throughout the meeting to make sure they aren’t forgotten. They may have valuable information to share, but be unsure when to interject.

Conduct post-meeting outreach. It’s easy to engage in a post-meeting debrief when a colleague is standing next to you, but not quite so easy if the person disappears behind a dark screen. Make it a point to call or message remote colleagues after the meeting to debrief and catch up. 

Use The Best Tool For Your Online Meeting

Common team messaging tools like Slack or Microsoft Teams are great for informally communicating with individuals or small groups of team members in dispersed locations. But when your needs exceed the limitations of those tools, you’ll want something beefier to manage online meetings. 

This is where conference call services like Nextiva, RingCentral, and Zoom come into play. Choosing a tool that offers robust video and audio quality, includes the ability to record calls, and accommodates large numbers of attendees is crucial to business success.

You might already have one of these tools in place. If so and you’re happy with it, congratulations. You’re already well on the path to online meeting success. 

If you aren’t already using such a service, be sure to check out my review of the top-rated conference call services on the market today. I walk you through the things to consider when choosing an audio/video conferencing tool, and dive into the pros and cons of each product.

Final Thoughts About Online Meeting Etiquette

Distributed workforces are here to stay and with them come the need for online meetings. To master this convenient technology and get the most out of every scheduled meeting, following good online meeting etiquette is crucial.

Ensuring you’re prepared before, during, and after every online meeting helps to make the most of your virtual meeting time. It also results in more satisfied colleagues and a more positive attitude toward online meetings, too.

Webgility Review

Webgility is an ecommerce accounting software that helps businesses provide an optimal shopping experience to customers. 

It automates their accounting, inventory, and product shipping, regardless of whether they work independently or use the services of accounting experts.

Webgility Is one of the very few powerful, user-friendly, and flexible platforms that can automatically sync all relevant data, and provide practical solutions for all cash flow-related and profitability-related problems.

The platform simplifies otherwise tedious and manual processes within organizations, enabling owners to focus on the gazillion other, more critical, activities happening within the company.

Webgility Pros and Cons

Pros

  • Automates and simplifies accounting
  • Reduces manual effort
  • Manages orders efficiently to improve customer satisfaction
  • Provides valuable insights, complete with powerful analytics
  • User-friendly and intuitive dashboard
  • Webgility mobile app allows on the go access
  • Easy third-party accounting software or agency integration

Cons

  • More expensive than competing platforms
  • Office complex integrations that can result in functionality struggles
  • Customer service can be improved
  • Quirky menu options can be confusing at times
  • Basic inventory management system
  • shipping program can be stronger

Webgility Features

Webgility offers tons of amazing features to help you improve your ecommerce operations and service. Read on as we take an in-depth look at some of its best features.

Accounting Automation

If you’re fed up with manual data entry and have a hard time making sense of spreadsheets, you’ll love Webgility’s accounting automation that saves time, eliminates errors, and simplifies reconciliation.

You can automatically sync order information between your sales channel and accounting solution, keeping all your books up-to-date and relevant. Moreover, you can pull in expenses, fees, and shipping costs from merchant processors—all at the touch of a button.

Easy accounting reconciliation can be particularly useful for users who deal with complex spreadsheets on a daily. The accounting reconciliation workflow incorporates all of your sales channel account payments, giving you “real-time peace of mind.”

Let’s not forget the easy syncing facility with QuickBooks and other popular accounting software. Webgility creates the perfect bridge between marketplaces and your accounting software, allowing you unrestricted access to all your accounting information.

Tax season is will also be a breeze with Webgility.

It offers hassle-free sales tax filings, where it automatically collects taxes from your sales channels before recording and organizing them by jurisdiction for simplified filing. All you have to do is define the settings in the accounting solution you use, such as QuickBooks or Avalara.

What’s more, you can put Webgility on autopilot, after which it’ll work as per your set unique business needs. The system will automatically send you notifications whenever an automated task is completed.

Product Listings and Inventory Management

Seamlessly sync all your channels using Webgility‘s product listing and inventory management feature. 

It allows you to manage all your ecommerce inventory and product listings from a single place, which, in turn, can help you scale your business while offering a unified (and comprehensive) customer experience. You also don’t have to start from scratch when listing your products. Simply publish important details from your accounting solution to your sales channel—or vice versa—and you’ll be done.

Webgility can easily streamline updating inventory quantities and pricing across your entire tech stack. This can help ensure you never oversell, facilitating efficient and effective stock management across multiple inventory sites.

More importantly, you can create a powerful and unified customer journey to improve your chances of repeat business using Webgility. Omnichannel enablement is another advantage, where all your inventory, pricing, and product listings will always be consistent across every channel—24/7.

Webgility users were particularly happy that the platform lets them easily monitor and modify their procurement deals, regardless of the number of sales channels they had.

Most customers were not able to solve inventory-related problems by themselves, though. If you face any difficulties when uploading or updating your inventory and product listing, you‘ll have to get in touch with customer service. But here’s the catch: Webgility‘s customer service isn’t up to the mark. Many users have complained of long waiting times.

Shipping and Fulfilment

With Webgility, you can make your shipping and fulfillment faster, easier, and more transparent.

The platform automatically manages your shipping and fulfillment workflows, capturing the impact of every touchpoint. Moreover, you can filter all channel data into a single central hub to get real-time visibility into your business’s bottom line.

Avoid any delivery drama with Webgility. You can automate fulfillment with reliable services like UPS, Stamps.com, and FedEx. You can also compare rates and ship with one that’s most cost-effective based on your budget.

Webgility provides real-time visibility into a complete listing of orders from all your sales channels. You can process payments, generate shipping labels, update notes, and handle returns and refunds—all from a single organized place.

You can also use the platform to minimize the number of tasks and responsibilities on your employee’s plate. Navigate complex logistics easily by automatically generating purchase orders, syncing inventory quantities, and sending slips to your dropship vendors. Importing tracking information directly to your revenue channels is another possibility.

In the world of ecommerce, refunds and returns are inevitable.

Webgility streamlines processing by notifying you as soon as your customers request refunds or returns. Thereafter, the platform automatically generates credit memos and updates your accounting and inventory data accordingly across all channels.

Many customers were very impressed at how Webgility reduced the total amount of time for processing orders for shipping and importing into QuickBooks. However, some disliked that Webgility didn’t let them handle drop ship “on the fly.“ In other words, users cannot mark all their items as drop ship without leaving the order screen.

Webgility Intelligence

Webgility Intelligence gives you complete and unparalleled visibility into your business’s profitability. You can enjoy instant access to sales performance and revenue insights, enabling you to act on growth opportunities faster.

With informed decision-making and better strategizing, your ecommerce business can save hundreds of hours and thousands of dollars. You can collect rich insights into your overall business performance, including channel-wise and product-wise performance.

Webgility also provides you an instant snapshot of how sales are going for the day, after which you can go into details with revenue trends to anticipate your next business move. The platform lets you see your daily stats, revenue trends, product sales projections—there are over 15 exclusive charts in total.

You can quickly access and share essential data that has been personalized according to your requirements—by date range, product, sales channel, or fulfillment. Besides this, you can access other critical insights, such as average order value, growth rates, top-performing products and channels, and more from anywhere and at any time.

Webgility Intelligence is a relatively newer feature, so not much customer feedback is available with regards to its effectiveness and ease of use.

Webgility Pricing and Package Options

Webgility currently offers three pricing plans. Let’s take a look at each plan in more detail below.

Accounting Pro — Starts from $39 per month when billed annually

This plan is designed to be a basic ecommerce accounting solution for QuickBooks and Xero. It can be adjusted depending on the number of sales channels and monthly order volume. Of course, as you increase the number of channels and order volume, your bill will also ramp up.

You get the following features under this plan:

  • Basic Accounting Sync 
  • Basic Inventory Sync 
  • Basic Sales Tax 
  • Online Support 

Accounting Plus — Starts from $99 per month when billed annually

This is Webgility‘s most popular subscription plan that offers advanced ecommerce accounting and inventory sync for QuickBooks Desktop and NetSuite. For this plan, you’ll need at least two sales channels.

You get the following features under this plan:

  • Advanced Accounting Sync 
  • Accounting Workflows 
  • Price & Inventory Sync Rules 
  • Bundles/Assemblies Support 
  • Automation Rules 
  • Product Listings 
  • Premium Support 
  • Expert Onboarding 

You also get Webgility Intelligence worth $99 free for 3 months, which includes sales analytics and profitability analytics.

Accounting Complete — Starts from $149 per month when billed annually

This plan is a complete toolkit for multichannel retail businesses with at least three sales channels. You get the following features under this plan:

  • Accounting Plus Features 
  • Multiple Inventory Sites 
  • Multiple Sales Tax Jurisdictions 
  • 3PL+ Dropshipping 
  • Order Management 
  • Premium Support 
  • Expert Onboarding 

You also get Webgility Intelligence worth $99 free, which includes sales analytics and profitability analytics.

As mentioned, Webgility’s pricing is slightly more expensive than its competitors. It also offers a 15-day free trial (no credit card or software installation required) and a personalized demo to help you see what its accounting automation feature can do for your business.

Webgility Integrations

This review would’ve been incomplete without mentioning Webgility’s extensive list of integrations.

The platform offers integration by ecommerce channel, accounting platform, and point of sale (POS). This is not including integration with payment processors, shipping, sales forecasting, hosting, and CRMs.

Webgility aims to automate accounting and inventory workflows in QuickBook and NetSuite and various online platforms, marketplaces, applications, and businesses. Some of these include:

  • Amazon
  • Wix
  • BigCommerce
  • Shopify
  • QuickBooks Online and QuickBooks Desktop
  • NetSuite
  • Xero
  • Square
  • Salesforce
  • PayPal
  • UPS
  • Stamps.com
  • Skyline

Besides the above, there are several other platforms that Webgility can integrate with.

Webgility Reputation

Webgility’s market reputation isn’t exactly at the top of its niche, but it’s still decent. The platform has a 4.4-star rating on G2, a 3.3-star rating on GetApp, and a 3.3-star rating on Capterra. Even on TrustRadius, the reception is decent, with 8.1/10 stars.

While customers appreciate Webgility’s powerful ecommerce business management, inventory management, and shipping features, they’re completely blown away by the platform’s easy and quick integration with QuickBooks that lets them do away with manual data entry.

The fact it can significantly simplify and improve multi-channel synchronization is another feature that users like.

However, if Webgility wants to improve its customer experience, they need to start working on their customer service. Several users disliked how long they had to wait to solve their problems, which when combined with the complex integrations, only made it more time-consuming and tedious for them.

Summary

Webgility is one of the more powerful and flexible accounting software available on the market that can easily automate and simplify manual processes. With its accounting automation, omnichannel enablement, and optimized shipping and fulfillment, ecommerce will certainly become easier, more streamlined, and error-free.

So do we recommend giving Webgility a shot? Absolutely, yes.

The Beginner’s Guide to Trademarks

Branding is vital for businesses. It’s what sets you apart from your competitors and puts you at the forefront of potential customers’ minds.

Therefore, you should protect your brand with a trademark.

But if you’re a newbie to this kind of thing, then you probably don’t know what kind of protection you need or even what you can protect. Plus, when it comes to actually applying for a trademark, the process can be lengthy and complex.

So in this guide, we’ll explain everything you need to know about trademarks and help simplify the process.

What Is a Trademark?

A trademark is usually a word, phrase, symbol, or design that represents your brand. It belongs to you legally and differentiates your products or services from those of other companies. This means that other companies can’t use similar assets to sell their goods.

The Basics of Trademarks

If you want to apply for a trademark, you need to be equipped with the right knowledge. It’ll make the process clearer and you’ll be less likely to get rejected. So here we’ll explain the ins and outs of trademarks and the trademark application process. 

What Can You Trademark?

You may have assets that you didn’t realize you could trademark. It would be a shame if you didn’t protect them simply through a lack of knowledge. So let’s take a look at what you can and can’t trademark.

The most common trademarks, as mentioned above, are words and elements of design. More often than not, these are business names, product names, and/or logos. Think of the Nike swoosh or Amazon’s logo with the arrow under the name–not only are the names “Nike” and “Amazon” trademarked, but the visual elements of their logos are, too.

But you can trademark a number of things that distinguish your brand from another. These include, for example, the shape of goods or packaging, slogans, colors, and patterns. In the shipping industry, it’s not a coincidence that UPS has brown trucks while FedEx has white ones–those colors are trademarked to those companies. 

On the other end of the spectrum, there are also words and symbols you won’t be able to trademark. This includes any kind of generic term or phrase like “the best XYZ company.” 

You also can’t trademark a descriptive business name, e.g. The Gardening Company, or a name that includes a geographic location, e.g. Manchester Gardening. Nor can you trademark a word or symbol that’s considered deceptive or scandalous.

Trademark Rules

Trademarks protect your intellectual property, i.e. your unique, recognizable creations. You need to know exactly what this means and what kind of legal rights you have so that you don’t fall foul of copycats and thieves.

First off, another company can’t use your intellectual property without your permission. If you find that they do, you have the right to enforce the trademark (get them to stop using it) and take legal actions against the company if necessary.

Another important thing you need to know is that a name, symbol, design element, etc., doesn’t have to be exactly the same as yours to be considered an infringement. It just needs to be “confusingly similar.” 

In other words, if a customer might not be able to distinguish two brands from one another because of the mark, it’s a problem. A mark can’t look or sound similar to another. 

But this is only the case if both companies are in the same industry. For example, Delta Airlines and Delta Faucets can both exist because consumers are unlikely to be confused by what they’re purchasing from the company.

You couldn’t, however, have a sportswear company with a checkmark as the logo as it would be too similar to the Nike swoosh.

You should also know that even unregistered trademarks have some level of protection when you use the symbol ™. If you’ve used the trademark for a number of years and/or your business has a solid reputation, you have so-called common law rights. 

This means you can enforce the trademark. However, you would need to provide evidence that your trademark is long-standing and recognized by the public, which might be difficult.

Registering a Trademark

You can register a trademark online via the United States Patent and Trademark Office (USPTO). It’s convenient, but the application process is rather complex. 

There are multiple steps and you must read the application form carefully to make sure you understand everything. There’s also in-depth research that you need to carry out before you even begin to fill in the form.

You’ll need to check that there aren’t any confusingly similar trademarks already in existence. This is called a clearance search. Use the Trademark Electronic Search System (TESS) to search for existing word and/or design marks.

If there’s already a similar mark and that company offers similar services or products to you, then you won’t be able to register the trademark. 

If you have a new business you can go back to the drawing board. There’s no point in applying for a trademark that won’t be accepted as the application fee is non-refundable.

When you come to file your application through the Trademark Electronic Application System (TEAS), you’ll be given a choice of the TEAS Standard application or TEAS Plus. 

The main difference between the two is that the TEAS Standard is more expensive at $350 per class of goods but you can fill in certain sections of the form at a later date. So you might prefer this option if you don’t have all of the information and evidence you need ready to submit just yet.

Note that when you send in your application, there’s no guarantee that you’ll get the trademark. But your chances are good if you’ve done your research and filled in the form carefully. 

It can take several months for the trademark to come through as USPTO performs its own checks and sends the application to an attorney who decides whether your application can move forward.

3 Tools to Improve Trademark Registration

If the application process sounds overwhelming then you may wish to seek outside help. These companies will take care of the clearance search and trademark registration for you:

LegalZoom

LegalZoom offers a range of business, financial, and legal services. As such, it’s launched over two million companies.

Plus the folks at LegalZoom have worked with over 320,000 customers on trademark applications. So it’s safe to say this company has a ton of experience.

It has a network of independent attorneys which allows it to specialize in creating untouchable trademarks and enforcing your legal rights. 

The process of applying for a trademark with LegalZoom is simple. Just choose the right package to suit your needs.

The Do It Yourself package costs $249 plus the federal filing fee. With this package, LegalZoom performs a basic clearance search. Then you complete the application using their step-by-step guide. And finally, LegalZoom proofreads the application, completes it where necessary, and files it with USPTO.

The attorney-led package is much more expensive at $599 plus the federal filing fee. Yet it comes with a guarantee. If your first application gets rejected, they’ll complete a second application at no extra cost. 

With this package, the attorney does all of the research and filing for you. All you’ll need to do is answer a few questions about your trademark.

MyCorporation

MyCorporation is a business formation service that specializes in helping small businesses. What makes this company stand out is that they take care of all the legwork for you.

First, you’ll complete an online questionnaire with simple questions about your trademark. Or, if you prefer, you can speak to a member of the team and they’ll walk you through the questions.

Next, MyCorporation fills in the paperwork and files it with USPTO on your behalf. When your application is accepted they’ll send you all of the legal documentation you need.

The trademark application package costs $199 plus the federal filing fee.

You’ll need a separate package for the clearance search. As part of this package, experts conduct a comprehensive search of registered and pending trademarks in the database. This means you can be sure that your trademark is unique and you won’t risk having your application rejected.

The extensive clearance search costs $249. So if you want both the clearance search and the trademark application done for you, it comes to a total of $448 plus the federal filing fee.

Rocket Lawyer

Rocket Lawyer offers affordable legal services, specializing in personal, real estate, and business documentation. 

Given the fact that documentation is their specialty, it offers a truly comprehensive trademark application service. 

With Rocket Lawyer, you can get a custom package to suit your needs. Naturally, the company can take care of the clearance search and application filing with USPTO. But there are a few more useful services you may wish to take Rocket Lawyer up on.

You can get a consultation with a trademark attorney to create a trademark application strategy. Moreover, you can get priority processing to speed up your application. There’s also a trademark transfer service for those that need it.

3 Tricks for Trademarking a Business

Here are our best tips for making a strong trademark application and keeping your trademark secure in the long term:

Apply for A Trademark ASAP

If you want to apply for a trademark, don’t wait around to do it. It makes sense to protect your branding as soon as possible. Also, consider the fact that the process can take a while.

The good thing is that you can register a trademark that you intend to use with USPTO. So even if you haven’t started trading yet, you can submit an initial application to reserve your trademark.

Choose a Compelling Business Name You Can Trademark

The last thing you want is for your trademark application to be rejected. You should now have a good understanding of what you can and can’t trademark which is a good starting point.

Not only that, but you also need a strong, unique business name to represent your brand. If you can trademark a name like this then you’ll stand out from other companies and no one can hang on your coattails.

Traditionally, you’d choose a name that illustrates your product or service. But we know you’re unlikely to get a trademark for a descriptive name. So you need to think outside of the box.

You could invent a name from scratch by mashing up words. Netflix, for example, is a mash-up of “Internet” and “flicks”.

Or perhaps you could name your business after your inspiration. The name Reebok, for instance, comes from the company’s spirit animal, the rhebok, which is a species of antelope.

Enforce Your Trademark

USPTO won’t look for trademark infringements. This is something you need to do yourself by keeping a watchful eye over others in your industry. 

Make sure no other companies use any assets similar to those you trademarked. The reason being it’ll reduce the impact your brand has on the market.

So what do you do if you think another company is using your trademarked assets?

The first step is to figure out if there’s actually an infringement. Remember that there’s only an infringement if you and the other company offer similar products or services.

If you believe there is an infringement, seek legal help as soon as possible. An attorney will be able to send a cease and desist letter on your behalf. And take further action, e.g. taking the company to court, if they fail to act on your letter. 

What to Do Next

Applying for a trademark is just one item you need to check off the list in the early stages of starting a business. 

The next thing you might need to do is get a federal tax number for your business. You’ll need it if you hope to open a business bank account or hire employees.

You may also be interested in creating a business website so that potential customers can find you online. Here’s how to buy a domain name that represents your brand.

And, finally, you should check out our guide to the best business formation services as they can help take care of all of the above for you.