I had the opportunity to test the Image SEO plugin over the past week. Image SEO is a plugin that connects to an accompanying online service that processes images uploaded to a WordPress installation. The plugin can automatically rename file names, create alt tags for screen readers, and optimize images for Pinterest.
The plugin is one half of a Software as a Service (SaaS) product. To use the image processing features, you must sign up for an account on the Image SEO website. Currently, users are provided credits for processing 10 images for free to test out the service. After that, image processing requires a monthly or annual fee based on a set number of images. Pricing starts at 4.99€ per month for the lowest tier and ranges up to 59.99€ for the enterprise option. The service also offers one-time purchases for a given number of images.
The Image SEO team went public with their plugin and service in April and have been refining the product since. Aurelio Volle, co-founder and chief marketing officer, said a big part of the process was removing unnecessary features in favor of developing the core product and creating new features.
“[Thomas Deneulin] asked me in December 2018 to come and work with him on a project,” said Volle. “They had developed an Image SEO auditing tool but they were not able to sell it. I went through the product, cut so many features, created a new narrative, asked for reviews, etc.” Volle’s work primarily centered around identifying user needs and figuring out what they would be willing to pay for the service.
Volle said they use all the major facial recognition APIs available on the market, but they are not willing to share their secret recipe at this time. “We process the results with an algorithm we created to provide our users with the most relevant data possible for alts and names,” said Volle. “We are still working on the algorithm. The results should be more and more accurate in the future.”
When I come across a new WordPress plugin or theme with the term “SEO” in the name, I cringe. It is used so often as a marketing term that it has lost meaning for me. I’d like to ignore it like a bad commercial on TV, but it’s there in the name. I know it is probably smart to use it for marketing purposes. Despite my misgivings about the name, I gave Image SEO a serious look and found that I liked its potential.
Would I use the plugin? Probably not on a personal blog where I control all of the content. I am a stickler for controlling every aspect of my own content. I am not within the target audience for the plugin.
However, I would use the plugin for a large site with multiple writers. It would work well as part of a quality control system.
My primary interest was in how well Image SEO auto-created image alt tags. I have little interest in what search engine benefits the plugin might provide. I was more interested in how it could help describe images for users who use a screen reader. A plugin that can accurately add alt tags for users on assistive technologies could be useful in an environment with multiple writers. I have worked with clients in the past where such a plugin would have been a welcome addition to the site.
This is not to say the plugin isn’t useful for single-person sites or those with a small group of writers. It depends on whether the individual site could use it. If needed, I would recommend the Image SEO plugin to anyone.
The free service is currently only available in English. If you need alt tags in another language, you will need to go with a premium plan. This would be better opened up to all languages. It is hard to vouch for the accuracy of non-English alt tags when they are not available in the free plan.
How Well Does the Plugin Work?
The plugin gives you the option of automatically renaming image file names and setting alt tags. I would recommend using both of these options. File names like IMG_2019_345.jpg do not tell search engines or users anything about an image, and the automatic alt tags are the most useful feature of the plugin.
The plugin doesn’t make you work to get results. I tested out 60 images (10 free plus an extra 50 provided by the Image SEO team). On the whole, the results were fairly accurate.
However, not every image passed the accuracy test. Take note of the following screenshot with an image of two people standing at the end of some hallway or structure. I’m not exactly sure what they are in, and neither was the service. The resulting alt tag was “Archives – A very dark water – Art.”
A rare inaccurate alt tag added by the plugin.
I had to throw a few curveballs at the software to see how it stood up. Technologically, humans are not at the pinnacle of artificial intelligence and recognition software, but we are constantly improving. The service will undoubtedly improve over time with anything thrown at it.
My biggest gripe with the plugin is that it automatically prepended the post/page title to the front of every image’s alt tag when uploading via the post editor. There is no reason to do this. The post title often has nothing to do with describing the image for screen readers. I could see this being useful for product images on an eCommerce site. This feature should be opt-in. It would quickly become irritating to manually remove the post title from each image.
The plugin also allows you to add a description, ID, and other elements for use with Pinterest. I also could not figure out how to get the attributes to show for my images on anything but attachment pages. It was unclear how this feature worked on the front end of the site. Admittedly, it did not bother me because I had no interest in this aspect of the plugin.
Bulk Optimizing Images
Bulk optimizing cat pictures, the most useful type of images for internet usage.
The Image SEO plugin allows users to bulk optimize images across the entire site. The bulk optimization tool also allows you to preview the results before deciding on whether you want to make the changes. This can be an extremely powerful tool if you are running a site with a lot of old images with missing alt tags.
The biggest thing to watch out for is that running this tool can eat up a ton of image credits.
A fair word of warning: even the optimization preview uses image credits. I hope this limitation is addressed in some way because it is not clear up front. Using the feature can catch you off guard and drain money if you simply want to preview the optimization prior to deciding whether you want to go through with the changes.
The textual description on the bulk optimization page may even lull you into a false sense of security. It reads, “No worries, you can get a preview of the results before going further.” Fortunately, I was running this on a free account and did not lose real dollars over it.
It will take a bit of time to run, depending on the number of images, but the bulk optimization tool works flawlessly.
How Does the Code Stack Up?
I see little reason for concern with the code. The developers have a clear architecture and hierarchy. It is forward-thinking and uses modern PHP practices.
The one caveat is that the plugin does not use the core WordPress HTTP API for handling remote requests to their service. Users without cURL enabled on their site would be unable to use the plugin, which is likely not an issue for most people. The team said they went with a custom implementation so they could easily deploy their project on other PHP projects and not be limited by tying the code to WordPress. They have reported no problems with customers thus far.
The Final Verdict
There is a lot to like about the plugin. If you are in it for the SEO benefits, having a system in place to automatically rename ugly image file names and create fairly accurate alt tags, you may find this plugin useful.
The plugin is not 100% accurate by any means, but you won’t find that level of accuracy anywhere. With the 60 images I threw at it, it performed well. The pricing model also looks fair for what the service offers.
Television entertainment isn't what it used to be. These days, viewers have endless channels, networks, streaming platforms, cable platforms, and even devices to choose how, where, and when to watch their favorite TV shows. Reigning in all these choices in a concise, easy to use application is a hefty endeavor and one that most TV providers have not been all that successful at doing.
Hi All, My names Hasan, I love to answer and even question about things I know and dont know. I am basically a tech enthusiast with know-how not only in information technology, programming or cloud computing, but also in some distinct areas of my interest like ancient history, warfare, architecture, art etc. And I also do love to watch, discuss, question & answer about my favorite TV series including Game of Thrones, Walking Dead, Breaking Bad, Better Call Saul, WestWorld and the list goes on.
Movies, sports, TV, music, events, games, and pets are just a few options humans can turn to in order to keep themselves entertained. And they all have something in common: they all have factions of a vast online presence that is accessible by Application Programming Interfaces, or APIs.
Do you love retro looks? Searching for a bit of inspiration for your next graphic design or website project? 1950s-inspired retro design tends to fluctuate in and out of popularity, but the beautiful vintage-inspired look always returns eventually. Usually with a modern twist.
Retro and vintage style is universally appealing for a variety of reasons. For many, it evokes nostalgia for places, TV shows, and posters seen in childhood. And the colorful style, neat and simplistic look, and clean symmetry is pleasing to the eye. You can still find remnants of this style today in logos and branding from many popular companies.
Ready to get in on the retro resurgence? You’re going to need a little inspiration to give you a boost. These fifteen fantastic badges will send you right back to the fifties, so take note!
That was fifteen of the greatest retro badges and logos across the web. Bright colors, warm tones, and attention-calling typography are staples of these logos. Also take notice of the focus on simple, clear shapes. You can see where the popularity of minimalism and flat color design has bled into modern vintage style.
With this inspiration, you should now be able to put together your own retro graphic. It might be hard to pick a favorite from one of these drop-dead gorgeous logos and carefully crafted badges. Which ones spoke to you the most?
Why Wouldn't There Be Any More Developers to Train?
Didn't you notice several strange effects? Experienced developers with high salaries? Older developers are more common? Young developers who are very hard to find? Atypical profiles are being recruited more and more often? More and more bad developers who don't even know how to handle the HTTP verbs of REST? The need for developers is becoming more and more widespread, and, at the same time, they seem to be becoming more difficult to find. We even have this unpleasant impression that young people are less and less interested in pursuing software development. And we can understand that. When I was young, I went through two Amstrad computers at home before upgrading to a Pentium 60Mhz PC with 8 MB of RAM, which I used to tweak config files to be able to launch my games, and for which it was necessary to configure IRQs to install a new sound card.
My children, meanwhile get a tablet in their hands at a very young age (perhaps too young), and have no questions about installing a game, launching it, playing it, or watching videos on the Internet. In short, they don't ask questions! And they don't feel the need to understand how this can work. It was certainly very exciting to understand how a TV or radio works when it came out, but did you feel the need to know? The image of the "great technician" manipulating computers for everyday use has long since disappeared, leading to a loss of the desire to know more.
Before digging out the details of IoT, let me explain what IoT actually means and how it has evolved over the years. To begin with, let's understand what IoT is. It is a device or software that connects the physical world to the digital.
IoT allows access to things remotely; this could be any kind of gadgets or appliance, including things like TV, AC units, fans, doors, and other physical objects. At the same time, it not only helps people interact with things but also organizations and companies to maintain their business process. Importantly, as the potential of IoT enhances, a large number of business enterprises are realizing (some of them have already started using IoT applications) the need and are trying to learn how to implement this technology. According to research, more than 21 billion things will be connected through the IoT by 2020. In fact, IoT has the power to reincarnate your business. So, my aim here is to help you explore the benefits of IoT applications in business enterprises.
Google has introduced a new device category for the AdWords API: connected TV. Using connected TV, developers can target TV-connected devices for ads and reports. This applies to smart TVs, but also gaming consoles and streaming devices like Chromecast, Roku and AppleTV.
This isn’t a secret. However, many business owners hear growth and they jump to customer acquisition strategies, new product launches, and ways to increase their conversion rates.
All of these tactics are great for your company growth. But, they’re not the only way to boost revenue and grow your business.
You can also grow when you make more money with your existing products, services, and conversion rates simply by increasing your average order value.
Are you currently tracking this metric? It’s easy to calculate with this formula.
How to calculate your Average Order Value (AOV)
In order to increase your AOV, you need to encourage your customers to spend more in each transaction. Sounds great in theory. We’ll walk you through how to actually accomplish it.
There are tons of ways to get your current customers to spend more each time they shop. One of the best methods for increasing AOV is with product bundling. This marketing tactic employs a combination of upsells, cross-sells, and discounts. It also helps you generate more profit by focusing on your pricing strategy.
Basically, the psychology behind product bundling entices people to spend more with every transaction simply by buying more things at once. As a result, your average order value will rise.
Whether you sell products or services, your company can benefit from a product bundling strategy. But it’s not as simple as lumping any two or three random items together. In fact, that can do more harm than good.
If you’ve never done this before it can be a bit of a challenge to determine which products should be bundled together and how to showcase those options to your customers. So use this guide as a blueprint for increasing your average order value. Here’s what you need to know.
Don’t pair inexpensive items with premium products or services
This is the most common mistake we see when businesses attempt a product bundling strategy for the first time. It makes sense: they’re trying to maximize their profits and someone is buying something cheap, why not try to get them to buy something that’s expensive too.
Product bundling doesn’t mean you should just throw any two or three items together and assume your customers will pay more for them.
Put yourself into the mind of the consumer for a minute here.
For example, let’s say you’re shopping for a new car and your price range is roughly $20,000. If the dealer throws in a free t-shirt and a baseball cap with the purchase of a vehicle, is it going to entice you to buy the car?
Or, on the flip side, let’s say you’re shopping for a t-shirt and a baseball cap with your favorite car company logo on them. Together the two cost about $40. But then, at checkout it’s suggested you buy a car, too. This brings your total to $20,040. Do you do it?
Two items that don’t belong together are not a product bundle. This is especially true if one item is significantly cheaper than the other. But so many brands think two items = a bundle, and it ends up hurting them.
Instead of encouraging your customer to buy more things, a grouping like this actually confuses their initial purchase. Let’s take a closer look.
There’s a study from the Journal of Consumer Research on consumer perception and product bundling called The Presenter’s Paradox.
Here’s what happened. They gave people two options of how to bundle products for prospective customers. The first option was an iPod Touch bundled with a cover. The second option was an iPod Touch bundled with a cover and a free song download. Nearly everyone (92%) chose the second option, which included the free download. However, the study concluded that consumers were willing to pay more money for the first bundle, without the song download.
Why? The benefit and cost of that download aren’t enough to enhance the perceived value of the bundle.
In fact, the cheaper item — One song? What am I going to do with one song? — lowers the perceived value of the total package. That’s not what we want to do. Rather than diminish the perceived value of a bundle, we want to increase it. You can charge more for your products by enhancing the perceived value.
A cheap add-on paired with a premium product makes the whole bundle feel less appealing to the consumer.
This Harvard Business Review article discusses a set of similar studies that had the same results. The study showed that consumers were more likely to pay $2,299 for a home gym than they were to pay that very same amount for the same gym was bundled with a workout DVD. Again, that’s because a DVD doesn’t enhance the perceived value. It actually has the opposite effect and lowers that value.
So if you’re currently using a strategy like this, it could be hurting your average order value as opposed to helping you out. You can fix this quickly and easily.
This guide will also you examples of the right types of products and services to bundle.
Emphasize savings
Offering a discount is a great way to make your product bundles more appealing. It’s a very simple strategy.
If a customer buys two or more items together, their total purchase will be cheaper than if they bought each one individually. However, you need to make it obvious that they are saving money. So tell them exactly how much money they can save by buying the bundle.
The product bundle here is a washing machine and a dryer. If customers buy the pair together, they can save $340. The customer might think, That’s getting close to the price as of either the washer or dryer alone! However, people won’t know how good of a deal they’re getting if you don’t tell them.
You shouldn’t be making your customers do the math manually or hunt through your prices. Make it obvious and plaster the savings on your website, just like the example above. In this instance, by bundling the savings together, it’s much more entcicing. The customer isn’t simply saving $170 on each, which doesn’t seem like that much. They’re saving $340, which has a lot more wow factor.
As a result, they will be more likely to buy these together to get the savings.
Bundle items commonly purchased together
Remember the hypothetical scenario earlier: the car bundled with a t-shirt and hat? Those items are not commonly purchased at the same time, and that’s another reason why that bundling strategy won’t work.
You need to figure out what items people will also need when they buy something specific. Refer back to our last example from Lowe’s. If a customer is in the market for a washing machine, there’s a good chance they also need a dryer. Bundling those two items together is a winning strategy. This makes much more sense than bundling a dryer with a dishwasher. Sure, they are both home appliances, but they are completely unrelated to each other.
If your company sells shampoo, you can bundle it with conditioner. If you’re selling a mattress, you can bundle it with a box spring and frame. These are all products that go hand in hand.
It’s extremely common for people to purchase TV, Internet, and phone services from the same provider. The price bundling strategy here is a well-oiled machine. Just look at the three options above to see what I’m referring to.
It’s $60 per month for just TV. But when you bundle TV and internet together, it’s only $15 more.
This type of product bundle increases the perceived value: Customers are getting something that would normally cost $110, if purchased separately, for $75. That’s a great deal.
This is much better than offering a TV package with free remote batteries, or something cheap that doesn’t add value or entice people to buy. By doing this, AT&T can increase their order value by 25%. Think about that for a second here.
If your company does $1 million in sales annually, you can make an extra $250,000 per year just by increasing the AOV from $60 to $75.
AT&T takes this one step further by adding another bundle option, which includes home phone services. By getting customers to buy this bundle instead of TV alone, the order value is 58% higher.
Use anchor pricing
Anchor pricing is another way to show value in your product bundles.
The idea behind this methodology is that you have different prices on your website that establish a perceived value in the mind of your customers.
It’s an age-old strategy.
How do you sell a $500 watch? Put it next to watch that costs $1,300. The $1,300 item will serve as the anchor, which makes the $500 product seem like a much better deal.
Let’s take a closer look at AT&T’s third option — adding a home phone for an additional $19.99 a month. How many people do you imagine want a phone line? This option may be less about increasing the order value and giving another point of comparison to make the middle option more interesting. Because the $75 package isn’t the most expensive package, the price point seems more reasonable.
The $60 TV package also serves as an anchor. It sets the value of TV alone, so all of the product bundles after it seem like a great deal based on the customer perception of the one product.
You can use this same strategy with your product bundles by adding more expensive bundles, or selling the solo products at a higher price than when they’re bundled. It doesn’t matter if your customers don’t purchase the higher priced packages. They can serve as anchors to make the rest of the options more appealing.
Recommend products to your customers
Show your customers products that will enhance the item that they’ve already added to their cart. Depending on the circumstances, the customer may not even realize that you sell those additional products or remember that they need to buy them until you do this.
Amazon uses this strategy better than anyone else.
If you’re browsing for razors on their platform, Amazon will show you which products are frequently bought with those razors: shaving cream and blade refills. The customer will realize that they need these items to complement what they were initially shopping for.
Instead of having to go back and browse for these products, Amazon has a button that makes it easy to add all three items to the shopping cart. You can get more conversions by optimizing your checkout process. Click to add and Amazon has increased the order value with product recommendations.
Here’s the kicker: none of the products are even discounted.
You don’t necessarily need to offer sales or drastically slash your prices to have an effective bundling strategy. Just by showcasing and recommending similar items that add value to the consumer, you can increase your AOV.
Offer volume discounts
But, you can also offer discounts. In addition to bundling products with other items, you can bundle the same product or service with itself. Amazon does this with Subscribe & Save. It gives your customers a reason to buy more, order-value wise, than what they were going to buy — and to make that next repeat purchase from you, instead of wherever else they would be in the future.
Just like the 5% subscription discount on Amazon, as the volume increases, the price per item decreases. But your average order value will still rise. Here’s a perfect example from Todo Bien Tours.
This company provides a service: bus tours. The price per ticket for their tours varies by the number of tickets sold at once. If you buy two tickets, they will cost $84.15 each, so the total transaction will be $168.30. But, groups of ten pay $69.30 per ticket. While the price per item is less, the total transaction ends up being $630. That’s more than a 400% increase in order value.
Notice how their pricing structure is set up on the website.The chart displays the percent discount based on the number of tickets purchased as well as the monetary value saved per ticket. This is an example of one of our previous points: emphasizing savings. By combining this strategy with volume discounts, Todo Bien Tours can benefit from higher average order values.
Allow customers to create custom bundles
Studies show that 80% of customers are more likely to buy something if they are offered a personalized experience.
Furthermore, 68% of customers will pay more for this type of experience. That’s why customization can highly benefit your bundling strategy. It’s a great way to increase your average order value. Rather than telling your customers which products you’re bundling, let them decide for themselves.
By purchasing the bag, their customers can benefit from discounted prices on other products. The customized bundle makes it more enticing for people to buy. Here’s why. Let’s say that the bundle was preset with a bag, beard balm, mustache scissors, and beard brush, but the customer already owns a pair of mustache scissors. For that person, the bundle isn’t enticing. They don’t need one of the products offered, so it’s not a good value for them.
This goes back to perceived value. Though the mustache scissors have a literal value, the value to that customer is $0, so the entire perceived value of the package is lowered. Customized options make the bundle so much more enticing.
Find a way to implement this strategy for your business as well. It can work regardless of if you’re offering products or services.
Conclusion
One of the easiest ways to grow your company is to increase your average order value.
That’s because you don’t need new products, new customers, or higher conversion rates to accomplish this.
All you need to do is find ways to get your customers to spend more money each time they shop:
Make sure you’re not bundling something inexpensive and irrelevant with one of your premium products.
Bundle similar items. You can even recommend products to your customers to create a bundle.
The savings should be obvious, which enhances the perceived value of what you’re selling.
Focus on your pricing strategy. Offer volume discounts and use anchor prices.
You can charge more for your products by letting your customers customize their own bundle.
If you follow these strategies, you’ll be able to increase your AOV.
What types of product bundles is your business offering to increase the average order values on your website?
Hello everyone its been a while, btw this fresh look its freaking awesome i love it! :)
So i got in mind an idea which i want to try it, selling remote controls for tv online. I need an list or something which i can find the TV model number by remote control number.
For example, this is remote control for samsung tv's
AA59-00582A
But not for all. How can i know for what exact tv models is for?
Sorry for my english i tried to explain best. xD
WordPress has come a long way since it first launched in the early aughts. As the most popular content management system, it has become a dominant force online, powering nearly half (a whopping 43%) of the web.
While checking facts can be fun, they can also provide value to those who don’t yet know WordPress’s worth, or appreciate its reach.
If you’ve ever had trouble convincing clients WordPress isn’t just for bloggers—these share-worthy tidbits can effectively lend credence to the platform’s prolific presence.
What follows is the mother lode of most interesting stats and facts about WordPress, divided into the following categories:
Starting us off are some general WordPress stats regarding usage, co-founder Matt Mullenweg’s company Automattic, plus a few other morsels.
#1. WordPress was first released in 2003, which means 2023 will mark its twentieth anniversary. Wow! – WordPress.org
#2. While WordPress first found its niche as a blogging platform, it has evolved far beyond that, supporting a myriad of other web content, like mailing lists, forums, galleries & portfolios, membership sites, business sites, learning management systems (LMS), online stores, and pretty much any market you can think of. – Wikipedia
#3. The most current version of the software is currently being run on only about half (53%) of WordPress websites. – WordPress.org
WordPress core version stats.
#4. Major core updates of WordPress get released every 150 days, on average. – CodeinWP
#5. WordPress version 5.9 has had more than 103 million downloads at the time of this writing—and still counting. – WordPress.org
#10. WordPress tracks the embeds of partner services like Twitter, YouTube, Flickr, and more. – WordPress.com
WordPress stats on embedded partner services.
#11. The name “WordPress” was suggested by Matt Mullenweg’s friend, Christine Tremoulet, and was immediately well-received. Once she confirmed the domain name was available, that clinched it. – Web.Archive
#12. Technically, anyone can edit or add to the WordPress core code, since it’s classified as open-source software, licensed under the GPL. – WordPress.org
#13. Automattic officially owns WordPress, however the WordPress Foundation—a non-profit organization founded by Matt Mullenweg—owns and manages WordPress, WordCamp, and related trademarks. – WordPress Foundation
#14. Automattic employs 1,979 people, who work on a large number of projects in addition to WordPress. – Automattic
#15. There are 205 (and counting) translations available for WordPress. – WordPress.org
#16. WordPress systems being run on the English language sit at 49.2%. – WordPress.org
WordPress locale stats.
#17. English is also the most used language to write content on WordPress, coming in at 71%. – WordPress.com
#18. The WordPress CMS has a 64.2% market share of all known CMS’s. – W3Techs
#19. Because employees rarely worked out of Automattic’s physical office in San Francisco, they closed it in 2017. – Quartz
#20. Quite a few Fortune 500 companies use WordPress, including Microsoft, Target, The Walt Disney Company, Coca-Cola, and PlayStation. – WordPress.org, Steerpoint, WPExplorer
#21. WordPress sites make up 30.3% of the top 1,000 websites in the world. – Digital
#22. There are at least 30,462,105 live websites using WordPress, with the highest numbers found in these three countries: The United States (8,858,380), The United Kingdom (769,864), and India (375,206). – BuiltWith
#23. “WordPress” gets googled around 2.7 million times every month. – KWFinder
#25. WordPress accounts for roughly 500+ (compared to Shopify and Squarespace’s 60-80) new sites being built daily, in the top 10 million sites on the web.– CodeinWP
#26. The number of WordPress.com websites that are launched daily is 50,000. – DMR
#27. WordPress resides at the very top of the most-downloaded software list. In fact, WordPress version 4.9 has had an insane number of downloads—over 260 million. – DisplayWP
#28. The average annual pay for a WordPress Developer in the United States is $64,308 a year. Annual salaries range from $24K to $106.5K, with the majority of these between $45.5K (25th percentile) to $75.5K (75th percentile). Top US earners (the 90th percentile) make $94K annually. – ZipRecruiter
#29. WordPress has more than 500 times fewer employees than Amazon. – Automattic
#30. WordPress websites get more unique visitors a month (@163M) than Twitter (@156M)―to the tune of seven million more. – Digital
WordPress Community
The WordPress community is made up of a diverse set of people, skill sets, and websites. These WordPress stats are all about the community behind the CMS.
#31. Automattic has had 100,907 DMCA takedown notices (trademark infringement complaints), and 29.09% of copyright notices where some or all content was removed. [Time period: Jan 1, 2014 – Dec 31, 2021.] – Automattic
#33. Some of the world’s top print publications use WordPress as their online home. That includes news sites, fashion & entertainment, business & tech, and more. Some examples: USA Today, Time, Fortune, Chicago Sun Times, The New Yorker, Reuters, Variety, People, & Vogue. – CodeinWP
#34. What do Beyoncé, Snoop Dogg, Wil Wheaton, Sylvester Stallone, Usain Bolt, and the Dallas Mavericks have in common? Aside from the obvious—they’re famous in their respective fields (music, acting, sports)—they all have websites that use WordPress. – CodeinWP
#35. WordPress is not only used by bloggers, businesses, and publications, but also educational institutions, and even governments. – WPMU DEV
#36. One quarter of WordPress users make a full-time living off of the CMS. – Kinsta
WordPress Events
#37. The WordPress community helps to organize a number of events around the United States, and the world at large. The majority of these events are known as “WordCamps”, but there are additional spinoff events within the community, and WordPress conferences put on by bigger companies. – WordCamp Central
#43. WordCamp 2014 was the last official annual conference of WordPress developers and users to take place in San Francisco, having been replaced with WordCamp US.– WordCamp Central
#44. Besides city-specific WordCamp events, there are a number of niche WordPress events that include WordPress for Publishers, WooConf, LoopConf, WP Campus, and A Day of REST. – Torque Mag
#45. All WordCamp organizers and speakers are unpaid volunteers, doing it because of their passion for and dedication to the WP community. – WordCamp Central
#46. The WC events are not-for-profit, and aim to be accessible to all attendees, with things like closed captioning and ticket scholarships. – WordCamp Central
#47. WordCamp events are extremely economical—sponsorships and donations make this possible, keeping ticket prices low (usually less than $40) for a 2-day event where you get high-quality speakers and networking opportunities. – WordCamp Central
#48. If you miss a WordCamp event, you can catch session recordings for free on WordPress.TV. – WordPress.TV
State of the Word sessions are saved and watchable on WordPress.TV.
#49. WordCamp Europe 2017 had a record attendance with more than 1900 people from 79 countries. – WP Tavern
#50. There are 1,288 Meetup groups and 750K+ members for WordPress scattered throughout the globe. – Meetup
#52. The WordPress community has a stellar selection of free and paid themes for users to choose from, with options for purposes as varied as a Pokemon Game Portal, to car repair shops. Though free themes don’t necessarily mean low quality, premium themes tend to be easier to customize out of the box, with more features and support for implementation. The following WordPress stats are all about themes and their use.
#53. There are a lot of variables that will affect the overall cost of a WordPress site, such as the scope and scale of your site, the level of customization and design involved, the type and quality of services you select, and the type of hosting you go with. However, the average upfront cost for a WordPress website ranges from $75 to $115,000, then plan on about $75-$15,000 per year for ongoing maintenance costs. – WebFX
#54. WordPress has released a new, free, default theme annually, with a naming convention reflective of that year, starting in 2010—with Twenty Ten. (The exception being 2018, which was skipped). – Elegant Themes
WP Theme Twenty Ten.
#55. The earliest default WordPress themes were known simply as “WordPress Classic” and “Default” (or Kubrick). – Elegant Themes
#56. The average premium theme costs $59. – CodeinWP
WordPress theme price stats.
#57. The average theme subscription membership (i.e. TeslaThemes, Themes Kingdom) comes in at around $115 for one-year’s access. – CodeinWP
WordPress theme shop stats.
#58. Divi and Astra are the two most popular WordPress theme installations, with 6% (Diva) & 5% (Astra) of the market. – BuiltWith
WordPress theme usage stats.
#59. There are dozens of theme designers on the ThemeForest marketplace who have sold $1M+ in themes through the platform. – Envato
#60. In fact, Envato’s total community earnings have now surpassed $1.3 billion USD across all its sites, since it was first established over 15 years ago. – Envato
#61. Divi has been translated into 32 languages, and is live on 2,262,231 websites (1M+ of which are in the United States). – ElegantThemes, BuiltWith
#62. Based on reviews, the best free/responsive themes include Neve, Airi, Hestia, ColorMag, OnePress, OceanWP, Sydney, Astra, OnePage Lite, and Customify. – CodeinWP
#63. To customize or modify an existing WordPress theme without losing the ability to upgrade that theme, child themes are often used. The concept of parent and child theme was formed to solve the issue of losing custom styling and changes made during theme upgrades. – WPMU DEV
#64. The first WYSIWYG editor for WordPress—which allowed technophobes to post content quickly and creatively—was created by Shane Melaugh and Paul McCarthy. – ThriveThemes
#65. The block editor in WordPress, Gutenberg, was officially released with the 5.0 core WordPress version. – Ma.tt
WordPress Plugins
#66. WordPress plugins add additional functionality to an existing WordPress website. While some are considered clear winners that benefit just about any type of WordPress site, others are pretty forgettable. Reviews and word-of-mouth from fellow WordPress developers can be good guides, in addition to the following related WordPress stats.
#67. There are over 59,000 unique plugins for WordPress available to download, with new ones added to the WordPress Plugin Directory on a daily basis. – WordPress.org
#68. Jetpack and Akismet, both created and maintained by Automattic, are the most installed free plugins. – WordPress.org
#69. Akismet catches an average of 7,500,000 pieces of spam per hour. – Akismet
#71. Hello Dolly, created by Matt Mullenweg and introduced in May of 2004, was the first plugin ever created for WordPress. Every version of WordPress since has come preinstalled with it, making it iconic. A simple visual serving lyrics from the song made famous by Louis Armstrong, it serves no real function (and is safe to delete). – James McAllister Online
#72. Bookly PRO, FileBird, and Slider Revolution are three of the best selling paid WordPress plugins. – CodeCanyon
#74. WooCommerce, an e-commerce plugin from Automattic, powers 29% of all online stores. – Built With
WordPress e-commerce stats.
#75. WooCommerce has been downloaded nearly 200 million times. – WordPress.org
#76. There are a massive amount of WooCommerce extensions for customizing WooCommerce, such as payment processing, shipping, and subscriptions. Look at these numbers: WooCommerce’s site = 750; CodeCanyon marketplace = 1,426; the WordPress Plugin repository = 1,000+. That doesn’t even include the many independent websites that sell WooCommerce extensions. – WooCommerce, CodeCanyon, WordPress.org
WordPress Security
WordPress Security is a priority among website owners. With the increasing number of vulnerabilities and attacks that happen every minute, anyone can be a victim of these breaches: individuals and companies, big and small.
It is of utmost importance to keep current on the latest security updates and practices, to avoid being compromised by hackers. These stats should encourage you to pay attention to WordPress security compliance.
#77. About 30,000 WordPress websites are hacked or infected with some type of malware daily. – Patchstack
#78. Google blocklists around 10,000 websites a day. – Patchstack
#79. Of the 40,000 most popular websites that use the WordPress software, 73% are vulnerable to attack. – WP White Security
#80. Weak passwords account for 8% of WordPress sites that are hacked. – WP Manage Ninja
#81. According to WordFence, there are almost 90,000 attacks per minute on WordPress websites. – Wordfence
#82. With the increase of cyberattack data thefts, organizations want to spend more money on security. Some forecasts suggest that the market will reach $170.4 billion in 2022. – Blogging Forge
#83. WordPress brute-force attacks refer to the trial and error method of entering multiple username and password combinations over and over until a successful combination is discovered. – WPMU DEV
#84. In 2017, WordPress saw the highest volume brute-force attack to date. This aggressive campaign peaked at over 15 million attacks per hour, forcing Wordfence security to scale up their logging infrastructure to cope with the volume. – Wordfence
#85. File inclusion exploits are one of the most common ways an attacker can gain access to your WordPress website. Most examples point to vulnerable PHP scripts, though it’s also common in other technologies such as JSP, ASP and more. – Owasp
#86. Cross-Site Scripting or XSS attacks account for 60% of all security vulnerabilities on the internet. – Secure Coding
#87. The four most common WordPress malware infections are Malicious redirects, Backdoors, Drive-by downloads, and Pharma hacks. – Cheq
#88. SQL injections occur when an attacker gains access to your WordPress database and to all of your website data. – WPMU DEV
#89. The WPScan Vulnerability Database is an online version of WPScan’s data files that are used to detect known WordPress core, plugins, and themes vulnerabilities. – WP Scan
WordPress vulnerability stats.
#90. To date, the WPScan vulnerability database contains more than 28K vulnerabilities, 4,154 of which are unique. – WP White Security
For everything else that didn’t quite fit into the above categories, here are some final WordPress stats and facts for you.
#92. Wapuu is the official mascot of WordPress, created by Japanese artist, Kazuko Kaneuchi. It was inspired by Matt Mullenweg’s trip to Japan, and unveiled at WordCamp Fukuoka on February 19, 2011. – Torque, Webgaku
WordPress’s very own mascot, Wapuu.
#93. There’s a field guide & trading post for Wapuus, where you can find one for most WordCamp events, as well as many other special Wapuu categories. – Wapu.us
#94. Wapuu’s name was chosen through the Japanese WordPress group, which organized a poll in 2011 to collect ideas for naming it. Suggestions soon followed and were voted on. “Wappy” won, but due to a trademark issue, the runner-up “Wapuu” was chosen. – Wapu.us
#95. The WordPress Wiggle (accompanying song written by Jonathan Mann), is the unofficial dance of the WordPress people. – YouTube
#96. Starting from version 1.0, every major core release of WordPress (there are 42 to date) has been codenamed after well-known jazz musicians. – WordPress.org
#97. Those unfamiliar with the CMS are usually surprised to find that there are two very different versions of the software—WordPress.org and WordPress.com. – WPMU DEV
#98. WordPress VIP is a hosting solution for enterprise WordPress installations, and uses the agile content platform. – WordPress.com
#99. There are specific recommendations for running the components of WordPress software. The versions change, based on the content of new releases, but these core components are always necessary: PHP, MySQL OR MariaDB, and HTTPS. – WordPress.org
#100. “Code is Poetry”… The famous WordPress tagline, present since the first official release of the software, to this day remains in the default footer. – WPMU DEV
WordPress has certainly evolved over time. Countless reviews and continually increasing users show that it continues to grow in function and popularity.
Because it’s efficient and well-built, you can do a lot with very little knowledge, focusing instead on creating quality content for your site. Especially if you have a quality host or site management to maintain your site for you… you’ll rarely (if ever) have to sweat the small stuff.
On the flip side, if you are willing and/or eager to learn more about it, it can become a primary (or supplemental) source of income for you, as well as an in-demand field you can immerse yourself in.
Editor’s Note: This post has been updated for accuracy and relevancy. [Originally Published: September 2017 / Revised: May 2022]
