What users want in your app? What makes a user download one app and pass on another? What keeps them coming back, and why did a rival app get more installs last month? All these and more questions are what devs face every day in their work trying to create products that serve users.
Here at Setapp, we are facing these exact questions (we offer users 210+ apps in a single subscription). This is why this year, for the first time ever, we conveyed a survey of user preferences in Mac apps. In this first-of-its-kind survey, we asked users about their preferences and app choices. I’d like to share these findings to help devs have a better understanding of user preferences and needs.