40+ Best Blog Examples of 2021 – Successful Bloggers to Follow for Inspiration

Are you looking for the best blog examples to help you get inspired?

WordPress is used by a lot of the biggest brands and most successful blogs in the world. By checking out successful blogs, you can get inspiration and follow in their footsteps.

In this article, we’ll share some of the best blog examples that you must check out for inspiration.

40+ best blog examples of 2021 - successful bloggers to follow for inspiration

Why Do the Most Successful Blogs Use WordPress?

WordPress is the most popular website builder and content management system (CMS) in the world. Over 42% of all websites on the internet use WordPress.

With WordPress, you can set up a new blog quickly without writing any code. Most popular bloggers use WordPress for its flexibility, easy-to-use admin panel, and thousands of themes to customize the design.

There are also thousands of free and premium WordPress plugins available to extend the features and functionality of your blog.

That being said, let’s take a look at the best successful blog examples to follow for inspiration. Hopefully these blog examples will help you in starting your own blog.

You can use the quick links below to jump to your blogging niche of choice.

Best WordPress Blog Examples

WordPress blogs offer tips, tricks, and tutorials that cover the ins and outs of WordPress. They help to answer common WordPress questions and show readers how to make the most out of their WordPress websites.

Most WordPress blogs make money with affiliate marketing, and selling their own products like themes, plugins, and more.

1. WPBeginner

WPBeginner

WPBeginner is the largest free resource for WordPress tutorials to help beginners master the basics and beyond. You’ll find over 2,000 different WordPress tutorials to help you get started with WordPress.

2. IsItWP

IsItWP Blog

IsItWP is another top WordPress blog that also offers a collection of helpful WordPress tools. You’ll find a WordPress theme detector, speed test tool, and even a WordPress security scanner.

3. WPForms Blog

WPForms Blog

WPForms is the best contact form plugin for WordPress. There’s also a WPForms blog that will help you get the most out of the plugin and learn tips to grow your WordPress business quickly.

Best Marketing and Social Media Blog Examples

Marketing and social media blogs teach business owners how to get more customers, improve their WordPress SEO, get more social media followers, and more.

Usually, these blogs are monetized with online courses, recommending affiliate products and software, and selling digital marketing services.

4. OptinMonster Blog

OptinMonster Blog

OptinMonster is the best WordPress popup and lead generation plugin. The OptinMonster blog is filled with valuable tips to help you optimize your website for conversions and make more money.

5. Social Media Examiner

Social Media Examiner Blog

Social Media Examiner is one of the top social media blogs. The blog covers nearly every topic related to social media and how to grow your followers.

6. Detailed

Detailed Blog

Detailed is an SEO-focused marketing blog that provides a lot of useful and unique information about what’s currently working in the world of SEO.

Best Business Blog Examples

Business blogs teach small business owners how to grow their businesses online. You’ll find topics related to making money online, getting more traffic, growing your email list, and much more.

Most business blogs make money by selling online courses and through affiliate marketing by recommending products and services they use.

7. BlogTyrant

BlogTyrant

BlogTyrant is the number one online resource for tips and tricks about growing your WordPress blog. The posts cover topics like getting started blogging, increasing your traffic, growing your email list, and making money online.

8. Neil Patel

Neil Patel Blog

Neil Patel is one of the top digital marketing blogs. It has blog posts on nearly every topic related to digital marketing, including content marketing, eCommerce, SEO, social media, paid advertising, and more.

9. Michael Hyatt

Michael Hyatt Blog

Michael Hyatt is the blog bearing the same name as the successful publishing CEO. This blog is dedicated to helping business owners become better leaders and succeed at work and life.

Best Lifestyle Blog Examples

Lifestyle blogs cover a wide range of different topics that speak to a specific audience. For example, you can have a blog aimed at women in their 30s and cover topics like food, fashion, and motherhood.

A lot of lifestyle blogs make money with display ads and affiliate marketing. As your site grows, you can bring on multiple authors and create a multi-author blog.

10. Wit & Delight

Wit and Delight Blog

Wit & Delight is a lifestyle blog founded by Kate Arends in 2014. Since then, it’s grown to over 3.3 million visitors and has blog posts on topics like interior design, health and wellness, food, beauty, and much more.

11. Art of Manliness

Art of Manliness

Art of Manliness started back in 2008 and has grown into one of the largest men’s lifestyle blogs. It covers topics ranging from style, fitness, skill-building, and everything in between.

12. Camille Styles

Camille Styles Blog

Camille Styles is a very popular multiple author lifestyle blog. It covers topics like wellness, food, interior design, style, and travel. There’s also a unique shop page that’s monetized with affiliate marketing.

Best Food Blog Examples

Usually, food blogs are niche focused and tend to cover a specific diet or style of eating, like paleo, vegan, or simple 10-minute recipes. Food blogs are hugely popular and share delicious recipes with their readers.

Since recipe blogs get a lot of traffic, many food blogs make money with display ads or selling third-party cookbooks.

If you want to start your own WordPress food blog, then see our guide on how to start a food blog.

13. i am a food blog

i am a food blog

I am a food blog is a food and recipe blog run by a husband and wife team. It combines travel and food to highlight unique recipes worldwide, along with stunning step by step images.

14. Smitten Kitchen

Smitten Kitchen

Smitten Kitchen is a popular food blog run by Deb Perelman for many years. The recipes are beginner-friendly and can be made with simple ingredients. The success of the blog led to publishing a popular cookbook.

15. Minimalist Baker

Minimalist Baker

Minimalist Baker is a recipe blog that focuses on simple and fast recipes. There’s also a unique recipe index that lets you search through all the recipes on the site with ease.

Best Parenting and Mom Blog Examples

Parenting and mom blogs offer life advice and helpful tips for new parents.

The parent blogging space is huge, and most blogs that stand out take a unique angle. You’ll find niche parenting blogs for new dads, single moms, toddler raising, and more.

Blogs in this space are monetized with display ads, affiliate product recommendations, and even online courses and coaching.

16. Mommyish

Mommyish Blog

Mommyish is a popular mom blog that offers all kinds of content related to being a mom. Including topics like childrearing, pregnancy, product reviews, and parenting hacks.

17. Imperfect Families

Imperfect Families

Imperfect Families is a parenting blog run by Nicole Schwartz, an online parent coach and professional therapist. The blog offers plenty of helpful advice for new parents and also offers online courses for sale.

18. Fatherly

Fatherly Blog

Fatherly is a very popular online magazine-style blog dedicated to young fathers. It was even named one of Oprah’s favorite things in 2018. Articles range from advice for new dads, best gear posts, and more.

Best Health and Fitness Blog Examples

Health and fitness is one of the most popular and lucrative niches online. Most health and fitness blogs focus on a specific niche. For example, you have paleo, gluten-free, running, fitness over 40, and much more.

If you’re starting a health and fitness blog, then see our collections of WordPress themes for fitness blogs, yoga studios, and Crossfit gyms.

Health and fitness blogs can make money in a variety of ways, including creating a membership site, and starting a podcast and getting sponsorships.

19. Born Fitness

Born Fitness Blog

Born Fitness is a popular fitness blog that makes improving your health and fitness simple. There are tons of articles related to getting in shape, eating better, and cooking.

20. Ben Greenfield Fitness

Ben Greenfield Fitness Blog

Ben Greenfield Fitness is a blog and podcast dedicated to helping people achieve the highest levels of performance in life. The blog features in-depth articles and interviews with industry experts.

21. Blogilates

Blogilates Blog

Blogilates is a women’s fitness blog that features helpful fitness articles, workout calendars, and healthy recipes. There are also free workout videos and fitness challenges readers can join.

Best Travel Blog Examples

Travel blogs offer tips and advice for all kinds of travelers. Most blogs in this space are based on personal experience and offer trip recommendations, must-see destinations, and more.

They can be monetized with affiliate programs, Google Adsense revenue, and more.

For more details on starting a popular travel blog, see our guide on how to start a travel blog.

22. Nomadic Matt

Nomadic Matt Blog

Nomadic Matt is a budget travel blog that’s helped millions of people around the world travel affordably. It features in-depth travel guides, travel tips, destination guides, and more.

The blog’s popularity led to launching a New York Times best-selling book.

23. Adventurous Kate

Adventurous Kate

Adventurous Kate is a travel blog for women interested in solo travel. It has many articles from years of solo travel and covers topics like travel destinations, best travel resources, and more.

24. Asher & Lyric

Asher & Lyric Blog

Asher & Lyric is a popular travel blog dedicated to helping families travel safer and smarter. There are in-depth travel and packing guides for most vacation destinations around the world.

Best Fashion Blog Examples

Fashion blogs cover fashion trends, style tips, and more. This style of blog is usually niche-focused, like men’s fashion, or affordable fashion.

Many fashion blogs make money with affiliate marketing and recommend their outfits and clothing items to their readers.

For more details on starting a fashion blog, see our step by step guide on how to start a fashion blog.

25. Dappered

Dappered Blog

Dappered is a popular men’s fashion blog that offers advice and fashion tips for men on a budget. The articles feature style tips, clothing reviews, and even a dedicated forum where readers can share style information.

26. The Style Fairy

The Style Fairy Blog

The Style Fairy is an Ireland-based style blog from professional stylist Noami Clarke. It features fashion, beauty, and lifestyle tips. Plus, it highlights images from her popular Instagram account and includes an online store.

27. Jo-Lynne Shane

Jo-Lynne Shane Blog

Jo-Lynne Shane is a women’s fashion blog that offers fashion advice and tips on the latest fashion trends. Articles also include recent sales, outfit suggestions, and more.

Best Tech and Gaming Blog Examples

Tech and gaming blogs cover the latest of what’s happening in the technology and gaming industry. Some blogs cover the latest news, while others provide in-depth game reviews, product reviews, and more.

A lot of tech and gaming blogs use WordPress magazine themes to showcase a wide range of content and authors.

If you want to start a gaming blog, then see our step by step guide on how to make a gaming website with WordPress.

28. That Video Game Blog

That Video Game Blog

That Video Game Blog is a popular gaming blog that provides gaming reviews for nearly every console. The reviews are very in-depth and helpful. There’s also gaming lifestyle content and accessory reviews.

29. The Next Web

The Next Web

The Next Web is a popular tech and news blog that features articles and insights into the tech world, coding and development, AI, startups, and more.

30. Android Police

Android Police

Android Police is a magazine style tech blog that covers everything to do with Android. There are articles about the latest news, deals and coupons, reviews, device features, and more.

Best Career Blog Examples

Career blogs offer advice and guidance for job seekers and employers to help them make the most out of their careers. These blogs are often monetized by personal coaching and selling online courses.

These blogs can focus on specific niches of careers, like creatives, corporate careers, and remote jobs, or take a more broad approach to careers and jobs.

If you’re looking to launch a graphic design career and build your website, then check out our list of the best WordPress themes for graphic designers and our picks of the best WordPress portfolio plugins.

31. 99u

99u Blog

99u is a blog from Adobe that’s a great career resource for graphic designers and other creatives. There are interviews, in-depth guides on inspiration, collaboration, portfolios, and more.

32. HR bartender

HR bartender Blog

HR bartender is a career and workplace blog run by HR consultant Sharlyn Lauby. The blog covers many different topics related to the workplace like career advice, how to be a better leader, and more.

33. Undercover Recruiter

Undercover Recruiter Blog

Undercover Recruiter offers content about job and career development for employers and job seekers. The blog posts cover topics like hiring, preparing for a job interview, recruiting new employees, and more.

Best DIY Blog Examples

DIY blogs cover topics like home remodeling, decorating, and more. The articles are written in the “how-to” format and show readers how to complete similar projects.

This style of blog also has high quality images that show each project at different steps. Some DIY bloggers also branch out into YouTube, and get a lot of traffic from Pinterest.

For more details on connecting WordPress to Pinterest to get traffic, see our guide on how to verify your WordPress site on Pinterest.

34. I SPY DIY

I SPY DIY Blog

I SPY DIY is a DIY blog run by a husband and wife team. The posts feature new projects, entire home renovations, and other lifestyle posts. Every post has step by step images showing you how to do the same thing.

35. Young House Love

Young House Love Blog

Young House Love is a popular DIY blog running for over 14 years. There are over 3,000 DIY projects highlighted across the blog. There’s even a great before and after section that shows the progress that was made.

36. Collective Gen

Collective Gen Blog

Collective Gen is a DIY blog led by Geneva Vanderzeil and has millions of readers across the world. It has covers topics like DIY interiors, style, upcycled goods, travel, wellness, and more.

Best Photography Blog Examples

Photography blogs feature tips, tutorials, buying guides, and interviews for inspiration. They often make money by selling online courses, using display advertising, and affiliate marketing.

If you’re building your own photography blog, then make sure to see our picks of the best WordPress themes for photographers.

37. Flickr Blog

Flickr Blog

The Flickr blog is a companion to the Flickr photo sharing service. The blog features photos, interviews, and collections from around the world.

38. Digital Photography School

Digital Photography School

Digital Photography School is a photography blog with tips and tutorials for beginner to advanced photographers. It has over 5 million monthly readers.

39. PetaPixel

PetaPixel Blog

PetaPixel is a popular photography and camera news blog. It has articles about nearly every area of photography like camera reviews, photography website tips, in-depth guides, and much more.

Best Finance Blog Examples

Finance blogs help people earn more, save more, and spend less. Personal finance blogs can cover a single area of finance like paying off debt, reviewing the best software, recommending index funds, and more.

As finance blogs become popular and get more traffic, they usually branch out into related topics.

If you’re starting your own personal finance blog, then see our list of the best WordPress themes for financial sites.

40. The Penny Hoarder

The Penny Hoarder

The Penny Hoarder was founded in 2010 and has grown into one of the largest personal finance blogs on the internet. The articles cover topics like making money, budgeting, saving money, debt, retirement, and more.

41. I Will Teach You To Be Rich

I Will Teach You To Be Rich

I Will Teach You To Be Rich is the blog of best-selling author Ramit Sethi. It’s been running since 2004 and provides actionable personal finance advice and articles about starting a business, advancing your career, and more.

42. Mr. Money Mustache

Mr. Money Mustache Blog

Mr. Money Mustache is the blog of personal finance expert Peter Adeney. The blog takes a unique perspective on personal finance and has a large and loyal following of readers.

Building Your Own Blog with WordPress

Looking at all of these popular blogs, you may be wondering how you can start your own WordPress blog?

Luckily, starting your own blog is easy with the right tools.

You’ll need three main things to get started:

  • A domain name: This is the address for your website (ours is wpbeginner.com)
  • Web hosting: So you can store your website files, and visitors can access your site
  • A blogging platform: Software that lets you simply build a blog without having to code

Normally, a domain name costs around $15-20 per year, and web hosting starts from $7.95 per year.

This can be a big investment, especially when you’re just getting started online.

Luckily, Bluehost has agreed to offer our readers a free domain name and a big discount on hosting. You can get started for as little as $2.75 per month.

→ Click Here to Claim This Exclusive Bluehost Deal ←

When it comes to choosing the best blogging platform, we recommend choosing WordPress.

Now, there are two main types of WordPress blogs. WordPress.com is the hosted version and WordPress.org is self-hosted. For more details, see our guide on the difference between WordPress.com vs WordPress.org.

We recommend using the self-hosted WordPress.org version because it gives you all the features you need right out of the box (this is what we use at WPBeginner).

For more details, see our in depth guide on how to start a WordPress blog.

If you’re looking for even more creative inspiration, then make sure you check out our ultimate list of WordPress website examples.

We hope this article helped you find some of the best blog examples to get inspired. You may also want to see our guide on how to get a free email domain, or check out our comparison of the best email marketing services for small business.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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207: Smartphone and Tablet Apps for Bloggers

207: Smartphone and Tablet Apps for Bloggers

Blogger Apps for Smartphone and Tablet
Today, I want to take you on a tour of my iPhone and iPad, and talk about the apps I use most in my blogging and online business activities.

One of the biggest changes that has happened in my blogging since I began back in 2002 is the technology I use. In the early days it was all done purely through my old desktop PC (and by old I mean really old) and via dial-up internet.

Things were so simple. I started on Blogger and everything that went on my blog was written directly into it. Adding images or video to my posts were not even something I considered as my internet speed was too slow and my computer not really powerful enough to do anything with them.

But since that time a lot has changed. For me, it started with an upgrade of computers (I bought myself a little white apple iBook with my first earnings) and upgrading to ADSL internet. Continue reading “207: Smartphone and Tablet Apps for Bloggers”

206: Personal Brands vs Business Brands for Blogs

206: Personal Brands vs Business Brands for Blogs

Is There a Right Way to Brand Your Blog?
I’m just back from our Aussie Problogger training events where we ran masterminds with around 40 bloggers per city. In those days speakers spent time with small groups of attendees in round table discussions where attendees could ask us any question they liked.

One of the questions that I got asked repeatedly through both masterminds was around whether it is better to give a blog a personal brand or more of a business brand?

In one case the questioner was about to start a new blog and was wondering if they should set it up on a domain that was their own name or if they should choose a name that was nothing to do with them. Continue reading “206: Personal Brands vs Business Brands for Blogs”

Why You Should Make Building Community a Priority in Your Blogging

Why You Should Make Building Community a Priority in Your BloggingDo you ever feel as a blogger like you’re talking to an empty room?

I know I have definitely felt that way! Particularly when I first started Digital Photography School. But if you feel that way too, I want you to know: you’re not alone.

When you write a blog post, you hope that your readers will interact, leave a comment, acknowledge that you’ve even written something, and today I’m going to talk about how to do just that – deepen that reader engagement, and some reasons why I think this is so important (particularly for those just starting out).

Today’s ProBlogger podcast is the first of a two-part series, following up in the next episode with some really practical tips on how you build community.

The first thing I want to tackle is to talk about why you should try to deepen reader engagement. I know especially when first starting out there can be more of a focus on creating good content and promoting it (and there are a handful of established bloggers who make it a point not to encourage community on their sites), but most of the successful bloggers I know have invested time and energy in really inviting and facilitating a collaborative environment.

But back to the beginnings of Digital Photography School when I made a choice that really impacted how people responded to it: in this episode I discuss when (and how) I realised the choice I made meant I was missing out on the key factor that was really going to help my blog take off.

I also give 9 reasons why I think creating community is so incredibly important, and a couple of tips for getting through the negative flip side – building community takes real time and effort!

You can find episode 60 of the ProBlogger podcast show notes here.

Further Reading:

  • Finding Readers: Strategies for Building Your Audience in 2015
  • How to Build a Blog that Has Lasting Impact Upon Its Readers
  • Top Three Takeaways from Finding Readers Week: What Can You Do Today to Create Community?
  • Finding Readers Week: Mrs Woog’s Tips to Create Conversations on Your Blog
  • 7 Strategies for Growing Community on Your Blog

 

 

 

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How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog

This morning, a reader asked me this question:

“How do you motivate yourself to grow your blog traffic from day to day?”

We’ve covered a whole heap of techniques for growing the amount of traffic you attract to your blog in our Blog Promotion category (also check out this ‘how to find readers page‘ and listen to my recent finding reader webinar) but one thing that has helped me on the ‘motivation’ front lately is the report below in Google Analytics (click to enlarge).

comparing-traffic.png

What you’re looking at is the traffic so far today (the blue line) on Digital Photography School compared to the traffic on the site one week ago (the orange line) – arranged by the hour.

I’ll tell you how to get this report below but first, the reason I love this report is that it tells me whether I’m on track to get as much traffic to my site today as I had this time last week.

Having something to compare traffic keeps me motivated to better the previous week’s result.

Note: I always choose to compare traffic from exactly 1 week previous because on our site we see quite distinct rises and falls in traffic on different days of the week.

In the chart above you can see the day’s traffic started well, with the first 4 hours between 1.7% and 18.1% higher than the previous week.

This all happened while I was asleep so when I checked in at 9am I was pleased! However, I also saw that from 6am-8am that we were beginning to slip behind.

Knowing this gave me a little bit of motivation to find some ways to drive more traffic to the site today.

I took a look at the schedule of Facebook updates that I had planned for the day and decided to move a status update I thought would drive some traffic to be earlier in the day.

That status update went live at 9am and resulted in a nice bump in traffic to get the blue line trending up above the orange again.

I also identified some older posts from my archives that I then scheduled to be tweeted throughout the next 24 hours (based upon my advice from last month to promote old content), which I thought would help us to keep nudging the traffic up higher for the rest of the day.

Having this report open is a great little source of motivation to keep working not only at writing great content but also driving traffic to it.

I also find that having this comparison open during the day (and watching ‘real time’ stats) helps me to spot anomalies in traffic. It helps me to quickly spot if there’s a problem (server issues) or on the flip side it shows me when a post might have been shared on a big blog or social media account.

Knowing this information helps me to react quickly to fix a problem or leverage a traffic event.

UPDATE: here’s how the traffic looked at the end of the day in the comparison view:

Screen Shot 2013-11-21 at 8.56.20 am.png

Things slipped for the last hour or two but over the full day visitor numbers were up by 4.22%.

While a 4% increase in traffic isn’t the most spectacular result I see it is a small step in a larger race I’m running. I know if I can see even a 1% increase in traffic each week that over a year or longer that it’ll significantly grow the site over time.

How to Get This Report

For those of you new to Google Analytics here’s the easy process to get this report (it will only take you a couple of minutes).

1. Login to your Google Analytics Account

2. In the menu click on the ‘Overview’ link under ‘Audience’

Audience_Overview_-_Google_Analytics.png

3. By default you’ll be looking at the last months traffic. You want to drill down now to today so in the top right corner click on the date range and a calendar will open up like this:

Audience_Overview_-_Google_Analytics-6.png

4. Select today’s date.

Audience_Overview_-_Google_Analytics-5.png

5. Check the ‘compare to’ box and then in the new date field that opens up underneath you can put in last weeks date by clicking on the day you want to compare it to. Once you have – click ‘Apply’.

Audience_Overview_-_Google_Analytics-7.png

6. You’re almost done now. You should be looking at a report that compares the two days but by default it’ll be showing you the total of the days in the chart as two dots. You want to view this now as ‘hourly’ so hit the ‘hourly’ tab.

Audience_Overview_-_Google_Analytics-8.png

You now should be looking at the comparison of today’s traffic with the same day last week (note: your current days report won’t yet be complete unless the day is almost over and it does run an hour behind).

Variations on this report to check out

This comparison tool is really useful for a while heap of reports.

For example you can choose to compare one week with another:

Audience_Overview_-_Google_Analytics-10.png

In fact, any period of time can be compared with any other period.

Also, with a date range locked in you can drill down into many other metrics.

For example, earlier today I was doing some analysis comparing this last week with the corresponding week in September, which was just before we did our new redesign on Digital Photography School.

A day by day comparison showed a great improvement in overall traffic.

Audience_Overview_-_Google_Analytics-11.png

Drilling down further, and viewing the two weeks by the hour, was also fascinating and showed that the two weeks had remarkably similar patterns in traffic from hour to hour – so the increase in traffic was very even across the week.

Audience_Overview_-_Google_Analytics-12.png

Under that chart was some interesting data:

Audience_Overview_-_Google_Analytics-16.png

Not only were Visits and Page views well up – but being able to see that bounce rate was slightly down and that average visitor duration was up was encouraging. Seeing Pages Viewed Per Visit was down showed we have an area to improve on (we’re already working on this) and seeing that we had a good rise in ‘new’ visitors was something that should be investigated further.

To investigate the rise in ‘new’ visitors I moved into the ‘Acquisition’ menu on Google analytics. The same date range and comparison is still selected so now I’m able to compare the two periods when it comes to different sources of traffic and see why we’ve had rises in traffic:

It turns out we’ve seen increases in a few area:

Search Traffic is up:

All_Traffic_-_Google_Analytics_and_Preview_of_“Untitled”.png

Facebook Traffic is up (due to my recent experiments):

All_Traffic_-_Google_Analytics-2.png

But interestingly Feed traffic is down (giving us something to investigate).

All_Traffic_-_Google_Analytics-3.png

There are many other areas you can drill down into with the comparison tool – almost anything that Google Analytics has a report for you can compare from period to period and get a great overview of how that stat compares very quickly.

Have a go yourself – do some comparisons and let me know what you find in comments below!

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Create an Opt-In Incentive to Increase Your Email Subscriber Numbers

How to Create an Opt-In Incentive to Increase your Email Subscriber Numbers // on ProBlogger.net

If you were listening to the previous ProBlogger podcast episode about my top tips for building your email subscriber list, you would have heard me talking about creating an opt-in as an incentive for people to sign up.

In this next instalment of the #TodayNotSomeday podcast, I’m going to talk you through exactly how to do that!

Creating an opt-in has the potential to significantly increase your subscriber numbers by offering something truly valuable in exchange for the reader’s email address. They are sometimes called lead magnets, and you’ll have seen them on plenty of other blogs and sites you visit.

Even though creating an opt-in and working on building your email list is one of the most important things you can do as a blogger, I know there are plenty of you who put it off to worry about another time. I know this, because I’ve done it myself! We’ve only recently started offering something similar on Digital Photography School despite being aware it is something I should have done much sooner.

You’ll also notice I don’t have a lead magnet or opt-in here on the ProBlogger blog, but you’ll hopefully see us get this task off our “someday” list in the new year.

Today’s challenge isn’t just for those of you without a lead magnet – if you’ve already got one on offer, you might want to consider upgrading or determining if it’s time to create another? Something more up-to-date, something that will appeal to a different audience, something specific to one of your site categories, or something that could boost your current list?

In today’s episode I also discuss why you should create an opt-in, and the potential it has to grow your blog. We go over how to deliver your opt-in, what format it could take, and how you can figure out something that incentivises your readers to sign up to your list and stay engaged. There is also the option of considering a longer-term strategy or offering as opposed to a one-off incentive, and I give a few ideas here. I also go through the purpose it needs to serve, how you can create your offering, tools and services I’ve used, and that all-important aspect: getting the signup!

So good luck with today’s challenge of creating an opt-in for your email list. What opt-in will you be creating? What will it be about, and how will you deliver it? Be sure to use the hashtag #TodayNotSomeday when you share your efforts to social media so we can see how you’re all doing.

Further Reading:

 

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