In today’s global marketplace, you need a web presence to survive, but that’s not all. If you want to set yourself apart, you absolutely need to create engaging content. Content marketing has been around for quite some time, but in a day and age where we grab our phones or tablets every time we need an answer to a question or curiosity, it’s even more useful than ever.
When you create useful, relevant content for your audience, they’ll come to think of you as an expert and thought leader in your field, and they’ll keep coming back to you whenever they need information in your area. This is a great start, but it’s not enough to convert your viewers and readers into customers on its own.