wordpress lead generation

April 11, 2024

How to Create a “Sticky” Floating Footer Bar in WordPress

Are you looking for a way to create a sticky floating footer bar in WordPress?

A sticky floating footer bar stays visible on your website even when users scroll down on your page. It can help you promote discount offers or social media handles, which can reduce the bounce rate and get more conversions.

In this article, we will show you how to easily create a sticky floating footer bar in WordPress, step by step.

What Is a Floating Footer Bar in WordPress?

A sticky floating footer bar allows you to prominently display important content and news to users.

This bar remains visible to visitors at all times, so they are more likely to click on it and discover more useful content.

You can use the floating footer bar to:

Drive more clicks to other blog posts.
Generate leads and build your email list.
Bring attention to special coupons or discount offers/sales.
Promote your social media accounts.
Build brand recognition.
Provide access to important resources on your WordPress website.

Having said that, let’s see how to easily create a sticky floating footer bar in WordPress. We will show you two methods in this tutorial, and you can use the links below to jump to the method of your choice:

Method 1: Create a Sticky Floating Footer Bar With OptinMonster (Recommended)
Method 2: Create a Sticky Floating Footer Bar With a Free Plugin
Bonus: Create a Sticky Floating Navigation Menu in WordPress

Method 1: Create a Sticky Floating Footer Bar With OptinMonster (Recommended)

You can easily create a sticky floating footer bar with OptinMonster. It is the best lead generation and conversion optimization tool on the market that makes it super easy to convert your website visitors into subscribers.

OptinMonster comes with a drag-and-drop builder and premade templates that allow you to create a floating footer bar, slide-in popups, and banners without using any code.

We recommend this method because OptinMonster is super easy to use and offers more customization options than the free plugin method.

Step 1: Install OptinMonster on Your Website

First, you will need to sign up on the OptinMonster website by clicking on the ‘Get OptinMonster Now’ button.

Next, you must install and activate the free OptinMonster connector plugin on your website. For more instructions, see our beginner’s guide on how to install a WordPress plugin.

Upon activation, the OptinMonster setup wizard will open up on your screen, where you have to click the ‘Connect Your Existing Account’ button. This will connect your WordPress site with your OptinMonster account.

Once you do that, a new window will open up on your screen.

Here, click the ‘Connect to WordPress’ button to move ahead.

Step 2: Create And Customize the Floating Sticky Footer Bar

Now that you have connected OptinMonster with your website, it’s time to create a sticky floating footer bar.

To do this, you need to visit the OptinMonster » Templates page from the WordPress admin sidebar and select ‘Floating Bar’ as the campaign type.

Once you do that, all the premade templates for the floating bar will load on the screen. From here, you can click the ‘Use Template’ button on the one you want to use.

Choose a premade template for a floating sticky footer bar

This will open the ‘Create Campaign’ prompt on the screen, where you can add a name for the floating footer bar that you are about to create. It can be anything you like, as the name won’t be displayed to your visitors.

After that, just click the ‘Start Building’ button.

Add a name for your floating sticky footer bar

OptinMonster’s drag-and-drop builder will now be launched on your screen, where you can start customizing your floating footer bar. Here, you will notice a floating bar preview on the right with blocks in the left column.

For example, you can use a countdown timer block if your floating footer bar is promoting a discount offer. This will help create a sense of urgency among users and encourage them to take action.

You can also add a CTA, video, or social media block to the footer bar. For detailed instructions, you can see our tutorial on how to create an alert bar in WordPress.

Add blocks to customize your floating footer bar

You can also edit text on the footer bar by clicking on it. This will open the block settings in the left column, where you can adjust them according to your liking.

For example, if you want to change the discount offer in the template, then you can change the button text. After that, you can select the ‘Redirect to a URL’ option and add the page link that you want users to be directed to upon clicking on the button.

Step 3: Configure The Display Rules For Your Floating Footer Bar

Once you are satisfied with your footer bar’s customization, just switch to the ‘Display Rules’ tab from the top.

Here, you can configure when to display the bar on your page. If you want to display the floating footer bar at all times, then you must select the ‘time on page’ option from the left dropdown menu.

After that, choose the ‘is immediate’ option from the dropdown menu on the right.

Configure display rules to display the floating footer bar at all times

However, to display the floating footer bar on a specific page, you must select the ‘Page Targeting’ option from the right dropdown menu.

After that, choose the ‘exactly matches’ option from the dropdown menu in the middle and then add a page URL. Once you do that, the floating footer bar will only displayed on the page you chose.

Configure page targeting for floating footer bar

Additionally, you can select the ‘Exit Intent’ option to show the sticky floating footer bar when the user is about to leave your site. You can then configure the exit intent sensitivity and choose the devices where the footer bar will be displayed. This can be handy if you want to reduce your bounce rate.

You can even select the ‘Visitor’s Device’ option if you only want to display the floating footer bar to desktop visitors.

Configure exit intent technology for footer bar

You can also configure the display rules according to the date, time, or scroll distance by selecting the ‘When’ option from the left column.

For an explanation of more display rule options, you can see our complete OptinMonster review.

Step 4: Publish Your Floating Footer Bar

Once you have defined the display conditions for your footer bar, switch to the ‘Publish’ tab from the top.

Here, simply click the ‘Publish’ button.

After that, don’t forget to click on ‘Save’ to make your changes live.

Now, you can visit your WordPress blog to see the sticky floating footer bar in action.

Alternative: You can also use Thrive Ultimatum to show a countdown timer floating footer bar on your website. For more details, see our Thrive Themes Suite review.

Method 2: Create a Sticky Floating Footer Bar With a Free Plugin

If you are looking for a free way to create a sticky floating footer bar, then this method is for you. However, keep in mind that you will have limited customization options compared to OptinMonster.

First, you need to install and activate the Firebox Popup Builder plugin. For detailed instructions, see our tutorial on how to install a WordPress plugin.

Upon activation, visit the Firebox » Campaigns page from the WordPress dashboard and click the ‘+ New Campaign’ button.

This will open the Firebox campaign library, where you can search for sticky floating bar premade templates.

Next, simply click the ‘Insert’ link under the floating footer bar that you like. Keep in mind that if you select a header bar, then you won’t be able to change its position. You must ensure the template you select is for a footer bar.

The block editor will now open up on your screen, where you can start by adding a name for your floating bar.

After that, you can edit the text in the footer by clicking on it and add new blocks by clicking the ‘+’ button. This will open the block menu, where you can add images, headings, paragraphs, videos, quotes, or list blocks.

For instance, if you want to add social media handles, then you can choose the Social Icons block. After that, you can add social media accounts and links using the block panel.

For more details, you can see our tutorial on how to add social media icons in WordPress menus.

Add blocks in the floating footer bar from the block menu

You can also change the text in the button block and add a link to the page where you want to direct users by clicking on the link icon in the block toolbar.

After that, type in the URL of your choice and press ‘Enter’.

Next, you can scroll down to the ‘Firebox Settings’ section.

Here, you can change the background color, text color, alignment, size, padding, and margin for the floating footer bar.

After that, switch to the ‘Behaviour’ tab from the left column and select ‘Page Load’ as the floating bar trigger point.

Then, use the ‘Delay’ slider to choose a delay timing for the floating bar. For example, if you drag the slider to 15 seconds, then the floating footer bar will be displayed once the user has spent 15 seconds on your site.

If you want the sticky floating footer bar to be displayed immediately, then you can keep the slider at 0.

Next, you can leave other settings as they are or configure them according to your liking.

Once you are done, don’t forget to click the ‘Publish’ button at the top.

Now visit your WordPress site to view the sticky floating footer bar in action.

This is what it looked like on our demo site.

Bonus: Create a Sticky Floating Navigation Menu in WordPress

Apart from adding a sticky footer bar, you might also like to create a sticky floating navigation menu on your WordPress site.

A navigation menu contains links to the most important pages on your WordPress blog and acts as an organizational structure for your website.

If you make this menu sticky, then it will remain visible on your page at all times, even as the user scrolls down on your screen. This can increase engagement and make your website easier to navigate.

To create a sticky floating navigation menu, simply install and activate the Sticky Menu & Sticky Header plugin. For details, see our tutorial on how to install a WordPress plugin.

Upon activation, visit the Settings » Sticky Menu page from the WordPress dashboard and type #main-navigation next to the ‘Sticky Element (required)’ option.

Type navigation menu as the sticky element

After that, click the ‘Save Changes’ button to store your settings. You have now successfully created a sticky floating navigation menu.

For detailed instructions, please see our tutorial on how to create a sticky floating navigation menu in WordPress.

We hope this article helped you learn how to easily create a floating sticky footer bar in WordPress. You may also want to see our beginner’s guide on how to add header and footer code in WordPress and our checklist of things to add to the footer on your WordPress site.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create a “Sticky” Floating Footer Bar in WordPress first appeared on WPBeginner.

January 13, 2022

How to Do Lead Generation in WordPress Like a Pro

Do you want to generate leads and increase sales from your website?

Lead generation should be a top priority for all businesses because converting visitors into subscribers and customers is how you make money online.

In this article, we’ll show you how to do lead generation in WordPress like a pro.

This is a comprehensive guide on lead generation in WordPress, so we’ve added a table of contents for easier navigation:

What is lead generation?
Getting started with lead generation in WordPress
Lead generation using forms in WordPress
Lead generation using popups and dynamic opt ins
Lead generation using custom WordPress pages
Lead generation using online calculators
Lead generation using viral giveaways
Lead generation improving WordPress comments
Optimizing your WordPress lead generation campaigns

What is Lead Generation in WordPress?

Lead generation means getting potential customers, or ‘leads’, interested in your products and services, and capturing their contact information.

More than 75% of visitors that come to your website will leave, and you’ll never hear from them again. But by having strong lead generation in place, you can gather those users’ information and continue to engage with them, and turn them into happy customers.

Depending on the type of website you run, you can encourage your visitors to share their contact information by:

Submitting a contact or inquiry form on your site
Joining your email newsletter
Signing up for an upcoming webinar
Using an online calculator with email results
Entering a viral giveaway you run

Essentially, lead generation is all about opening a communication channel between you and your visitors.

Once you get a user to perform an action that opens up a communication channel, you can begin to send them special offers, freebies, good content, and more to bring them back to your website and convert them into customers.

Who Should Start Generating Leads?

Whether you’re a new blogger, a small or large business, or even a hobby blogger, you need to start doing lead generation.

Even non-profit owners can benefit from lead generation to get more support and donations.

If you care about growing your audience and getting more traffic to your website, then you should start generating leads today.

Many successful online marketers and bloggers will tell you that the biggest mistake was not starting an email list to capture leads earlier.

When Should I Start Lead Generation?

It takes time to generate leads. Every moment you don’t have lead generation in place, you lose potential customers.

Even when you just started a blog and are only getting a little bit of traffic, those leads can build over time.

Business owners who haven’t launched their websites yet can still benefit from lead generation by creating coming soon pages to create anticipation and hype before launch.

With that said, let’s take a look at how to get started with lead generation in WordPress.

Getting Started with Lead Generation in WordPress

Before you can start generating leads, you must make sure that you are using the right WordPress platform. Yes, there are two types of WordPress.

We recommend using WordPress.org, the self hosted version, because it lets you use all WordPress features without any restrictions and build a website ready to generate leads.

For more details, see our comparison between WordPress.com vs WordPress.org.

You’ll need the following things to get started building a WordPress site for lead generation:

WordPress hosting (this is where your website files are stored)
A domain name (for example, wpbeginner.com)
WordPress lead generation tools and plugins (highlighted below)

First you need to get a domain name and web hosting.

We recommend using Bluehost for your web hosting. Their hosting plans are officially recommended by WordPress.

WPBeginner readers can currently get a big 60% discount on hosting, plus a free domain name and SSL certificate.

Simply click on the Bluehost button below, and the discount will automatically be applied.

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Once you’ve purchased hosting, make sure to check out our ultimate guide on how to make a website.

Recommended Lead Generation Tools and Plugins to Get Started

Next, there are a few plugins and tools we highly recommend using for lead generation.

First, you need to sign up with a email marketing service provider. This will let you collect email addresses on your website to build your email list and send emails in an easy to use interface.

Some great services to get started with include Constant Contact, HubSpot, and Sendinblue.

Next, you’ll also need a popup tool like OptinMonster. It’s one of the best popup plugins and lead generation tools in the market used by over 1.2 million websites.

This will help you create popups, floating bars, scroll boxes, and more to collect leads on your website.

You’ll also want a WordPress form builder like WPForms. It’s one of the best lead generation plugins and form builders in the market used by over 5 million sites.

This will help you create lead generation forms, sign up forms, and more.

Aside from that, we’ll be covering several other WordPress lead generation plugins, tools, and tips below to help you convert website visitors into leads, customers, and subscribers.

Lead Generation Using Forms in WordPress

One of the most effective ways to generate leads on your website is using WordPress forms. This can be a simple contact form, request a quote form, general interest form, and much more.

The easiest way to add forms to your website is by using the WPForms plugin mentioned above.

It’s very beginner friendly and will let you create nearly any kind of form with the drag and drop builder. There are over 300+ form templates you can use to get started.

Plus, it integrates will all the top email marketing providers, so you can easily send your leads to your preferred tool.

Below we’ll show you a few different ways you can use WPForms to generate leads.

Create Simple Lead Generation Forms in WordPress

The simplest way to generate leads on your site is with a simple contact form. WPForms makes it easy to create a contact form in minutes using the drag and drop builder.

You can even use the free version of WPForms to create a simple form and connect it to Constant Contact for sending emails to your list.

For more details, see our step by step guide on how to create a contact form in WordPress.

WPForms also has built in settings that let you view and manage all of your form submissions directly from your WordPress dashboard.

Simply go to WPForms » Entries, and you can view all of your form submissions.

Redirect Users After Form Submission

Another technique you can use to boost sales and sign ups is adding a redirect page upon successful form submission.

WPForms allows you to easily redirect users to any page after submitting a form using the smart form confirmation feature.

To do this, go to Settings » Confirmations in your form editor screen and then select your confirmation type from the drop down list.

You can choose to show a confirmation message, redirect users to another WordPress page, or even a different URL.

If you select the ‘Show Page’ option, then you can create a separate page on your WordPress site with special offers, coupons, or show users content to help convert visitors into customers.

Once you’re done, make sure to click the ‘Save’ button to confirm your changes.

Add Newsletter Signup Forms to Your Website

Contact forms and other types of inquiry forms are great for collecting inbound leads, but you can also use them to build your email list.

Using WPForms, you can create simple email newsletter opt in forms to add to different areas of your website.

To set up your email newsletter form, see our guide on how to create an email newsletter the right way.

You can add these forms to different areas of your WordPress site, including your sidebar, footer area, and below your blog posts.

If you want to create simple single line forms that are easy to place throughout your site, then see our guide on how to display your form in a single line in WordPress.

Lead Generation Using Popups and Dynamic Opt ins in WordPress

When doing lead generation, it’s important to have multiple types of lead generation in place. For example, your readers might miss a simple sidebar email opt in box, but you can create engaging popups that will capture your reader’s attention.

This is where OptinMonster comes in. It’s the best email capture tool for WordPress that allows you to create high-converting opt in forms for your WordPress site without hiring a developer.

We use it on WPBeginner and have increased our conversions by over 600% with this plugin alone.

With OptinMonster, you can create personalized opt ins based on user behavior, so you can send users the right message at the right time.

For example, you can create customized opt ins that will show up based on:

The page, post, or category being viewed
Your user’s location in the world
What previous interactions they’ve taken on your site
Where your visitors are coming from (Google Search, Facebook, etc.)
Which device they’re using to browse your site
And much more

Combined with these targeting options, dynamic opt in forms are the most powerful tool in any marketer’s toolbox.

Here are a few different ways you can use OptinMonster to generate more leads.

Use Exit-Intent Lightbox Popup for Email Signups

OptinMonster has a unique exit-intent technology that detects when a user’s mouse is leaving the page and shows a popup at that exact moment.

This gives your visitors one last chance to sign up before they decide to leave your website. It’s less intrusive and doesn’t annoy your visitors since it won’t show up until they’re leaving.

Exit intent popups simply work, which is why we use them on all of our brands for easy lead generation.

With OptinMonster, there’s also a wide variety of popup types you can create like spin to win opt ins, floating bars, mobile popups, and more.

You can create multiple different types of opt ins for your site and test them to see what works best.

Now, we’ll look at a few more unique ways to use OptinMonster for lead generation.

Boost Conversions with Fullscreen Welcome Mats

Welcome mats let you capture your visitor’s attention and allow you to display a full screen overlay on your content.

To view the page, your visitors will need to give you their contact information or close it.

Similar to exit intent popups, this style of opt in also converts incredibly well.

For more details, see our guide on how to create a welcome mat for your WordPress site.

Lock Your Content to Improve Lead Generation

Content locking is a technique used by site owners to encourage people to take action.

This can be anything from joining an email newsletter to signing up for a premium paywall.

If you have a ton of high-quality content, then you can hide this behind a content locker to generate more leads.

For more details, see our guide on how to add content locking to WordPress.

Offer Users Incentives to Join Your Email List

Similar to using a content locker, a content upgrade is an exclusive bonus you offer to your readers in exchange for joining your email list.

You can create all kinds of content upgrades like checklists, eBooks, worksheets, and more.

Content upgrades are great because they use on-click popups to deliver the download. Your visitors simply click the link and a popup will appear.

This takes advantage of the powerful Zeigarnik effect. This psychological principle states that users who start an action are more likely to finish it.

For more details, see our guide on how to add content upgrades in WordPress and grow your email list.

Lead Generation Using Custom WordPress Pages

When building your site, you may need to create custom pages to generate leads. For example, you can create a landing page that people will visit when coming to your site from social media only.

These pages are built for a very specific purpose and often have higher conversion rates than other pages since there’s less distraction.

The easiest way to build these custom pages is by using SeedProd. It’s the best drag and drop WordPress page builder in the market used by over 1 million websites.

With this plugin, you can create any type of landing page without writing any code. It has dozens of professional templates you can customize easily with the drag and drop builder.

Many of these can be used to generate leads, like opt in pages, sales funnel landing pages, webinar registration pages, and more.

You can also connect SeedProd with popular email marketing tools and other lead generation plugins like WPForms.

Every single template can be completely customized to help you start generating leads as quickly as possible.

There are dozens of blocks designed to improve your landing pages and convert better, like countdown timers, CTA buttons, rotating testimonials, and more.

For more details on building high converting landing pages, see our guide on how to create a landing page in WordPress.

Lead Generation in WordPress Using Simple Online Calculators

Online calculators are a very popular type of lead magnet used by some of the best blogs in the world today.

These calculators help your users solve a problem or answer a question. To get the results from the calculator, your readers will enter their email addresses.

You can use online calculators in virtually any popular blogging niche like finance, fitness, travel, and much more.

The easiest way to add online calculators to your website is by using the Formidable Forms plugin. It’s the best WordPress calculator plugin in the market and makes it easy to build advanced online calculators without writing code.

It integrates with popular email marketing providers and small business CRMs, so you can send your new leads directly to your provider of choice.

Plus, it comes with dozens of different templates like BMI calculators, paycheck calculators, mortgage calculators, and more you can use to create new calculators quickly.

For more details, see our guide on how to generate more leads with free online calculators.

Lead Generation in WordPress Using Viral Giveaways

Giveaways are a super powerful way to get more traffic, grow your email list, grow your brand recognition, and more.

Running a giveaway on your WordPress website gives you control over the end result. You can choose whether you want to get more email subscribers, social media followers, and more.

To enter the contest, your users will need to complete an action that you decide.

The easiest way to do this is with RafflePress. It’s the best WordPress giveaway and contest plugin in the market that lets you easily run giveaways on your site.

It has built-in 1-click fraud protection and verification so you can ensure that all of the leads you’re collecting are real.

You can use the viral template library and drag and drop content builder to quickly create your giveaways and contests.

For more details, see our guide on how to run a giveaway / contest in WordPress with RafflePress.

Lead Generation in WordPress by Improving Comments

Comments are a great to build user engagement. If you have users who are regularly commenting and interacting on your site, then there’s a good chance they’ll become a customer or join your email list.

However, the default WordPress comment system is not very efficient in bringing back the users who leave comments.

Here are a few different ways to capture leads from your comment forms and get people to come back to your website.

Capture Leads by Adding a Comment Redirect

By default, when a user submits a comment on your website, they’ll see the same page again. There’s nothing new on that page except for the preview of their new comment.

You can convert these visitors into subscribers by redirecting them to a different page on your site after commenting. This could be a thank you page, a special offer page, and more.

The easiest way to add a comment redirect feature is using the Yoast Comment Hacks plugin.

First thing you need to do is install and activate the plugin. For more details, see our guide on how to install a WordPress plugin.

Upon activation, you need to visit Settings » Comment Hacks page and scroll down to the ‘Redirect first time commenters’ section.

Then, select the page to redirect new commentors from the ‘Redirect to’ drop down list.

After that, click the ‘Save Changes’ button at the bottom of the screen.

Now, all first time commenters on your website will be redirected to your selected page. You can optimize this page by adding an email signup form, offering a special discount, or anything else you want.

Add Comment Subscription Option in WordPress

As we mentioned earlier, WordPress doesn’t send any notifications to users after they leave a comment. The user will have to come back to your site manually to see if someone replied to their comment.

Adding a comment subscription option will allow users to get notified about new comments. This will give you more opportunities to convert those visitors into subscribers.

To do this, we’ll be using the Subscribe to Comments Reloaded plugin. It lets you enable comment subscribers, manage comment subscribers, and more.

You can add a simple checkbox to your comment forms that readers can check to subscribe to comments.

For more details, see our guide on how to allow your users to subscribe to comments in WordPress.

Optimizing Your WordPress Lead Generation Campaigns

Lead generation is an ongoing effort. You will need to monitor what is working well for your website and see how you can improve it.

Here are a few tips that will help you optimize your lead generation efforts over time:

Track your form conversions to reduce abandonment
Use an A/B testing tool like Google Optimize to improve opt ins
Use multiple opt in locations to maximize your efforts
Experiment with different colors, images, videos, and more
Create and use multiple lead magnets in different areas of your website
Think about the user experience and don’t annoy users with too many distractions

Beyond lead generation, you may also want to think about what happens after a visitor becomes a lead.

You’ll need to have an effective follow up strategy and consider your long term sources of leads.

Here are a few ideas to get you started:

Use a professional business phone service for phone leads
Use a live chat service or an AI chatbot platform to collect leads and boost conversions
Use a push notification software as an alternative platform to communicate with website visitors
Add a CRM to WordPress to better track and follow up with leads
Optimize your WordPress SEO for long term search engine traffic
Setup WordPress conversion tracking to see how visitors use your site

We hope this article helped you learn how to do lead generation in WordPress like a pro. You may also want to check out our free business name generator and our expert picks of the best HR payroll software for businesses.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Do Lead Generation in WordPress Like a Pro first appeared on WPBeginner.

January 13, 2021

How to Track User Journey on WordPress Lead Forms

Do you want to track user journey on WordPress lead forms?

Tracking user journey allows you to see exactly which pages your visitors view before they fill out a form on your website. This information can help you capture more leads and grow your business.

In this article, we’ll show you how to easily track user journey on your WordPress contact form and lead forms.

Why Track User Journey for Your WordPress Forms?

Ever wondered why some users fill out forms on your website and some don’t? Well, the answer often lies in how users interact with your website.

Wouldn’t it be nice if you can see the steps users take on your website before they actually fill out a form?

This information is called user journey and by tracking it you can learn a lot about user behavior and activity on your website.

Once you find out what compels users to fill out forms on your website, then you can replicate it to generate more leads and grow your business.

How to track user journey for your WordPress forms?

If you are already tracking conversions in WordPress using Google Analytics, then you can get some insights into user activity before filling out a form on your website.

However, you’ll not be able to match it to the actual user who submitted the form and the data they submitted.

This is where WPForms comes in.

It is the best WordPress form builder plugin on the market that’s used by over 4 million websites. You can use it to create any kind of forms in WordPress.

WPForms seamlessly integrates with all top email marketing services, supports multiple payment gateways, and is super easy to use.

It also comes with a User Journey addon, which allows you to see where your users came from and what path they took that led them to a successful form submission.

You can also see how much time they spent on each page before filling out the form.

That being said, let’s take a look at how to easily track user journey for WordPress forms.

Tracking User Journey for WordPress Lead Forms

First thing you need to do is install and activate the WPForms plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Note: You’ll need at least the PRO plan of the plugin to access the User Journey addon.

Upon activation, you need to visit the Settings » License page to enter your license key. You can find this information under your account on the WPForms website.

Next, you need to visit WPForms » Addons page and click on the ‘Install Addon’ button under the ‘User Journey Addon’.

After that, you can start creating your forms. WPForms makes it super easy to create any kind of form. You can create a simple contact form, an email sign up form, user registration and login forms, booking forms, and more.

For the sake of this tutorial, we will create a contact form.

Simply go to WPForms » Add New page to create your form. You’ll be asked to provide a title for your form and then select a template.

We’ll use the simple contact form template.

WPForms will now load their drag and drop form builder with typical contact form fields already created for you.

You can add new form fields from the left column, edit or remove existing fields, or rearrange fields by moving them up or down.

Once you are satisfied with your form, you can click on the ‘Save’ button to store your form and exit the form builder.

You can now add this form to any WordPress post or page. Simply edit the page where you want to display the form.

On the post edit screen, you need to click on the add new block button (+) and then add WPForms block to your content area.

In the WPForms block settings, you need to click on the drop-down menu to select the form you created earlier.

WPForms will display a preview of your form in the content area.

You can now save your post or page and preview it to see your form in action.

Viewing User Joruney Reports for Your Forms in WordPress

After a few users have submitted the form, you can view the user journey reports for all form entries.

Simply go to the WPForms » Entries page and click on the form you created earlier.

You’ll see a list of form entries submitted by users. Simply click on the ‘View’ link next to a form entry to see full details.

On the entry details page, you will see the form fields submitted by the user at the top. Below that, you’ll see the ‘User Journey’ section.

It will show you the referral source that sent the user to your website. Below that, you’ll see the path they took with all the pages visited leading up to the form submission.

It also shows how much time users spent on each step of their journey. This helps you understand which content they found more engaging or helpful.

If you also want to track the user’s geographic region, then you can go to WPForms » Addons page and install the Geo Location Addon.

This would allow you to view the user’s geographic location along with the rest of user journey data.

Making Use of User Journey Data to Capture More Leads

Now that you can track user journey for your lead forms in WordPress, the next step is to use this data to capture more leads and grow your business.

Luckily, there are lots of tools you can use to nudge users into right direction.

1. OptinMonster

OptinMonster is the best lead generation and conversion optimization software on the market. It helps you capture more leads without affecting user experience on your website.

It comes with smart lightbox popups, mobile popups, slide-in scroll boxes, countdown timers, floating banners, and more. You can also use powerful display rule features to dynamically show personalized content to users at the precise time.

All these tools help you improve the user journey and create an effective path for higher form conversion rates.

2. SeedProd

SeedProd is the best WordPress landing page builder on the market. It allows you to quickly create landing pages for your WordPress lead forms, sale campaigns, advertising campaigns, and more.

You don’t need any design skills to create those pages. You can pick from dozens of beautiful templates and then use a simple drag and drop tool to make it your own.

Most importantly, all of these templates are designed to improve user journey, generate more leads, and boost conversion rates.

3. All in One SEO for WordPress

All in One SEO for WordPress is the best WordPress SEO plugin on the market. It allows you to easily optimize your WordPress website to get more free traffic from search engines like Google.

All in One SEO comes with powerful SEO tools that just work out of the box. You don’t even need to be an SEO expert to use it.

It includes local SEO, rich schema, eCommerce support. advanced XML sitemaps, SEO health check, and more. These tools make sure that users can easily find your website in search results.

You can use AIOSEO to further optimize your popular pages to boost your organic traffic and leads.

We hope this article helped you learn how to easily track user journey in WordPress lead forms. You may also want to see our ultimate guide on conversion tracking in WordPress for more practical tips to boost conversions

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