wordpress landing pages.

March 28, 2024

7 Call to Action (CTA) Best Practices for Guaranteed Landing Page Conversions

Did you know that up to 70% of businesses fail to include an effective CTA (call to action) in their marketing?

Unfortunately, when it comes to landing pages, most visitors won’t take action without a clear nudge in the right direction.

I’ve spent years helping businesses create landing pages that convert, and I’ve learned that a well-written CTA can make the biggest difference in turning someone from a casual visitor into a paying customer.

Since effective CTAs drive conversions on your WordPress website or online store, they need to be laser-focused and inspire immediate action.

In this article, I will list the CTA best practices to follow for guaranteed landing page conversions.

Note: This is a guest post by John Turner, the co-founder of SeedProd, the best landing page builder plugin. We publish an expert column on WPBeginner every Thursday. This is an invite-only column, meaning we don’t accept unsolicited guest post offers.

Call to Action (CTA) Best Practices for Guaranteed Landing Page Conversions

I will cover quite a few topics in this post. Here’s a handy list so you can jump to the section you are most interested in:

Add a Single CTA Per Page to Show the User a Clear Path Forward
Use Strong and Compelling Language to Drive Action
Use Benefit-Driven Language to Incentivize the User
Place Your CTA on a Button for More Clicks
Create Highly Visible CTA Buttons That Get Noticed
Support Your CTA With Extra Landing Page Copy
Use A/B Testing and Analytics to Improve Your CTA

1. Add a Single CTA Per Page to Show the User a Clear Path Forward

Let’s start with the most important CTA best practice. Typically, you should only have only one call to action on a page.

If you want to move your WordPress website visitors to take action, then you need to be crystal clear on what that action is and state it clearly.

Avoid the temptation to add multiple calls to action to a landing page. This can confuse your readers, and they may have difficulty deciding between the options.

This is known as choice paralysis. When faced with multiple choices, a person may hesitate because they are not sure which option is best. The best way to move forward isn’t clear.

In my experience, only having one CTA per page will have more impact on increasing conversions than anything else. In fact, limiting your landing page to a single CTA can increase clicks by over 371% and grow sales by a huge 1,617%.

So, make sure you include a single, clear call to action. This presents a straightforward path for the user to move forward, resulting in more conversions. Or, if you have a long page and want to include multiple calls to action, then make sure that they have the same CTA message.

2. Use Strong and Compelling Language to Drive Action

If you want your visitors to act on your CTA, then you need to use actionable language that clearly tells them what they need to do next.

That means using strong action verbs, such as ‘get’, ‘start’, ‘shop’, ‘download’, and ‘subscribe’.

I find that action verbs convey a sense of confidence and authority. They tell users what you want them to do in a clear and assertive way.

Here are a few good examples of action-packed CTAs:

Get Exclusive Access
Start Saving Today
Shop New Arrivals
Download Your Free Guide
Subscribe for Free Updates

Make sure you keep your CTAs short and sweet so they are easy to scan and digest. ‘Get a free reader’ is a great example of a short, action-oriented CTA from Square.

Example of a CTA That Uses Action Language

Wherever possible, you should also use urgency or scarcity language. This offers a powerful incentive for the user to take action now:

Claim Your Discount Before It’s Gone
Hurry, Limited Time Offer!
Don’t Miss Out on This Deal!
Reserve Your Spot Now (limited availability)

Always be creative and customize your call to action to the specific campaign. Compared with vague, generic CTAs, customized CTAs convert 42% more visitors.

3. Use Benefit-Driven Language to Incentivize the User

Using benefit-driven CTAs with emotional language can create a desire that motivates the user to actually act.

When crafting your call to action, you will want to make sure you briefly highlight the benefits you are offering and explain what the users will gain by taking action. If they can see what’s in it for them, then they will be more motivated to click.

To do this well, you need to understand what motivates your target audience and you may want to use benefit-driven verbs like ‘unlock’, ‘discover’, ‘boost’, and ‘save’.

Let’s say that your current CTA simply says ‘Download Now’. This lets your users know what to do but doesn’t offer any motivation.

A better call to action would be ‘Download Your Free Guide Today’. This highlights the benefit and adds urgency.

Another example is Aura’s landing page. They use the benefit-driven CTA ‘Get Protection Now’.

Notice the words just above the call to action. They support the CTA by mentioning another benefit of saving 70% and the word ‘today’ adds urgency. I will show you how you can strengthen your CTA with supporting copy later in this article.

Here are some more examples of benefit-driven CTAs you can use as inspiration:

Unlock Exclusive Discounts
Boost Your Productivity
Save Big Today
Build Your Skills

When you incorporate benefit-driven language like this, you speak directly to the user’s needs and desires. This transforms your CTA from an instruction into a compelling invitation.

4. Place Your CTA on a Button for More Clicks

Placing your CTA on a button is a simple way to boost conversions. A button is highly noticeable, easy to customize, and clearly wants to be clicked.

Studies show that this works well. In fact, a company called Copyblogger reported a significant 45% increase in clicks when they switched to CTAs in the shape of a button.

You can easily add a call to action button to your landing pages using the WordPress block editor or a page builder plugin.

For example, SeedProd templates let you create landing pages easily and already contain a call to action button. It’s also super easy to customize its color, text, and appearance to match your campaign.

Before we move to my next point, I want to share my favorite tip about making your CTA buttons more effective. Studies show that buttons with an arrow icon at the end can increase conversions by a further 26%.

You can see in the screenshot below that we do this on our own website. We also add a sense of urgency by using the word ‘Now’.

Notice that we made the button more visible by using a contrasting color and placing it in multiple locations. That brings us to our next point.

5. Create Highly Visible CTA Buttons That Get Noticed

It goes without saying that no one will click a button they don’t see. Luckily, there are lots of ways to make your call to action unmissable.

The best way to make your CTA button stand out is to use a bright color that contrasts with the color scheme of your landing page. Make sure the button text is large and readable.

You will find simple settings to do this in the block editor and landing page plugins like SeedProd.

Try different sizes and positions to see what looks best. Plus, make sure you place the button high enough on the page that your visitors don’t have to scroll before they see it.

If you created a long-form landing page, then it’s important to place your call to action at intervals throughout the page. This will make sure that your readers can always see the call to action as they scroll down the page and you will also reinforce its message.

I also like to get the maximum clicks from my CTA buttons by making them accessibility-friendly. You can add alt text to the CTA button to make it visible to people using screen readers. That’s 7 million users in the United States alone.

6. Support Your CTA With Extra Landing Page Copy

Because the copy of a good CTA button is short and focused, you will need to reinforce the value it offers with some extra text on the landing page.

This shouldn’t be too long and should appear near the call to action. Here’s a great example from the OptinMonster website.

Notice their supporting copy ‘Watch the video’ appears right under the CTA button. Video content works well on landing pages because it provides helpful information without complicating the page with too much extra written content.

You will need to make sure that any supporting copy is consistent with the CTA. This will create a seamless user experience that reinforces the message of your call to action.

For example, let’s say you decided on this benefit-focused CTA button:

Get 15% Off

Then the supporting text could say ‘Claim your limited-time discount of 15% off’, and the page title might say ‘Black Friday Week 15% Off Everything’.

By keeping your landing page copy short and simple, you can keep the focus on your call to action and maximize conversions.

7. Use A/B Testing and Analytics to Improve Your CTA

Finally, I recommend testing different calls to action to discover the best variation for your website. You can try changing up the wording, using different colors and shapes, and experimenting with button placement.

To measure which CTA version works best, you will need to perform A/B split testing. This is where you create different versions of your call to action and other landing page elements to test how they affect user behavior.

Just remember to test only two versions of your CTA at a time to make sure the measurements are accurate and helpful. This will let you see clearly if one button style works better than the other or which CTA copy gets the most attention.

For example, a company called Unbounce did split testing on two very similar calls to action. The first said ‘Start your free 30-day trial’ and the second ‘Start my free 30-day trial’. They were surprised to learn there was a 90% increase in click-through rate with such a small change in the second version.

You can try similar experiments with different CTAs on your website. You may not see a 90% improvement, but you can test CTA variations to see which one works better.

I also like to use an analytics solution or heatmap tool to monitor the on-page behavior of my website visitors. This shows me what my users do before they click the CTA and gives me ideas on optimizing my landing page and call to action button.

I hope these insights help you understand some CTA best practices so you can grow your landing page conversions. You may also want to see these WPBeginner guides on how to create a WooCommerce popup to increase sales or the best social proof plugins for WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 7 Call to Action (CTA) Best Practices for Guaranteed Landing Page Conversions first appeared on WPBeginner.

March 23, 2023

How to Easily Add CSS Animations in WordPress

Do you want to add CSS animations in WordPress?

Animations are a great way to grab the visitor’s attention and highlight a page’s most important content. They can also encourage customers to click on your call-to-action buttons and links.

In this article, we will show you how you can easily add CSS animations in WordPress.

How to easily add CSS animations in WordPress

Why Add CSS Animations in WordPress?

You can use CSS animations to draw the visitor’s attention to different parts of a page. For example, if you have an online store then animations can highlight a product’s most important features or biggest selling points.

Animations will also make your CTAs stand out, which can help you reach a specific goal such as getting more people to subscribe to your email newsletter.

You can add CSS animations to your theme or child theme‘s stylesheet. However, this takes a lot of time and effort, and it can break your website’s design and even function if you make a mistake.

With that being said, let’s see how you can easily add CSS animations to your WordPress site. If you prefer to jump straight to a particular method, then you can use the links below.

Method 1. How to Easily Animate Any WordPress Block (Quick and Easy)
Method 2. How to Add CSS Animations to Custom Pages (Recommended)

Method 1. How to Easily Animate Any WordPress Block (Quick and Easy)

The easiest way to add a simple CSS animation is by using Blocks Animation.

This free plugin allows you to add an entrance animation to any block without having to write a single line of CSS. It also has a typing animation and a ticker-style effect that you can add to text and numbers.

A count animation, created using the Animation Blocks plugin

First, you’ll need to install and activate the plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, open any page or post in the WordPress editor. Then, simply click on the block that you want to animate and select the ‘Block’ tab in the right-hand menu.

You’ll see this menu has a new ‘Animations’ section.

Simply click to expand the ‘Animations’ section, and you’ll see three different options: Animations, Count Animations, and Typing Animations.

‘Animations’ are short effects that play once when the page loads. To add this kind of entrance animation to your WordPress blog, just click on the dropdown next to ‘Animation.’

Adding a CSS animation to WordPress using a free plugin

This opens a menu where you can choose the animation you want to use.

The WordPress editor will show a preview of the animation, so you can try different options to see what looks the best.

By default, the entrance animation will play as soon as the page loads, but you can add a delay if you prefer. If you use multiple animations on the same page, then you can even use delays to stagger your animations so they’re not overwhelming.

Simply open the ‘Delay’ dropdown and choose a time from the list.

How to add loading CSS animations to WordPress

You can also make the animation faster or slower using the ‘Speed’ dropdown.

As you’re trying different settings, you can preview the animation at any point by clicking on ‘Replay Animation.’

The plugin also has ‘Count Animations’ and ‘Typing Animations.’

Typing Animations allow you to animate text, while Count Animations add a ticker-style effect to numbers. These animations work with any block that supports text or numbers, so you can use them to animate buttons, image captions, headings, and more.

To add either of these effects, start by highlighting the text or numbers that you want to animate. Then, click on the downward arrow in the small toolbar.

Adding a typing animation to a text block

You can now choose ‘Count Animations’ or ‘Typing Animations’ from the dropdown menu.

If these options are grayed out, then make sure you’ve highlighted the right content. For example, you won’t be able to select ‘Count Animation’ if you’ve only highlighted text.

Creating typing animations with a WordPress plugin

After adding the animation, you can change the speed and add an optional delay using the dropdown menus in the small popup.

For example, in the following image, we’re using a delay of one second.

When you’re ready to make the CSS animation live, either click on the ‘Publish’ or ‘Update’ button. Now, if you visit your WordPress website you’ll see the animation live.

Method 2. How to Add CSS Animations to Custom Pages (Recommended)

If you want to add simple animations to the built-in WordPress blocks, then Blocks Animation is a good choice. However, if you want to really grab the visitor’s attention, keep people on your website, and get more conversions then we recommend using SeedProd.

SeedProd is the best page builder plugin that allows you to create beautiful landing pages, sales pages, and more using a simple drag-and-drop editor.

It also comes with an ‘Animated Headline’ block that you can use to create rotating and highlighted animated headlines.

An animated headline created using SeedProd

Despite the name, you can use the Animated Headline block to animate any text including a call to action, subheading, or any other text that you want to emphasize.

SeedProd also comes with over 40 entrance animations that you can add to any block including images, text, buttons, videos, and more.

You can even animate entire sections and columns with just a few clicks. In this way, you can create engaging animated pages within minutes.

If you’re using animations to get more conversions and sales, then SeedProd integrates with WooCommerce and supports many of the top email marketing services you may already be using to promote your website.

How to Setup the SeedProd Page Builder

The first thing you need to do is install and activate SeedProd. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to enter your license key.

You can find this information under your account on the SeedProd website. After adding the license key, simply click on ‘Verify Key.’

Create a Custom Page Design

To get started, go to SeedProd » Landing Pages and click on ‘Add New Landing Page.’

Creating a new landing page with SeedProd

On the next screen, you’ll be asked to choose a template.

SeedProd comes with over 180 beautiful templates that are organized into different categories such as 404-page templates and custom WooCommerce ‘thank you’ pages.

For this guide, we’ll show you how to create a sales page with animated text and entrance animations, but the steps will be similar no matter what kind of page you create.

Simply click on any tab to see the different templates within that category.

When you find a template you want to use, just hover your mouse over it and then click on the checkmark icon.

We’re using the ‘Zen Sales Page’ template in all our images, but you can use any template.

Next, you need to give the page a title.

SeedProd will automatically create a URL based on the page title, but you can change this to anything you want. For example, adding relevant keywords to a URL can often improve your WordPress SEO and help the page appear in relevant search results.

To learn more, please see our guide on how to do keyword research for your WordPress blog.

When you’re happy with the title and URL, click on ‘Save and Start Editing the Page.’

This will load the SeedProd drag-and-drop page editor.

On the right, you’ll see a live preview of the page design, with some settings on the left.

SeedProd comes with lots of blocks that you can add to your design, including blocks that allow you to add social share buttons, videos, contact forms, and more.

For more information, please see our guide on how to create a custom page in WordPress.

How to Add Animated Text to WordPress

To add some animated text to the page, find the Animated Headline block and drag it onto your page design.

There are two ways to animate your headline. First, the ‘Highlighted’ style adds a shape animation to your text, such as a circle or an underlined zigzag.

You can use this animation to draw attention to a particular word or phrase inside the headline. This can make your headline easier to read and understand by highlighting the most important content. It’s also a great way to draw attention to a call to action.

Adding a CSS animation to a headline in WordPress

The Highlighted style also has a few strikethrough shapes.

You can use strikethroughs to create interesting and eye-catching effects, or it can simply add some fun to your design.

A strikethrough animation created with SeedProd

To create a Highlighted animation, just open the ‘Style’ dropdown and select ‘Highlighted.’

Next, open the ‘Shape’ dropdown and choose a shape. When you click on a shape, SeedProd will show a preview of that animation, so you can try different shapes to see which one you like the most.

A curly CSS animation created with SeedProd

SeedProd also has a ‘Rotating’ animation style, which adds a transition effect to the text.

Often, animated text is the first thing visitors look at when a page loads, so it’s a great way to highlight the most important piece of text.

To create a transition animation, simply open the ‘Style’ dropdown and click on ‘Rotating.’

You can then open the ‘Animation’ dropdown and choose the type of transition you want to use, such as fade, zoom, or roll. Again, SeedProd will play the animation inside the page editor so you can try different effects to see which you prefer.

No matter whether you’re creating a ‘Highlighted’ or ‘Rotating’ animation, you can add text before and after the animated text.

Simply type into the ‘Before Headline’ and ‘After Headline’ fields. In the ‘Text’ field, add the word or phrase that you want to animate.

If you want to animate the whole headline, then simply leave the ‘Before Headline’ and ‘After Headline’ fields empty.

Animating an entire headline in WordPress

By default, SeedProd will play the animation on a loop, which some visitors may find annoying.

To only play the animation once, click to deactivate the ‘Infinite Loop’ switch.

Disabling the infinite loop animation settings

By default, the animation will play for 1200 milliseconds after an 8000 milliseconds delay.

To use different values, type into the ‘Duration’ and ‘Delay’ fields. For example, you can make the animation faster by using a shorter duration.

You may also want to style the text. For example, you can change the font size and alignment.

When you’re happy with how the animated headline looks, go ahead and click on the ‘Save’ button to store your changes.

Add Entrance Animations in WordPress

Entrance animations play when the page first loads, so they’re a great way to catch the visitor’s attention.

You can also use them to highlight the content visitors should look at first. For example, if you have an online marketplace then you might animate the product’s hero image, or the banner advertising your Black Friday sale.

Inside the SeedProd editor, simply click on the content you want to animate, and then select the ‘Advanced’ tab in the left-hand menu.

Adding entrance animations using SeedProd

You can then go ahead and click to expand the ‘Animation Effects’ section.

After that, simply choose an animation from the ‘Entrance Animation’ dropdown.

You can now add entrance animations to any block, section, or column simply by following the same process described above.

Publish Your CSS Animations in WordPress

When you’re happy with how the page is set up, click the dropdown menu on the ‘Save’ button and select ‘Publish.’

You can now visit this page to see the CSS animations live.

We hope this article helped you learn how to add CSS animations in WordPress. You may also go through our ultimate guide to boost speed and performance, or see our list of the most common WordPress errors and how to fix them.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Easily Add CSS Animations in WordPress first appeared on WPBeginner.

January 20, 2023

25 Best Sales Page WordPress Themes for Marketers

Are you looking for the best sales page WordPress themes for your marketing campaign?

Sales page or landing page WordPress themes help marketers convert visitors into paying customers. Choosing the right theme means you can highlight specific brands or products to avoid distractions and increase sales.

In this article, we will share some of the best sales page WordPress themes for marketers.

Creating a Sales Page Website with WordPress

A good sales page prominently displays call-to-action buttons, along with a breakdown of your product or service’s features and unique selling points.

To create a sales page website with WordPress, you will need a domain name and a web hosting account.

A domain name is your website’s address on the internet, like google.com or wpbeginner.com. Web hosting is the storage space for your website files. Your web host makes your site available all across the world, 24/7.

We recommend using Bluehost. It’s one of the largest hosting companies in the world and an official WordPress hosting partner.

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After signing up for the hosting, just check out our complete guide on how to make a WordPress website. It will take you step by step through the process of creating your site.

Let’s take a look at some of the best sales page WordPress themes for marketers.

1. Astra

Astra is one of the most popular WordPress themes on the market. It lets you create custom landing page designs with over 180+ starter templates.

With fast-loading templates, Astra can be the perfect choice for designing sales pages. It also integrates with WooCommerce to create a full eCommerce website. This lets you collect online payments using Payhip, Stripe, or other payment gateways.

Astra also works seamlessly with tools like OptinMonster if you also plan to use your website for lead generation. This lets you create opt-in popups and forms for your email list and can dramatically boost your conversion rates.

2. SeedProd

SeedProd is the best WordPress theme and website builder. It’s also the most popular landing page builder on the market, with ready-made sales page templates for marketers and agencies.

With SeedProd, you can create a fully custom website and then add a sales landing page. And you can do everything with a beginner-friendly drag-and-drop builder.

SeedProd seamlessly integrates with WooCommerce and its extensions. This helps set up the best sales page with online payment options and other features without writing code or hiring a professional developer.

3. Divi

Divi is a classic WordPress all-purpose theme and an ultimate page builder plugin. It comes with hundreds of layout templates. If you want to create a sales page from scratch, then it provides a visual editor to add elements, text, and images.

Divi is highly customizable and lets you change colors, fonts, and backgrounds without knowing any CSS code. You have the full range of Google fonts to choose from, plus elements like dividers and call-to-action buttons to help you build the perfect sales page on your website.

Divi is also designed for good WordPress SEO, helping you get search engine traffic to your sales page.

4. OceanWP

OceanWP is a free WordPress theme designed beautifully to create marketing and sales pages. It offers free and premium ready-made demo templates to set up websites in just a few clicks.

With powerful extensions, you can quickly add fullscreen backgrounds, social media icons, a registration form, sticky navigation, and more. OceanWP supports RTL languages, so you can also create a multilingual website.

5. Hestia Pro

Hestia Pro is a fantastic WordPress multipurpose theme for any type of website. It has one-page and multi-page templates for small businesses to provide a great user experience.

It has an attractive layout design that supports video embeds in the background and other widgetized areas. You can use the WordPress live customizer to make changes on the pages easily.

6. Ultra

Ultra is a powerful and flexible WordPress theme with a built-in visual drag-and-drop page builder. It also includes several ready-made templates for different niches like agencies, spas, apps, businesses, and so on.

With its easy and powerful page builder, the Ultra theme is ideal for creating beautiful sales pages in just a few minutes. It also comes with portfolios, sliders, image galleries, custom widgets, and more.

7. Sydney Pro

Sydney Pro is a stunning sales page WordPress theme that you can easily use on multi-page sites. It’s designed for small businesses, app landing pages, products, or photography websites.

It features a large fullscreen background image on the homepage with a navigation menu and a custom logo at the top. It also comes with homepage layouts, creative header styles, and portfolio templates.

8. Breakthrough Pro

Breakthrough Pro is built on top of the Genesis theme framework and designed to be a single or multiple-page theme. It has a beautiful parallax scrolling effect and a large fullscreen header image with a call-to-action button.

The homepage layout is fully widgetized, so you can drag and drop content blocks to set up your sales page. Other features include full WooCommerce support, custom widgets, page templates, and crisp typography.

StudioPress is now part of WP Engine, the most popular managed WordPress hosting company. You can get this theme and all 35+ other StudioPress themes when you sign up for WP Engine hosting to build your website.

Bonus: WPBeginner users also get an additional 20% OFF. Get started with WP Engine today!

9. Indigo

Indigo is an elegant WordPress theme that lets you create beautiful sales page layouts. It comes with drag-and-drop modules that let you design unique pages to match your needs.

To make it even easier, Indigo includes demo content and ready-made websites that you can use as a starting point for your projects. It also offers multiple templates, photo galleries, header styles, and unlimited sidebars.

10. OneEngine

OneEngine is a single-page WordPress theme with a bold and creative design. It has a bright fullscreen header on the top, followed by a navigation menu and then content widgets.

It includes services, team members, a portfolio, and an about section. With the OneEngine theme, it’s easy to create a custom sales page for any product or service.

11. Angle

Angle is an excellent WordPress multipurpose theme with flexible options to create your sales page using drag and drop.

It includes parallax scrolling, image sliders, and a built-in portfolio section. It is easy to set up and customize with multiple homepage layouts and landing page templates.

12. Struct

Struct is designed as a sales page theme for software, apps, and products. It features a clean and modern layout with large header background and prominent call-to-action buttons.

Struct has a fully widgetized homepage layout with several custom widgets to add content and social media features. It also includes services, projects, FAQs, testimonials, and slideshows out of the box.

13. Digital Download

Digital Download is a premium-like free sales page WordPress theme. As you would expect from its name, you can use this theme to sell digital downloads like PDF documents, tutorials, ebooks, etc.

It integrates with the Easy Digital Downloads plugin to set up an online marketplace in just a few clicks. The theme is fully customizable for colors, font, and layout design.

14. Balance

Balance is a creative WordPress eCommerce sales page theme for online businesses. It includes several user engagement features like a call-to-action button, a subscription form, a contact form, and more.

The theme attractively displays your products on the homepage and other landing pages. It also supports popular page builder plugins that lets you create custom sales page layouts.

15. Landing

Landing is a WordPress sales page theme that comes with a pre-designed layout. It has a drag and drop page builder to edit existing landing pages and create new ones from scratch.

You get multiple header types, so you can design countless sales pages with different styles and layouts. Plus, it includes a portfolio, testimonials, events, and social media integration.

16. Silk

Silk is a WordPress sales page theme for beauty bloggers, cosmetic businesses, fashion agencies, and more. It has a beautifully designed homepage with a layered layout.

With Silk, you get a built-in section to add your Instagram shoppable feed to engage users and boost sales. Plus, it fully supports WooCommerce, so you can easily start an online store on your site.

17. Convert

Convert is a professional WordPress sales page theme. It has an eye-catching layout with over 30 customizer options for the header section and gives you complete control of the website.

It has multiple global sections that work smoothly with your favorite page builders like Elementor or Visual Composer to build fully custom layouts. You also get built-in templates for one-column and multi-column pages.

18. The Launcher

The Launcher is a free landing page theme for your upcoming product launch. It’s ideal for a product landing page and can also be used as a regular sales page for your products or services.

The Launcher comes with easy customization options, call-to-action buttons, a sticky navigation menu, a clients section, and a pricing table. Plus, it’s fully responsive so that your website will look great on mobile devices.

19. Altitude Pro

Altitude Pro is a WordPress business theme built for sales pages. It comes with a beautiful fullscreen header image and a call-to-action button. If you’re an author, it could make a good book landing page theme for selling ebooks.

Inside, you will find a spacious layout that offers a great user experience. Atmosphere Pro has large featured images and crisp typography. Plus, the theme is optimized for speed and performance.

20. Beauty Studio

Beauty Studio is a free WordPress sales page theme for salons, spas, and beauty products. It has a full-width header with dark colors that create a powerful first impression on your users.

Other features include call-to-action buttons, custom sidebar areas, social media integration, an image slider, and more. You also get a featured section to display your top products.

21. Float

Float is a beautiful WordPress theme optimized for sales and conversion. It ships with a built-in page builder that lets you create or modify page layouts. It includes eye-catching animations to make your sales page more attractive.

It offers parallax scrolling, social media integration, custom backgrounds, unlimited colors, custom widgets, and more.

22. Screenr

Screenr is a free one-page WordPress business theme. The homepage has a fullscreen header image, followed by widgetized sections to add your content.

It includes custom widgets, custom page templates, and parallax background effects. It’s easy to change different options about your site using the live WordPress customizer.

23. Monochrome Pro

Monochrome Pro is a modern WordPress black-and-white theme for apps, digital media, SAAS, and product websites. It features multiple widgetized areas, a large header image, and custom widgets to build your sales page in a few clicks.

It comes with a theme options panel for easy customization. You also get several layout choices, color schemes, and a fully customizable header area.

Monochrome Pro uses a responsive design, so it looks great on all devices and screen sizes. It’s a StudioPress theme, so you can get a great deal on it by signing up for WP Engine’s hosting.

24. Modules

Modules is a well-crafted WordPress theme perfect for creating any kind of sales page. It comes with several ready-to-use elements that you can drag and drop to build custom layouts.

It offers demo websites to set up your sales page quickly. Plus, you get several custom widgets, unlimited sidebars, header styles, video background support, and Google Fonts support.

The Modules theme is also coded with WordPress best practices in mind. This means it’s fully compatible with all popular WordPress plugins to help you build the best landing page.

25. Solopreneur

Solopreneur is a premium WordPress theme to create landing pages that convert and help maximize your revenue. It has a minimalist layout design with a logo, navigation menu, and social icons.

It comes with a widgetized sidebar to add recent posts, a search bar, a comments section, and a newsletter signup form for email marketing. The theme is fully responsive and looks great on all screen sizes and devices.

We hope this article helped you find the best sales page WordPress themes for your projects. You may also want to check out our guides to the best business phone services and how to make a high converting sales funnel in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 25 Best Sales Page WordPress Themes for Marketers first appeared on WPBeginner.

March 7, 2019June 30, 2023

How to Add Multi-Column Content in WordPress Posts (No HTML Required)

Do you want to add multi-column content to your WordPress posts?

Columns can be used to create engaging layouts for your posts and pages. They make it easier for you to organize your content. They can also improve readability as your website visitors quickly scan the text.

In this article, we will show you how to easily add multi-column content to your WordPress posts without writing any HTML code.

How to add multi column content in WordPress posts

Why Add Multi-Column Content in WordPress?

Traditional print media, like newspapers and magazines, have been using multi-column layouts since the very early days of printing.

Their goal was to make it easier for users to read the smaller text while utilizing the available space economically.

Single-column layouts are more commonly used on the web. However, multi-column grids are still useful for highlighting content and making it easier to scan and read.

For example, if you run a magazine website, then you can use a multi-column layout to organize your content. It will give it the same feel as you would find in a physical magazine.

Organizing your content in multiple columns is also helpful if you are publishing comparisons, research papers, and other interactive content on your WordPress website. It helps improve readability and boost engagement.

That said, let’s see how you can add multi-column content in the block and classic editor. You can simply click the links below to jump ahead to the method you want to use:

Adding Multi-Column Content in WordPress Block Editor – The Easy Way
Adding Multiple Columns in Old WordPress Classic Editor

Adding Multi-Column Content in WordPress Block Editor – The Easy Way

Creating multi-column content, also known as grid column content in WordPress, is now easy because it is a default feature. The WordPress Block Editor includes a Columns block.

To add a multi-column layout, you need to create a new post or edit an existing one. Once you are in the content editor, click on the ‘+’ icon at the top to add a block.

Next, you need to select the Columns block in the ‘Design’ tab.

Next, you will need to select the number of columns and layouts you would like to use for your blog post.

WordPress will show you different options to choose from. For example, you can pick a 50/50 column layout, use a 33/66 layout, and more.

After choosing a layout, you can add blocks to your columns. The Columns block allows you to add blocks inside each column.

For example, you can select the Paragraph block and add content to it.

You will also be able to see the block settings in the right column of the post-edit screen in the settings panel. Here, you can edit the width of the columns.

In addition to the text, you can also add images and embed videos in WordPress columns.

Simply take the mouse to one of the columns, and click the ‘+’ button to add a block. You can also add a block by typing ‘/’ and then the block name.

For example, we added an image in one column and some text in the other column.

Adding Multiple Columns in Old WordPress Classic Editor

If you haven’t upgraded your WordPress to Gutenberg and are still using the Classic Editor, then you will need to install a separate plugin for creating a grid column layout.

First, install and activate the Column Shortcodes plugin. For detailed instructions, follow our step-by-step guide on how to install a plugin in WordPress.

Upon activation, you can create a new post or edit an old one. Once you are in the classic editor, simply click on the ‘[ ]’ button in the toolbar.

The plugin will now show you a list of column shortcodes for your blog post.

You can choose any layout you would like to add to your WordPress blog. There are also options to edit the column padding.

Once you have selected a shortcode, it will automatically appear in the classic editor. For instance, we picked the ‘one half’ shortcode for this tutorial.

You can then enter your content between the shortcodes.

Enter your text between column shortcodes

Next, you can click the shortcode icon ‘[ ]’ again to add another column shortcode.

Let’s add the ‘one half (last)’ shortcode to show two columns next to each other. From here, you just need to add your content to the other column.

Enter text for second column and publish post

After that, you can preview your post and publish it.

Here’s how it looked on our test site.

We hope this article helped you learn how to add multi-column content in WordPress posts and pages. You may also want to see our simple guide to WordPress SEO and our expert picks for the must-have WordPress plugins for business sites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add Multi-Column Content in WordPress Posts (No HTML Required) first appeared on WPBeginner.