90+ Impressive eCommerce Statistics You Won’t Believe (2024)

Are you ready to see some eCommerce statistics that will help you take your online business to the next level? 

It’s safe to say that in the last 20 years, eCommerce has grown beyond our wildest expectations. And it’s still evolving faster than ever. If you want to keep your customers happy and build a relationship with new prospects, you need to stay current on the latest stats and insights.

In this post, we will share some of the best and most relevant eCommerce statistics of 2024. Our goal is to help you stay informed and make meaningful, data-driven decisions the next time you work on your website or marketing strategy. 

eCommerce statistics

Ultimate List of eCommerce Statistics

Before we get started, here’s a list of all the topics we will be discussing today. Feel free to jump to the part that catches your attention or read the whole thing from top to bottom!

General eCommerce Statistics

First, let’s start with some statistics about the general state of eCommerce and online stores.

1. Globally, there are over 12 million eCommerce websites.

Over 12 million eCommerce websites might sound like a saturated market at first glance. But you will be happy to know the answer is a little more complex than that. 

While competition is fierce for online stores, this statistic also shows that this is a growing market and there’s room for new business owners across all industries. The keys to success are to choose your target audience, cater to their goals, needs, and pain points, and create a website that separates you from everyone else. 

By catering to a specific audience and offering a unique, memorable customer experience, you can carve out your own spot in the eCommerce world. Remember, even giants like Amazon started small, so there’s room for you to succeed, too.

2. More than 80% of US shoppers say they occasionally buy from eCommerce stores.

More than 80% of US shoppers say they occasionally buy from eCommerce stores.

If your goal is to get more customers, then this statistic is very exciting. Business owners across all industries can be sure that their audience is out there and interested in their products and services. All they have to do is reach them. 

If you’re in this position, make sure you start an online store with a blog and write plenty of great content so people have a reason to stay once they discover your site. 

Think about it this way: four out of every five in a population of 331.1 million is about 265 million people! And that’s just in the United States.

3. It’s estimated that the eCommerce market will be worth $6.8 trillion by the end of this year, an almost 10% increase year over year.

The eCommerce market share is currently projected to hit a whopping $6.8 trillion by year’s end – that’s a 10% leap from last year! 

This huge growth is fantastic news for both established businesses and those just starting out. 

For veterans, it means a bigger customer pool to tap into. With more consumers shopping online, there’s a chance to expand your reach and grow your brand in new and exciting ways. 

New businesses can also benefit from this boom. As more people shop online, they are more open to discovering new brands. This presents a golden opportunity to get your foot in the door and establish yourself in the market.

4. Amazon made close to $575 billion in net sales revenue in 2023, making it the biggest eCommerce seller in the world.

There’s no question that Amazon’s success shows the potential of online sales. We were shocked to find that 44% of shoppers check Amazon for products before they turn to Google. 

But here’s the thing – they aren’t the only ones profiting. The entire eCommerce market is thriving and ready for smart, dedicated people who want to build customer-centric products and services. This means there’s space for you to win, too.

5. When it comes to eCommerce platforms, WooCommerce leads the pack, with over 6.6 million active users.

When it comes to eCommerce platforms, WooCommerce leads the pack, with over 6.6 million active users.

WooCommerce is the most popular eCommerce platform, with an eCommerce market share of 37.7% and 6.6 million users.

For context, Squarespace Online Stores takes second at 14.67%, and WooThemes takes third at 14.95%. The runner-ups are popular enough, but they don’t compare to WooCommerce. 

People prefer to use WooCommerce to start a store because it’s user-friendly, flexible, and comes with tons of great features and integrations. Plus, it’s customizable so you can use it to create an online store that matches your vision.

More General eCommerce Statistics

  • Across all industries, the average conversion rate on an eCommerce website is 2.86%. 
  • The top four drivers of online purchases are free shipping (49.4%), discounts (37.9%), customer reviews (31.6%), and an easy return policy (30.4%)
  • The largest group of online shoppers are people between the ages of 25 and 34. 
  • Nearly 55% of people prefer shopping online over traditional brick-and-mortar stores. 
  • China contributes the most to the eCommerce market share, as it is responsible for 52.1% of all eCommerce sales. 
  • But India is the fastest growing market, with a projected growth of 14.11% between 2023 and 2027. 
  • There are 604 eCommerce platforms to choose from.

eCommerce Marketing Statistics

Marketing is key to an online store’s success. Let’s now take a look at some eCommerce marketing statistics.

6. eCommerce businesses with three or more marketing channels see 251% more engagement than those that stick to a single marketing channel. 

eCommerce businesses with three or more marketing channels see 251% more engagement than those that stick to a single marketing channel.

Standing out online requires reaching your target audience, and this stat makes it clear: using just one marketing channel limits your reach. And if you can’t connect with your audience, then it’s hard to grow your eCommerce business.   

The solution is actually quite simple – add more ways to get your message out, and you’ll unlock more opportunities to reach potential customers. 

We suggest investing heavily in email marketing, social media outreach, and search engine optimization (SEO) since these are three of the best ways to generate traffic and conversions.

7. Content marketing helps brands generate 3x more leads than their non-blogging counterparts.

Imagine getting 3x more leads just by writing informative blog posts! That’s the advantage that content marketing offers.

Businesses that blog regularly see a huge jump in leads. Here’s why it works: blogs attract potential customers looking for answers.

By consistently creating helpful content related to users’ goals and interests, you can build trust and become an expert in their eyes. This makes them more likely to choose you when they are ready to buy. It’s like giving away valuable advice to build relationships—and ultimately, sales.

Our advice is to spend plenty of time doing keyword research so that you know what matters to your target audience. It’s much easier to create eye-catching content if you know what matters to your audience. 

8. 71% of shoppers expect businesses to use personalization in their marketing and 76% get frustrated when that doesn’t happen.

71% of shoppers expect businesses to use personalization in their marketing and 76% get frustrated when that doesn’t happen.

Forget one-size-fits-all marketing. Today’s shoppers crave personalization, and the numbers back this up. A vast majority of shoppers want businesses to use macro and micro-personalization in their marketing, and people get annoyed when that doesn’t happen. 

Including things like an email subscriber’s first name or referencing a product they purchased in the past shows that you are paying attention and want to build rapport to help them reach their goals.

If you don’t personalize at least a few parts of your marketing campaigns, then you may struggle to generate leads and connect with your prospects.

Similarly, if someone buys from your site and doesn’t see personalized messages or offers based on their interaction, they may choose another business that offers these experiences the next time they need to make a purchase. 

The best way to personalize your audience’s experience is to use tools like OptinMonster or FunnelKit. Both of these plugins allow you to show personalized content to each visitor.

For example, if someone is looking at a specific product page, you can use OptinMonster to create a popup that only shows up on that page with a unique offer. This is a great way to drive sales and grow your email list. 

9. SEO marketing matters, because search engines are the number one way people discover new products (30.6%).

SEO is more important now than ever before. Most people discover products through search engines, with TV and word-of-mouth coming in second and third place respectively.

If your site does not appear on search engine results pages (SERPs), you are missing out on a massive chunk of potential customers. The good news is that there are plenty of ways to optimize your site for search engines

All in One SEO (AIOSEO) is the best WordPress plugin you can use for the job. Currently, over 3 million people use it to check their on-page SEO, optimize their websites, and so much more. It’s a great tool for beginners and experts alike because it manages to be both user-friendly and has plenty of advanced features.

If you want to know more, just check out our Ultimate WordPress SEO Guide for more information.

More eCommerce Marketing Statistics

  • Video is a powerful marketing tool, with 73% of people saying they’d be more likely to buy a product if they could watch a video about it first. 
  • 75% of shoppers say they need to see photos of a product before they buy it. 
  • eCommerce advertising influences over 56% of in-store purchases.
  • Ad spending for eCommerce is worth $38.4 billion, which is 3x what it was in 2019. 
  • 75% of shoppers say they’ve used a paid search ad on Google to find a new product. 
  • Nearly three-fourths (73%) of people shop across multiple marketing channels.

Mobile eCommerce Statistics

Mobile browsing is more popular than ever, and the same goes for mobile shopping. Here are some key eCommerce statistics for mobile shoppers.

10. 71% of U.S. shoppers say they’ve made a purchase from their mobile phone.

71% of U.S. shoppers say they’ve made a purchase from their mobile phone.

This stat is a wake-up call for all eCommerce business owners: having a mobile-friendly website is no longer optional. It’s necessary.  

If your website isn’t easy to navigate and use on a smartphone, then you are missing out on a ton of traffic and potentially losing a huge chunk of sales.  

Mobile optimization includes things like a smooth user experience, clickable calls-to-action, fast loading times, and a layout that adapts to different screen sizes.  By prioritizing mobile users, you will be meeting your customers where they are and making the buying process as convenient as possible.

For more details, you can see our guide on how to create a mobile-friendly WordPress website.

11. During Q3 of 2023, 74% of all eCommerce visits happened via mobile.

Based on this statistic, it’s clear how people prefer to browse websites and shop online. This means you need to go beyond a responsive design and instead focus on creating a mobile-first experience.

Imagine what would happen if 3 out of 4 people who visited your site had trouble browsing your product landing page, contacting your customer support, or reading your blog. Odds are, you’d see a significant dip in engagement. 

If you follow mobile-first practices, then you’ll be in a much better position to capture your audience’s attention and turn them into customers.

12. 40% of shoppers say they are likely to leave an online store if it isn’t optimized for their device.

40% of shoppers say they are likely to leave an online store if it isn’t optimized for their device.

At a glance, it’s concerning to see that almost half of shoppers say they’ll leave a site if it’s not optimized for mobile. This could lead to a significant portion of potential customers bouncing off your website, simply because it isn’t user-friendly.

The good news is there’s a solution: SeedProd. It is one of the best page builders on the market and features a responsive option that allows you to fine-tune how your website displays on desktops, tablets, and mobiles. This ensures a smooth user experience for all visitors, regardless of their device.

Expert Tip: If you are looking for a different option for building a mobile-friendly website, Thrive Architect is another great choice!

More Mobile eCommerce Statistics

  • The average mobile order is between $90 and $110, which is less than the average desktop purchase. 
  • However, mobile eCommerce is growing faster at 29%, which is better than the 22% growth rate of desktop eCommerce. 
  • In the United States, there are 187 million active smartphone shoppers. 
  • Mobile apps convert 3x more customers than mobile websites.
  • 49% of smartphone shoppers use their devices to compare prices of different products when shopping online.
  • 38% of shoppers say they’ve never used a mobile device to shop, while 7% report never using desktop computers to make a purchase. 

eCommerce Payment Statistics

Next, let’s see some impressive eCommerce statistics for online payments.

When it comes to paying for online orders, credit cards are still the most popular payment method at 53%.

Credit cards might reign supreme for now, but the future of eCommerce payments is digital. While a solid 53% of customers still prefer credit cards, this statistic shouldn’t overshadow the rise of digital wallets and debit cards, which follow closely behind at 43% and 38%.

There’s no question that digital payment methods, like Apple Pay and PayPal, offer a faster, more convenient experience for shoppers, so integrating them into your website can dramatically boost conversions. 

The bottom line is every step a customer has to take to complete a purchase adds friction to the process. Digital wallets eliminate the need to manually enter card details, which will streamline your checkout process and result in more happy customers.

14. In one survey, half of eCommerce business owners say they lose about 10% of their international revenue because their payment vendors do not have flexible payment options.

Not having the right payment gateway on your site will result in people leaving without taking action. You don’t want to put your visitors in this position because not only are you leaving money on the table, but there’s a good chance they will not come back even if you add their preferred payment method later. 

The solution is to offer a wide range of payment methods as soon as possible. When customers have options they trust and use regularly, they are more likely to complete their purchases. 

Here’s where a plugin like WP Simple Pay can be a game-changer. This Stripe payment plugin allows you to easily integrate over 10 different payment methods into your website. This ensures a smooth checkout experience for customers, regardless of how they want to pay. 

For more details, see our guide on how to offer multiple payment methods in WordPress forms.

15. Optimizing your checkout page can improve conversions by 35%.

Optimizing your checkout process will have a noticeable impact on sales. When customers can quickly place an order with little to no friction, they’ll take action. 

You’ll be happy to know that getting your checkout page in good shape is easier than you might think. The key is to simplify as much as possible by offering a guest checkout option, limiting forms, and providing a progress bar so that customers can see how close they are to the end of the process. 

Be transparent, too. Don’t surprise customers with hidden fees. Clearly show taxes, shipping costs, and anything else upfront so they don’t get frustrated and leave. Building trust leads to happy customers, and happy customers mean more sales!

For more information, read our guide on how to customize your WooCommerce checkout page.

More eCommerce Payment Statistics

  • Over 65% of shoppers look up price comparisons in physical stores before they pay.
  • Venmo is growing at an impressive pace, with a 9% year-on-year increase, bringing its revenue to $6.7 million. 
  • However, their totals don’t come close to touching PayPal, which handles countless eCommerce transactions every day. They made $7.4 billion in revenue in 2023. 
  • Experts predict that the total number of Buy Now Pay Later (BNPL) customers will increase by 400% between 2021 and 2026. 

Social Media eCommerce Statistics

Social media is one of the best ways to reach new customers and promote your online store. Here are some important social media eCommerce statistics you need to know.

16. Businesses that use social media generate an average of 32% more revenue than ones without it.

Businesses that use social media generate an average of 32% more revenue than ones without it.

Social media platforms aren’t just for entertainment anymore – they are a direct line to your target audience. So, don’t underestimate the value of social media marketing. We are confident that all eCommerce business owners would love to see a 32% boost in revenue! 

Beyond direct sales, you also get plenty of opportunities to engage with your audience. Think about it: you can showcase your products, highlight special offers, and build brand awareness – all without spending a dime on traditional advertising.

You can use a plugin like Smash Balloon to share your social media on your website. This can have a dramatic impact on engagement and help you get more followers. Plus, adding a social feed to your site is fast and easy.

17. 74% of shoppers turn to social media when they are thinking about buying a product.

It turns out that social media is also one of the most widely used research tools for online shoppers. This statistic highlights that about 3/4s of people turn to their favorite social sites when they want to learn more about a product or discover something new. 

For you, this means social sites are the perfect place to introduce yourself to prospects, show off your products, and get to know your existing customers. 

It’s a good idea to spend some time on social media every day so you can connect with your audience and build a community. Then, once your page gets to a certain point, the algorithm will begin recommending your channel or profile to people who don’t follow you. This is an easy way to build your social audience and customer base. 

18. 67% of affiliates and virtually all influencers use social media sites to boost their sales.

There’s no question that affiliates and influencers have a strong relationship with eCommerce business owners. 

This shouldn’t come as a surprise when you consider these groups often partner together on social media because it’s a win-win-win situation. The brand sells more products, the affiliate makes a commission on their sales, and the customers get great products. 

The increase in profits and ease of access is probably why 68% of marketers say they plan on investing in an affiliate program this year. 

We suggest using AffiliateWP to create and manage your affiliate program. This easy-to-use WordPress plugin allows you to set commissions, issue one-click payouts, and collaborate with your affiliates in new and exciting ways.

Just see our tutorial on how to add an affiliate program in WooCommerce for more information.

19. 80% of marketers who sell products on social media say consumers have made a purchase through these platforms.

Some business leaders think that social media is just for window shopping. However, many people are turning to social media to make purchases, and that isn’t going to change anytime soon. 

This can seem intimidating if you are currently not using social sites like Facebook and Instagram to sell your products. But there’s still plenty of time for you to get involved. 

By integrating social commerce features, you can streamline the buying journey for customers. They can discover your products, learn about them, and complete their purchase – all within the familiar social media interface.

More Social Media eCommerce Statistics

  • There are over 4.74 billion active social media users
  • 34% of marketers say Facebook generates the most sales, which makes sense when you consider that over 53.5 million people have bought something from the site. 
  • 16% of social media managers use automation to communicate with prospects. 
  • When it comes to Gen-Z and millennial shoppers, 28% have bought something directly from social media in the last 3 months.
  • The top categories for social media shopping in order are apparel, beauty, and home products. 
  • 70% of people say they are far more likely to buy a product from a brand if they have a positive experience with them on social media. 
  • Almost one-third of shoppers say they turn to social media to learn about new brands or products. 

Email eCommerce Statistics

Email is an important tool for any online business. Here are some of the most important email eCommerce statistics.

20. A vast majority (86%) of eCommerce marketers use email to build rapport with their audience and improve brand awareness.

There’s a reason why email marketing remains a favorite among eCommerce marketers: it’s a direct line of communication to prospects and existing customers. When you can have a one-on-one conversation with people, there’s a better chance you can learn about their goals and pain points while overcoming their objections. 

With what you learn from these encounters, you can share relevant content, advertise exclusive promotions, showcase new products, and ask for feedback, among other things.

If you are looking for a good email marketing service, then Constant Contact is our number one choice. It’s extremely easy to use and allows you to do everything you’d expect, like create templates, design a calendar, and more.

21. 52% of people say they’ve made a purchase as the result of a marketing email.

52% of people say they’ve made a purchase as the result of a marketing email.

This statistic highlights the value of email marketing for eCommerce businesses. There’s no doubt that it’s a cost-effective, powerful way to reach your audience and directly influence their buying decisions.

If you want to create emails that capture the attention of your subscribers and boost sales, then make sure you focus on personalization. About 80% of people say they are more likely to engage with a business if it personalizes content and offers to match their needs. 

For instance, we suggest using information subscribers have sent you, as well as their purchase history, to curate an email campaign that aligns with their interests.

22. 14% of marketing emails never reach their destination.

It’s shocking to think that so many emails never reach their destination. For business owners who use email marketing to engage with their customers, these deliverability issues could result in missed opportunities to build rapport and lost sales. 

Luckily, tools like WP Mail SMTP can help with this problem. This powerful WordPress plugin tackles deliverability issues head-on and makes sure that your emails will end up in your users’ inboxes.

For more information, just see our tutorial on how to fix the WordPress not sending emails issue.

More Email eCommerce Statistics

  • 72% of email marketers struggle with low open rates.
  • Personalized subject lines can get between 10-14% more people to read your email.  
  • Emails letting customers on a waitlist know a product is back in stock convert a staggering 8695% better than a traditional, generic email.
  • 78% of people say they don’t mind getting emails once a week from brands they love. 
  • 57% of marketers have between 1,000 and 10,000 email subscribers. 
  • Mobile-responsive emails are essential because 70% of people will delete an email if it looks bad on their phone.

eCommerce Shopping Cart Statistics

Next, let’s take a look at some eCommerce shopping cart statistics.

23. Across all industries, the average shopping cart abandonment rate is 70.19%.

23. Across all industries, the average shopping cart abandonment rate is 70.19%.

Shopping cart abandonment occurs when someone adds an item to their cart but leaves your website before checking out. And it’s way more common than you might think. 

It doesn’t matter what industry you are in. You will see this happen more often than you’d like. Instead of letting it bother you, you can find ways to reduce abandonment, such as by creating a cart recovery email series. 

Sending 3 emails to people who joined your list after they abandoned your cart can help you recover around 60% of lost sales. Generally, it’s a good idea to send one email after they leave, another 24 hours later, and the last one about a week after they leave with items still in their cart. 

For more details, see our guide on how to set up abandoned cart emails.

24. The number one reason shoppers abandon their shopping carts is unexpected costs.

Most people have decided to abandon a shopping cart without taking action because of unexpected costs. You’d be hard-pressed to find someone who hasn’t. 

That’s because shoppers expect the price at the end to be close to what they were shown when they added the items to their cart. Imagine thinking a new shirt will cost $25, only to see $60 after shipping and taxes.

You can reduce this type of abandonment by embracing an “always-on” shopping cart that shows visitors their total regardless of where they are on your site. Then, you can offer free shipping on orders over a specific amount.

25. 26% of people who leave items in their cart will go on to buy a similar item from a different store. 

You may be shocked to learn that people will buy the same type of product from a different eCommerce website after they first view it on another site. This means you need to do everything you can to capture visitors’ attention so you don’t lose sales and opportunities to engage with your customers. 

To win people over, there are two key areas you need to focus on: product information and enticing offers. 

You can overcome hesitation by creating informative product landing pages that showcase features, benefits, and high-quality images.

Additionally, strategic discounts are a game-changer.  Consider offering targeted promotions or deals specifically for recovering abandoned carts. This sweetens the deal and incentivizes customers to complete their purchase at your store instead of heading to a competitor.

26. Exit-intent popups can help you connect with 53% of visitors before they leave.

Exit-intent popups can help you connect with 53% of visitors before they leave.

This is why you shouldn’t underestimate the power of a well-timed popup. This statistic reveals that exit-intent popups, which appear when a visitor shows signs of leaving your site, can help you reconnect with a whopping 53% of departing customers.

With a tool like OptinMonster, you can streamline this process and turn more visitors into subscribers, which can later be converted into customers. 

With its drag-and-drop builder, you can design beautiful, high-converting popups – even if you don’t know how to code. OptinMonster offers customizable campaigns, from exit-intent popups to lightbox forms, which lets you reach visitors at various touchpoints in their journey.

Need more proof? We used OptinMonster and managed to grow our email list by 600%

More Shopping Cart Statistics

  • 92% of visitors don’t intend to buy something the first time they land on your site. 
  • 54% of shoppers say they are more likely to revisit a website and complete their order if they are offered a discount. 
  • Despite this, only 38% of marketers say they use email to reduce abandonment. 
  • Organic search traffic is less likely to abandon their cart (76%) than visitors who find your site through social media (91%).
  • A little less than half (46%) of shoppers have left items in their cart because a discount code they received didn’t work. 
  • Using predictive AI to personalize product and content recommendations can reduce abandonment by up to 18%. 
  • While it’s hard to pin down an exact number, experts estimate over $4 trillion worth of products are left in abandoned shopping carts each year. 

Customer Experience and eCommerce Statistics

Providing a good customer experience is important if you want your eCommerce business to succeed. Here are some statistics to keep in mind.

27. 76% of people say they are more likely to buy from an online store if they personalize their shopping experience.

This stat highlights a crucial factor for eCommerce business owners: creating unique shopping journeys that resonate with each customer. 

Think about it: People who see generic offers that don’t resonate with their needs will likely ignore them in favor of ultra-personalized, relevant promotions. Personalized content and product suggestions will make customers feel like you are there with them, understand their needs, and are committed to their success. 

Interestingly, 85% of leaders believe they are already doing a good job personalizing content and offers, but only 60% of shoppers agree. In other words, there’s a gap that you need to be mindful of when designing your personalization strategy.

28. 95% of shoppers look for reviews and other forms of social proof before making a purchase.

95% of shoppers look for reviews and other forms of social proof before making a purchase.

It’s impossible to deny the power of social proof in eCommerce. We bet that you look at reviews every time you buy something new online – after all, most people do.

When potential customers see positive reviews, testimonials, or user-generated content, it builds trust and validates your brand’s credibility.  Imagine walking into a store and seeing it packed with happy customers – that feeling of social validation translates to the online world as well.

It’s a good idea to display reviews and testimonials on key parts of your website. The social wall plugin Smash Balloon can help with this because it lets you embed a reviews feed and show website visitors what people are saying about you on social media and other websites.

Plus consider using the social proof plugin TrustPulse to add engaging real-time live sales notifications to your site. 

For more information, see our guide to the best social proof plugins for WordPress.

29. If your customer service team is unresponsive and a user has a question, 79% will leave and may never return.

You probably know that customer support is essential to your business, but did you know that 4 out of 5 people who don’t get their questions answered will leave for good? This startling statistic highlights why it’s so important to have a well-rounded customer support plan in place. 

The consequences of having an unresponsive customer service team are quite severe. You’ll miss opportunities to connect with potential customers, people will think poorly of your brand, and existing customers may churn in favor of a company that offers 24/7 support.

Our advice is to use a mix of live support agents and chatbots to help your customers quickly and easily find what they are looking for.

Groove is a great help desk option that can make life easier for your support team. It allows you to quickly and easily respond to customers, track user history, create tasks, monitor feedback, and much more.

More Customer Experience Statistics

  • 78% of people are more likely to place an order if there’s a fast and affordable shipping option. 
  • Around 35% of shoppers say they would shop online more if they could virtually try a product before they buy it. 
  • 48% of internet users say if a site has a bad web design, it instantly loses credibility. 
  • Less than 20% of people say customer service interactions with retailers exceeded their expectations. 
  • Solving a customer’s problem could result in them telling 4 to 6 other people about their experience. 
  • Globally, poor customer experiences cost businesses $75 million a year. 
  • 82% of people claim they are willing to spend more money on a product if they consistently receive excellent service.

The Future of eCommerce

We already know that online shopping has been growing over the years. So, let’s take a look at the future of eCommerce.

30. By the end of 2024, global eCommerce sales are projected to grow by 10% from the same time last year. Meanwhile, in-store sales are expected to see a 2% boost.  

The future is bright for eCommerce businesses! This statistic paints a clear picture: online shopping is on a steady upward trajectory, while traditional brick-and-mortar stores see a more modest increase.

Plus, we expect this trend to continue in the years to come. 

31. Experts predict the eCommerce market share to be worth over $8.1 trillion by 2026.

Experts predict the eCommerce market share to be worth over $8.1 trillion by 2026.

This is a very exciting prediction for eCommerce business owners across all industries. This means there’s a booming marketplace on the horizon, which translates to a wider audience for your products and more sales. 

If you want to take advantage of this surge of new eCommerce traffic, make sure you are doing everything you can to align with your customers’ needs. This will give you the knowledge and experience you need to scale your business.

We recommend using a plugin like MonsterInsights to learn more about your eCommerce visitors. You can see at a glance who is visiting your site, how they found you, and more. Combine all of this data and you can learn so much about your target audience, like their needs, interests, and goals.

For more details, see our tutorial on how to set up eCommerce tracking in WordPress.

32. About 20% of all retail sales occur online. It’s estimated that this number will reach 25% by the end of 2025.

This statistic aligns with the others we have already listed – eCommerce is on the rise.

Over the course of the next year, we will see retail sales jump to 25%. This is partially due to new businesses opening up, and existing brands building a website and taking their products online. 

More eCommerce Predictions

  • By the end of 2025, it’s estimated that PayPal, Venmo, and other digital wallets will make up over 52% of payments.
  • Most professional marketers agree that mobile eCommerce sales will reach $710 billion by 2025.
  • Mobile eCommerce sales are expected to bring in $729 billion in revenue by the start of 2026. 
  • By the same time, subscription eCommerce will be worth an estimated $904.2 billion.
  • In 2027, eCommerce revenue in the United States alone is estimated to hit $6.43 billion.

Sources:

OptinMonster, IsItWP, WPForms, AffiliateWP, TrustPulse, Shopify, Forbes, HubSpot, Constant Contact, Instapage, WebFX, Statista, eDesk, The Future of Commerce, Exploding Topics, Hostinger, Bluehost, Video Wise, Sprout Social, Backlinko, Dash, Artios, Tidio

There you have it! We hope this extensive list of eCommerce statistics helps you on your journey. If you are looking for more interesting statistics, check out some of our other posts below!

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The post 90+ Impressive eCommerce Statistics You Won’t Believe (2024) first appeared on WPBeginner.

7 Best WooCommerce Points and Rewards Plugins

Are you looking for a points and rewards plugin for your WooCommerce store?

Since there are hundreds of reward system plugins available on the market, choosing the right one for your needs can be intimidating.

To help you easily choose the right one for your site, we tested some of the most popular plugins on the market. While testing, we examined different factors like ease of use, features, and pricing.

In this article, we will show you some of the best WooCommerce points and rewards plugins.

Best WooCommerce points and rewards plugins

In a hurry? No worries! Here are our top picks so you can quickly choose the best WooCommerce points and rewards plugin for your site.

RankPluginStandout FeaturePrice
🥇Loyalty Program by Advanced CouponsFeature rich pluginPaid
🥈FunnelKit CartOptimize sales funnelsFree + Paid
🥉YITH WooCommerce Points and RewardsCustomized points systemPaid
4Points and Rewards for WooCommerceBest for startupsFree
5WPLoyaltyPre-built loyalty campaignsFree + Paid
6WooCommerce Points and RewardsClean reward systemsPaid
7GratisfactionFree loyalty program pluginFree

How We Test & Review WooCommerce Points Plugins

A WooCommerce points and rewards plugin allows you to offer incentives to customers with points for their purchases and actions. These points can then be redeemed for different rewards like free products, discounts, free shipping, and other benefits.

Picking the right plugin for your WooCommerce store can be tricky because there are hundreds of options. To help you out, we tested and reviewed some of the best WooCommerce rewards plugins on the following criteria:

  • Hands-on testing – Over the last 16+ years, we’ve tested thousands of WooCommerce plugins. We went through multiple WooCommerce points and rewards plugins and shortlisted the 7 best options.
  • Easy of Use – When testing the plugins, we considered how easy they were to use and configure. We looked for options that were beginner-friendly, offered a simple setup process, and didn’t require coding.
  • Features and Other Benefits – In addition to offering a reward system for your WooCommerce store, we also looked for other features and benefits.

Why Trust WPBeginner?

At WPBeginner, we have over 16 years of experience in WordPress, design, and online marketing. Our team of WordPress experts extensively reviews each plugin that is featured in this article and thoroughly tests them on real websites. To learn more, see our complete editorial process.

That said, let’s look at some of the best WooCommerce rewards and points plugins.

1. Loyalty Program by Advanced Coupons

Loyalty Program for WooCommerce by Advanced Coupons

Loyalty Program by Advanced Coupons is the best WordPress coupon code plugin. It offers a WooCommerce loyalty program feature that makes it very easy to add points and rewards to your online store.

In our testing, the plugin was very easy to set up. The best part is that you can use the default settings out of the box and start a loyalty program within a few minutes.

Advanced Coupons also makes it super simple for customers to keep track of the points they’ve earned. You can add customizable notices to inform customers about their points, how the reward system works, and how they can easily redeem the points at any time.

Redeem points in advanced coupons

Another interesting feature we found during our testing was the different ways you can allow customers to earn points. With a click of a button, you can reward customers for purchasing products, leaving a review, commenting on a blog post, and more.

Besides that, Advanced Coupons offers other features like free gift coupons, BOGO deals, shipping discounts, and more. It also lets you set up conditional logic where a coupon can automatically applied based on products in the cart, subtitle, or recently added products.

Pros:

  • Create a loyalty program within minutes
  • Select how customers can earn points
  • Show personalized notices for points earned
  • Allow customers to easily redeem points
  • View reports of points earned and redeemed

Cons:

  • The loyalty program feature isn’t available in the free version

Why We Recommend Advanced Coupons: After testing different points and rewards WooCommerce plugins, Advanced Coupons is the best option for all types of online stores. It is beginner-friendly and offers lots of features compared to other plugins on the list.

Pricing: You’ll need the Advanced Coupons ‘Plugin Bundles’ plan to access the Loyalty Program option, which will cost $119 per year.

2. FunnelKit Cart

FunnelKit cart

FunnelKit Cart (formerly called WooFunnels) is a user-friendly WooCommerce sales funnel builder. It lets you create high-converting lead pages, upsells, and checkout pages, as well as offer rewards to customers to boost sales.

With FunnelKit, you can gamify the shopping experience for customers. When a user adds items to the cart, they can unlock a special gift when the price reaches a certain threshold. Basically, it lets you add milestone-based rewards and incentives to your WooCommerce cart.

For example, if a customer adds items worth $25, they can enjoy free shipping. If they spend $50 or more, they get an additional 10% discount.

When testing the plugin, we found that it offers 3 types of rewards. These include free shipping, a discount coupon, or a gift.

Besides that, FunnelKit offers other features to boost sales on your online store. For example, you get a template library, pre-built automation options, A/B testing, conversion pixel tracking, integrations, and more.

Pros:

  • Add rewards to your cart
  • Easily optimize your sales funnel for conversions
  • Beginner-friendly to use and set up
  • Seamless integration with other plugins and themes
  • A/B test your sales funnels

Cons:

  • Upsell or cross-sell features are not available in the free version
  • Limited templates in the free version

Why We Recommend FunnelKit Cart: If you’re looking for a WooCommerce plugin that lets you optimize your sales funnel and add a reward system to cart pages, then we highly recommend FunnelKit Cart.

Pricing: FunnelKit Cart prices start from $99.50 per year. There is also a free version you can use to get started.

3. YITH WooCommerce Points and Rewards

YITH WooCommerce points and rewards

YITH WooCommerce Points and Rewards is the next plugin on our list. It helps you create a loyalty program for your online store and reward customers for their actions.

Our first impression was that the plugin would be complicated to use. However, that’s not the case. It is very easy to use and offers different settings to customize the points system.

For instance, you can automatically assign points for each purchase or manually award points to different customers. There are 4 types of points to choose from, which include assigning a fixed amount of points, setting a percentage amount, setting a fixed amount based on product price, or not assigning any points.

Besides that, YITH WooCommerce Points and Rewards offers a bunch of extra points options. You can reward customers when they register, first login, referral link signup, customer’s birthday, and more. The plugin also shows custom banners to encourage users to spend more and collect more points.

Pros:

  • Automatically award points to customers
  • Show custom banners to encourage more points
  • Send email notifications to customers regarding their rewards
  • Allow customers to view and redeem earned points
  • Easily track users and the points they’ve earned
  • Award extra points based on user actions

Cons:

  • There is no free version

Why We Recommend YITH WooCommerce Points and Rewards: It is perfect for anyone who wants to add a reward program to their WooCommerce store. The plugin is very easy to use and offers lots of options to customize the points system.

Pricing: YITH WooCommerce Points and Rewards is a premium plugin that will cost you $139.99 per year.

4. Points and Rewards for WooCommerce

Points and rewards for WooCommerce

Points and Rewards for WooCommerce is a free plugin that offers almost all the features you’d find in a premium plugin to create a loyalty program for your eCommerce store.

For instance, you can award points to customers based on different actions like signing up, clicking a referral link, spending above a specific amount, purchasing a particular product, and more.

One feature that stood out for us was that store owners could assign points on previous orders that were fulfilled before installing this plugin. It’s a great way to increase customer loyalty and boost sales.

Other than that, the plugin also offers different user levels and badges to customers. It even offers a spin-to-win wheels option where users can win more points.

Pros:

  • Simple and easy-to-use plugin
  • Seamless integration with WooCommerce
  • Assign points on previous orders
  • Allow customers to redeem points in the cart or at checkout
  • Membership system for exclusive offers

Cons:

  • Doesn’t offer personalized banners
  • Points expiration and product purchase are not available in the free version

Why We Recommend Points and Rewards for WooCommerce: If you want a free plugin for setting up points and rewards in WooCommerce, then this is the best option. It offers great features that you’d find in different premium plugins.

Pricing: The Points and Rewards for WooCommerce plugin is free to use.

5. WPLoyalty

WPloyalty

WPLoyalty is a powerful WooCommerce rewards and points plugin that allows you to create customized loyalty programs. It offers lots of features and lets you reward customers for multiple actions.

We particularly like the feature of customized campaigns and rewards. The plugin comes with pre-built campaigns that you can use for your WooCommerce store. For example, you can create a campaign for points for purchase, rewards based on spending, writing a review, birthdays, and more.

Besides that, it is very easy to customize each campaign and set the point system. WPLoyalty lets you add different levels to the loyalty program, set an expiration date, send email notifications, and integrate with multi-currency plugins.

The best part is that you can choose from different reward types. These include percentage discounts, free shipping, free products, and more.

Pros:

  • Create customizable loyalty programs
  • Choose from pre-built campaigns
  • Beginner-friendly to use
  • Set expiration date for campaigns
  • Reward customers based on multiple actions
  • Manage customers and points with easy to understand dashboard

Cons:

  • The free version has limited features

Why We Recommend WPLoyalty: It is a perfect plugin for new WooCommerce websites that want a premium points and rewards plugin. The plugin is packed with features and offers affordable pricing plans along with a free version.

Pricing: WPLoyalty prices start from $9 per month. There is also a free version you can use to get started.

6. WooCommerce Points and Rewards

WooCommerce points and rewards

WooCommerce Points and Rewards is a WooCommerce extension that lets you award points for purchases and other actions performed by a user. It is a basic and clean plugin that makes it very easy to set up a loyalty program.

When testing the plugin, we found that you can only redeem the points for discounts. Unlike other WooCommerce points and rewards plugins, there isn’t an option to offer other incentives to customers.

That said, you can define the value of points for each purchase and action. It also lets you control the maximum discount that can be applied to the cart or any product. Plus, the plugin shows a log of all the points earned by customers and lets you manage them from the WordPress dashboard.

Pros:

  • Clean and beginner-friendly plugin
  • Offer points that can redeemed for discounts
  • Easily manage customer points from your dashboard
  • Award points for different user actions
  • Control values of points and discounts

Cons:

  • Lacks features offered by other premium plugins
  • Expensive pricing plan

Why We Recommend WooCommerce Points and Rewards: The plugin is great for WooCommerce store owners who want to offer points to customers that can only be redeemed as discounts.

Pricing: WooCommerce Points and Rewards will cost you $159 (billed annually).

7. Gratisfaction

Gratisfaction

Gratisfaction is another free WooCommerce loyalty plugin. The plugin lets you award points to users based on actions and allow them to redeem the points for discounts.

The best part about using Gratisfaction is that it offers a wide range of customer actions for awarding points. For example, you can offer points for subscribing to an email list, sharing on social media, watching a video, and more.

Besides that, you get pre-built templates to create multiple types of programs, including loyalty programs, instant win campaigns, contests, giveaways, and purchase-to-win campaigns.

Pros:

  • Pre-built campaign templates
  • Reward points based on different actions
  • Create multiple campaigns
  • Lightweight and simple plugin

Cons:

  • Lacks customization options
  • Offers only discounts as rewards

Why We Recommend Gratisfaction: We recommend this plugin to anyone looking for a free WooCommerce loyalty plugin and who wants to create other types of campaigns to boost sales.

Pricing: Gratisfaction is a free WordPress plugin.

Which Is the Best WooCommerce Points and Rewards Plugin?

Overall, we found Loyalty Program by Advanced Coupons to be the WooCommerce points and rewards plugin.

It gives you full control over the points you might want to award for different user actions. For instance, users can earn points for purchasing products, leaving comments, reviewing a product, and more.

Plus, you can offer different incentives like free shipping, free products, discounts, BOGO deals, and other rewards to customers for redeeming their points.

With all these features, affordable pricing plans, a free plugin version, and a beginner-friendly interface, Advanced Coupons is the best solution for creating a loyalty program in WooCommerce.

FAQs about WooCommerce Points and Rewards Plugins

Here are some commonly asked questions about points and rewards plugins for WooCommerce.

1. How do I add reward points in WooCommerce?

There are lots of WooCommerce plugins you can use to create a loyalty program and award points to customers. These can be for performing different actions or purchasing products. We recommend using the Advanced Coupons plugin because it offers a lot of features and is very easy to use.

2. How do I increase sales in WooCommerce?

There are different ways to boost sales in WooCommerce, such as providing discounts, running flash sales or giveaways, and offering points to customers that they can redeem for free prizes.

3. Is Shopify better than WooCommerce?

Shopify is considered to be more user-friendly, but WooCommerce offers more flexibility and features. For more details, please see our comparison of WooCommerce vs Shopify.

Best Guides for Your WooCommerce Store

Here are some additional resources you can go through to take your WooCommerce store to the next level:

We hope this article helped you learn about the best WooCommerce points and rewards plugins. You may also want to see our guide on the best live chat software for small businesses and how much it costs to build a website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 7 Best WooCommerce Points and Rewards Plugins first appeared on WPBeginner.

How to Start an Online Thrift Store Using WordPress (2024)

Are you looking to create an online thrift store website?

Many people think that to start an eCommerce business, they’ll need to create a new product. However, there’s another way. You can find pre-owned items and sell them online through a thrift store.

In this article, we will show you how to start an online thrift store using WordPress.

How to Start an online thrift store using WordPress

What is an Online Thrift Store?

A thrift store is a type of eCommerce business where you can sell used or pre-loved products. It can be anything ranging from clothes to automobiles, electronic items, toys, books, furniture, and more at bargain prices.

One of the benefits of starting an online thrift store is its low startup cost. You don’t need a lot of money to buy and maintain an inventory. Plus, the cost of building an eCommerce site is also low.

For example, if you have an expensive dress that doesn’t fit you anymore. Instead of throwing it away, you can have it cleaned and sell it online.

Besides that, it is a great side hustle to make money online. You can start small and slowly expand your business.

What Do You Need to Start an Online Thrift Store?

When it comes to starting an online store, many people think it is too complicated. However, it’s a lot simpler than you might think.

There are 3 main things you’ll need to get started:

  • Domain Name – This is the name of your thrift store that people will enter in their web browser (like wpbeginner.com). Think of it as an address to your home.
  • Web Hosting Service – It’s where your website lives on the internet and where all your website files are saved. You can think of it as a house for your online thrift store.
  • SSL Certificate – This adds an extra layer of security to your online store, so you can easily accept online payments from customers.

It’s really that easy!

You can build an online thrift website without any technical skills, coding, or complicated setup.

We’ll show you step-by-step how to get started. Simply click the links below to jump to any section:

Choosing an eCommerce Platform for Online Thrift Store

The first and most essential step is to find the right platform for your online thrift store.

Choosing the wrong eCommerce platform can be a costly mistake for new store owners. Moving to a new service later on would mean you’ll have to re-do all the work and spend money again.

To avoid making this mistake, we’re here to help.

There are two popular eCommerce platforms that we recommend for your online thrift store: Shopify or WooCommerce (built on WordPress).

Shopify is a fully hosted eCommerce solution that lets you create an online store quickly.

However, the biggest drawback is its pricing. You’ll need to pay $25 per month, which can be quite expensive for individuals and small business owners. You also get limited payment options unless you pay extra.

This is why most users choose WordPress + WooCommerce. It is more flexible and cost-effective compared to Shopify. WooCommerce does require some setup, but it’s worth it in the long run.

To learn more details, please see our comparison of Shopify vs WooCommerce.

For this tutorial, we will walk you through how to start an online thrift store using WooCommerce + WordPress.

Select a Web Hosting Service and Install WordPress

As we mentioned earlier, you will need a domain name, web hosting service, and SSL certificate to create an online thrift store.

If purchased separately, a domain name costs around $14.99 per year, web hosting will cost around $7.99 per year, and an SSL certificate will cost roughly $69.99 per year.

This cost can go even higher if you add extra features and addons to your hosting plan.

Thankfully, our friends at Bluehost offer an exclusive offer for WPBeginner readers. You can save up to 61% on website hosting plans and get started for as little as $1.99 per month.

Bluehost is an official WordPress and WooCommerce-recommended hosting provider. The best part, you get a free domain name and SSL certificate with each hosting plan.

Note: At WPBeginner, we believe in transparency. If you sign up with Bluehost using our referral link, then we will earn a small commission at no extra cost to you (in fact, you will save money and get a free domain).

We would get this commission for recommending just about any WordPress hosting company, but we only recommend products that we personally use and believe will add value to our readers.

If you’re looking for an alternative to Bluehost, then we suggest using SiteGround WooCommerce hosting. It is another officially recommended WordPress hosting service.

To start, simply visit the Bluehost website and click the ‘Get Started Now’ button.

Clicking the Get Started Now button in the Bluehost page

Next, you’ll need to select a pricing plan.

You can get started for $1.99 per month. However, Bluehost also offers an Online Store plan costing you $6.99 per month. It comes with an exclusive store theme, store analytics, and $450 worth of eCommerce plugins included in the plan.

We’ll select the ‘Online Store’ plan for this tutorial.

Bluehost pricing plans

Next, Bluehost will ask you to enter a name for your online thrift store.

If you don’t have a domain, then simply enter a website name under the ‘Create a new domain’ section, select a domain extension, and click the ‘Next’ button.

Bluehost buy domain name

Make sure that the domain name relates to your business, is easy to pronounce and spell, and is memorable. You should also try to get a domain with a ‘.com’ extension.

If you’re not sure which name to choose, then please see our guide on how to choose the best domain name.

After that, you’ll need to provide details like name, address, email, and more to create a new account.

Bluehost will also show extra features to add to your hosting plan. We don’t recommend purchasing these additional features, as you can always add them later on.

Bluehost WooCommerce package extras

Lastly, you’ll need to enter the payment information to complete the purchase.

Once that’s done, Bluehost will open the account dashboard from where you can manage your websites.

The best part is that Bluehost offers a one-click WordPress installation. However, if you are using another hosting provider or somehow skipped the setup step, then please see our guide on how to install WordPress for more details.

For instance, in Bluehost, you can log in to your account and navigate to the ‘Websites’ tab. From here, simply click the ‘Add Site’ button in the top corner.

Click the Add Site button on the Bluehost dashboard

This will launch the WordPress setup wizard in Bluehost.

You can click the ‘Install WordPress’ option and click the ‘Continue’ button.

Install WordPress in Bluehost

After that, you’ll be asked to enter a name for your online thrift store website.

Once you’ve entered a title, click the ‘Continue’ button.

Connect your domain or enter a website title

Bluehost will now install WordPress and create your thrift store site.

After the installation is complete, you can go to the ‘Websites’ tab to see your new website. Go ahead and click the ‘Edit Site’ button to view the WordPress admin panel.

Click the Edit Site button to access your WordPress dashboard

As an alternate, you can also log in to your WordPress dashboard by going to ‘yourthriftstore.com/wp-admin’ directly from the browser.

Here’s what the WordPress admin area will look like:

Areas of the WordPress Dashboard

Next, you’ll need to view WordPress settings and ensure everything is set up properly.

First, you need to go to the Settings » General page and add a WordPress site title and tagline. If you’re happy with the site title, then you don’t need to change it.

A tagline acts as a small description for your thrift store. However, this is optional, and you can add it later on.

Change site title

Besides that, you’ll also need to ensure that your WordPress Address (URL) and Site Address (URL) are using HTTPS instead of HTTP.

Next, you can go to the Settings » Discussions page from the admin panel and scroll down to the ‘Before a comment appears’ section.

Here, click the ‘Comment must be manually approved’ checkbox. This way, your comments will go into moderation and help prevent spam.

Require all comments to be manually approved

For more details, please see our guide on how to moderate comments in WordPress.

Setting Up WooCommerce on Your Site

The next step is to install WooCommerce on your website. It is the best eCommerce platform that’s built on top of WordPress.

First, you’ll need to install and activate the WooCommerce plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, the WooCommerce setup wizard will launch. You can click the ‘Set up my store’ button to continue.

WooCommerce setup wizard

Simply follow the onscreen instructions to complete the WooCommerce setup. If you need help, then please see our guide on how to start an online store.

Once the setup is complete, you can set up payment options on your thrift store.

WooCommerce supports some of the most popular payment gateways. You can accept credit cards, cash on delivery, bank transfers, Stripe, PayPal, and more.

Simply go to WooCommerce » Settings from your WordPress dashboard and switch to the ‘Payments’ tab.

Set Up Stripe Credit Card in WooCommerce

You can click the ‘Set up’ button for the payment service you’d like to add to your online thrift store.

For example, let’s say you want to configure Stripe credit card payments. Simply connect your Stripe account or enter account keys to add the payment method to your store.

Connect Stripe to WooCommerce

Another optional setting you can configure in WooCommerce is shipping zones. It lets you add different shipping methods and costs for various regions.

For more details, please see our guide on how to add a shipping calculator to your WordPress site.

Customize the WordPress Thrift Store Theme

When you sign up for the Bluehost Online Store plan, you get a WordPress theme pre-installed.

Simply head to Appearance » Themes and click the ‘Customize’ button to edit the theme.

Customize default WooCommerce store theme

This will launch the WordPress Full Site Editor (FSE). It was first introduced in WordPress 5.9 and uses blocks to edit the theme, just like editing content in the block editor.

The goal of the full site editor is to simplify website editing and make it user-friendly.

Edit theme in full site editor

To learn more, you can see our complete guide to WordPress full site editing.

If you don’t like the default theme, then you can simply change it. There are thousands of WordPress themes to choose from. You can see our list of the best WooCommerce WordPress themes to pick the on you like.

On the other hand, you can create a custom theme for your online thrift store using a WordPress theme builder.

For instance, SeedProd is the best theme and landing page builder that offers a drag-and-drop interface. It comes with pre-built templates, which you can easily customize without editing code.

Customizing a WooCommerce product page using SeedProd

You can follow our guide on how to create a custom WordPress theme (no code).

Adding Products to Your Online Thrift Store

Now that your online thrift store is ready and set up, it’s time to add products to WooCommerce.

Simply navigate to the Products » Add New page from the admin panel. Next, you can enter a name for your product and add a brief description.

Add new product

After that, you’ll need to scroll down to the ‘Product Data’ section.

Here, you can enter the price of your product under the ‘Regular price ($)’ field. There is also an option to enter a sale price for the product.

Enter price of product

Next, you can add product images from the panel on the right.

Simply navigate to the Product Image section and add your picture. This will act as the featured image for your product.

add product images woocommerce

There is also an option to create a product gallery and upload other images for a product.

Once you’re done, simply click the ‘Publish’ button.

publish woocommerce product

Now, you can repeat this step and add more products to your online thrift store.

You can then visit your site to see all the products listed on the store page.

Online thrift store preview

Sourcing Products for Your Thrift Store

Finding products on a regular basis for your online thrift store can be a challenge for many business owners.

However, there are different places from where you can source used or pre-loved products. For instance, a quick search on other thrift stores and sites like eBay and Craigslist can help discover multiple products that you can list on your site.

Similarly, visiting flea markets, other local stores, and garage sales can also help you find the right products for your store. This is a great option if you’re selling clothes, books, and second-hand electronic items.

Another option is to allow users to upload their items for consideration on your online thrift store. This way, you’ll get to build an inventory without having to invest and simply share the revenue from the sale.

You can also create an online marketplace using WordPress where users can sell their products using your eCommerce platform. For example, people can sell their used items on your site and give you a percentage or a fee for using your site.

Add Plugins to Grow Your Traffic and Drive Sales

WordPress offers different plugins that act like apps for your website. They allow you to add extra features and functionalities and help customize your online thrift store.

For example, there are plugins for adding a contact form, product image galleries, product comparisons, gift cards, giveaways, popups, and more.

You can choose from over 59,000 free WordPress plugins. There are also premium plugins that are sold by third-party sites and developers.

If you’re not sure what to look for in a plugin before installing it, then you may want to see our guide on how to choose the best WordPress plugin.

That said, we’ve handpicked some essential plugins that you should install on your thrift store.

Add Extra Features and Functionality

  • WPForms – It is the best form plugin for WordPress that lets you add a contact form to your site. You can also create other types of forms, like a file upload form, order/billing form, online payment form, and more.
  • MonsterInsights – You can connect Google Analytics to your site using MonsterInsights without editing code. Using the plugin, you get insights about how users behave in your store, where they click, which products they purchase, and where they are from.
  • SeedProd – It’s the best drag-and-drop builder for creating custom landing pages, layouts, and website themes without any technical knowledge.
  • Envira Gallery – Create stunning image galleries for products on your online thrift store.

Website Optimization for SEO, Performance, and Conversions

Enhance Your Website Security

Other WordPress Plugins to Consider

  • RafflePress – Run viral giveaways and contests on your thrift store to boost sales, social media followers, and email subscribers.
  • UserFeedback – Add interactive surveys to your online store and collect user feedback. Use the data to improve user experience and satisfy customer needs.
  • Smash Balloon – Display social media content on your store and boost engagement.
  • Uncanny Automator – Automate workflows to save time and streamline work. Connect plugins, sites, and apps to automate your thrift store.
  • Constant Contact – It is the best email marketing service that you can use for all your email needs. Easily set up email campaigns, autoresponders, A/B testing, WooCommerce integration, and more.
  • WP Mail SMTP – Ensure your WordPress emails reach your customer’s inbox and don’t end up in spam. Fix email deliverability issues.
  • LiveChat – Offer real-time support to customers through live chat software. Answer customer queries, improve user experience, and boost sales.

You can also take a look at our list of the best WooCommerce plugins to find more options.

At WPBeginner, our main goal is to provide helpful and beginner-friendly WordPress tutorials for non-techy users, small business owners, bloggers, and eCommerce store owners.

To help you learn more about WooCommerce and WordPress, you can follow these guides:

We hope this article helped you learn how to start an online thrift store using WordPress. You may also want to see our guide on important reasons why you should use WordPress and the best business phone services for small businesses.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Start an Online Thrift Store Using WordPress (2024) first appeared on WPBeginner.

9 Best Etsy Alternatives for Sellers (More Freedom + Less Fees)

Looking for the best Etsy alternatives to sell your products?

Etsy is arguably the most popular e-commerce platform to sell handmade goods. But with the rise of seller transaction fees and the influx of dropshippers and print-on-demand merchants hopping on board, competition has become stiffer than ever.

In this article, we’ll give you the best Etsy alternatives for sellers so you can tap into a less competitive space and enjoy lower fees.

etsy-alternatives-for-sellers-og

Why Look For an Etsy Alternative?

Since 2005, Etsy has become a popular platform for crafters and collectors to sell their custom-made, handmade, or vintage items. You can sell everything from home goods, collectibles, furniture, clothing, holiday items, crafts, and more.

That said, sellers have started to notice an influx of mass-market products that aren’t handmade. But that’s only the start.

In 2022, Etsy has raised its seller transaction fees from 5% to 6.5%, causing more displeasure among sellers, as it only eats into the razor-thin profit margins. So much so that Etsy sellers actually went on strike because of it.

Beyond the hyper-competitive space and the rise in seller transaction fees, you might also want to control your own customer data. Relying on a third-party marketplace means you don’t fully control your business.

Etsy can only take your eCommerce store so far. You have limited customization options and restrictive store design. That said, other platforms allow you to customize your store theme, colors, call to action buttons and even add your own upsells and cross-sells.

Best of all, you own your customer data, so you can send them emails to you keep them in the loop about new products, product categories, store discounts, or other news.

1. WooCommerce

WooCommerce

WooCommerce is the best alternative for creators who are ready to leave Etsy and grow their businesses. Since WooCommerce is the best all-in-one commerce platform, migrating your shop from Etsy to WooCommerce is seamless.

With Etsy, you’re limited to making yourself stand out from competitors. If your store looks like everyone else’s, buyers will treat your items as a commodity. Unlike most seller marketplaces, WooCommerce offers a full suite of resources and tools to help make your online store more in line with your brand.

You’re able to choose which payment gateways to accept, create pop-up campaigns to get visitors to stay, optimize SEO for increased traffic, add one-click upsells, and much more.

Here’s an example of what a website built entirely from WooCoomerce. Notice how clean the design is and the buttons are strategically placed to make adding to cart easy.

WooCommerce store example

Plus, WooCommerce keeps everything in one place. For example, if you’re a retail store, you probably already have a WordPress website (or at least you should). In that case, rather than juggling between different platforms to manage your business, you’re able to house everything right from your WordPress dashboard.

You can start a WordPress blog, edit your website content, and manage your orders from customers without switching windows. It’s less confusing, and you’ll have to pay for fewer subscriptions.

You may also want to check out our list of the best WooCommerce plugins for your store.

Pros:

  • WooCommerce is built right inside WordPress to keep everything in one place.
  • Lots of customization options to boost sales and create your own brand
  • Relatively easy to use

Cons:

Why We Recommend Using WooCommerce: If you want to create an Etsy-like store with WordPress, WooCommerce is the way to go. When you choose WooCommerce, you get all the profits. That means Etsy isn’t going to take a cut and eat into your margins. There are all kinds of plugins in the Woo Marketplace, so you’re pretty much able to add any type of feature you’d like to your store.

2. Easy Digital Downloads

Easy Digital Downloads

Easy Digital Downloads (EDD) is the best Etsy alternative if you sell digital products like digital art, planners, Canva templates and other downloadable items.

Like WooCommerce, Easy Digital Download is a plugin that lives directly in the WordPress dashboard, so you wouldn’t need to bounce between multiple platforms. Everything is one place, which makes everything convenient.

Etsy has become popular for selling digital downloads. Graphic designers and other artists can easily sell their artwork without the incurring the costs of having to print, pack, and ship the items.

Easy Digital Downloads allows you to create and design your product pages. When customers make a purchase, they can automatically access their downloads directly from your site or through email.

For instance, here’s an example product page of a digital download products page using EDD.

Example canva template

The beauty of EDD is that you get to control the entire checkout experience. That means, you can allow users to create an account for faster checkouts, add flexible payment options like recurring payments or subscriptions, offer discount codes, and more.

Beyond that, EDD has a wide selection of extensions. For instance, you can connect the plugin to an email marketing service, so you can continually send them new offers from your store or send them reminders to reduce cart abandonment.

If you plan on using EDD, you may want to check out our ultimate guide on how to sell digital downloads on WordPress.

Pros:

  • It’s a great plugin for selling custom digital downloads
  • They provide lots of customization features so you control the entire buying experience
  • They make it easy for customers to receive the downloadable file.

Cons:

  • EDD is only good for digital download products, not physical goods.

Why We Recommend Using Easy Digital Downloads: We like EDD as the go-to product for selling downloadable items. With this plugin, users get immediate access to the product. Everything is in WordPress, so you don’t need to go to a separate e-commerce platform.

3. Shopify

Shopify

Shopify is a popular e-commerce platform with over two million merchants selling in over 170 million countries. While Shopify isn’t our top choice, it’s still has a lot going for it.

The main benefit of Shopify is its plug-and-play type of user experience. Everything lives within the Shopify ecosystem. You can easily find hosting, domain names, payment gateway, website building, marketing tools, order tracking, and much more inside of the platform.

They also already have a built-in tool for adding discounts. You can create automatic triggers for discounts based on a certain product, link, or seasonal promotion without writing code. And you can set a percentage, fixed amount, or buy X, get Y type of discount as well.

If you’ve ever been on the Shopify app as a seller, you probably have heard the famous “cha-ching” noise. The seller dashboard comes with plenty of reporting and analytics. You can see your recent sales and compare them to a previous time period. Also, you can view other valuable metrics like your store’s average order value, compare how well your sales channels are performing, and monitor where your visitors are coming from.

Pros:

  • Shopify is a very easy-to-use platform.
  • It comes with its own eco-system of apps and built-in tools to manage your online store.
  • The platform integrates with marketing platforms, email services and other third-party apps.

Cons:

  • The total monthly price can be expensive. You also have to pay for tons of monthly subscriptions for apps, plugins, and fees.

Why We Recommend Using Shopify: It’s hard to go wrong with Shopify, since it’s such a trusted and well-known brand in the eCommerce industry. It’s an all-in-one platform that gives you all the marketing and selling tools you need to scale your online store to however big or small you’d like.

4. eBay

eBay

eBay is a great alternative to Etsy if you still want to sell your products on an eCommerce marketplace. While you don’t get to fully customize your storefront like with WooCommerce or Shopify, you do get to take advantage of their existing audience with over 134 million active buyers. The platform has a wide global reach, which only ranks second to Amazon.

The biggest selling point for eBay is its auction feature. If you’ve got one-of-a-kind items, sometimes you rather auction that item off. These are products that have a limited quantity, which further drives up demand. You can leverage the auctions to capture the highest bidder by using scarcity tactics like a countdown timer to draw our FOMO (fear of missing out).

With eBay, you also get protection for buyers and sellers, which helps prevent scams. They will help to mediate the situation between you and your buyer. The protection also can give buyers confidence to shop on eBay since they know they’re always backed by the protection policies.

Pros:

  • The auction feature can increase sales.
  • eBay has built-in SEO to help your listings get seen.
  • The platform is great for hard-to-value products, similar to Etsy.

Cons:

  • eBay has a clunky interface.
  • They also come with a lot of fees, like Etsy.

Why We Recommend Using eBay: eBay is a great alternative to Etsy especially for collectible or rate items. In comparison, Etsy is better for handmade goods. That said, eBay’s auction feature and built-in SEO is helpful for getting more eyeballs to your product and boosting revenue.

5. Wix

Wix

Wix is a website builder that primarily caters to beginners because of ease of use and drag-and-drop editor. It comes with over 900 beautifully designed templates spaning just about every business type imaginable from online stores, to bold portfolios.

The advantage of using Wix is that it’s built with performance in mind. One of the key factors for improving SEO is your website speed. Wix does a great job of insutring that all of their webpages load quickly due to their globally distributed CDN and data centers.

All Wix sites are optimized for core web vitals as well to maintain top-flight speeds. Plus, they include multi-cloud hosting services to avoid site crashes, so your customers never experince a disruption when trying to place an order.

Wix also easily connects to most online marketplaces including eBay, Amazon, Etsy, and others. Rather than sticking to one platform, you can leverage multichannel selling to reach new audiences and boost sales. Just create your Wix store and then seamless upload products directly from your site and track orders from the dashboard.

Pros:

  • Wix is very easy to use.
  • You can leverage multichannel selling due to marketplace integrations.
  • Wix offers catalog and inventory management to track and fulfill orders.

Cons:

  • Limited customizations compared to WooCommerce since it’s not built in WordPress.

Why We Recommend Using Wix: While Wix doesn’t compare to WordPress, it still is a good platform. Since it connects with online platforms, you can easily upload products from Wix to Etsy or Wix to eBay, making life a lot easier.

6. Amazon Handmade

Amazon Handmade

Amazon Handmade is arguable the biggest direct competitor to Etsy and is a no-brainer when it comes to putting it on our list of alternatives. The beauty of Amazon Handmade is that you get to tap into the largest online retailer in the word boasting over 2.7 billion web visits per month. With such a massive potential reach, you would probably reach a larger global audience.

Amazon Handmade is an artisan-only section that is dedicated to selling crafted handmade products only. This is where you can sell personalized items rather than mass-producted products.

But the huge advantage is it’s lower seller fees. There’s no listing fees unlike Etsy, so you have the opportunity to profit more. In fact, 33% of Amazon Handmade sellers have profit margins above 20%.

Plus, you still get to leverage the FBA (Fulfillment by Amazon) model. This is where you send your products in bulk to Amazon’s warehouses. From there, they handle all the shipping, packing and labeling, so you don’t have to. With two-day free shipping for Prime members, you ensure a great customer experience right off the bat.

Pros:

  • Amazon Handmade has lower seller fees.
  • You get to tap into a bigger audience.
  • You can leverage Amazon FBA, so you don’t have to worry about packing or shipping products on your own.

Cons:

  • There are some customizations, but they are still limited when compared to WooCommerce or Shopify.

Why We Recommend Using Amazon Handmade: Amazon Handmade is the easiest switch you can make if you’re unhappy with the Etsy platform. It’s a direct competitor and offers pretty much everything you get from Etsy except lower fees and a better fulfillment process.

7. Big Cartel

BigCartel

Big Cartel is an eCommerce platform designed on servicing creative and artisitc sellers. Powering over 83,000 online stories, Big Cartel is an affordable option with customizable capabilities.

The best part of Big Cartel is the ease of navigation. You don’t need lots of experience building websites to get started. They come with a variety of free templates, so you never have to start from scratch. The themes also suit many niches like artists, creatives, bloggers, photographers, and more.

What makes Big Cartel unique is that they also offer live classes aimed to help you set up the basics. That way you’re not left in the dark trying to figure it out on your own. An insturctor takes you through every step through a session recording, so you know how to set up everything. This includes everything from adding products and creating discounts to packaging your products.

Pros:

  • Big Cartel is specifically designed for creatives and artists, which might be great if you sell paintings or artwork.
  • It comes with a built-in reporting dashboard and Google Analytics integration.
  • They offer SSL security and other security controls to protect your site from hackers.

Cons:

  • They are limited in the type of apps and integrations available.

Why We Recommend Using Big Cartel: Big Cartel certainly the big-name platform you might expect. But if you don’t have desire to become a large e-commerce brand then setting up a simple shop with easy-to-use features might be the way to go. Big Cartel gives you basic tools that get the job done.

8. Redbubble

Redbubble

RedBubble is a great Etsy alternative if you are mostly focused on print on demand products. Handmade items is where you make the items yourself or done with manual labor. On the flip side, print on demand items are usually designs printed on items like t-shirts, mugs, socks, hats, and other product categories. They’re more on the mass-produced side, but still appeal to niche audiences.

If you fall under the print on demand category, then Red Bubble is an excellent choice. They have a wide product category with over 70 product types like wall art, gifts, clothing and more. The audience size isn’t anything to scoff at either with over 40 million monthly site visitors.

Redbubble works by uploading your original designs to the platform. Then they’re listed for sale based on the product category you choose. If you’re not keen on brand promotion or running ads, you can simple optimize your listings on Redbubble and watch the sales come rolling in.

Also, like Amazon Handmade, Redbubble automatically prints, packs, and ships all orders to customers directly. That means you don’t have to worry about the fulfillment side of things.

Pros:

  • Redbubble is perfect for print-on-demand sellers.
  • You don’t have to handle inventory management.
  • There’s a wide range of product catalogs to choose from.

Cons:

  • it’s not great for handmade items since it’s strictly a print-on-demand marketplace.

Why We Recommend Using Redbubble: If you wanted to sell custom t-shirts, mugs, or anything where you print designs on products, then Redbubble is the place to go. Just upload your design, optimize your listing, and voila! There’s not a whole lot of work to it. That said, you also have less control because there’s little marketing you can do on your end.

9. BigCommerce

BigCommerce

BigCommerce is a good alternative to Etsy because it’s a fully-hosted eCommerce website builder that is both suitable for beginners and advanced ussers. It packs a bunch of essential features fo a quick start and comes with high-performance functionality to scale your store up.

On the plus side, BigCommerce has a wide range of paid themes and it’s page builder makes it easy to design your store to your liking. It’s got plug-and-play widgets so you add social media profiles, testimonials, upsell buttons, countdown timers, etc.

One cool design feature is their swatches allowing users to hover over product images for instant zoomed-in views. This creates a better user experience, since you can instantly view products without landing on the product page.

Also, BigCommerce has comprehensive checkout features to help boost conversion rates. For example, you can create customer logins, add progress bars and even show all the available shipping methods. They even have a built-in abandoned cart recovery system, where you can send automatic emails to customers who exit your store without completing their purchases.

Pros:

  • Lots of robust features to personalize your online store.
  • There are lots of templates and design elements.
  • BigCommerce integrates with online marketplaces and social media platforms for multichannel selling.

Cons:

  • It comes with extra expenses since the best themes are paid and you’ll need to pay for addons as well.

Why We Recommend Using BigCommerce: BigCommerce is a useful alternative to Etsy. It’s similar to WooCommerce and Shopify in that you get full control over how your online store looks and you customize the entire buying experience. But it still doesn’t have as much apps and advanced SEO features as those two platforms have.

Frequently Asked Questions?

What’s the best alternative to Etsy?

There isn’t a one-size-fits-all answer, but we like WooCommerce for selling physical goods and Easy Digital Downloads for digital products.

How do you sell art without Etsy?

Easy Digital Downloads allows you to sell custom printable arts. When a customer places an order, they’ll land on an order page where they can directly download the product. You can also send a copy of the file via email.

What is the best site to sell handmade items?

WooCommerce makes it easy to sell handmade items because you can create product pages. You can customize the design of your online store to match your brand. Plus, you can always connect it to other software to add more functionality like OptinMonster for adding pop-ups, SeedProd for thank you pages and FunnelKit for one-click upsells.

We hoped this article helped you discover the best Etsy alternative, so you can start selling your handmade and custom goods. You can also check out our list of Shopify Alternatives or our actionable tips to increase sales.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 9 Best Etsy Alternatives for Sellers (More Freedom + Less Fees) first appeared on WPBeginner.

6 Best Inventory Management Plugins for WordPress (Compared)

Are you looking for the best inventory management plugins for WordPress?

If you have an online store, then using an inventory management plugin can streamline product tracking, automate tasks, and simplify order management. This can help boost conversions by improving customer experience in your store.

In this article, we will share with you our list of the best inventory management plugins for WordPress websites.

Best Inventory Management Plugins for WordPress

Why Use Inventory Management Plugins in WordPress?

Inventory management plugins can integrate with any eCommerce platform to enhance inventory control on your website.

Using an inventory management plugin on your online store can improve your workflow seamlessly and help in achieving more leads.

These plugins set reorder points, track inventory movement, and generate forecasts to maintain optimal stock levels. This reduces the risk of overstocking or overselling out-of-stock products.

They can also handle repetitive tasks like updating product availability, generating invoices, sending low-stock alerts, managing orders, tracking shipments, and processing returns.

Having said that, let’s take a look at our list of the best inventory management plugins for WordPress.

1. ATUM WooCommerce Inventory Management

ATUM WooCommerce Inventory Management and Stock Tracking

ATUM WooCommerce Inventory Management is the best WordPress inventory management plugin on the market.

It comes with a user-friendly interface and an intuitive stock central dashboard where you can see the overall stock levels, stock value, and metrics like best-selling products and low-stock items.

The plugin can seamlessly integrate with WooCommerce and automatically updates availability and stock levels on product pages.

ATUM Stock central dashboard

It allows real-time inventory tracking, stock adjustments, data editing, user role management, batch, and serial number tracking, and so much more.

Pros

  • ATUM comes with features like purchase order management, multiple inventory management for the same product, interactive filters, and product search.
  • It offers visual indicators to help you identify products that are in stock, low on stock, or out of stock.
  • It displays inventory movement using graphs and charts which helps you avoid stockouts.
  • ATUM also lets you scan the barcode and export generated data.

Cons

  • ATUM WooCommerce Inventory Management plugin has a free plan but some of the features can only be unlocked once you switch to the pro version.

Why we recommend ATUM WooCommerce Inventory Management: We recommend using it because it is the best WordPress inventory management plugin on the market.

ATUM WooCommerce Inventory Management comes with a powerhouse of features that makes it super easy to manage your online store. If you have a WooCommerce store, then this is the perfect choice for you.

2. Easy Digital Downloads

The Easy Digital Downloads website

Easy Digital Downloads can help you manage your inventory easily if you sell digital products online.

The plugin comes with a Purchase Limit extension that lets you control the number of times a product can be downloaded before its status changes to ‘Out of Stock.’

It allows you to set different purchase limits for various pricing plans and even lets you set a default purchase limit for all the products on your online store.

Pros

  • EDD allows you to manage different versions of your digital products and offer updates to customers.
  • It lets customers compare different products, view customer history, and send automatic emails with download links to users.
  • The plugin tracks sales and downloads, comes with a campaign tracker, and complete fraud protection.

Cons

  • If you sell physical products, then Easy Digital Downloads won’t be able to help you manage inventory.
  • It has no direct shipping integration because the plugin is built for selling digital goods like spreadsheets, music, ebooks, PDFs, and more.
  • Its free plan does not offer the purchase restriction extension.

Why we recommend Easy Digital Downloads: It is the perfect inventory management plugin for you if you sell digital products.

EDD lets you set purchase limits, offers advanced analytics and reports, manages and offers different product versions, and so much more.

For details, see our Easy Digital Downloads review.

3. Wholesale Suite

Wholesale Suite

If you have a B2B online store, then Wholesale Suite is the ideal inventory management plugin for you.

The plugin offers real-time stock updates, set minimum quantity for specific products, allows wholesalers to reserve products beforehand, and tracks transfers.

Other than that, the suite comes with different plugins that let you add a wholesale order form, set custom prices for WooCommerce products, and build registration or login forms.

Pros

  • The plugin easily integrates with WooCommerce and creates wholesale accounts with role-based access control.
  • It can control the visibility of wholesale products based on user roles.
  • Wholesale Suite lets you manage your inventory catalog for wholesale buyers by including bulk pricing, pack sizes, and minimum order quantities.
  • It also generates reports on wholesale sales, customer behavior, and stock movement.

Cons

  • Wholesale Suite has a bit of a learning curve for beginners.
  • It has a free plan but most of the features are only available in the pro version.
  • If you have complex inventory needs, then the plugin may cause limitations for you regarding scalability.

Why we recommend Wholesale Suite: If you have a B2B WooCommerce store, then Wholesale Suite is a great choice for you. It comes with real-time stock updates, lets you set a minimum order quantity and tracks transfers. For more details, see our Wholesale Suite review.

4. WP Simple Pay

wp-simple-pay

WP Simple Pay is the best WordPress Stripe plugin on the market. It allows you to accept online payments without needing to set up a shopping cart on your website.

The plugin comes with a Purchase Restriction addon that makes it super easy to avoid overselling out-of-stock products, making it a great inventory management plugin.

All you have to do is create a payment form and check the ‘Hide the payment form after a set number of payments’ option. Once you do that, add the value after which your payment form will no longer be active on your site.

Configure the purchase restrictions to prevent overselling with your payment form

Pros

  • WP Simple Pay comes with a user-friendly builder and premade templates, allows you to track stock levels manually, and updates product availability.
  • It allows you to set different purchase restrictions based on different pricing plans.
  • It can add payment methods like SEPA, Affirm, Klarna, AliPay, and more.
  • It allows you to restrict payments based on user roles.
  • It lets you set up recurring subscriptions for memberships, services, or donations, with options for daily, weekly, monthly, or yearly billing cycles.

Cons

  • WP Simple Pay has a free plan but the Purchase Restriction addon can only be unlocked in the pro plan.
  • The plugin is not an ideal choice if you have a WooCommerce store.
  • It lacks advanced features like inventory tracking or stock adjustments.

Why we recommend WP Simple Pay: If you have a membership site that accepts subscription payments or if you host workshops like cooking lessons, then you won’t have to set up an online store.

You can easily sell your classes or subscriptions and set inventory restrictions with WP Simple Pay’s payment form. You can easily control the number of users to whom you plan to sell your subscriptions or courses.

For more details, see our complete WP Simple Pay review.

5. Smart Manager

Smart Manager

Smart Manager is an amazing inventory management plugin that lets you manage the stock levels for digital and physical products.

The plugin sets a minimum stock level value, sends low-stock alerts, and allows you to bulk edit multiple products, orders, posts, and pages. Other than that, Smart Manager also offers inline editing, product duplication, stock history of each product, and more.

Smart Manager can easily integrate with WooCommerce, EDD, and WPForms and is a great choice for online stores of all sizes.

Pros

  • The plugin lets you view and manage orders, change order statuses, and add notes.
  • It comes with advanced search, imports/exports products as CSV files, custom fields, and multi-site support.
  • With Smart Manager, you can schedule tasks repetitively like updating stock levels or exporting data.

Cons

  • The plugin has a steep learning curve.
  • It has limited customer support.
  • The plugin can affect your site’s speed and performance.

Why we recommend using Smart Manager: If you have an online store that sells physical and digital products, then Smart Manager is a great choice because it comes with inventory management features for all kinds of items. It can also integrate with WooCommerce and EDD at the same time.

6. WP Inventory Manager

WP Inventory Manager

WP Inventory Manager is a free WordPress plugin that allows inventory item creation, tracking, and categorization.

It comes with a search feature and allows you to display your whole inventory as a spreadsheet on the front end of your WordPress site.

Additionally, you can use WP Inventory Manager to edit product details, descriptions, prices, or images and can add custom fields to collect more data.

Pros

  • It has a drag-and-drop functionality and an intuitive dashboard.
  • The plugin allows multiple image uploads for inventory items and adds support documents like PDFs for the products.
  • WP Inventory Manager can assign inventory permissions to specific users and generate item barcodes.

Cons

  • WP Inventory Manager can integrate with WooCommerce but cannot act as an eCommerce platform itself.
  • The plugin can have compatibility issues with other plugins on your site.

Why we recommend WP Inventory Manager: If you have just started your online store and are on a tight budget, then WP Inventory Manager can be a great solution for you because it’s free.

Which is the Best Inventory Management Plugin for WordPress?

In our expert opinion, ATUM Inventory Management is the best WordPress inventory management plugin for WooCommerce stores.

It offers an intuitive stock central dashboard, allows real-time inventory tracking, and helps you understand inventory movement with graphs and charts.

However, if you have a membership site with a simple payment form, then you can use WP Simple Pay to implement purchase restrictions.

Similarly, if you have a B2B store, then Wholesale Suite is the better choice because most of its features are specifically designed for wholesalers.

But if you sell digital products, then Easy Digital Downloads is the best solution for you.

Frequently Asked Questions

Here is a list of some questions frequently asked by our readers:

Can WordPress be used for inventory management?

By default, WordPress itself does not come with inventory management features. However, you can use any of the available inventory management plugins to add this functionality to your website.

What is the difference between Shopify and WooCommerce inventory management?

Shopify has inventory management features like purchase order functionality, automatic inventory updates, and barcode scanning support. But you will need to buy apps to add these features.

WooCommerce, on the other hand, can send low-stock alerts, and bulk edits, change a product’s status to ‘Out of Stock’ automatically, and set a purchase limit for a product without requiring any additional plugin.

In this way, WooCommerce’s inventory management features are better than Shopify. For more details, you can see our comparison of Shopify vs WooCommerce.

Which inventory management plugin is best for a small online store?

The free plan of the ATUM WooCommerce Inventory plugin can work wonderfully for a small online store that doesn’t have a large inventory.

However, if your store sells digital products, then you can use Smart Manager as most of its features will be free.

Related Guides To Inventory Management

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The post 6 Best Inventory Management Plugins for WordPress (Compared) first appeared on WPBeginner.

How to Prevent Overselling Out of Stock Items in WordPress

Recently, one of our readers asked us how they can prevent overselling out of stock items in their online store.

When a customer purchases an item that isn’t available, it can lead to disappointment, loss of trust, and a negative user experience. However, you can reduce refunds and improve customer satisfaction by not allowing out of stock items to be sold.

In this article, we will show you how to easily prevent overselling out of stock items in WordPress, step by step.

Prevent Overselling Out of Stock Items in WordPress

Why Prevent Customers From Buying Out of Stock Items in WordPress?

If you have an online store, then overselling out of stock items can lead to customer disappointment and complicate order fulfillment.

For example, if you sell clothes and a customer places an order for a shirt that isn’t available, then you may have to manually adjust orders, track down a replacement, or contact the customer about product substitutions.

This can damage your brand reputation heavily and users may even leave negative customer reviews on your WordPress site.

By improving your inventory management, you can ensure that you always have the items customers want and can inform them if they go out of stock. Doing this will boost your sales, reduce complaints, and enhance your store’s credibility.

Having said that, let’s see how to easily prevent overselling out of stock items in WordPress with WooCommerce, Easy Digital Downloads, and WP Simple Pay.

You can use the links below to jump to the method of your choice:

Prevent Overselling Out of Stock Items in WooCommerce

If you have a WooCommerce store, then this method is for you.

You can easily prevent overselling products by visiting the WooCoomerce » Settings page from the WordPress dashboard and switching to the ‘Products’ tab.

Once you do that, click on the ‘Inventory’ link. This will open some new settings on your page where you must check the ‘Enable stock management’ option.

Check the 'Enable Stock Management' option on the Settings page

After that, scroll down to the ‘Notifications’ section and check the ‘Enable low stock notifications’ and ‘Enable out of stock notifications’ options.

You will now receive an email notification when a product has low stock or goes out of stock.

Now, you can add the email address where you want to receive these notifications next to the ‘Notification recipient(s)’ option. You can also add multiple email addresses by separating them with a comma.

Enable low stock and out of stock notifications for your products

Next, you can add the low stock threshold according to your liking. You will be sent an email when the product stock reaches this amount.

For instance, if you are selling a customized jewelry piece and have set the low stock threshold to 2, then you will get an email when your store has only 2 of the jewelry pieces left.

Next, you will see the ‘Out of stock threshold’ option, which you can leave as is. This setting will change a product’s status to ‘Out of Stock’ automatically once the stock reaches zero.

Additionally, you can check the ‘Hide out of stock items from the catalog’ option. This means that out of stock items won’t be displayed in your shop’s product catalog when users browse through your store.

Configure low stock and out of stock threshold and out of stock products visibility

Then, you can also configure the ‘Stock display format’ option from the dropdown menu.

For instance, if you want to show the stock quantity of each product to your users, then you can select that option.

You can choose the ‘Only show quantity remaining in stock when low’ option if you want the users to know when only 2 items for that product are left in the inventory. This option can create a sense of urgency among visitors and may encourage them to buy your products.

However, if you don’t want to display stock quantity at all, then you can pick the ‘Never show quantity remaining in stock’ option.

Finally, click the ‘Save changes’ button to store your settings.

Configure stock display format according to your liking

Now you must visit the Products » All Products page from the WordPress dashboard to configure the stock quantity of individual items.

To do this, click the ‘Edit’ link under any product.

Edit a product by clicking on the link

This will open a new screen, where you must scroll down to the ‘Product Data’ section and switch to the ‘Inventory’ tab.

Next, check the box next to the ‘Stock management’ option.

Check the stock management option

This will open some new settings and you can start by adding the quantity for the product you are editing. For instance, if you are selling a blue colored hoodie and have 10 items of it in stock, then you can add that value next to the ‘Quantity’ option.

Once you do that, you must select the ‘Do not allow’ option for the ‘Allow backorders?’ setting.

Backorders are like pre-orders for out of stock items. Now, customers won’t be able to place orders for unavailable items and there will be less chance of user dissatisfaction.

Disable backorders for products

After that, you can add a low stock threshold for the product. If you don’t configure this setting, then the storewide low stock threshold that you configured earlier will be applied for the individual product.

Finally, click the ‘Update’ button at the top to store your settings. You have now successfully prevented overselling out of stock products in WooCommerce.

Click Update button to store your settings after managing the product inventory

Prevent Overselling Out of Stock Items in Easy Digital Downloads

If you sell items via Easy Digital Downloads, then this method is for you.

Easy Digital Downloads is the best WordPress plugin for selling digital products like music, eBooks, spreadsheets, software, and more.

Usually, vendors do not need to create a purchase limit for digital files. However, if you are selling items on your such as tickets to an event with a specific limit or an expiration date, then you will have to prevent overselling sold-out tickets.

You can easily do this using the plugin’s Purchase Limit extension.

First, you will need to install and activate the Easy Digital Downloads plugin. For detailed instructions, see our step-by-step guide on how to install a WordPress plugin.

Note: EDD has a free plan. But you will need the pro plan of the plugin to unlock the Purchase Limit addon.

Upon activation, head to the Downloads » Settings page from the WordPress admin sidebar and enter your license key.

You can find this information in your account on the Easy Digital Downloads website.

Add a license key for your easy digital downloads plugin

Next, you must set up your store and add digital products. For detailed instructions, you can see our beginner’s guide on how to sell digital downloads in WordPress.

Once you have done that, visit the Downloads » Extensions page from the WordPress dashboard.

Here, you must locate the ‘Purchase Limit’ extension and click the ‘Install’ button under it.

Download and activate the purchase limit extension

After that, go to the Downloads menu tab from the admin dashboard. Here, you will see a list of all the digital downloads you created for your site.

Simply click the ‘Edit’ link under the product where you want to set a purchase limit.

Click the Edit link under the digital product

This will open the block editor, where you must scroll down to the ‘Download Details’ section.

Here, you can type the number of tickets or copies of the digital product that you are selling under the ‘Purchase Limit’ option.

For instance, if you have ten tickets to sell for an event, then you can add 10 as the value in the field. When your store sells these 10 tickets, your purchase button text will change to ‘Sold Out’ automatically.

This way, you won’t be able to oversell out-of-stock products to customers.

Set a purchase limit for your product

If you have added multiple price options for your digital product, then you can also set different purchase limits for various packages.

For example, if you have 10 normal tickets and 5 VIP ones to sell for an event, then you can set different purchase limits for them.

You can also check the ‘Disable product when any item sells out’ option. This feature is only available if you have multiple pricing plans for a product.

This means that your product will be removed from the catalog once it sells out.

Set different purchase limits for the various pricing packages of a digital product

Finally, go back to the top of the page and click the ‘Update’ or Publish’ button to store your settings.

You have now successfully prevented overselling your out of stock digital product.

Publish or Update your digital product

If you want to set a default purchase limit for all the digital products on your website, then you can do that by visiting the Downloads » Settings page and switching to the ‘Misc’ tab.

Next, click on ‘File Downloads’ to open more settings on the page.

From here, set a default limit for all your products by typing a value next to the ‘File Download Limit’ option.

Add a default download limit for all your digital products

This will be the maximum number of times each file can be purchased and downloaded from your site. Once that limit is reached, the product status will then automatically change to ‘Sold Out’.

Once you are done, don’t forget to click the ‘Save Changes’ button to store your settings.

Prevent Overselling Out of Stock Items in WP Simple Pay

If you use WP Simple Pay on your website, then this method is for you.

WP Simple Pay is the best WordPress Stripe plugin on the market that makes it super easy to add a payment form to your website.

It is an ideal choice if you have a membership site that accepts subscription payments or if you host workshops like cooking lessons, dance classes, coding, and more.

You may have a limited number of subscriptions to offer or a limited number of openings for your class and do not want to oversell your services or subscriptions. In that case, you can easily avoid overselling using WP Simple Pay’s purchase restrictions feature.

First, you need to install and activate the WP Simple Pay plugin. For detailed instructions, see our step-by-step guide on how to install a WordPress plugin.

Note: WP Simple Pay has a free plan but you will need the pro plan of the plugin to unlock the purchase restrictions feature.

Upon activation, a setup wizard will be launched on the screen where you must click the ‘Let’s Get Started’ button.

WP Simple Pay

You will be guided to the first step, where you must add your license key and click the ‘Activate and Continue’ button.

You can find this information in your account on the WP Simple Pay website.

You’ll Be Asked to Enter Your WP Simple Pay License Key

Next, you have to connect your Stripe account with the plugin.

To do this, click the ‘Connect with Stripe’ button.

How to connect your WordPress website to Stripe

After that, you must log in to your Stripe account to connect it with WP Simple Pay. Once you do that, you must configure the other setup wizard steps.

For more information, see our tutorial on how to create WordPress forms with a payment option.

Next, visit the WP Simple Pay » Add New page from the WordPress admin sidebar. This will take you to the ‘Select a template’ page where you can click the ‘Use Template’ under any template.

For this tutorial, we will be creating a simple payment form.

Use the payment form template by clicking the 'Use Template' button under it

This will launch the form builder, where you can start by adding a title and description for your form.

After that, you can select ‘On-site payment form’ as the type and then switch to the ‘Payment’ tab.

Add a name for your form and switch to the Payment tab

Here, you can scroll down to the ‘Price Options’ section and add an amount for your product or service.

You can also add multiple price options by clicking on the ‘Add Price’ button.

Add amount for your payment form

Then, you can scroll down to the ‘Payment Methods’ section and check the box next to the payment method you want to add to your site.

You can add AliPay, Klarna, AfterPay, and any other methods that you like.

Select Klarna payment method

Once you have done that, you can switch to the ‘Form Fields’ tab to add, rearrange, or delete fields in the form according to your liking.

For more detailed instructions, see our tutorial on how to accept payments with Stripe in WordPress.

Choose form fields for your payment form

Next, switch to the ‘Purchase Restrictions’ tab and check the ‘Hide the payment form after a set number of payments’ option.

Once you do that, type the number of subscriptions that you want to sell with your form.

For example, if you run a dance class and have room for 15 students only, then you can type the number 15 into the ‘All payments count towards a single limit’ field. This means that once 15 users fill out your form and pay the fees, the form will be hidden from other users, preventing overselling.

However, if you have multiple pricing plans in your form, then you can select the ‘Each price option has its own limit’ option and add the availability number for individual pricing packages.

Configure the purchase restrictions to prevent overselling with your payment form

Next, you can switch to the ‘Payment Page’ tab and check the ‘Enable a dedicated payment page’ option.

You can now create a custom page for your payment form by adding a permalink, color scheme, image, and footer text. Once you are done, don’t forget to click the ‘Publish’ button to store your settings.

You have now successfully prevented overselling your membership subscriptions or classes with WP Simple Pay.

Publish your payment form with purchase restriction

Bonus! Inventory Management Tips for Your Online Store

Apart from preventing overselling out of stock products, here are some other inventory management tips that can help boost traffic to your online store and lead to more conversions.

For instance, you should regularly count your physical inventory to avoid any discrepancies between your online store record and actual products. You can also categorize your products based on popularity, value, and lead time for better management.

You must also analyze the past sales trends in your store to predict future demand and adjust your inventory levels accordingly. You can easily do this using MonsterInsights, which is the best analytics solution on the market.

The MonsterInsights Google Analytics plugin

The plugin can show you an overview report for metrics like total sales, revenue, average order value, and conversion rate. You can adjust the reports to analyze older data by setting a custom date range easily.

For more details, see our guide on how to properly set up eCommerce tracking in WordPress.

Additionally, you should keep an eye on industry trends and competitor activity to predict any changes in demand for your product.

You can do this with Google Trends. For more information, see our tutorial on how to use Google Trends to improve SEO and grow your business.

Google Shopping ads trends

Some other tips for better inventory management include adding discount offers for less popular items and organizing your inventory according to product type.

Using all these tips will help you get ahead of your competitors and ultimately get more sales.

We hope this article helped you learn how to prevent overselling out of stock items in WordPress. You may also want to see our beginner’s guide on how to increase WooCommerce sales and our top picks for the best WooCommerce themes for your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Prevent Overselling Out of Stock Items in WordPress first appeared on WPBeginner.

Is WordPress Good for eCommerce? (Pros and Cons)

Are you wondering if WordPress is good for eCommerce and what the pros and cons are?

WordPress is the most popular website builder platform and is the most recommended platform to start an eCommerce business.

In this article, we’ll explore if WordPress is good for eCommerce and what the pros and cons of using it are.

Is WordPress Good for eCommerce?

Why Use WordPress for E-commerce?

WordPress is the world’s most popular website builder, powering more than 43.1% of all websites on the internet. A large number of these websites are eCommerce stores.

WordPress market share

The massive popularity of WordPress makes it the most recommended eCommerce platform to start your business.

Some of the most compelling reasons for using WordPress for eCommerce are:

  • Freedom – You own your eCommerce store, and no third party controls how you run it.
  • Massive community – Using WordPress, you become part of a huge online community of business owners running their businesses on WordPress.
  • Wider Availability – WordPress supports more payment gateways than any other eCommerce platform. It also supports multilingual eCommerce stores in most currencies and locales.
  • Growth Hacking – Being the most popular solution, it has integrations for most marketing and growth hacking tools you may need. This makes it super easy for you to grow your eCommerce business over time.

For more details, look at our complete WordPress review for more in-depth coverage of its advantages and disadvantages.

What are The Pros and Cons of Using WordPress for E-commerce?

Pros and cons of using WordPress for eCommerce

Like every business decision, you would want to consider the pros and cons of using WordPress as your eCommerce platform.

Let’s look at some of the most important pros and cons of using WordPress for your eCommerce business.

Pros of Using WordPress for Ecommerce:

1. WordPress is Free

WordPress software is available for free. You can download, customize, and use it anywhere you want.

You’ll still need to pay for eCommerce hosting, domain name, and add-ons. For more on this topic, see our explainer on why is WordPress free, what the costs are, and what’s the actual catch.

2. Zero Transaction Fees

Unlike most other eCommerce platforms, WordPress does not charge you for transactions. The only fees you pay for transactions are to your payment service provider (Stripe, PayPal, etc.) and your bank.

3. You Control The Costs

With WordPress, you control the costs. You can choose your hosting service, premium add-ons, and marketing tools.

With this freedom, you save a ton of start-up money, which you can then invest in growing your business and making more sales. For more details, see our article on the cost of building an eCommerce website.

4. Thousands of Plugins

WordPress has over 59,000 free plugins. Think of plugins as apps for your eCommerce website. You can install one when you need a certain feature, like adding a contact form or customizing the shopping cart experience, among others.

With so much choice, you can add almost any feature to your eCommerce store with just a few clicks. Look at our expert pick of the best eCommerce plugins for WordPress for some inspiration.

5. Countless Payment Gateways

WordPress supports all popular payment gateways like Stripe, PayPal, Authorize.net, and more. It also supports lesser-known payment services and countless regional payment service providers.

Accepting payments online with WordPress is easier than any other eCommerce platform on the market.

6. Thousands of Themes and Styles

WordPress comes with thousands of themes (design templates). You can customize your eCommerce website’s design to your liking with ease.

Plus, it comes with drag-and-drop page builders like SeedProd and Thrive Architect. These tools let you easily design product landing pages, shop pages, and more.

7. Unlimited Products and Sales

You can add as many products to your website as you want and make as many sales as you can. Unlike many other eCommerce platforms, WordPress doesn’t restrict you to a set number of products or sales.

8. You Own and Control Your Website

Many online eCommerce platforms have terms and conditions that allow them to shut down your eCommerce website at any time, with or without a reason. They can hold your data and any unprocessed transactions.

With WordPress, you own and control your website. Even if, in rare circumstances, a hosting company terminates your account, you can easily use a backup to transfer your website to a different hosting company. You own all your data, transactions, and payments.

Cons of Using WordPress for Ecommerce

Now, so far, we have covered the advantages of using WordPress and they are plentiful.

However, WordPress has its disadvantages as well, and it is best to keep them in mind.

1. Comes with a Slight Learning Curve

WordPress comes with a slight learning curve. Like any new software you use for your business, you’ll need to familiarize yourself with WordPress and how it works.

Luckily, WPBeginner got you covered. We have free step-by-step WordPress video tutorials made specifically for WordPress beginners. These courses will get you up to speed much more quickly.

Most beginners who start a WordPress business quickly graduate to advanced-level users with some hands-on practice.

2. You Manage The Software Updates and Backups

Like any software or app, WordPress regularly releases updates. As the website owner, you are responsible for installing these updates to keep your website secure and access the latest features.

It is just as easy to install updates in WordPress as on your phone or computer. You’ll get a notification about a new version, and then you just click a button to install it.

Easily update WordPress

Similarly, you are also responsible for keeping backups of your website. This allows you to easily move your website, secure your data, or restore it in case of a hosting failure.

Luckily, there are excellent backup plugins for WordPress, like the Duplicator Pro. Once properly set up, it will automatically make regular backups and store them on the cloud.

It will also help you restore your website with just a few clicks or move it to a different hosting company if needed.

3. Scalability May Increase Costs

We recommend all new businesses start with a low-cost hosting plan from companies like Bluehost and Hostinger.

Unlike other eCommerce platforms, this flexibility helps you save a ton of money when starting your business.

However, as your business grows, your website will need more server resources. You’ll need to upgrade to a managed hosting service like SiteGround or WP Engine.

This will increase your costs. However, the upside is that your business will now be able to afford these extra costs, and it will still be cheaper than other eCommerce service providers.

4. You Are Responsible for Security

Like updates and backups, you are responsible for keeping your website secure.

Now, this may sound a bit tricky, but luckily, many WordPress hosting companies also take excellent measures to protect sites hosted on their servers from malicious attacks.

Additionally, you can install free Cloudflare CDN to protect your website or use a WordPress security plugin like Sucuri.

Both, Cloudflare and Sucuri provide a website firewall that blocks malicious traffic even before it reaches your website.

What Kind of Ecommerce Solutions Available in WordPress?

WordPress eCommerce options

When comparing eCommerce platforms, you’ll notice some of them are good for selling specific types of products and not so great with others.

For instance, Shopify is great for selling physical products that require shipping but not for selling online courses.

In comparison, WordPress is the only eCommerce platform that is equally great for selling all types of products and services using its powerful add-ons.

Here are some of the top eCommerce solutions you can use with WordPress, depending on your business.

  • WooCommerce – Available as a free WordPress plugin, WooCommerce is the world’s #1 eCommerce platform. It allows you to create any type of online store and can be used to sell physical goods as well as digital products.
  • MemberPress – A powerful eCommerce solution that helps you sell subscription based products like online courses, premium content, pay-per-view website, memberships for communities, and more.
  • Easy Digital Downloads – Made specifically for selling digital products like software, ebooks, music, digital art, and more.
  • WP Simple Pay – Selling a handful of products or services? WP Simple Pay makes it easy to accept online payments without using a shopping cart plugin on your website.
  • WP Forms Payments – Allows you to accept online payments by creating your own custom payment forms. Perfect for selling individual products, services, online bookings, and more.

How Does WordPress Compare to Other Ecommerce Platforms?

WordPress compares neck and neck with all top eCommerce platforms and outperforms them in flexibility, cost-effectiveness, and broader availability.

What Does WordPress Do Better than Other Ecommerce Platforms?

  • WordPress is better at saving you costs when starting an eCommerce business. You can start with the bare minimum and only pay for tools/services you need.
  • WordPress doesn’t charge you for individual transactions. This makes it easy for you to create a sustainable business plan for growth in the long run.
  • It doesn’t limit the number of products or sales you can make. Many top eCommerce platforms will force you to upgrade your plan once you reach a certain threshold of products or sales.
  • You own all your website and its data and can move it to any other hosting platform or eCommerce solution when you need it.

For details, take a look at these comparisons with individual platforms.

How to Start an Ecommerce Business with WordPress?

To start your eCommerce business with WordPress, you’ll need to make a WordPress website.

There are two types of WordPress available.

First, there is WordPress.org, which is the WordPress software that we talked about in this article and what we recommend. Then, there is WordPress.com, which is a hosted website platform like Wix or Squarespace. For details, see our article on WordPress.com vs. WordPress.org.

To start with WordPress.org, you’ll need a hosting account and a domain name.

Normally, pricing for starter hosting plans starts at $7.99 per month (usually paid annually), and domain name costs around $16.99 per year.

Luckily, Bluehost has agreed to offer WPBeginner users a generous discount on hosting with a free domain name. Basically, you can get started for $2.75 per month.

But as we mentioned earlier, using WordPress gives you plenty of choices. You can also start with Hostinger or any of these top WordPress hosting companies.

If you sign up with Bluehost, they will automatically install WordPress for you. All other hosting companies also offer a 1-click WordPress installer, which you can find under your hosting account.

Need more help? Follow our step-by-step WordPress installation tutorial for beginners.

We hope this article helped explain whether WordPress is good for eCommerce and its pros and cons. You may also want to see our guide on using automation to increase WooCommerce sales or see these actionable tips to grow your online business.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Is WordPress Good for eCommerce? (Pros and Cons) first appeared on WPBeginner.

13 Ways to Increase WooCommerce Sales (Actionable Tips)

Are you looking for ways to increase WooCommerce sales?

A successful online store needs to continuously find ways to increase WooCommerce sales. However, sometimes, it may not look as easy as you would like it to be.

In this article, we’ll share tested and actionable tips on ways to quickly increase WooCommerce sales with little effort and no special skills.

Actionable tips to increase sales in WooCommerce

Why Optimize WooCommerce to Increase Sales?

According to Forbes, e-commerce sales grew by 10.8% in 2023. In the US alone, eCommerce sales are expected to cross over $1.1 Trillion in 2023.

As more and more transactions are moving online, there is a ton of room for your eCommerce business to grow and capture your share of the pie.

WooCommerce is the most popular eCommerce platform in the world. It is super easy to use and incredibly flexible to build any kind of online store.

Out of the box, WooCommerce gives you plenty of tools to increase sales. However, there is so much more you can do.

  • Make a faster online store
  • Improve your store’s shopping experience.
  • Optimize your sales funnels
  • Create a frictionless checkout experience for your customers.

Not optimizing your WooCommerce store to increase sales is like leaving money on the table.

Many of these tips don’t require technical or coding knowledge and can be easily implemented in your WooCommerce store.

That being said, let’s look at some of the most actionable and practical tips to increase WooCommerce sales.

1. Get Better WooCommerce Hosting

First, you need to make sure that your online store is running on the best WooCommerce hosting platform available.

An unreliable hosting platform can affect your store’s performance, slow it down, or cause frequent downtimes. This affects your store’s user experience, SEO, and sales.

Switching to a better WooCommerce hosting plan gives your store stability and a performance boost, which ultimately leads to better user experience and higher conversions.

If you are just starting out, then we recommend using Bluehost. They are one of the officially recommended WooCommerce hosting providers.

Bluehost website

They are offering WPBeginner users a generous discount, with a free domain and SSL certificate.

Basically, you can get started for $2.75 per month.

However, if your WooCommerce store is already up and generating revenue, then you may consider upgrading to a managed WordPress hosting plan on SiteGround or WP Engine.

Need help moving your WooCommerce store to a new host? See our tutorial on how to easily move WordPress to new host for step-by-step instructions.

2. Improve WooCommerce Performance

Slower websites are one of the top reasons for lower conversions and sales.

A recent case study of eCommerce websites uncovered that a one-second delay in page load could reduce conversions by up to 7%.

Strangeloop case study

WooCommerce runs on top of WordPress, which generates content from a database when users visit your store.

If more users visit your website at the same time, then this adds more load on your hosting server, which slows it down and causes you to lose potential sales.

Luckily, there is an easy way to mitigate this issue by using a caching plugin on your WooCommerce store.

We recommend using WP Rocket. It is the best WordPress caching plugin on the market.

WP Rocket dashboard

It is super easy to set up. Once you install and activate the plugin, it will automatically start building a cache in the background.

WP Rocket will also detect that you are using WooCommerce and apply eCommerce settings. For instance, it will exclude checkout, cart, and account pages from the cache.

While caching alone will give your website a significant performance boost, there is a lot more you can do to speed up your WooCommerce store.

For more details, see our complete WordPress performance guide for beginners, which has more tips to improve WooCommerce speed.

3. Set up WooCommerce SEO

More than 85% of consumers search before making an online purchase.

Organic search results get 20x more clicks than paid ads, and they cost way less (because they’re almost free).

This is why you need to focus on improving WooCommerce SEO to get more sales on your website.

Now, WooCommerce itself is very SEO friendly, but there is a lot more you can do to get more organic traffic and increase sales.

First, install and activate the All in One SEO for WordPress plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

It is the best WordPress SEO plugin on the market and comes with powerful WooCommerce integration.

AIOSEO

It is super easy to use and makes technical SEO simple for beginners. Once set up, it would automatically assign the correct Schema markup for your product pages.

You would also get a complete site-wide SEO audit, TruSEO score for your product pages, product XML sitemaps, and more.

For more details, see our complete WooCommerce SEO guide, which has more detailed instructions.

4. Use Proper Schema Markup for Products

Schema markup is a special type of HTML code that you can add to your WooCommerce store and tell search engines more about your content or products.

Schema markup example

Search engines like Google can then use this data in search results. Such search listings are called rich results or rich snippets.

These listings get more prominently displayed and get more clicks, which ultimately brings more sales to your WooCommerce store.

All in One SEO already comes with built-in support for Schema markup. However, many beginners don’t realize how powerful this tool is, and they end up not utilizing it to its full potential.

First, you need to visit the All in One SEO » Search Appearance page and then switch to the Content Types tab.

All in One SEO - Search Appearance

From here, you need to scroll down to the Products section and click on the Schema Markup tab.

Make sure that it is using Product as the Schema Type. This will be the default setting for any WooCommerce products from now on.

Products schema type

After that, when you edit any product on your WooCommerce store, the schema type will already be set.

You can check this by going into the content editor for a product, and then scrolling down to the AIOSEO Settings section. Then, just click on the Schema tab.

Setting product schema markup

Make sure that the Product is selected in the Schema In Use section. You can click on the Generate Schema button to select a different Schema if you need. You can use more than one schema type if you need to, but that doesn’t happen often.

Click on the Edit button next to the Schema type to see the information you are providing as Schema markup.

Schema details

By default, the plugin will auto-generate data from your product content to use in schema markup.

You can switch the Autogenerate Fields option to ‘No’ and review all the data manually.

Schema details

From here, you can provide schema details manually.

To learn more, take a look at our beginner’s guide to Schema markup.

5. Perform Proper Keyword Research for Product Pages

Keywords are the terms users type in search engines to look for information.

Learning what keywords users will try can help you optimize your product pages for those keywords.

The easiest way to start with keyword research is by using WPBeginner’s Keyword Generator Tool (free).

You can start by typing a generic term for your product and clicking Analyze button.

Keyword generator tool example

It will then start generating relevant keyword suggestions.

More generic keywords will have a higher search volume, but they will also be difficult to rank for.

Keyword ideas

Ideally, you would want to focus on keywords that are more relevant to your product, have lower competition, and have significant search volume.

To learn more, see our tutorial on how to do keyword research for beginners.

Once you have found the keywords that you want to target, you can edit your product in WooCommerce.

Under the AIOSEO Settings section, set your main keyword as the Focus Keyphrase.

Setting focus keyphrase in AIOSEO

Below that, you can add more keywords as additional keyphrases.

As soon as you enter a focus keyphrase, All in One SEO will show you an SEO score with tips on improving your content.

Focus keyphrase SEO score

Apply the recommended changes to your product content to optimize it for your target keywords.

You can also try out other SEO tools like Semrush (paid), Keyword Generator, or AnswerThePublic for your keyword research.

6. Optimize Product Category Pages

Product category pages can be an important source of traffic for many online stores.

All in One SEO allows you to easily optimize your product category pages.

Simply go to the Products » Categories page and click on the Edit link below a category that you want to optimize.

Edit product category

On the edit screen, scroll down to the AIOSEO Settings section.

From here, you can provide an SEO title and description and choose a social media image.

AIOSEO settings for product categories

7. Ranking for Local Search Results

According to research, more than 46% of all Google searches are looking for local information.

Even for online shopping, customers may add location along with their keywords to ensure a quick delivery.

If you have one or more retail locations, then ranking for local SEO will bring you more targeted traffic with higher purchase intent.

Local SEO example

You will need All in One SEO’s Local SEO addon to set up your online store for local SEO.

Simply go to the All in One SEO » Local SEO page to activate the Local SEO feature.

Once activated, you can go ahead and add your business information.

Business information for local SEO

You can provide your business address, logo, map location, and other information.

The phone number you provide here may appear in search results with a call button. You should use a proper business phone number to easily manage customer calls.

Next, you need to switch to the Opening Hours tab. Here, you can provide your business hours.

Opening hours

If you need to display map locations on your website, then you can switch to the Maps tab and provide the Google Maps API key.

8. Reduce Cart Abandonment with OptinMonster

Once users have added products to their cart, you would want to make sure that they complete the checkout to make the purchase.

However, more than 70% of shopping carts are abandoned without completing the purchase (Source: Ecommerce Statistics: Key Insights Every Business Should Know).

Luckily, there are tools like OptinMonster. It is the best conversion optimization software for WooCommerce and helps you convert website visitors into paying customers.

OptinMonster comes with Exit Intent popups that help you show custom messages to users when they are about to leave.

exit intent popup example

Among other tools, it includes countdown timers (to create urgency), gamification popups, email marketing integration, slide-in popups, and more.

OptinMonster comes with powerful targeting tools that help you show personalized messages to customers at the right time.

For instance, you can show special offers based on geographic locations, show discount codes for specific products, and more.

Show personalized messages

For more details, see our tips to reduce cart abandonment in WooCommerce.

9. Create Better Cart Pages for WooCommerce

Cart pages in WooCommerce are quite plain and don’t help you do much else.

This is where SeedProd comes in. It is the best WordPress page builder plugin that allows you to create custom landing pages for your online store.

It comes with dozens of templates, all highly optimized for sales and conversions.

SeedProd's ready-made templates

It also includes full WooCommerce support and allows you to create a custom shopping cart experience for your users.

You can use WooCommerce blocks and add them to your pages.

WooCommerce blocks in SeedProd

With its powerful drag-and-drop tool, you can create a custom cart page without writing any code.

Plus, you can use the cart page to upsell products, offer discounts, display countdown timers, and more.

Creating custom cart page in SeedProd

10. Upsell on Cart, Checkout, and Thank You Pages

Have you noticed how all the big eCommerce giants like Amazon try to upsell products when viewing your cart, checking out, or after you have made the purchase?

Amazon cart example

That’s because research has proven that if customers are shown the right products when they are about to pay, they are more likely to add them to the cart.

This is also the reason you see random things at the checkout counters of all the retail shops as well. Many of us can probably recall a recent time when we added one or more products to our cart while at the counter.

It is very effective, and you can easily implement it in your WooCommerce store to boost sales.

You can create custom cart, checkout, and thank you pages in SeedProd.

Upselling products on Thank you page in WooCommerce

It comes with powerful WooCommerce blocks, allowing you to use their drag-and-drop page builder to create custom pages. You can show custom product grids, add countdown timers, offer discount coupons, and more.

For more details, see our guide on how to create a custom thank you page in WooCommerce.

11. Set up Email Marketing in WooCommerce

A recent survey found that more than 51% of consumers prefer to be contacted by brands through email.

Email is preferred over social media, mail, phone calls, or even text messages.

As an eCommerce store, if a customer doesn’t make a purchase and leaves, you have no way to reach out to that customer.

That’s more than 70% of all your website traffic.

Email marketing allows you to reach potential customers and stay in touch with your existing customers.

The easiest way to get started with email marketing is by using Constant Contact.

It is the best email marketing service for small businesses and beginners. It is easy to set up and comes with powerful tools you’ll need to grow your WooCommerce store.

Constant Contact

For more details, see our guide on how to create an email newsletter for your WooCommerce store.

12. Boost Conversions with Push Notifications

Push Notifications are browser notifications that allow you to send messages to users even when they are not visiting your website.

They work across devices (mobile and desktop) and are highly effective in increasing page views and sales.

The easiest way to get started is by using PushEngage. It is the best push notification service on the market that is beginner-friendly and incredibly powerful.

PushEngage

PushEngage comes with targeting rules that allow you to send personalized notifications to users at just the right time.

For instance, you can set up cart abandonment campaigns, new product announcements, trigger notifications based on user activity, and more.

Push notifiation example

For detailed instructions, see our tutorial on how to easily add web push notifications to your website.

13. Use Social Persuasion to Increase Sales

Users are more likely to buy something when they see other people doing the same.

In psychology, this behavior is known as fear of missing out or FOMO, and it causes anxiety about missing out on something exciting and trendy.

In marketing, it is easy to trigger this effect by using social persuasion. There are several ways you can use these persuasion techniques to boost sales.

The easiest way would be by using TrustPulse. It is the best social proof app for marketers and eCommerce stores.

TrustPulse

It allows you to show customer activity on your site with targeted notifications. Users will see what other, real people are doing and purchasing on your site.

You can display notifications on precise locations like product pages, sales campaigns, or landing pages. You can also trigger them based on user activity.

For more details, see our article on how to use FOMO on your website to increase conversions.

We hope this article helped you find useful tips to increase WooCommerce sales. You may also want to see our guide on how to setup conversion tracking in WooCommerce or take a look at our pick of the must-have WooCommerce plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 13 Ways to Increase WooCommerce Sales (Actionable Tips) first appeared on WPBeginner.

How to Create an Order Bump for WooCommerce (Step by Step)

Do you want to add an order bump to WooCommerce and increase your sales?

An order bump is a tactic that encourages shoppers to buy more products than they initially planned. It’s an easy and popular strategy to boost sales by offering a relevant product or a special deal during checkout.

In this guide, we will show you how to create an order bump in your WooCommerce store. This way, you can get more profits without putting in a lot of extra effort.

How to Create an Order Bump in WooCommerce

Why Should You Add an Order Bump in WooCommerce?

In eCommerce, an order or checkout bump is a common strategy that can increase the average order value (AOV). It encourages customers to spend more money when making a purchase by offering them extra products or deals during checkout.

If you run an online store, then an order bump can easily boost your sales and revenue without much effort.

Instead of launching an elaborate marketing campaign, all you need to do is showcase related products that the customer may be interested in. By doing this, you make it convenient for buyers to add more items with just a single click.

Typically, eCommerce plugins or software don’t offer an order bump feature by default. For example, if you are using WooCommerce, then you will need a WordPress plugin to enable checkout bumps.

Now, let’s take a look at how to create an order bump for WooCommerce.

The best way to create an order bump in WooCommerce is with FunnelKit Builder, which is an advanced WooCommerce sales funnel platform. It lets you easily optimize your store pages to get more conversions and revenue.

We recommend using FunnelKit Builder because it has a lot of rules and settings that you can configure for your order bump. This way, you can tailor it precisely to your website visitors.

FunnelKit Order Bump landing page

Plus, FunnelKit comes with templates to boost your online store sales, cart abandonment funnels to recover lost potential revenue, and dashboard analytics to see your store’s performance.

This guide will use the FunnelKit Builder Pro Plus plan, as the order bump feature is available in that version and higher.

Once you have access to the plugin zip file and license key, you can install the plugin. For more information, check out our guide on how to install a WordPress plugin.

Then, you need to activate the license key. To do this, simply go to FunnelKit » Settings from your WordPress dashboard, navigate to the ‘General’ tab, and select ‘License.’

Copy and paste the license key into the ‘FunnelKit Funnel Builder Pro’ field and select the default page builder you are using. After that, just click ‘Activate’ and then ‘Save Changes.’

Activating the FunnelKit license key

Once you’ve done that, you will need to set up your WooCommerce checkout page. For details on how to do that using FunnelKit, you can read our article on how to customize your WooCommerce checkout.

Now that you’ve configured the checkout page, let’s add an order bump to it. All you need to do is go to FunnelKit » Store Checkout. Then, click on the ‘Add Order Bump’ button.

Clicking the Add Order Bump button on FunnelKit

A popup will appear asking to name the order bump. This will come in handy if you have multiple order bumps and need to pick between them.

Once you’ve filled out a name, click ‘Add.’

Naming a new order bump on FunnelKit

Now, you should see the order bump has been added to your checkout funnel.

To continue with the next steps, go ahead and click the ‘Edit’ button.

Clicking the Edit button on an order bump in FunnelKit

Adding and Configuring Your Order Bump Offer

Now, you need to add complementary products to your checkout page.

With FunnelKit, you can adjust the rules to trigger the order bump. For this step, you will pick which purchase should cause the special offer to appear during checkout.

Then, click the ‘Add Product’ button.

Clicking the Add Product button in FunnelKit

Now, a popup window will appear, asking you to select the products.

Here, you can enter multiple products that you think will complement the buyer’s purchase. Once done, hit the ‘Add Product’ button.

Adding products to a FunnelKit order bump

After that, you can configure the product offer. Just select one of the discount types: Percentage % on Sale Price, Fixed Amount on Sale Price, Percentage % on Regular Price, or Fixed Amount on Regular Price.

If you want, then you can also offer more than one quantity of the item.

Once the settings look good, just click ‘Save Changes’ at the top.

Configuring the product offer's discount type in FunnelKit

Scrolling down, you’ll find the Order Bump Settings section.

This is where you can adjust the order bump’s behavior and display position during checkout.

FunnelKit's Order Bump Settings section

There are two ‘Behaviour’ options. One is ‘Add Order Bumps to Cart Items,’ which allows customers to add the suggested product as an extra purchase in their cart.

The second option is ‘Replace Order Bumps with a Cart Item (used for upgrades).’ With this, customers can choose to replace their purchase by upgrading to a higher-end version of the product.

For example, let’s say your online store sells a subscription product for 3 and 6 months, and your customer chooses to buy the 3-month period subscription. You can show an offer to upgrade to the 6-month period instead to provide more value for money.

Or, let’s say your eCommerce website sells coffee-related products, and a customer is purchasing coffee beans only. You can add an order bump that replaces their bean purchase with a bundle of coffee beans with a grinder.

When picking the Display Position, we recommend choosing a location that catches the shopper’s attention before they finalize their purchase. This way, the order bump is easily noticeable and doesn’t disrupt the customer journey.

In this case, anywhere in the order summary, mini cart, or checkout form is best.

When you are happy with the settings, just click ‘Save Changes.’

Customizing the Order Bump Design

Now, let’s scroll back up to the ‘Design’ tab and start changing how the order bump looks.

First things first, you need to pick a skin for the order bump. To do that, click the ‘Choose Skin’ button below the order bump preview.

Clicking Choose Skin in the FunnelKit Order Bump Design tab

Next, a popup will appear with several skin options to choose from.

If there is a design you like, just tick the ‘Use this skin’ checkbox and hit the ‘Import’ button.

Choosing an order bump skin in FunnelKit

To edit the design further, go back to the Design tab.

After that, simply click ‘Edit Style’ below the order bump preview.

Clicking the Edit Style button in FunnelKit

Some elements you can change on this page are the text colors, background color, toggle color, border, font size, price display, and box padding and width.

To finalize the design changes, click the ‘Save’ button on the top right corner. Then, click ‘X’ to return to the Design tab.

The Order Bump Edit Style page popup window in FunnelKit

Now, you can edit the text content of the order bump.

In the ‘Title’ section, you can change the call-to-action text for the order bump.

FunnelKit has inserted some HTML code for the text colors in this field, so make sure not to completely replace the content with your own.

You can also keep the merge tag {{product_name}} to display the product name dynamically.

Editing the order bump's Title in FunnelKit

Below the Title is the ‘Description’ field. Feel free to use this space to briefly describe your offer.

For instance, if you want customers to upgrade to a longer subscription, then you can write, ‘Upgrade to our 6-month plan now and get unlimited access to exclusive content, ad-free browsing, and priority customer support.’

Inserting the order bump's Description in FunnelKit

Additionally, you can use the following merge tags to make your order bump more informative and user-friendly:

  • {{product_short_description}} reuses your product’s short description.
  • {{subscription_summary}} reuses your subscription information details.
  • {{quantity_incrementer}} allows you to increase the number of order bump products.
  • {{variation_attribute_html}} displays variants of variable products.

The last setting allows you to choose an image to use in the order bump. You can use the product’s default image, upload a custom one, or not display an image at all.

Once you’ve chosen an image, you can edit its width and positioning. Then, click the ‘Save’ button to finalize all of the design changes.

Clicking the Save button after configuring the order bump's Product Image in FunnelKit

Setting the Rules to Trigger the Order Bump

So far, we’ve configured the order bump products and design. Now, let’s set up the conditional logic that will make the order bump appear when a customer is checking out.

To do this, simply navigate to the ‘Rules’ tab from the previous tab. After that, click ‘Add Rules.’

Clicking Add Rules to set up the order bump's triggers in FunnelKit

You can set multiple rules to make the order bump appear during checkout. The rules can be based on the cart, customer, geography, date and time, and/or the type of checkout page you are using.

You can also combine multiple conditions in one rule using the ‘AND’ button.

In the example below, the order bump will only be triggered if the customer purchases more than 1 item quantity and they are buying a blouse.

An example of the order bump trigger rules in FunnelKit using the AND button

Now, if you click the ‘OR’ button below a rule, you can choose for the order bump to appear with another, different condition.

For instance, you could set an ‘OR’ condition where the order bump appears if the customer is buying either a blouse or a jacket. This gives you the option to promote different items based on customer preferences.

An example of order bump trigger rules using the 'OR' button in FunnelKit

Once you are happy with the order bump rules, simply click the ‘Save Changes’ button in the top right corner.

Setting the Priority to Trigger the Order Bump

The last step is to configure the order bump priority. This setting is useful if you are running multiple order bumps whose rules may overlap, and you need to decide which offer should appear first.

To modify the priority, go ahead and switch to the ‘Settings’ tab. Then, fill out a number in the ‘Set Priority’ field. Note that 1 is the highest, which means the order bump is more likely to appear than the other order bumps.

Once you are finished with this setting, click ‘Save Changes.’

Setting the order bump priority in FunnelKit

You can now test your checkout process to see what the WooCommerce order bump looks like.

Here’s an example of how it looks on our demo website.

What FunnelKit's order bump looks like in checkout

How to Optimize Your Order Bump and Get More Revenue

Now that you know how to create an order bump in WooCommerce, you might be wondering how to optimize the order bump and get more sales.

You will need to know your customer preferences and buying behaviors so that you can tailor your offers to match their needs. For example, if your audience often buys tech gadgets, then you can show compatible accessories as order bumps.

The best way to track customer behavior on your website is with an eCommerce analytics plugin. MonsterInsights allows you to connect your website with Google Analytics and see all your online store’s data within your WordPress dashboard.

For example, you can see your conversion rate, most popular products, average order value, and more.

Ecommerce overview report in MonsterInsights

For more details, you can see our guide on how to set up WooCommerce conversion tracking.

We hope this article helped you learn how to create an order bump for WooCommerce. You may also want to check out our list of the best WooCommerce plugins and our guide on how to create a WooCommerce buy-one-get-one offer.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create an Order Bump for WooCommerce (Step by Step) first appeared on WPBeginner.

17 Best WordPress Mailchimp Plugins for 2023

Do you want to integrate Mailchimp with your WordPress site and want to find the best plugins?

Mailchimp is a popular email marketing service that lets you create email campaigns, send automated messages, and more. With the right plugin, you can grow your email list, automate workflows, and make the most out of the service.

In this article, we’ll show you the best WordPress Mailchimp plugins that you can use for your business.

Best WordPress Mailchimp plugins

Why Use WordPress Mailchimp Plugins?

If you’re just getting started with email marketing, then you must have come across Mailchimp. It is one of the best email marketing services in the market. The best part is that you can get started for free and send up to 1,000 emails every month.

With Mailchimp, you can set up emails, create campaigns, and manage your subscribers with ease. It also integrates with other third-party plugins and tools for WordPress.

For instance, you can use it with lead generation software to grow your email list. Or you can connect it with a WordPress contact form plugin and automatically collect email addresses in Mailchimp.

You can even set up automation with Mailchimp using the right plugin. For example, automatically send an email using Mailchimp when publishing a new blog post. This way, your audience is immediately notified about new content, news, announcements, and sales.

That said, let’s look at some of the best Mailchimp plugins you can choose for your business.

1. WPForms

Is WPForms the best form builder plugin for WordPress?

WPForms is the best WordPress form builder plugin for WordPress that lets you easily create Mailchimp signup form with its powerful drag-and-drop form builder.

With its Mailchimp addon, you can create a newsletter signup form and select which audience or group the subscribers should be added to in Mailchimp. This makes it very easy to save form entries and add them to your email list.

Besides that, you also get options to unsubscribe, archive, delete, and record events. The Mailchimp addon also lets you mark subscribers as VIPs, so you know your high-value customers.

By integrating Mailchimp with WPForms, you can assign Mailchimp tags to segment subscribers. Or use WPForms smart tags to save additional information about subscribers in their Mailchimp profiles.

Pros:

  • Beginner-friendly plugin with drag-and-drop builder
  • Tons of pre-built form templates
  • Smart conditional logic
  • Easily integrates with Mailchimp
  • Built-in spam protection
  • Automated workflows

Cons:

  • Offers a Lite version, which is available for free but with limited features
  • Mailchimp integration is not available in the Lite version, only Constant Contact

Why Use This Plugin: If you’re looking to create different WordPress forms and want to collect subscribers’ contact information in Mailchimp, then WPForms is the best plugin.

Pricing: WPForms pricing plans start from $49.50 per year. However, you’ll need the Plus plan to use the Mailchimp addon, which will cost $99.50 per year. There is also a WPForms Lite version you can use for free.

2. Uncanny Automator

Uncanny Automator

Uncanny Automator is the best WordPress automation plugin. You can think of it as Zapier but for WordPress. Uncanny Automator offers different recipes that you can create for Mailchimp and automate workflows.

You can choose from hundreds of actions and triggers to create an automated recipe. It helps 2 or more WordPress plugins to talk to each other.

For example, let’s say a user cancels their membership on MemberPress. They’re then automatically unsubscribed from the Mailchimp audience. Similarly, if a user completes an online course on LifterLMS, then a tag is automatically added to the user’s profile in Mailchimp.

Aside from Mailchimp, Uncanny Automator integrates with over 130 different plugins and social media apps. Plus, its recipe builder is user-friendly, and you don’t need to edit code to set up automation.

Pros:

  • Easy-to-use recipe builder
  • Supports over 130 integrations, including Mailchimp
  • Choose from over 500 triggers and 300 actions
  • Automate workflows without touching code

Cons:

  • The premium version can be a bit expensive for startups or businesses on a tight budget

Why Use This Plugin: If you’re looking for a way to automate your workflows between Mailchimp and other plugins on your WordPress site, then Uncanny Automator is the perfect solution for you.

Pricing: Uncanny Automator prices start from $149 per year.

3. WP WooCommerce Mailchimp

WP WooCommerce MailChimp

WP WooCommerce Mailchimp is a free WordPress Mailchimp plugin. It helps you add customers to your email list automatically.

You can select which Mailchimp list the subscribers should be added to. The plugin lets you choose when to collect customers’ email addresses. For instance, you can collect information when a customer places an order, the order is processed, or when the order is completed.

Other options offered by the plugin include asking permission from customers to subscribe to the email list, editing the opt-in field text, and more.

Pros:

  • Simply and free-to-use plugin
  • Automatically add customers to your email list in Mailchimp
  • Add interest groups to further segment customers
  • Multiple opt-in settings

Cons:

  • Limited opt-in customization options

Why Use This Plugin: If you have a WooCommerce store, then the WP WooCommerce Mailchimp plugin is a great plugin to automatically add customers to specific email lists. This way, you can create custom email campaigns for each customer group and send personalized messages.

Pricing: WP WooCommerce Mailchimp is a free WordPress plugin.

4. OptinMonster

The OptinMonster conversion optimization plugin

OptinMonster is the best lead generation and conversion optimization software. It helps you get more leads, grow your email list, and boost conversions.

OptinMonster easily integrates with Mailchimp, and you can gather email addresses through different campaigns in your Mailchimp account.

With OptinMonster, you can create all types of campaigns, like a simple popup, floating bar, full-screen welcome mats, and more. There are lots of pre-built campaign templates to choose from. You can then use its drag-and-drop campaign builder to easily customize your campaigns.

Plus, it offers powerful display rules that let you show personalized messages based on user behavior. You can learn more by following our ultimate guide to using Mailchimp and WordPress.

For instance, you can show a campaign when a user is about to leave your site with an exit-intent popup. Or display campaigns based on the time a user spends on a page, visit a specific page, and more.

Pros:

  • Drag and drop campaign builder
  • Pre-built campaign templates and customization options
  • Powerful display rules to show campaigns
  • Simple integration with Mailchimp and other email marketing services
  • Mobile friendly popups

Cons:

  • The free version has limited features

Why Use This Plugin: OptinMonster and Mailchimp are an explosive combination to have on your website. It’s perfect for anyone who wants to create attractive and nonintrusive popup campaigns using OptinMonster and collect email addresses in Mailchimp.

Pricing: OptinMonster pricing plans start from $9 per month (billed annually).

5. MC4WP: Mailchimp for WordPress

MC4WP

MC4WP: Mailchimp for WordPress is a free plugin that lets you add signup forms to your WordPress site. It easily integrates with Mailchimp and collects email addresses from the sign-up form.

The plugin is simple and easy to use. It even integrates with other form builders and plugins like WooCommerce, WPForms, AffiliateWP, and more.

While the plugin is free to use, it doesn’t offer the customization options or form templates that you’d get in other form plugins, like WPForms. There are only a handful of form fields to choose from and limited customization options.

Pros:

  • Simple interface and is easy to use
  • Easily integrates with Mailchimp
  • Free to use
  • It also integrates with other form plugins

Cons:

  • Limited customization options
  • No form templates

Why Use This Plugin: The plugin is best for anyone who wants a free WordPress plugin that creates basic sign-up forms and integrates with Mailchimp.

Pricing: MC4WP: Mailchimp for WordPress is a free to use plugin.

6. SeedProd

SeedProd WordPress Website Builder

SeedProd is the best WordPress website builder that helps you create custom themes and landing pages without editing code or hiring a developer.

SeedProd easily integrates with Mailchimp. This way, you can create custom landing pages with subscription forms and collect email addresses in Mailchimp.

Besides that, you can also select which segment or group to add your subscribers to in Mailchimp, enable double opt-in, and more.

Other features offered by SeedProd include a drag-and-drop theme builder, pre-built theme and landing page templates, lots of customization options, and more.

Pros:

  • Super easy to use
  • Drag and drop theme and landing page builder
  • Easily integrates with Mailchimp
  • Multiple customization options

Cons:

  • The free version has limited customization options

Why Use This Plugin: If you’re looking for a plugin that lets you design and create custom landing pages and works seamlessly with Mailchimp, then SeedProd is the perfect solution.

Pricing: You’ll need at least the Plus plan in SeedProd to use Mailchimp integration. This will cost you $99.50 per year.

7. Another Mailchimp Widget

Another MailChimp widget

Another Mailchimp Widget is the next Mailchimp WordPress plugin on our list. The plugin lets you add clean and basic sign-up forms for your WordPress site.

You can show the signup form through a shortcode or use a widget. The plugin also shows different lists from your Mailchimp account. You can select a list and group to add new subscribers.

That said, there are not many customization options or templates to choose from. The plugin just lets you edit the first and last name labels and show a success message and a failure message. The form also only contains 3 fields, which include first name, last name, and email.

Pros:

  • Lightweight and easy-to-use plugin
  • Automatically add subscribers to lists and groups in Mailchimp
  • Add sign-up form using shortcode
  • Free to use

Cons:

  • Limited customization options
  • Cannot add additional form fields

Why Use This Plugin: The plugin is best for anyone looking for a free option to add simple Mailchimp signup forms. It is lightweight, and you can add the form anywhere using a shortcode.

Pricing: Another Mailchimp Widget is 100% free to use.

8. Thrive Themes

ThriveThemes

Thrive Themes offers powerful tools to build high-converting WordPress sites without editing code. It is a complete suite of plugins that help you build, convert, sell, and engage.

Thrive Themes suite includes popular tools like Thrive Leads, Thrive Architect, Thrive Theme Builder, Thrive Quiz Builder, Thrive Ovation, and more.

You can easily integrate Mailchimp with Thrive Theme and then use the email marketing software with different tools in the suite.

For instance, you can connect Mailchimp’s API with Thrive Themes and then use Thrive Leads to gather email addresses. Or use Thrive Apprentice to build online courses and integrate it with Mailchimp for all your email needs.

Pros:

  • Offers 9 powerful tools for different purposes
  • Easy to set up and use
  • Mailchimp easily integrates with different tools
  • 24/7 customer support

Cons:

  • Thrive Theme suite is only for WordPress

Why Use This Plugin: The plugin is great for anyone looking for a complete marketing toolkit for their WordPress site and wants to integrate Mailchimp as well. You can do so much with Thrive Themes tools, from creating landing pages to building online courses, popups, quizzes, and more.

Pricing: The Thrive Themes suite will cost $299 per year.

9. MemberPress

The MemberPress membership plugin

MemberPress is the best WordPress membership plugin that’s beginner-friendly to use. You can use it to create a membership site, lock content based on user roles, set up content dripping, sell online courses, and more.

MemeberPress easily integrates with different email marketing tools, including Mailchimp. This allows you to add your members to Mailchimp and segment them based on their membership levels. You can then create targeted email campaigns for each segment.

MemberPress also lets you send custom fields to Mailchimp and add additional user information. By default, it will only send the email address and first name to Mailchimp. But you can edit the settings to map other fields as well.

Pros:

  • Easy to set up and use
  • Create unlimited membership levels
  • Easily integrates with Mailchimp
  • Offers powerful content access controls
  • Offers a drag-and-drop online course builder

Cons:

  • Limited payment options
  • Mapping custom fields in Mailchimp can be tricky for beginners

Why Use This Plugin: MemberPress is one of the best Mailchimp plugins because it makes it very easy to create a membership site. Plus, it helps you manage all your email needs by seamlessly integrating with Mailchimp.

Pricing: MemberPress is a premium plugin with prices starting from $179.50 per year.

10. RafflePress

Is RafflePress the best WordPress giveaway plugin?

RafflePress is the best WordPress giveaway plugin that helps you run viral giveaways to grow your email subscribers, social followers, and website traffic.

The plugin easily integrates with Mailchimp. You can add an option in your giveaway content to join your email newsletter and integrate it with Mailchimp. This way, when users enter their email addresses, they’re automatically added to Mailchimp.

Besides that, RafflePress offers a drag-and-drop giveaway builder, pre-built templates, social media integration, a custom giveaway landing page, and more.

Pros:

  • Drag and drop giveaway builder
  • Use pre-built giveaway templates
  • Fraud protection
  • Seamless integration with Mailchimp

Cons:

  • The free version doesn’t include Mailchimp integration
  • Limited customization options in the free version

Why Use This Plugin: The plugin is perfect for anyone who wants to run a viral giveaway and collect email addresses in Mailchimp. Both plugins smoothly integrate with each other.

Pricing: You’ll need at least the RafflePress Pro plan to unlock email integrations. This will cost you $99.50 per year.

11. Formidable Forms

Formidable forms

Formidable Forms is another popular contact form plugin for WordPress, and it also offers a Mailchimp addon. Formidable Forms lets you create complex and advanced forms without editing code.

For instance, you can create advanced calculators like mortgage calculators, time sheet forms, amortization calculators, registration forms, content download forms, web applications, and more.

With the Mailchimp addon, you can automatically send contacts gathered from the form over to Mailchimp. You also get options to sort leads with tags and groups in Mailchimp.

Other options include selecting a single or double opt-in, asking users to update their information when filling out the form, and more.

Pros:

  • Create complex forms and web applications
  • Drag and drop form builder
  • Multiple customization options
  • Seamless integration with Mailchimp
  • Create all types of WordPress forms

Cons:

  • High learning curve for creating complex forms
  • No Mailchimp integration in the free version

Why Use This Plugin: Do you want to create advanced and complex WordPress forms and manage leads in Mailchimp? If yes, then Formidable Forms is perfect for you. It offers pre-built form templates, a drag-and-drop form builder, lots of customization options, and more.

Pricing: Formidable Forms is a premium WordPress plugin. You’ll need at least the Plus plan to unlock Mailchimp integration, which is priced at $99.50 per year.

12. MailChimp Forms by MailMunch

Mailchimp forms by mailmunch

MailChimp Forms by MailMunch is one of the best free WordPress Mailchimp plugins on our list. The plugin deeply integrates with Mailchimp and lets you create beautiful opt-in forms for your website, eCommerce site, or blog.

With different opt-in forms, you can grab user’s attention and grow your email list. MailChimp Forms by MailMunch lets you create opt-in forms like popups with exit, sidebar widgets, top bars, scroll boxes, landing pages, and embedded forms.

Besides that, you can add additional information about your subscribers in Mailchimp. For instance, it lets you collect first and last names, email addresses, phone numbers, birthdays, and more.

The plugin offers other features as well. For instance, you can A/B test Mailchimp opt-in forms, enable welcome emails, and more. However, MailChimp Forms by MailMunch doesn’t offer many display rules or templates compared to OptinMonster.

Pros:

  • A free plugin that’s easy to use
  • Easily connects with Mailchimp
  • A/B test opt-in forms
  • Enable Google reCAPTCHA protection
  • GDPR compliant

Cons:

  • Limited opt-in forms options
  • Display rules are not that powerful
  • Not many customization options

Why Use This Plugin: If you’re looking for a free Mailchimp WordPress plugin to create opt-in forms for your site and grow your email list, then MailChimp Forms by MailMunch is among the best free solutions in the market.

Pricing: MailChimp Forms by MailMunch is a free WordPress plugin.

13. Easy Digital Downloads

The Easy Digital Downloads website

Easy Digital Downloads (EDD) is among the best eCommerce plugins for WordPress, and you can use it to sell digital products on WordPress. The plugin comes with powerful features and lets you create beautiful digital stores.

We use Easy Digital Downloads to sell our software, like WPForms and MonsterInsights. With that, we can easily say that it’s the best eCommerce platform for your site.

Easy Digital Downloads offers different extensions, including a Mailchimp extension. This helps you connect your email lists in Mailchimp to Easy Digital Downloads. When a customer purchases a product and enters an email address, it’s automatically saved in Mailchimp.

You can also show different email lists at checkout and let customers choose which list they’d like to subscribe to. EDD also supports Mailchimp’s eCommerce tracking, which shows the products that are driving the most subscribers.

If you’re using the Free Downloads extension in Easy Digital Downloads, then you can integrate it with Mailchimp. This way, you can grow your email list faster by offering free downloads.

Other than that, you can also use email templates offered by Mailchimp to run email campaigns, A/B test different email versions and improve email deliverability.

Pros:

  • Beginner-friendly to use
  • Works smoothly with any WordPress theme
  • Set up software licensing and sell all kinds of digital goods
  • Easily integrates with Mailchimp

Cons:

  • Selling non-digital products can be complicated
  • You’ll need third-party to sell external or affiliate products

Why Use This Plugin: Easy Digital Downloads makes it very easy to sell digital products. It is the best Mailchimp WordPress plugin, as you get to do so much more with your eCommerce website. For instance, automatically add customers to email groups, send targeted messages, create segments, and more.

Pricing: Easy Digital Downloads pricing plans start from $99.50 per year.

14. MC4WP: Mailchimp Top Bar

MailChimp top bar

MC4WP: Mailchimp Top Bar is a WordPress Mailchimp plugin that lets you add a customization sign-up bar at the top of your WordPress website.

You can show a beautiful sign-up bar at the top of the page to attract user attention. The best part, it automatically connects with your Mailchimp account and adds new subscribers to your preferred list or group.

The plugin offers decent customization options. You get to change the bar color, and text color, edit the text for the message and button, and more.

Pros:

  • Create stunning sign-up bars
  • Easily integrates with Mailchimp
  • Choose your Mailchimp lists and groups
  • Basic customization options
  • The plugin is 100% free

Cons:

  • Only limited to creating sign-up bars
  • There are no additional display rules

Why Use This Plugin: If you’re looking for a plugin to add a sign-up bar only, then this is the right plugin for you. It’s free to use and allows users to quickly enter their email address and subscribe to your emails.

Pricing: You can use the MC4WP: Mailchimp Top Bar plugin for free.

15. Featured Images in RSS for Mailchimp & More

Featured images in MailChimp RSS

Featured Images in RSS for Mailchimp & More is a free Mailchimp plugin that lets you add featured images to your RSS feed.

The plugin is super easy to use and offers different image size options, image alignment settings, image-to-text padding, and more. You can also use it with your WooCommerce store to show product photos in Mailchimp RSS campaigns.

Pros:

  • Simple and easy to use
  • Show featured images in the Mailchimp RSS feed
  • Free to use plugin

Cons:

  • Limited customization options in the free version
  • You cannot set custom image size in the free version

Why Use This Plugin: If you want to ensure that your blog post featured images appear in the RSS feed, then this is the plugin to use. You can set a particular image size and customize the image’s appearance in the feed.

Pricing: Featured Images in RSS for Mailchimp & More is a free WordPress plugin.

16. MonsterInsights

MonsterInsights horizontal navigation menu preview

MonsterInsights is the best Google Analytics plugin for WordPress that lets you enable Mailchimp form tracking in WordPress. It helps you set up Google Analytics in WordPress without editing code or hiring a developer.

For instance, you can use its Forms addon to track Mailchimp signup forms on your site. The plugin also shows reports inside your WordPress dashboard, so you can easily view data without having to leave your website.

You can see which Mailchimp form is performing the best. This way, you get to optimize low-converting forms while promoting high-performing forms even more.

Pros:

  • Set up Google Analytics in WordPress
  • View dashboard reports to make decisions
  • Track Mailchimp forms conversions
  • Set up advanced tracking like eCommerce tracking

Cons:

  • Forms addon is not available in the MonsterInsights Lite version

Why Use This Plugin: Do you want to track Mailchimp forms on your website and see which campaign is performing the best? Then MonsterInsights is the perfect solution for you. It is beginner-friendly and helps set up tracking without touching a single line of code.

Pricing: The MonsterInsights Forms addon is available in the Pro plan, which costs $199.50 per year. There is also a MonsterInsights Lite version that you can use for free, but it doesn’t include the Forms addon.

17. Contact Form 7 Extension For Mailchimp

Contact form 7 for mailchimp

Contact Form 7 Extension For Mailchimp is a free plugin that lets you integrate Contact Form 7 with Mailchimp. All your Contact Form 7 entries will be automatically added to an email list in Mailchimp.

The plugin is flexible and easy to set up. You can choose a predefined list to add new contacts to in Mailchimp. The plugin also lets you choose between single or double opt-in, as well as show an opt-in checkbox.

Pros:

  • Simple and easy interface
  • Easily connect mailing lists from Mailchimp
  • Add mailing list tags to subscribers
  • Show a single or double opt-in

Cons:

  • The plugin works only if you’re already using Contact Form 7
  • Not many customization options

Why Use This Plugin: If you are already using Contact Form 7 on your WordPress site, then this plugin is for you. It lets you pair Contact Form 7 with Mailchimp.

Pricing: Contact Form 7 Extension For Mailchimp is 100% free to use.

Which WordPress Mailchimp Plugin Should You Use?

After going through multiple plugins, choosing the best Mailchimp WordPress plugin depends on your needs. You can use multiple plugins in combination and integrate Mailchimp with your site.

For instance, if you’re looking to add different forms on your site and collect emails, then WPForms is the best plugin. You get multiple form templates, a drag-and-drop form builder, lots of customization options, and easy Mailchimp integration.

On the other hand, if you’re looking to get more email subscribers in Mailchimp, then we recommend OptinMonster. It offers pre-built templates, lots of campaign options, and powerful display rules.

Similarly, you can use Uncanny Automator and connect Mailchimp with other plugins and tools on your website. This way, you get to automate different tasks and let the plugin handle everything for you.

We hope this article helped you pick the best WordPress Mailchimp plugin. You may also want to see our list of best WooCommerce plugins and how to create a free business email address.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 17 Best WordPress Mailchimp Plugins for 2023 first appeared on WPBeginner.

How to Convert WooCommerce Visitors into Customers (9 Tips)

Do you want to convert visitors to your WooCommerce store into customers?

Bringing traffic to your WooCommerce store is only half the battle. The other half is to convert those visitors into paying customers. One of the ways you can optimize your online store is by using targeted messages and offering incentives to boost conversions.

In this article, we will show you how to easily convert WooCommerce visitors into customers.

How to convert WooCommerce visitors into customers

Why Do You Need Conversion Optimization for Your WooCommerce Store?

Most eCommerce stores rely on search engines or paid advertising campaigns for traffic.

There are many other ways to get more traffic to your website. However, more than 75% of visitors who find your website through search engines will never find it again. Of the people who stick around, only a small percentage of them will add products to their carts.

In the end, more than 69% of shopping carts are abandoned without making a purchase. Shipping costs, a complicated checkout experience, and bad design are among the top reasons for abandoned carts.

Considering these statistics, your WooCommerce store will continue losing potential sales if you don’t work on converting those visitors into customers.

How Do You Convert Visitors Into Customers?

The process and technique that is used to convert visitors into customers is called conversion rate optimization (CRO). Marketers and usability experts use CRO to successfully drive visitors to become customers.

Basically, you remove obstacles that affect a user’s experience on your WordPress website. You also provide incentives that convince users to buy.

Lastly, if a user must leave without making a purchase, then your goal is to try and get their information through lead generation. This allows you to communicate with them via email and offer personalized messages, special discounts, or new product announcements.

In the early days of eCommerce, you needed programming skills to work on all these tasks, but not anymore. Now, you have tools that make it extremely easy to do all these things without writing code or acquiring any new technical skills.

That being said, let’s take a look at different ways you can convert WooCommerce visitors into customers.

1. Offer Discount Coupons and Free Shipping

One of the easiest ways of converting visitors into customers is by offering incentives like discounts and free shipping.

They also help convert abandoning visitors and reduce abandoned carts. For instance, if a visitor is about to exit your online store without checking out, then you can show a popup with a discount coupon.

WooCommerce popup preview

The best way to show discounts, flash sales, free shipping, and other offers is by using OptinMonster. It is the best conversion optimization and lead generation software.

OptinMonster lets you create different campaigns for your WooCommerce store, including popups, slide-in scroll boxes, floating bars, countdown timers, sidebar forms, and in-line forms.

Besides that, it offers powerful display rules to show the campaign to the right person at the right time.

Ecommerce display rules

For instance, it allows eCommerce targeting, where you can show your campaigns based on cart total, specific product pages, how long a customer has spent in your online store, and more.

For more details, see our guide on how to create a WooCommerce popup to increase sales.

You can also create a spin-to-win campaign to offer discount coupons and free shipping to users. This helps create engagement and is a fun way to boost conversions.

OptinMonster Spin Wheel Campaign

2. Promote Products That Your Audience Prefers

Another way to get more conversions in your WooCommerce store is by figuring out which products your audience likes the most and then promoting them. This way, you can improve the visibility of top-selling products and boost conversions.

To find out which products your visitors prefer, you can use MonsterInsights. It is the best Google Analytics plugin for WordPress that helps you set up advanced tracking without editing code.

MonsterInsights lets you set up eCommerce tracking, which helps record conversions, revenue, and user behavior in your WooCommerce store. It also offers eCommerce reports, so you can easily view top products inside your WordPress dashboard.

How to set up eCommerce tracking on a WooCommerce store

Once you know which products your audience prefers, the next step is to promote them in your WooCommerce store.

A simple way to do that is by improving their visibility so users can easily find and purchase them. For example, you can show top-selling products under other items, in the sidebar, or within your content.

Showing best-selling products on your WooCommerce store using MonsterInsights

With MonsterInsights, you can easily show top products across your website. It offers a Popular Products feature that lets you add products at the end of a blog post to boost conversions.

To learn more, please see our guide on how to display popular products on WooCommerce product pages.

3. Make High-Converting Sales Pages

You can also create high-converting sales pages to promote different products and boost conversions in your WooCommerce store.

A sales page has a single purpose, which is to get people to buy your products or services. A high-converting sales page will have clear call-to-action (CTA) buttons, engaging product images, and other details to help users buy the product.

You can easily create high-converting sales pages for WooCommerce using SeedProd. It is the best WordPress page builder that lets you create custom landing pages without editing code.

SeedProd's drag and drop page builder

SeedProd offers 300+ prebuilt templates, multiple customization options, a drag-and-drop page builder, and more. It also integrates with email marketing tools and other third-party tools.

For step-by-step details, see our guide on how to create a sales page in WordPress that converts.

4. Build an Email List and Promote Products

Did you know that email lists get 10 times higher conversions than social media campaigns?

Building an email list for your WooCommerce store can help improve your revenue. You can tell your subscribers about the latest products, promotional sales, upcoming campaigns, and more.

Example of a flash sale email blast

You can also send targeted emails to specific subscribers. For example, if you are launching a new product in a specific location, then you can send out an email campaign for subscribers from that particular country.

To get started, you will need an email marketing tool like Constant Contact. It is very easy to use, and you can easily collect email addresses, manage them, and segment them into different groups. Plus, it helps you set up automated drip notifications and other email campaigns.

Create an automated workflow

Once you’ve started collecting emails, you can take things one step further and try different ways to grow your email list.

For example, you can offer discounts, giveaways, and other incentives to customers in exchange for their email. You can see our complete guide to uncover more ways to grow your email list.

5. Leverage Social Proof to Boost Conversions

Another simple hack for converting WooCommerce visitors into customers is by showing social proof.

People feel more comfortable with their buying decisions when they know others have also bought the same product and had a great experience.

There are different ways to show social proof on your WooCommerce store. For instance, you can use TrustPulse to display real-time user activity notifications, such as the latest product purchase.

A notification, created using TrustPulse

Besides that, you can also show testimonials and customer reviews on the product page to boost social proof.

They can help you gain trust from your visitors and encourage them to purchase the product.

Preview for testimonials

You can learn more by following our guide on how to add a customer reviews page in WordPress.

Another way to boost conversions in WooCommerce stores is by using FOMO or fear of missing out. You can add a countdown timer to a discount campaign and encourage users to make a purchase before time runs out.

Black Friday FOMO popup for WooCommerce

6. Run a Giveaway Contest

If you are looking for a way to boost engagement on your website and increase eCommerce conversions, then running a viral giveaway contest is a great way of doing it.

A competition gives your WooCommerce visitors a fun reason to return to your store and stand a chance to win free products.

In return, you can ask users to participate in the competition by following your social media pages, signing up for an email newsletter, inviting a friend to participate, and more.

This way, you’ll also grow your social followers, increase your email list, promote your brand, and build a relationship with your audience.

The best way to run a giveaway contest is by using RafflePress. It is the best giveaway plugin for WordPress that’s easy to use. RafflePress offers a drag-and-drop contest builder with lots of customization options.

Host a giveaway

To learn more, please see our guide on how to create a WooCommerce contest to boost loyalty and engagement.

7. Upsell Products in WooCommerce

Upselling is a technique that encourages visitors to purchase a higher-priced product instead of the one they already have in their shopping cart.

These products might have a higher value, offer more features, or have better quality. As a result, they are also more expensive and more lucrative for your business.

For instance, let’s say you are selling plugins or software in your online store. You can offer users a higher pricing plan with more addons and upgrades than the base plan.

There are several ways you can upsell products in WooCommerce. First, you can show different products on a product page at the bottom and ask visitors to buy them instead. Or you can create a popup to upsell particular products.

Upsell popup preview

Besides that, you can also showcase different products on the checkout page before a user makes a purchase. Or you might promote products on the thank you page, enticing a customer to buy more items.

To learn more details about each of these methods, please see our guide on how to upsell products in WooCommerce.

8. Add Express Checkout Buttons

Another simple method for boosting conversions in your WooCommerce store is offering express checkout buttons. This allows users to skip different steps in the checkout process and go directly to the payment page.

This provides a better shopping experience for customers and makes the buying process quicker. A user can simply click a button to make a purchase. As a result, you’ll see more conversions and less cart abandonment.

Express checkout buttons preview

Please see our guide on how to add express checkout buttons in WooCommore to learn more.

9. Offer a Personalized Experience to Users

Personalization helps you improve the user experience by making your content more personal for each visitor. You can create product offerings for different users to boost WooCommerce conversions.

For example, you might greet logged-in customers with their names, show them products based on their browsing history, and offer them discounts or coupons.

Lightbox popup with yes no optin

For more details, you can see our guide on how to show personalized content to different users in WordPress.

We hope this article helped you learn how to convert WooCommerce visitors into customers. You may also want to see our guide on how to enable customer tracking in WooCommerce with Google Analytics and our expert picks for the must-have WordPress plugins for business websites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Convert WooCommerce Visitors into Customers (9 Tips) first appeared on WPBeginner.

How to Sell Furniture Online – The Ultimate Guide for Beginners

Do you want to sell furniture online?

If you have a furniture business, then setting up an online store will allow you to reach a wider audience. This can help you increase conversions by allowing customers to go through the entire product catalog on your website.

In this article, we will show you how to easily sell furniture online in WordPress, step by step.

Sell furniture online with WordPress

Which Is the Best Website Builder to Sell Furniture Online?

WordPress is the best website builder to sell furniture online. It powers over 43% of websites on the internet, is super easy to use, scalable, and has powerful features.

WordPress is used by many eCommerce stores, and there are plenty of free WordPress eCommerce plugins that you can use. This means that you will be able to easily set up a store and keep more of your profits.

However, before choosing WordPress as your website builder, keep in mind that there are two types of WordPress.

WordPress.com is a blog hosting platform, while WordPress.org is an open-source, self-hosted software. For more detailed information, you may want to see our comparison between WordPress.com and WordPress.org.

For setting up an eCommerce store, WordPress.org is the perfect choice because it’s free, gives you complete ownership of your website, and can easily integrate with third-party eCommerce plugins like WooCommerce.

To learn more about why we recommend using WordPress.org, please see our complete WordPress review.

Having said that, we will now show you how to easily sell furniture online with WordPress, step by step:

Step 1: Choose a Domain Name and Hosting for Your Website

To create a WordPress site, you will first need to get a domain name and web hosting.

A domain name is basically your online store’s name on the internet. It is what customers will type to visit your website, like www.sellingfurniture.com or www.buyhomedecor.com.

Similarly, web hosting is where your website lives online. To find the right web hosting for your online store, you can see our complete list of the best WordPress hosting services.

You will notice that even though WordPress is free, buying web hosting and a domain name is where the costs can add up.

A domain name can cost you about $14.99/year, and hosting costs start from $7.99/month, which can be a bit expensive if you have a small budget or are just starting out.

Thankfully, Bluehost is offering a BIG discount to WPBeginner readers along with a free domain name and an SSL certificate.

Bluehost is one of the largest hosting companies in the world and an official WordPress-recommended hosting partner.

To get a discount on Bluehost, just click on the button below.

This will direct you to the Bluehost website, where you can click on the ‘Get Started Now’ button.

Bluehost website

You will now be directed to the Bluehost Pricing page, where you can pick a hosting plan.

The Basic and Choice Plus plans are the most popular web hosting plans among our readers, but you might prefer the Online Store plan.

Bluehost Pricing page

To choose a plan, click on the ‘Select’ button under it. This will take you to a new screen where you have to pick a domain name for your online store.

Try to choose a domain name that’s easy to pronounce, spell, remember, and is related to your business.

If you are just starting your furniture business, then you can use our WPBeginner Free Business Name Generator to come up with your company’s name.

Then, the easiest option is to choose your furniture store’s name for your website. However, sometimes the domain name is already taken by some other business.

In that case, you can try adding some extra keywords or use your location to make your domain name stand out. For more ideas, you may want to see our beginner’s guide on how to choose the best domain name.

After choosing a name, just click on the ‘Next’ button to continue.

Choose a domain name to sell furniture online

Once you do that, you will be asked to provide your account information, including your business email address, name, country, phone number, and more.

Upon providing those details, you will also see optional extras that you can buy.

We generally don’t recommend buying these extras straight away, as you can always add them later if your business needs them.

Bluehost package extras

Next, simply type in your payment information to complete the purchase.

You will now get a confirmation email with details to log in to your Bluehost control panel. This will be your account dashboard where you will manage your furniture website, including asking for WordPress support.

Now, it’s time for you to install the WordPress software.

Step 2: Create a New WordPress Website

If you just signed up for Bluehost using our link above, then Bluehost will automatically install WordPress on your domain name for you.

However, if you want to create a different WordPress site, then you can also do that by clicking on the ‘My Sites’ tab in the Bluehost dashboard.

From here, simply click on the ‘Add Site’ button and select ‘Create New Site’.

Creating a new WordPress website with Bluehost

The Bluehost wizard will now open up on your screen and walk you through the whole setup process.

First, you will need to type in a site title and an optional tagline for your website.

Adding a site title and tagline to WordPress

Once you do that, click the ‘Next’ button to continue.

You will now be asked to choose a domain name and path for your furniture website. If you already have a domain name, then go ahead and select it from the dropdown menu under the ‘Domain’ option.

However, if you haven’t purchased a domain name yet, then you can buy one by visiting the ‘Domains’ page on the Bluehost dashboard.

Upon selecting a domain name, simply leave the directory path blank and let Bluehost fill it in for you.

Selecting a domain name for an automotive parts website

The setup wizard will also show you a number of plugins that you may want to install on your website, including OptinMonster and WPForms.

Many of these tools are must-have plugins that you will need to grow your online store. Simply check the boxes next to the ones you want to install on your site.

Once you are done, go ahead and click the ‘Next’ button to set up your furniture website. You will then see a ‘WordPress installed successfully’ message with information about your new website.

From here, click the ‘Log into WordPress’ button to access your admin dashboard.

You can also log in to the WordPress dashboard by going to yoursite.com/wp-admin/ in your web browser.

How to create a car parts website with WordPress

Note: If you are using a different web hosting for your furniture store, like Hostinger, SiteGround, WP Engine, or HostGator, then you can see our complete guide on how to install WordPress for instructions.

Step 3: Choose a Custom Theme

WordPress themes are professionally designed templates that control how your website looks on the front end to visitors.

Upon installing WordPress and visiting your website, you will notice that it has a default theme activated, which will look something like this:

An example of a default WordPress theme

However, if you want to get more sales and make a good impression on your customers, then you should replace the default theme with the one that matches your niche.

There are a lot of popular WordPress themes that you can customize on your website. You can also use multipurpose themes and create templates for your specific niche.

Additionally, you can also check our list of the best WooCommerce themes that will look amazing for your furniture store.

However, if you want a theme that is specifically designed for selling furniture online and requires minimal customization, then you can use SeedProd.

It is the best page builder plugin on the market that allows you to create landing pages and even an entire theme without using any code. It even comes with a furniture store template and additional WooCommerce blocks that will let you set up your furniture store in a few minutes.

SeedProd WordPress Website Builder

First, you will need to install and activate the SeedProd plugin. For detailed instructions, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, visit the SeedProd » Theme Builder page from the WordPress dashboard and click on the ‘Theme Template Kits’ button.

Click Theme Template Kit button

This will open a new screen where you can browse all the premade templates that SeedProd has to offer.

Once you find the Furniture Store template, simply click on it to launch it in the drag-and-drop builder.

Choose the Furniture store template

SeedProd will now create all the page templates that you will need for your furniture store and launch the home page in the page builder.

Here, you can drag and drop any block you want from the column on the left into the page preview.

For detailed instructions, you may want to see our beginner’s guide on how to create a custom theme in WordPress.

Once you are done, don’t forget to click the ‘Save’ button at the top.

Furniture store template

If you have decided to use another theme for your furniture website, then you can see our tutorial on how to install a WordPress theme.

Upon installation, you will have to visit the Appearance » Customize page from the WordPress dashboard.

This will open the theme customizer, where you can change the theme settings according to your liking.

Customize theme in the Customizer

Alternatively, if you are using a block-based theme, then you will have to visit the Appearance » Editor page from the admin sidebar.

This will open the full site editor, where you will be using blocks to customize your whole theme.

Once you are done, don’t forget to click the ‘Save’ button to store your settings.

Customize theme in the full site editor

Step 4: Create a Custom Home Page and Navigation Menu

WordPress uses two content types by default: posts and pages.

Pages can be used to create a home page, a Contact Us page, or an About Us page. On the other hand, posts are usually used to create articles and blog posts for your website.

These blogs are then displayed in reverse chronological order on your website’s home page.

Furniture store blog

If you want, then you can also start writing blog posts on your website to help promote your furniture business. This can also help you improve your site’s search engine optimization (SEO) and customer engagement.

However, even if you plan to blog, you should create a separate page for your articles and not display them on your home page.

Instead, you can make a custom home page for your website that is visually appealing and introduces new visitors to your furniture store.

For detailed instructions, you may want to see our tutorial on how to create a custom home page in WordPress.

Once you have designed this page, you will have to set it as your home page.

To do this, visit the Settings » Reading page in your WordPress dashboard and choose the ‘A static page’ option in the ‘Your homepage displays’ section.

After that, open the ‘Homepage’ dropdown and choose the page you want to use.

Choose a static home page

If you want to use a separate page for blog posts, then you can see our tutorial on how to create a separate blog page.

Finally, click the ‘Save Changes’ button to store your settings.

Now that you have added pages and posts to your furniture website, you will also need a navigation menu that can help visitors explore your website.

furniture store navigation menu

This menu will be displayed at the top of your site and will show an organized structure that allows visitors to navigate around your website.

To create a navigation menu for your WordPress site, please see our step-by-step guide on how to add a navigation menu in WordPress.

The WordPress menu settings

Step 5: Set Up an eCommerce Plugin

By default, WordPress does not have any eCommerce-related features. If you want to sell furniture online, then you will need to use a plugin like WooCommerce.

It is the most popular eCommerce plugin and the easiest way to sell physical products on your website.

First, you will need to install and activate the free WooCommerce plugin. For detailed instructions, you may want to see our step-by-step guide on how to install a WordPress plugin.

Upon activation, the WooCommerce setup wizard will open up on your screen. Here, you will first have to type in your physical store’s name.

After that, you will have to select an industry. Since you are going to be selling furniture, simply pick the ‘Home, furniture, and garden’ option from the dropdown menu.

Next, choose your store’s location and click the ‘Continue’ button.

configure WooCommerce set up wizard

WooCommerce will then show you a list of free features that you can use to boost sales on your website.

Here, simply check the features that you like and click the ‘Continue’ button.

Select free features and click Continue

That’s it. WooCommerce will now set up your online store for you.

Step 6: Set Up Shipping For Your Furniture

Now that your online store has been set up, it’s time to add a shipping method for your furniture.

To do this, visit the WooCommerce » Settings page from the WordPress dashboard and switch to the ‘Shipping tab.

Here, you will see that a shipping zone has already been added to the list. Simply click the ‘Edit’ link under the zone name to start configuring the settings.

Edit the shipping zone

This will take you to a new page where you can change the zone name to anything you like.

After that, you can start adding as many zone regions as you want from the dropdown menu. Here, you have to choose areas, cities, or countries where you want to deliver your furniture products.

Next, you have to add shipping methods. To do this, just click the ‘Add shipping method’ button.

Add zone name and regions

This will open a prompt on the screen where you can select flat rate, free shipping, or local pickup as your method. You can also add all of them if you want.

Upon making your choice, simply click the ‘Add shipping method’ button.

Choose a shipping method

WooCommerce will now add your chosen shipping method to the shipping zone.

To configure its settings, click the ‘Edit’ link under the method.

Edit shipping method

This will open another prompt on the screen where you can select the tax status and cost for the shipping.

Once you are done, go ahead and click the ‘Save changes’ button to store your settings.

Configure shipping method settings

This will take you back to the ‘Shipping Zone’ page, where you have to click on the ‘Save Changes’ button again to store your changes.

Step 7: Set Up Payments in Your Furniture Store

Next, you have to set up a payment method to accept online payments in your furniture store.

For this, you need to visit the WooCommerce » Settings page from the WordPress dashboard and switch to the ‘Payments’ tab.

This will open a list of different payment methods and payment gateways that you can use with WooCommerce. Here, click the ‘Finish set up’ button for the payment method that you want to enable.

How to sell car parts online in WordPress

Now, you will have to follow all of the on-screen instructions to set up the payment method of your choice.

Once you are done, click the ‘Save Changes’ button to store your settings.

How to accept credit card payments in WordPress

Now, to activate the payment method in your furniture online store, simply toggle the ‘Enabled’ switch to active and click the ‘Save Changes’ button at the bottom.

We recommend adding multiple payment methods to drive more sales. For example, you can use Venmo, add cash on delivery, accept credit cards on your website, and more.

Activate payment method

Step 8: Add Your Furniture Products

Now, it’s time for you to start adding furniture products to your online store. With WooCommerce, you can import your products from a template, CSV file, or another service.

However, in this tutorial, we will show you how to manually add furniture products to your online store.

First, visit the Products » Add New page from the WordPress admin sidebar. Once you are there, you can start by adding a title for your furniture product.

Add product title

Next, add some sentences describing the product in the ‘Product Description’ text box.

After that, you need to add a product image by clicking on the ‘Set product image’ link on the right. If you want to add multiple images, then you can click on the ‘Add product gallery images’ link instead.

This will launch the WordPress media library, where you can upload an existing image or add new ones from your computer.

Add product image and description

Once you have done that, you can also add categories and tags for your product. This will help customers find your products in your online store.

To add a category, simply click on the ‘+ Add new category’ link and then make a new category for the furniture product that you are selling.

Next, type in the different tags that you want to use for the product under the ‘Product tags’ section.

Add product categories and tags

Now, you need to scroll down to the ‘Product Data’ section and choose the ‘Variable product’ option from the dropdown menu at the top.

After that, switch to the ‘Inventory’ tab from the left column and add the stock-keeping unit (SKU) for your product.

Add product SKU

Once you have done that, switch to the ‘Shipping’ tab from the left column. Here, you can add the weight, dimensions, and shipping class for your product.

Next, you need to switch to the ‘Attributes’ tab to create different attributes, including sizes, colors, and more for your products.

From here, you can add a name for your attribute under the ‘Name’ option and then add its values in the text box next to it.

For example, if your furniture product is available in three colors, then you can name the attribute ‘Available Colors’ and type black, white, and blue into the ‘Value’ box.

Once done, click the ‘Save Attribute’ button to store your settings.

Add product attributes

After that, switch to the ‘Variations’ tab and click on the ‘Generate Variations’ button.

WooCommerce will now generate variations for all the attributes that you have created. To set up each variation, click on its ‘Edit’ link.

Edit product variations

This will expand the tab for that specific variation, and you can now add its size, color, image, shipping method, and pricing.

Once you are done, click the ‘Save Changes’ button to store your settings.

Simply repeat this process to configure each product variation.

Fill variation details

There are also other settings that you can explore and configure according to your liking. Once you are satisfied, click the ‘Publish’ button at the top to make your product live.

To add more furniture products to your online store, simply repeat the process all over again.

Save your product

Step 9: Add a Contact Us Form

Once you have created a store to sell furniture online, it’s important to also add a contact form to your store.

This provides a convenient way for customers to get in touch with you and will help you improve the customer experience.

Plus, it can also help you build an email list by allowing you to capture email addresses from your customers and visitors to your store.

While you could also add a contact info widget or your business phone number to your website, a contact form is the best way to collect data, respond to customer queries, and generate leads.

We recommend using WPForms to add a form to your WordPress site. It is the best contact form plugin on the market that comes with 1000+ premade form templates.

WPForms

Used by over 6 million websites, WPForms has a drag-and-drop builder, comes with a ready-made contact form template, protects your site from spam entries, and offers a free version.

All you have to do is use the WPForms ‘Simple Contact Form’ template and then add it to any page or post using the WPForms block.

Add the WPForms block

For detailed instructions, see our tutorial on how to create a contact form in WordPress.

It’s important to add a search block to your online store so that users can find your products.

However, the built-in WordPress search block is not very good and doesn’t look for matches in product attributes, reviews, custom fields, or product descriptions.

This is where SearchWP comes in. It is the best WordPress search plugin on the market that allows you to create a smart WooCommerce search without using any code.

The SearchWP search plugin for WordPress

It puts you in complete control of the search algorithm and looks at the product title, content (description), slug, and excerpt (short description) for matches.

You can even customize SearchWP settings to look for matches in taxonomies, comments, product tags, reviews, and more.

SearchWP interface

For detailed instructions, see our beginner’s guide on how to create a smart WooCommerce product search.

Step 11: Add Customer Reviews to Your Online Store

A great way to increase conversions in your furniture store is to showcase customer reviews on your website. This can help build trust among potential customers and convince them to buy furniture from your store

If you already have reviews for your products on Yelp, Facebook, or Google, then you can easily add them to your website using Smash Balloon Reviews Feed Pro plugin.

It is the best customer reviews plugin on the market that lets you collect and organize reviews into a nice layout.

Car part reviews, displayed using Smash Balloon

For detailed instructions, please see our tutorial on how to show Google, Facebook, and Yelp reviews in WordPress

Bonus: Use AIOSEO to Improve Online Store Rankings

Now that you have completed your online furniture store setup, it’s time to focus on your website SEO.

By optimizing your website, you can increase its search engine rankings and drive more traffic to your site. In turn, this can lead to more furniture sales in your online store.

To boost your online store’s SEO, we recommend using All in One SEO, which is the best WordPress SEO plugin on the market.

Is All in One SEO (AIOSEO) the best WordPress SEO plugin?

It comes with a setup wizard that automatically helps you choose the best SEO settings for your business. Plus, it offers features like an on-page SEO checklist, XML sitemaps, a broken link checker, a schema generator, and more.

AIOSEO offers built-in WooCommerce SEO tools like dynamic optimizations, individual product page optimizations, breadcrumbs, product image SEO, and other handy features to bring more organic traffic to your online store.

It even lets you add GTIN, ISBN & MPN schema for your products to help you get rich snippets for your product listings in the search results.

Add the ISBN, GTIN, or MPN and click Update Schema button

For details, see our tutorial on how to add GTIN, ISBN, and MPN schema in WordPress.

We hope this article helped you learn how to easily sell furniture online. You may also want to see our ultimate SEO guide and our top picks for the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Sell Furniture Online – The Ultimate Guide for Beginners first appeared on WPBeginner.

How to Set Up Installment Payments in WooCommerce – 7 Plugins

Do you want to offer installment payments on your eCommerce store?

Offering an installment plan encourages customers to purchase more products or services. It makes it easier for them to buy expensive items and helps boost sales on your WooCommerce store.

In this article, we will show you how to set up installment payments in WooCommerce using different plugins.

How to set up installment payments in WooCommerce

Why Set Up Installment Payments in WooCommerce?

Installment payments allow customers to break up the total amount of a product or service into smaller portions. Instead of paying the price in full, users can pay a certain amount upfront and then pay the remaining amount over a period of time.

As a WooCommerce store owner, you can select the timeframe you’d like to offer to customers for repayments. Usually, this depends on the product and niche you’re in, but you can offer anything between 6 to 24 months.

Setting up installment payments in WooCommerce helps provide alternative payment methods to customers. It encourages your visitors to purchase more valuable and expensive items.

You can also reduce cart abandonment by offering an installment payment option. Customers might not purchase products if they don’t have sufficient funds and would exit your site without checking out. With an option to pay in installments, you can motivate them to buy the product and boost sales.

That said, let’s see which plugins are the best for WooCommerce installment payments.

1. Affirm Payments

Affirm

Affirm Payments is a WooCommerce extension that lets you add tailored buy now pay later programs to your eCommerce store. Affirm is a payment service that helps customers pay at their own pace.

The plugin is beginner-friendly to use. Once you install it, you’ll see the Affirm payment option in WooCommerce. Customers can then select a payment plan that works for them.

Affirm payments preview

Affirm offers 4 interest-free payment features, where customers can split the initial cost into 4 installments with no interest. This makes it easier to sell high-ticket items, and customers won’t have any impact on their credit scores.

Besides that, Affirm Payments also allows customers to choose their payment terms. The best part is that it shows the exact amount that needs to be paid every month with the annual percentage rate (APR).

Who Should Use It: Affirm Payments plugin is a great solution for anyone looking to add just a buy now pay later payment option in WooCommerce. The provider helps create installment plans for customers and also offers 4 interest-free installments every 2 weeks.

Pros:

  • Easily add Affirm as a payment option in WooCommerce
  • Offer ‘Pay in 4’ plans with no interest (0% APR)
  • Allow customers to choose their installment plan
  • Showcase all payment plans in a single view

Cons:

  • Limited customization options from within the WordPress dashboard
  • High-interest rate (up to 30%) for some items
  • Sometimes Affirm may require a credit check before transaction approval

Pricing: Affrim Payments is a free WooCommerce extension.

2. Klarna Payments for WooCommerce

Klarna payments

Klarna Payments for WooCommerce is a free WordPress plugin that adds Klarna payment options to your online store. Klarna is a Swedish fintech company that offers online payment solutions for website owners.

Using the plugin, you can offer customers to pay the full amount at checkout, first try the product and then pay later, or slice the total amount into installments.

It provides customers the flexibility of choosing when they want to pay in the installment plan. There is also an option to provide 4 interest-free payments, so customers can save costs and pay for a product in smaller portions.

The setup process is very easy. First, you’ll need to sign up for a Klarna account. Once that’s done, simply use the plugin to add Klarna as a payment option in WooCommerce. Klarna will then approve your store, and you can start offering installment plants to customers.

Set up Klarna payments in WooCommerce

The best part about using Klarna is that it easily integrates with WP Simple Pay. You can use it to offer buy now, pay later payment plans in WordPress.

WP Simple Pay comes with a built-in Klarna (Buy Now, Pay Later) Form template. This way, you let customers choose the payback period for a product.

Select Klarna form template

For more details, you can follow our guide on how to add Klarna payments to WordPress.

On the downside, Klarna will work with merchant accounts and is only available in selected countries. For instance, it’s available in Sweden, Norway, Finland, Denmark, Germany, Austria, the Netherlands, Belgium, Switzerland, France, Italy, Poland, Spain, Portugal, Great Britain, Hungary, Czech Republic, Slovakia, the USA, and Australia.

Why Should You Use It: If you’re looking for a plugin that offers flexible installment plans for your online store, then Klarna Payments for WooCommerce is perfect. It’s easy to use and also integrates with WP Simple Pay, so you can create payment forms without editing code.

Pros:

  • A free plugin that lets you add installment plans
  • Beginner-friendly to use
  • Offer 4 interest-free installment plans
  • Let customers choose when they want to pay (up to 24 months)
  • Easily integrates with WP Simple Pay

Cons:

  • Only available in limited countries
  • Not many customization options

Pricing: Klarna Payments for WooCommerce is 100% free to use.

3. Jifiti Buy Now Pay Later

Jifiti

Jifiti Buy Now Pay Later is the next WooCommerce installment payments plugin on our list. It adds a Jifiti payment option to your online store and offers a white-labeled buy now pay later platform for WooCommerce.

Jifiti is a platform that connects lenders, merchants, and customers. With a white-label program, you can use your custom branding while offering installment plans. The service lets you add zero-interest split payments, pay in 3 or 4 installments, and more.

In the background, Jifiti will connect you with leading banks and lenders like MasterCard, Credit Agricole, and Citizens Pay. This way, customers can break large payments into smaller amounts and pay them over a period of time.

Jifiti settings in WordPress

What makes this plugin different is that if financing is not approved by one of the lenders, it will automatically pass your customer’s financing application to the next lender in the network. As a result, you’ll see more financing and a boost in sales.

Who Should Use It: The Jifiti Buy Now Pay Later plugin is excellent for users who want to add a white-label installment payment program to their WooCommerce store. You can work with a lender or a bank to add a buy now pay later option on your site and then customize its appearance.

Pros:

  • Create branded installment payment plans for your store
  • Offer interest-free installment plans
  • Work with leading banks and lenders for financing options
  • Automatically pass the customer’s financing application to the next lender

Cons:

  • Setting up white labels can be time-consuming
  • Customers would have to wait for their financing to be approved

Pricing: Jifiti Buy Now Pay Later is a free WooCommerce plugin.

4. WooCommerce Deposits

WooCommerce deposits

WooCommerce Deposits is a premium plugin that lets you set up installment plans on your online store. The plugin offers flexible payment options and allows you to offer custom schedules based on days, weeks, or months.

You can create multiple payment plans for your WooCommerce store. It also lets you choose variable percentages and intervals for each payment. For instance, you can decide what percentage a customer should pay initially and then over time.

Create custom payment plan

The plugin is straightforward to use and offers a clean interface. You can easily create and manage all your installment payment schedules from the WordPress dashboard.

Who Should Use It: From our testing, WooCommerce Deposits is a user-friendly plugin that’s perfect for creating custom payment schedules. If you’re looking to set up multiple installment plans for your WooCommerce store, then this plugin is for you.

Pros:

  • Easily create custom payment schedules
  • Have full control over payment amount and intervals
  • Very easy to use and setup
  • Add a description to each payment schedule to guide customers

Cons:

  • Limited customization options for changing appearance
  • There is no free version

Pricing: WooCommerce Deposits is a paid extension and will cost you $18.25 per month.

5. Splitit

Splitit

Splitit is the next WooCommerce installment payments plugin on our list. It lets you add installment payments to your online store with ease.

In our experience, what’s different about this plugin is that it allows customers to use their existing debit or credit card to split the total amount into smaller portions. Customers don’t have to get a loan or wait for approval to purchase a product.

As long as a customer has available credit on their card that’s equal to the price of the purchase, they can easily use it to set up installments.

Splitit supports different card network providers, including Visa, MasterCard, American Express, Discover Global Network, and more. The plugin is also easy to use. Simply connect your merchant account and configure the settings in your WordPress dashboard.

Splitit settings

Besides that, Splitit also offers a white label buy now pay later feature, supports high-value orders (up to $50,000), allows installment plans up to 24 months, lets you set up interest-free payment plans, and more.

Who Should Use It: If you’re looking for a way to allow customers to use their own credit cards for installment payments, then Splitit is the best solution. Plus, it works with popular payment network partners and also lets you create white-label buy now pay later plans.

Pros:

  • Allows customers to use debit or credit cards for installment plans
  • Offers customization options inside the WordPress dashboard
  • No application or credit checks are needed for customers
  • Create an interest or fee-free repayment schedule

Cons:

  • Works with limited payment providers
  • It doesn’t improve the user’s credit score

Pricing: Splitit is a free WordPress plugin that you can use.

6. YITH WooCommerce Deposits / Down Payments

YITH WooCommerce deposits down payments

YITH WooCommerce Deposits / Down Payments is a premium that allows users to pay a deposit to book or buy a product on your WooCommerce store.

The plugin lets your customers have the flexibility to reserve a product or service and break the total amount into 2 installments. The first installment is at the time of purchase and the second installment is the remaining balance, which customers can pay at a later time.

YITH deposit for woocommerce

You can set the deposit amount for all the products in your store. There is an option to choose a fixed amount or a percentage value of the total amount.

The plugin also lets you set up rules and charge different deposit amounts based on the products a user adds to the cart.

Who Should Use It: The plugin is perfect for online stores that require an initial deposit or down payment to book or reserve a product or service. They can then collect the remaining payment on delivery or set it up for an even later time.

Pros:

  • Simple and clean plugin to use
  • Easily collect deposits for products and services
  • Create rules to define the deposit value
  • Easily manage remaining balances for your orders

Cons:

  • You can only set up 2 installments
  • Limited integration options
  • No free version

Pricing: YITH WooCommerce Deposits / Down Payments will cost you $129.99 per year.

7. Deposit & Partial Payments for WooCommerce

Deposit and partial payments for WooCommerce

Deposit & Partial Payments for WooCommerce is a free plugin that also lets you collect deposits or down payments for your products.

The best part is that it works with all the payment methods that are supported by WooCommerce. You can simply choose the deposit amount or percentage customers will have to pay at the time of purchase.

Advanced partial plugin settings

Besides that, you’ll also see a history of all the partial payments on your WooCommerce store from the dashboard.

While the free plugin is great for collecting deposits, you can unlock more features in its premium version. For instance, you can select the payment term, offer a zero deposit option, set up payment reminders for customers, and more.

Who Should Use It: Deposit & Partial Payments for WooCommerce is a great plugin for anyone looking to set up down payments on their online store for free. You can also create a payment plan and set up installments in WooCommerce. It is also a great alternative to YITH WooCommerce Deposits / Down Payments.

Pros:

  • Add a deposit or down payment option for free
  • Get multilingual support
  • Easily integrate with WooCommerce-supported payment methods
  • Set up fixed or percentage deposits

Cons:

  • The free version of the plugin offers limited features

Pricing: Deposit & Partial Payments for WooCommerce is a free WordPress plugin. However, it also offers a premium version with prices starting from $29 per year.

Bonus: WP Simple Pay

WP Simple Pay website

WP Simple Pay is the best Stripe plugin for WordPress. It helps you collect online payments without setting up a shopping cart and is super easy to use.

The best part, WP Simple Pay supports buy now, pay later payment plans. You can select different methods, including installment payments. Simply choose the billing time period to accept installments.

It supports 13 payment methods in 135+ currencies from over 45 countries. You can easily add credit/debit cards, ACH debits, Klarna, Afterpay, Apply Pay, Google Pay, and other payment methods in WooCommerce.

WP Simple Pay comes with pre-built form templates. You can simply select the Installment Plan Form template and enter your details.

Installment plan form template

Next, you can customize the installment plan form according to your requirements.

WP Simple Pay lets you choose the billing period. For instance, there are options to break the actual amount into smaller portions, and you can select the billing period based on days, weeks, months, or years.

Besides that, you can also enable recurring payment options, create customized receipts, set up purchase restrictions, automatically calculate taxes, and more.

Why Should You Use It: WP Simple Pay is best for setting up installment plans and accepting credit card payments without setting up a shopping cart. It’s super easy to use, and you can add a purchase button anywhere on your online store without editing code.

Pros:

  • Very easy to set up and use
  • Add a Stripe purchase button without editing code
  • No need to set up a shopping cart to collect online payments
  • Offer pre-built payment form templates, including installment plan form
  • Supports 13 payment methods
  • Easily integrates with buy now, pay later providers like Klarna

Cons:

  • The free version offers the installment plan form but has limited features
  • 3% credit card fee per transaction when using the free version

Pricing: WP Simple Pay offers premium plans starting from $44.55 per year. There is also a free version of WP Simple Pay you can use to get started and add installment plans to your WooCommerce store.

Which is the Best WooCommerce Installment Payments Plugin?

After reviewing different plugins, we believe that Affirm Payments is the best WooCommerce installment payments plugin.

It lets you create custom installment plans for customers and also offers a 4-interest-free installment plan feature. Customers can even choose their own repayment plan and break the total amount into smaller portions.

The best part is that you can use Affirm Payments for free.

On the other hand, if you’re looking for a free WooCommerce plugin that lets you add a buy now pay later option, then you can also check out Klarna Payments for WooCommerce.

FAQs about WooCommerce Installment Payments

Here are some common questions users have about setting up WooCommerce installment payments.

1. What is the WooCommerce plugin to pay in installments?

Affirm Payments is the best WooCommerce plugin for setting up pay in installments. It offers multiple payment methods, allows you to add a buy now pay later option, built-in templates, and more.

2. What are the payment options in WooCommerce?

WooCommerce offers multiple payment options. You can allow customers to pay through their credit cards, Stripe, PayPal, Klarna, Apply Pay, and more.

3. How do I add pay later to WooCommerce?

You can use a plugin like WP Simple Pay to add an installment plan and pay later in WooCommerce. Other plugins like Affirm and Klarna Payments in WooCommerce are also great for setting up split payments.

We hope this article helped you learn how to set up installment payments in WooCommerce. You may also want to see our guide to WooCommerce SEO and the best eCommerce plugins compared.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Set Up Installment Payments in WooCommerce – 7 Plugins first appeared on WPBeginner.

How to Add a Shipping Calculator to Your WordPress Site

Do you want your visitors to easily calculate the cost of shipping on your website?

Using a shipping calculator, customers can accurately estimate the total cost of a product they’ll have to pay with delivery. It helps keep your business transparent and builds trust with potential customers.

In this article, we will show you how to add a shipping calculator to your WordPress site.

How to add a shipping calculator to your WordPress site

What is a Shipping Calculator & Why Use It?

A shipping calculator helps estimate the total cost of shipping automatically. It shows delivery charges and other relevant fees to customers, so they don’t have to manually figure out shipping rates and expenses.

There are different factors that come into play when calculating shipping costs. Some of these include the price of the product, destination, origin of a shipment, weight, dimensions, type of shipping service, and other variables during the calculation.

Manually calculating shipping costs can be time-consuming if there are multiple orders on your online store. Plus, the manual calculation would also lead to mistakes, which can impact customer satisfaction.

You’ll save a lot of time and simply automate the process by using a shipping calculator plugin for your WordPress site or WooCommerce site.

Customers can simply select their location and see what the product will actually cost after delivery. This helps strengthen your relationship with your customers and builds trust.

That said, let’s see how you can easily add a shipping calculator to your WordPress site. We’ll also show a way of adding it to your WooCommerce store.

You can click the links below to jump ahead to your preferred section:

Adding a Shipping Calculator to WooCommerce

The best way to add a shipping calculator in WooCommerce is by using the Product page shipping calculator for WooCommerce plugin. It is a free plugin that allows customers to calculate the cost of shipping before adding a product to the cart.

First, you’ll need to download and install the Product page shipping calculator for the WooCommerce plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you can go to WooCommerce » Shipping Calculator to configure the plugin.

Configure shipping calculator settings

The plugin works out of the box, and you can use default settings to get started. However, there are options to edit them and customize your shipping calculator.

It’s important to note that the plugin will use the information from the shipping zone settings in WooCommerce when calculating shipping fees.

Setting Up Shipping Zones in WooCommerce

If you haven’t set up shipping zones, then you will need to go to WooCommerce » Settings from your WordPress dashboard and switch to the ‘Shipping’ tab.

Add a shipping zone

Under the Shipping zones section, simply click the ‘Add shipping zone’ button.

Next, you’ll need to enter a zone name and select regions from the dropdown menu. You can add multiple countries or cities under a single zone.

Enter shipping zone details

After that, you can click the ‘Add shipping method’ button.

A popup window will now open.

WooCommerce offers 3 shipping methods to choose from. You can select a ‘Flat rate’ and then enter an amount that will be charged for shipping. Or you can choose ‘Free shipping’ and ‘Local pickup’ options.

Select a shipping method

When you’re done, simply click the ‘Add shipping method’ button.

You can add multiple shipping methods for the zone and set up conditions when they’ll apply.

Next, you’ll need to click the ‘Edit’ option under your shipping methods.

Edit shipping method

After that, a small window will open where you can change the title of the method, select whether you’d like the shipping method to be taxable or not, and enter a cost.

For costs, you can enter a flat rate that will be charged when a customer adds a product to a cart. There is also an option to multiply the shipping cost by the quantity.

Enter details of shipping method

Once you’re done, click the ‘Save changes’ button.

You can now head back to the shipping zone section to view your zones, regions, and shipping methods.

View shipping zone details

Edit Shipping Calculator Settings

After setting up shipping zones, you can head back to WooCommerce » Shipping Calculator to change the settings of the Product page shipping calculator for the WooCommerce plugin.

In the Basic setting tab, you can edit the position of the calculator on the product page and the position of the calculator results.

If you scroll down, you’ll see more settings. For instance, the plugin lets you edit the messages used in the plugin, auto-load the shipping method, and more.

Save changes to shipping calculator

When you’re done, simply click the ‘Save Changes’ button on the side or at the bottom of the page.

Next, you can switch to the ‘Remove fields’ tab. Here, you’ll see options to remove any field from the shipping calculator.

For instance, the plugin will show country, state, town/city, and postcode/zip fields by default. You can disable any of the fields that don’t match your shipping zones.

Remove fields from shipping calculator

After that, head to the ‘Design’ tab. The plugin gives you multiple options to edit the appearance of the shipping calculator.

For example, you can change the background color and text color to show shipping methods. Or you can choose colors for the buttons that appear in the calculator.

Edit design of shipping calculator

Don’t forget to click the ‘Save Change’ button to store your settings.

Next, you can visit your WooCommerce store to see the shipping calculator in action.

In the screenshot below, customers will first need to select a delivery location and click the ‘Update Address’ button.

Select your delivery location

Once that’s done, the plugin will automatically calculate the shipping cost that you set up in the shipping zone section and will add it to the total cost.

This way, customers will know the shipping charges they’ll have to pay in addition to the cost of the product.

View shipping charges

Adding a Shipping Calculator to WordPress Site

If you don’t have a WooCommerce store and want to add a generic shipping calculator to your WordPress site, then you can use Formidable Forms.

It is a popular contact form plugin for WordPress that lets you create advanced and complex forms. For instance, you can add a contact form, calculators, surveys, directories, and web applications using the plugin.

For this tutorial, we will use the Formidable Forms Pro plan because it includes pricing fields and more customization options.

First, you’ll need to install and activate the Formidable Forms Lite and Formidable Forms Pro plugins. The Lite plugin is free to use, and the premium plugin adds more advanced features to it.

If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you’ll need to go to Formidable » Global Settings from the WordPress dashboard. From here, you can click the ‘Click to enter a license key manually’ link.

The Formidable Forms license page

Next, you’ll need to enter the license key and click the ‘Save License’ button.

You can find the license key in your Formidable Forms account area.

Enter Formidable Forms license key

After that, you must go to Formidable » Forms to add a new form.

Simply click the ‘+ Add New’ button at the top.

Create a new form

Next, Formidable Forms will show different templates to choose from. You can choose from multiple categories, like business operations, calculator, conversational forms, and more.

Formidable Forms doesn’t offer a pre-built template for a shipping calculator. However, you can create one using a blank form template.

Go ahead and select the ‘Blank Form’ template.

Select formidable forms template

On the next screen, you’ll need to enter a name for your form.

There is also an option to insert the template into an application. However, you can leave this to the default setting for this tutorial.

After entering the form name, click the ‘Create’ button.

Enter a name for new form template

Next, you’ll see the drag-and-drop form builder.

You can simply drag any form field from the menu on the left and drop it on the template.

Add form fields to blank form

For instance, you can add form fields like name, email, phone number, and more to the template.

To create a shipping calculator, you can scroll down to the Pricing Fields section on the left and add a ‘Product’ form field.

Add a product form field

Next, you can select the product form field and further customize it.

For instance, we changed the label of the field and product type. Formidable Forms also lets you show products as checkboxes, dropdowns, radio buttons, single products, or user-defined.

Edit product form field

Besides that, you can add your products and their prices under the Product Options on the menu on the left.

Now that you’ve added your products, the next step is to add your shipping regions and charges. To do that, you can again add a Product form field under the Pricing Fields section in the menu on the left.

After that, you’ll need to edit its label and product type, and then enter each region individually and its shipping cost.

Add shipping regions to form

In the screenshot above, we changed the label to Shipping Regions and changed the Product Types to Checkboxes. From here, we added different shipping zones and their cost under the Product Options section.

Once this is done, you’ll need to show a total for your shipping calculator. To do that, simply add the Total form field under the Pricing Fields section to the template.

Add a total form field

Next, you can select the Total form field and edit its label, add a description, and more.

Formidable Forms also lets you add conditional logic to the form fields and show them based on user responses.

Edit total form field

After that, you can switch to the ‘Style’ tab from the top.

Formidable Forms offers pre-built styles for your form. Simply select one or create a new style. For this tutorial, we will use the default Formidable Style.

Select form style

Next, you can also change form settings in Formidable Forms.

Simply switch to the ‘Settings’ tab at the top. Here, you’ll find general settings for changing the form title, adding a description, and more.

Change form settings in formidable

There are also options for actions and notifications, form permissions, and scheduling your shipping calculator form.

After you’ve configured the settings, save your changes. You’re now ready to embed your calculator anywhere on your site.

To start, you can click the ‘Embed’ button in the form builder at the top. This will give you multiple options, like add the form to an existing page, create a new page, or insert manually.

Embed your shipping calculator form

For the sake of this tutorial, we will choose the ‘Create new page’ option.

Next, you can enter a name for your new page and click the ‘Create page’ button.

Enter a name for new page

From here, you’ll see a preview of the shipping calculator form in the WordPress content editor.

Go ahead and publish your page and visit your site to see the shipping calculator in action.

Shipping calculator preview

We hope this article helped you learn how to add a shipping calculator to your WordPress site. You may also want to see our guide on how to set up form tracking in Google Analytics and the best WooCommerce plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add a Shipping Calculator to Your WordPress Site first appeared on WPBeginner.

How to Understand WordPress Website Visitors Intent (7 Tips)

Do you want to better understand your website visitors?

By figuring out the intent of your visitors, you can offer what they’re looking for. This helps you create more helpful content, improve your website experience, offer the right products, and more.

In this article, we will show you how to understand WordPress website visitors’ intent and also share helpful tips.

How to understand website visitors intent

What is Website Visitor Intent?

Website visitor intent simply refers to what a user is trying to do or find on your WordPress website, or why they clicked on your site in search results in the first place.

To better understand what is a visitor or user’s intent, you can break it down into 4 types:

  • Navigational – When a user searches for your brand name in the search engine to find the website URL or visits your site to find a link to the contact form, then this is called navigational intent. For instance, a visitor might be looking to fill out a contact form and get in touch with you about guest posting.
  • Informational – This is when people are in the research phase and are looking for information about a product or service. Informational intent allows visitors to gain more knowledge about a topic or solve a problem. For example, a user might be looking for an article to learn more about your software before making a purchase.
  • Commercial – A user might visit your website to compare different products and services. When this happens, then the visitor intent is said to be commercial. The purpose of the visit is to find out which product or service is better and which they should buy.
  • Transactional – When someone visits your site to make a purchase, then the intent is transactional. Users are in the final stage of buying a product or service. They can also visit your site or online store to find discount coupons and deals before purchasing.

Why Understand WordPress Website Visitor Intent?

As a website owner or a marketer, trying to understand visitor intent is like reading minds. It uncovers a wealth of information that can help grow your business.

If you have a WordPress blog, then you can find out which content your visitors like. This way, you can create content that your audience prefers and boost your website traffic.

Similarly, understanding visitor intent on a WooCommerce can help you better understand your customer’s needs. You can offer products that people are looking for and get more conversions.

Knowing user intent can also help improve your website experience. You can see the path a user takes on your website before converting. This way, you’ll be able to fix any issues, like making the checkout process straightforward or providing a table of contents in an article for better navigation.

That said, let’s look at how you can better understand website visitor intent. You can click the links below to jump ahead to any tip.

Understanding WordPress Website Visitor Intent

Uncovering the true intention of users and why they’re on your website can be challenging.

However, there are many WordPress plugins and tools that you can use better understand your audience and their behavior.

Here are a few ways you can learn about your website visitor’s intent.

1. Ask Users for a Quick Feedback

The easiest way of understanding your visitors’ intent is by asking them for feedback. You get to know what your audience is looking for on your website and uncover their pain points.

For instance, if you have an online store, then you can run surveys to find out what buyers are actually looking for or where they are satisfied with their purchase.

Similarly, you can also get feedback on your articles and landing pages. This helps you figure out whether the content you’re creating is helpful for users. You can then tweak your content to match the correct intent.

For example, a user might be visiting with informational intent and looking for basic information about your service. However, if you show an article that has a transactional intent, then the user might not be satisfied and would eventually exit your site.

MonsterInsights runs a quick survey and asks its visitors what content it should create. This is really useful in coming up with new content ideas.

User feedback preview

The best way of adding collecting feedback from your audience is by using the UserFeedback plugin. It is a free and powerful plugin that lets you launch surveys and get quick feedback in real-time.

The plugin comes with built-in templates and questions that help create a quick feedback survey. There is also a UserFeedback premium version that offers more templates, questions, and customization options.

For example, you can choose templates for website experience, post-purchase review, competitive research, NPS survey, and more.

userfeedback surveys

Please see our guide on how to get quick feedback on your articles in WordPress to learn more.

2. Add Interactive Polls to Understand Visitor Intent

Another way of quickly understanding your WordPress website visitor intent is by adding interactive polls on your site.

While surveys can be open-ended, polls are focused. You can show multiple options for users to choose from, show a rating scale, or show a simple yes/no question. The highest votes for an option will help you uncover the intent behind using your website.

UserFeedback popup poll example

The best way to create interactive polls in WordPress is by using WPForms. It is the best contact form plugin for WordPress and offers a Survey and Polls addon.

It offers pre-built form templates, a drag-and-drop form builder, and multiple customization options.

Edit your poll form template

Check out our tutorial on how to create an interactive poll in WordPress.

Once you know why people use your website, you can then divide them into different segments. This will help you send targeted push notifications, show personalized campaigns, and display relevant content.

3. Track the User Journey of Your WordPress Forms

If you have different forms on your website, then wouldn’t you want to know how users interact with them and what’s their intent when submitting one?

Forms are a great way to stay connected with your users. They help you get feedback from people, resolve their queries, collect online payments, accept file uploads, gather leads and newsletter subscribers, and more.

However, some users fill out forms while others don’t. By tracking the user journey, you can see the steps people take before submitting a form.

This way, you’ll learn a lot about user behavior and what compels them to fill out forms on your website. Using the insight you get from understanding your visitor’s intent, you can create forms that help gather more leads and grow your business. Plus, you’ll also be able to reduce form abandonment.

The best way to track the user journey of your WordPress forms is by using WPForms. It offers a User Journey addon that shows where a user came from and which pages they visited before submitting a form.

View user journey in WPForms

To learn more, you can follow our guide on how to track user journeys on WordPress lead forms.

4. Setup Customer Journey Tracking on Your Online Store

You can also track customer journeys on your eCommerce store and learn more about your visitors’ intent. Customer journey tracking will help you see which pages each user visited, how long they stayed there, and what they did before completing a purchase.

This will help you uncover transactional intent and see the reason why people are buying some products but not others. You can then improve your sales funnel and optimize it for more conversions.

Plus, you’ll see how users navigate your website. Using this information, you can uncover the navigational intent of users and make it easier for them to find the right products, smoothen the checkout process, optimize the product pages, and more.

With MonsterInsights, setting up customer journey tracking is very easy. It offers a User Journey addon that automatically works with popular eCommerce plugins like WooCommerce, MemberPress, Easy Digital Downloads, and more.

You can then view a report inside your WordPress dashboard and learn more about the path your customers took.

MonsterInsights user journey report

Simply select a transaction ID to view the entire journey of the customer.

In the screenshot below, you can exactly see on which page the customer arrived, which pages they then visited, and how long they stayed there before buying a product.

User journey in MonsterInsights

For more details, please see our guides on how to enable customer tracking in WooCommerce and how to track customer journeys using MemberPress.

5. Find Out How People Use Your Website

Next, you can discover website visitor intent by looking at how they interact with your WordPress site.

For instance, you can see where they click, which pages they visit the most, which files they download, which videos they watch, and more.

You can track all this using MonsterInsights. It is the best Analytics plugin for WordPress and makes it very easy to install Google Analytics in WordPress without editing code.

The plugin automatically sets up advanced tracking in Google Analytics for you. The best part, you can see reports in your WordPress admin panel and better understand your visitors.

For instance, MonsterInsights tracks outbound links and affiliate links on your site. This helps understand user behavior and lets you see where they click.

Outbound and affiliate links report

Similarly, you can uncover your most important pages.

MonsterInsights shows the top pages and posts that people visit on your site. Using this insight, you can uncover content that your audience likes.

Top pages and posts report

If you have videoes embedded in your content, then MonsterInsights can also help see which videos get the most engagement. For instance, if an informational video is getting more plays, then you can create similar videos to attract more visitors.

In the report, you can see the number of plays, average watch time, average percentage watched, and completion rate for each video. To learn more, please see our guide on how to track video analytics in WordPress.

Media report

Besides that, you can also use MonsterInsights to better understand your visitors by tracking file downloads, viewing top traffic sources, finding which region your visitors are from, and more.

It even shows which device and browser your visitors use, which marketing campaigns are performing the best, and top referral sources.

6. See What Search Terms People Use on Your Website

Do you have a search feature on your WordPress website? If so, then you can understand user intent by finding out what search terms people use on your site to find products, services, and content.

You can use SearchWP to uncover the search terms people use on your website or eCommerce store. It is the best WordPress search plugin that lets you customize your search on a WordPress site.

You can create custom search engines and algorithms to include custom fields, tables, categories, tags, documents, products, and more in the search process.

With SearchWP, you’ll get to see stats inside your WordPress dashboard. It will display all the queries and the number of times users searched them on your site.

Site search statistics

To learn more, check out our guide on how to improve WordPress search with SearchWP.

7. Use SEO Tools to See the Search Intent of Keywords

Aside from tracking site searches, you can also look up keywords people use on search engines to find your website. While this may not show user behavior on your website, but it reveals a key part of user intent.

For instance, let’s say a user enters a search term on Google looking for information about your products. Instead, you’re offering them a sales page with transactional intent that has limited details about the product. This will be bad for your WordPress SEO and user experience.

Understanding the search intent of a keyword helps you fulfill your visitor’s needs. You get to see what type of content to create or products to offer.

To start, you will first need to see what keywords people are entering in search engines. You can do that by using Google Search Console. It is a free tool by Google that helps monitor your site’s presence in search results.

You can follow our step-by-step guide on how to add your WordPress site to Google Search Console to get started.

Next, Search Console will show all the keywords your site is ranking on. If you’re using MonsterInsights, then you can see the Search Console report inside your WordPress dashboard.

It will show the number of impressions, clicks, click-through rate (CTR), and average position for top 50 Google search terms people use.

Search console report

After you’ve uncovered the keywords people are searching for, the next step is to perform keyword research and figure out their user intent.

You can do that by using an SEO tool like Semrush. It is a powerful tool used by SEO experts, marketers, and business owners. Simply enter the keyword in the tool, and you’ll see different variations.

Keyword intent in SEO tool

It will also show the intent behind each search term. For instance, if the intent is informational, then your users are looking for answers to a specific question or topic. Or if it is transactional, then people are looking complete an action like purchasing a product or service.

You can then use these details to create the right content and satisfy user intent. In turn will help you rank higher on Google, better assist your visitors, and boost conversions.

Alternative Method: To get more keyword ideas for your website, you can use WPBeginner’s Keyword Generator Tool. It will show over 300 search term ideas to target on your site.

We hope this article helped you learn how to understand WordPress website visitor intent. You may also want to see our guide on how to increase your blog traffic and the best push notification software.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Understand WordPress Website Visitors Intent (7 Tips) first appeared on WPBeginner.

How to Add Express Checkout Buttons in WooCommerce

Are you looking to add an express checkout button to your online store?

Express checkout helps streamline the checkout process and improves the overall shopping experience for your customers. It can also boost conversions and reduce cart abandonment.

In this article, we will show you how to add express checkout buttons in WooCommerce.

How to add express checkout buttons in WooCommerce

Why Add Express Checkout in WooCommerce?

Adding express checkout to your WooCommerce store provides a better shopping experience for your customers.

It allows customers to go directly to the payment page and skip the shopping cart or checkout pages. They also won’t have to go to a payment provider page or fill out a checkout form to complete their purchases.

Express checkout buttons make the entire buying process quicker. Customers can simply click the buttons and log in to pay for the products they wish to buy in an instant. As a result, you may see a boost in conversions and fewer abandoned carts.

Adding express checkout also helps mobile users where their screen sizes are small. Customers will just tap the buttons to quickly purchase the products.

However, WooCommerce doesn’t offer an express checkout option by default. You will need to use a WooCommerce plugin to add the feature to your online store.

That said, let’s see how you can add express checkout buttons in WooCommerce.

Setting Up FunnelKit on Your WooCommerce Store

FunnelKit is the best WooCommerce sales funnel plugin on the market. It lets you add express checkout buttons and create different funnel pages for your online store.

The best thing about using the plugin is that it works with Stripe, Apple Pay, Google Pay, PayPal Express, Amazon Pay, and other payment gateways for express checkout. This way, you don’t have to add each payment provider to your online store using third-party plugins or extensions.

FunnelKit also provides user-friendly templates and lets you do A/B testing. You can easily customize your funnels using different drag-and-drop page builders. Plus, there are multiple pre-built templates and automation features for your marketing campaigns.

FunnelKit

Note: For this tutorial, we will be using the FunnelKit Pro plugin because it includes premium templates and more customization options. You can also use the free Funnel Builder for WordPress by FunnelKit plugin to add express checkout buttons in WooCommerce.

First, you will need to install and activate the FunnelKit plugin. If you need help, then you can follow our guide on how to install a WordPress plugin.

Upon activation, you will see the FunnelKit setup wizard. Go ahead and click the ‘Get Started’ button.

Start FunnelKit setup wizard

After that, you will need to enter your license key. You can find the key in the FunnelKit account area.

Simply click the ‘Activate’ button after entering the license key.

Enter FunnelKit license key

Next, FunnelKit will ask you to install essential plugins. These include WooCommerce, Stripe, FunnelKit Automations, and FunnelKit Cart.

The best part is that you just have to click the ‘Install and Activate’ button, and FunnelKit will take care of the rest.

Install essential plugins

After the plugins are active, the final step is to enter your email address.

Once that’s done, simply click the ‘Submit & Finish’ button.

Enter email and finish setup

You will now see a success message. You are ready to create funnels using the plugin and add express checkout buttons to your WooCommerce store.

Go ahead and click the ‘Go to Funnels’ button to continue.

Close the congratulations message

Enabling Payment Gateways in WooCommerce

Before moving forward, make sure you have set up at least one payment service in your WooCommerce store.

To do that, simply go to WooCommerce » Settings from your WordPress dashboard and click on the ‘Payments’ tab.

Enable payment services in WooCommerce

After that, you can click the toggle to enable the payment gateway of your choice and click the ‘Finish set up’ button to complete the configuration.

To learn more, you can follow our guide on how to allow users to choose payment methods in WooCommerce.

Adding Express Checkout Buttons to WooCommerce

Once you have enabled your preferred payment gateways, you can head to the FunnelKit » Store Checkout page from your WordPress admin panel.

From here, simply click the ‘Create Store Checkout’ button.

Create store checkout

On the next screen, FunnelKit will show you professionally-designed templates for your checkout page. It will also let you create a checkout page from scratch.

However, we recommend using a template and quickly customizing it according to your requirements.

Simply hover over a template you’d like to use and click the ‘Preview’ button.

Previewing FunnelKit's WooCommerce templates

For this tutorial, we will use the Livewire template.

Next, go ahead and click the ‘Import This Funnel’ button at the top.

Import the funnel template

Depending on the template you use, FunnelKit may ask you to install additional plugins like Elementor to edit the checkout page.

Next, you will need to enter a name for your store checkout and click the ‘Add’ button.

Enter a name for your checkout page

After that, you will see all the steps that are included in the template.

You can simply click the ‘Edit’ button for the Checkout page to continue.

Edit the checkout page

Next, you can switch to the ‘Optimizations’ tab. From here, simply enable the ‘Express Checkout Buttons’ option.

FunnelKit will also let you choose the position of the buttons from the following options:

  • Top of the checkout page
  • Before/after the product switcher
  • Before/after the order summary
  • Above the payment gateways
Enable express checkout

When you are done, simply click the ‘Save Changes’ button.

That’s it, you have successfully added express checkout buttons to your online store.

If you want to edit the appearance of the checkout page, then you can switch to the ‘Design’ tab and click the ‘Edit Template’ button.

Edit the template

You can learn more by following our guide on how to customize the WooCommerce checkout page.

Once you have made your changes, simply visit your online store to view the express checkout buttons in action.

Express checkout buttons preview

Additionally, FunnelKit helps you upsell products in WooCommerce. This way, you can boost sales by encouraging users to buy more products.

You can also set up automated emails in WooCommerce using FunnelKit Automations, a sister product of FunnelKit. This plugin lets you create automated workflows and send email campaigns to customers.

We hope this article helped you learn about how to add express checkout buttons in WooCommerce. You may also want to see our list of the best WooCommerce plugins for your store and how to create a WooCommerce popup to increase sales.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add Express Checkout Buttons in WooCommerce first appeared on WPBeginner.

How to Create a WooCommerce Subscription Reminder Email in WordPress

Are you looking for a way to create WooCommerce subscription reminder emails in WordPress?

Customers who subscribe to your products may not always remember the renewal date. This can cause confusion and panic when you automatically take money from their accounts.

In this article, we will show you how to improve the subscriber experience by creating a WooCommerce reminder email in WordPress.

How to create a WooCommerce subscription reminder email in WordPress

Why Create a WooCommerce Subscription Reminder Email in WordPress?

Subscriptions are a great way to get consistent and ongoing revenue for your business. You might sell physical products such as subscription boxes or digital products like online memberships and digital courses.

If you are using WooCommerce, then you can sell subscriptions using the WooCommerce Subscriptions extension. For step-by-step instructions, please see our guide on how to add subscriptions to WooCommerce.

After you have set up WooCommerce Subscriptions, it’s a good idea to create subscription reminder emails. These automatic messages let customers know that their subscriptions are about to renew.

In this way, you can give the subscriber a chance to update their payment details and contact information or make other changes before their subscription auto-renews. This can help you avoid admin headaches, refund requests, and customer complaints.

It also gives the customer a chance to cancel their subscription. Although you will want to get as many subscribers as possible, people who feel tricked into renewing their subscriptions may complain or leave negative customer reviews.

With that in mind, let’s see how to create a subscription reminder email in WordPress using the WooCommerce Subscriptions extension and FunnelKit.

How to Create a WooCommerce Subscription Reminder Email in WordPress

The best way to create a subscription reminder email is by using FunnelKit Automations. FunnelKit Automations is the best marketing automation tool for WooCommerce websites.

FunnelKit lets you easily set up automated emails for abandoned cart recovery, lead nurturing, post-purchase education, next order coupons, subscription reminders, and more.

Step 1: Set Up FunnelKit Automations

First, you will need to install and activate the FunnelKit Automations Pro plugin. For more details, please see our guide on how to install a WordPress plugin.

You will also need the free FunnelKit Automations plugin, as the premium plugin uses it as the base for its more advanced features.

Upon activation, you need to go to FunnelKit Automations » Settings and add the license to the ‘FunnelKit Automations Pro’ field.

Adding a FunnelKit Automations license to your WordPress website

You can find this information under your account on the FunnelKit website. After entering the key, just click on the ‘Activate’ button.

Now, you are ready to create all kinds of WooCommerce automations that increase sales.

Step 2: Create a FunnelKit Email Reminder Automation

To create a subscription reminder email, go to FunnelKit Automations » Automations (Next-Gen) and click on the ‘Add New Automation’ button.

Adding a new automation to your WooCommerce store

Here, you will see all the ready-made email campaigns you can use to recover WooCommerce abandoned cart sales, sell online courses, and more.

To create a WooCommerce subscription reminder, click on ‘Start From Scratch’.

The FunnelKit Automations library

You can now type in a name for the automation. This is just for your reference, so you can use anything you want.

With that done, click on the ‘Create’ button.

Creating a WooCommerce subscriptions reminder email

This launches FunnelKit’s user-friendly email automation builder, ready for you to create the WooCommerce workflow.

To get started, you need to click on ‘Select Trigger’.

Adding a FunnelKit trigger to an automation workflow

You can now choose the action that will trigger the automated workflow in WordPress.

To start, click on the ‘WooCommerce’ tab and then select the following trigger: ‘Subscriptions Before Renewal’.

Creating a WooCommerce subscription reminder email

When you are ready, click on ‘Done.’

This will add a basic trigger to the FunnelKit editor. To go ahead and configure the trigger, click on ‘Subscriptions Before Renewal’.

Editing the subscriptions renewal WooCommerce trigger

Now, you can decide when to send the reminder.

Just be aware that you can also create follow-up emails. For example, you might send an email 5 days before the subscription renewal and a follow-up the day before.

To set a date, simply type a number into the following field: ‘Days before subscription renewal’.

Creating an automated time-based trigger

You can also choose the time when the email will be sent. It’s a good idea to send reminder emails when the subscriber is more likely to be online and opening messages.

That said, it helps to know as much about your subscribers as possible. If you haven’t already, then we recommend installing Google Analytics in WordPress. It will help you learn more about your customers, including their timezone and when they are most likely to be online.

After setting up your reminder emails, it’s also a good idea to track your email open rates. You can even set up A/B split testing by sending messages at different times and then seeing what gets the best results.

By continuously monitoring and fine-tuning all your custom WooCommerce emails, you should be able to improve your open rates and conversion rates.

You can tell FunnelKit to send reminder emails at a specific time by typing it into the fields that show ‘HH’ (hour) and ‘MM’ (minute) by default.

Creating an automated WooCommerce workflow

After that, you can choose whether to send this email once or multiple times.

Later in this guide, we will show you how to add follow-up emails to this campaign. With that in mind, you will typically want to send this email once by selecting the ‘Once’ button.

When you are happy with how the trigger is set up, simply click on the ‘Save’ button.

Configuring the WooCommerce subscription reminder email

Step 3: Design the WooCommerce Subscription Reminder Email

Now, it’s time to create the WooCommerce email that will be sent to your subscribers by clicking on the ‘+’ button.

You can then select ‘Action.’

Adding actions to an automated WooCommerce workflow

In the popup that appears, choose ‘Send Email.’

Then, click on ‘Done.’

Sending a WooCommerce reminder email

You can now create an email by typing in a subject and preview.

You can use a mix of plain text and merge tags. FunnelKit will replace any merge tags with real values every time it sends a subscription reminder email. In this way, merge tags can catch the subscriber’s attention with personalized content.

For example, you might use a merge tag to add the subscriber’s name to the subject line or the date when their subscription will auto-renew.

To add a merge tag, just click on the ‘{{.}}’ icon next to the field where you want to use the tag.

FunnelKit's dynamic merge tags

This opens a popup where you can look through all the available merge tags.

When you find a tag you want to use, you might see either a ‘Copy’ or ‘Settings’ icon. If you see the ‘Copy’ symbol, then simply click it to copy the merge tag.

Copying dynamic merge tags

With that done, you can go ahead and paste the merge tag into the email.

At this point, you may also want to add some static (plain) text by typing it directly into the field.

Adding merge tags to a WooCommerce reminder email

When looking through the merge tags, you may see a ‘Settings’ icon instead of a ‘Copy’ icon.

For example, this image shows a ‘Settings’ icon next to the Contact First Name merge tag.

Adding merge tags to a subscription reminder email

This icon allows you to set a fallback, which FunnelKit will use if it doesn’t have access to the real value.

If you see a ‘Settings’ icon, then give it a click and type some text into the ‘Fallback’ field.

Setting a fallback for your WooCommerce subscription reminder emails

After creating a fallback, click on ‘Copy.’

With that done, simply paste the merge tag into the field where you want to use it. You can also type static text directly into the field.

Adding dynamic text to a WooCommerce subscription reminder email

When you are happy with how the subject and preview text is set up, just scroll down to the small text editor.

Here, you can create the email body text by typing it into the editor. You can also add dynamic tags by selecting ‘Merge Tags’ and then following the same process described above.

Adding body tags to a WooCommerce subscriber email

The text editor has all the standard text formatting options, so you can add links, change the text size, change the font, and more.

As you are creating the email, you can preview it by clicking the ‘Show Preview’ button.

Previewing WooCommerce emails using FunnelKit

When you are happy with the subscription reminder email, just click on the ‘Save & Close’ button.

Step 4: Create Follow-up Emails

At this point, you might want to add one or more follow-up emails to the campaign.

To start, you will typically add a delay between these emails by clicking on the ‘+’ icon and then selecting ‘Delay’.

Adding a delay to an automated WooCommerce email sequence

On this screen, open the dropdown that shows ‘Minutes’ by default and choose a value from the list. When creating reminder emails for your online store, you will typically want to select either ‘Days’ or ‘Weeks.’

After that, type in the value you want to use, such as 1 Week or 3 Days.

Adding a delay to a FunnelKit automated workflow

With that done, you may want to set the time when FunnelKit will send the follow-up email. You will typically want to send the reminder email when subscribers are more likely to be online or when you usually get the best open rates.

To do this, just check the following box: ‘Delay until a specific time of day’.

Adding a delay to an automated workflow

You can now set the time using the new settings that appear.

By default, FunnelKit will use the timezone in your WordPress settings. However, you can also send the email based on the subscriber’s timezone by checking ‘In Contact Timezone’.

Sending subscription reminder emails based on the customer's timezone

When you are happy with how the delay is set up, click on ‘Save.’

With that done, it’s time to create the follow-up email. Go ahead and click on the ‘+’ icon and then select ‘Action’.

Creating follow-up emails for your online store

In the popup that appears, select ‘Send Email.’

After that, you need to click on ‘Done.’

Adding follow-up emails to an automated WooCommerce workflow

This opens a popup where you can create a subject and preview, as well as add body text by following the same process described above.

When you are happy with the follow-up email, just click on the ‘Save & Close’ button.

Adding automated follow-up messages to your eCommerce store

You can now add more delays and follow-up emails by repeating the exact same steps.

When you are ready to make the automation live on your WordPress website, click on the ‘Inactive’ slider so that it turns to ‘Active.’

Publishing an automated WooCommerce workflow

Now, FunnelKit will now send automated subscription reminder emails for your online store.

We hope this article helped you learn how to create WooCommerce subscription reminder emails. You may also want to see our guide on how to create a WooCommerce popup to increase sales or our expert picks for the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create a WooCommerce Subscription Reminder Email in WordPress first appeared on WPBeginner.