woocommerce conversions | The Blog Pros

January 16, 2024

13 Ways to Increase WooCommerce Sales (Actionable Tips)

Are you looking for ways to increase WooCommerce sales?

A successful online store needs to continuously find ways to increase WooCommerce sales. However, sometimes, it may not look as easy as you would like it to be.

In this article, we’ll share tested and actionable tips on ways to quickly increase WooCommerce sales with little effort and no special skills.

Actionable tips to increase sales in WooCommerce

Why Optimize WooCommerce to Increase Sales?

According to Forbes, e-commerce sales grew by 10.8% in 2023. In the US alone, eCommerce sales are expected to cross over $1.1 Trillion in 2023.

As more and more transactions are moving online, there is a ton of room for your eCommerce business to grow and capture your share of the pie.

WooCommerce is the most popular eCommerce platform in the world. It is super easy to use and incredibly flexible to build any kind of online store.

Out of the box, WooCommerce gives you plenty of tools to increase sales. However, there is so much more you can do.

Make a faster online store
Improve your store’s shopping experience.
Optimize your sales funnels
Create a frictionless checkout experience for your customers.

Not optimizing your WooCommerce store to increase sales is like leaving money on the table.

Many of these tips don’t require technical or coding knowledge and can be easily implemented in your WooCommerce store.

That being said, let’s look at some of the most actionable and practical tips to increase WooCommerce sales.

Get Better WooCommerce Hosting
Improve WooCommerce Performance
Set up WooCommerce SEO
Use Proper Schema Markup for Products
Perform Proper Keyword Research for Product Pages
Optimize Product Category Pages
Ranking for Local Search Results
Reduce Cart Abandonment with OptinMonster
Create Better Cart Pages for WooCommerce
Upsell on Cart, Checkout, and Thank You Pages
Set up Email Marketing in WooCommerce
Boost Conversions with Push Notifications
Use Social Persuasion to Increase Sales

1. Get Better WooCommerce Hosting

First, you need to make sure that your online store is running on the best WooCommerce hosting platform available.

An unreliable hosting platform can affect your store’s performance, slow it down, or cause frequent downtimes. This affects your store’s user experience, SEO, and sales.

Switching to a better WooCommerce hosting plan gives your store stability and a performance boost, which ultimately leads to better user experience and higher conversions.

If you are just starting out, then we recommend using Bluehost. They are one of the officially recommended WooCommerce hosting providers.

They are offering WPBeginner users a generous discount, with a free domain and SSL certificate.

Basically, you can get started for $2.75 per month.

→ Click Here to Claim This Exclusive Bluehost Offer ←

However, if your WooCommerce store is already up and generating revenue, then you may consider upgrading to a managed WordPress hosting plan on SiteGround or WP Engine.

Need help moving your WooCommerce store to a new host? See our tutorial on how to easily move WordPress to new host for step-by-step instructions.

2. Improve WooCommerce Performance

Slower websites are one of the top reasons for lower conversions and sales.

A recent case study of eCommerce websites uncovered that a one-second delay in page load could reduce conversions by up to 7%.

WooCommerce runs on top of WordPress, which generates content from a database when users visit your store.

If more users visit your website at the same time, then this adds more load on your hosting server, which slows it down and causes you to lose potential sales.

Luckily, there is an easy way to mitigate this issue by using a caching plugin on your WooCommerce store.

We recommend using WP Rocket. It is the best WordPress caching plugin on the market.

It is super easy to set up. Once you install and activate the plugin, it will automatically start building a cache in the background.

WP Rocket will also detect that you are using WooCommerce and apply eCommerce settings. For instance, it will exclude checkout, cart, and account pages from the cache.

While caching alone will give your website a significant performance boost, there is a lot more you can do to speed up your WooCommerce store.

For more details, see our complete WordPress performance guide for beginners, which has more tips to improve WooCommerce speed.

3. Set up WooCommerce SEO

More than 85% of consumers search before making an online purchase.

Organic search results get 20x more clicks than paid ads, and they cost way less (because they’re almost free).

This is why you need to focus on improving WooCommerce SEO to get more sales on your website.

Now, WooCommerce itself is very SEO friendly, but there is a lot more you can do to get more organic traffic and increase sales.

First, install and activate the All in One SEO for WordPress plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

It is the best WordPress SEO plugin on the market and comes with powerful WooCommerce integration.

It is super easy to use and makes technical SEO simple for beginners. Once set up, it would automatically assign the correct Schema markup for your product pages.

You would also get a complete site-wide SEO audit, TruSEO score for your product pages, product XML sitemaps, and more.

For more details, see our complete WooCommerce SEO guide, which has more detailed instructions.

4. Use Proper Schema Markup for Products

Schema markup is a special type of HTML code that you can add to your WooCommerce store and tell search engines more about your content or products.

Search engines like Google can then use this data in search results. Such search listings are called rich results or rich snippets.

These listings get more prominently displayed and get more clicks, which ultimately brings more sales to your WooCommerce store.

All in One SEO already comes with built-in support for Schema markup. However, many beginners don’t realize how powerful this tool is, and they end up not utilizing it to its full potential.

First, you need to visit the All in One SEO » Search Appearance page and then switch to the Content Types tab.

From here, you need to scroll down to the Products section and click on the Schema Markup tab.

Make sure that it is using Product as the Schema Type. This will be the default setting for any WooCommerce products from now on.

After that, when you edit any product on your WooCommerce store, the schema type will already be set.

You can check this by going into the content editor for a product, and then scrolling down to the AIOSEO Settings section. Then, just click on the Schema tab.

Make sure that the Product is selected in the Schema In Use section. You can click on the Generate Schema button to select a different Schema if you need. You can use more than one schema type if you need to, but that doesn’t happen often.

Click on the Edit button next to the Schema type to see the information you are providing as Schema markup.

By default, the plugin will auto-generate data from your product content to use in schema markup.

You can switch the Autogenerate Fields option to ‘No’ and review all the data manually.

From here, you can provide schema details manually.

To learn more, take a look at our beginner’s guide to Schema markup.

5. Perform Proper Keyword Research for Product Pages

Keywords are the terms users type in search engines to look for information.

Learning what keywords users will try can help you optimize your product pages for those keywords.

The easiest way to start with keyword research is by using WPBeginner’s Keyword Generator Tool (free).

You can start by typing a generic term for your product and clicking Analyze button.

It will then start generating relevant keyword suggestions.

More generic keywords will have a higher search volume, but they will also be difficult to rank for.

Ideally, you would want to focus on keywords that are more relevant to your product, have lower competition, and have significant search volume.

To learn more, see our tutorial on how to do keyword research for beginners.

Once you have found the keywords that you want to target, you can edit your product in WooCommerce.

Under the AIOSEO Settings section, set your main keyword as the Focus Keyphrase.

Below that, you can add more keywords as additional keyphrases.

As soon as you enter a focus keyphrase, All in One SEO will show you an SEO score with tips on improving your content.

Apply the recommended changes to your product content to optimize it for your target keywords.

You can also try out other SEO tools like Semrush (paid), Keyword Generator, or AnswerThePublic for your keyword research.

6. Optimize Product Category Pages

Product category pages can be an important source of traffic for many online stores.

All in One SEO allows you to easily optimize your product category pages.

Simply go to the Products » Categories page and click on the Edit link below a category that you want to optimize.

On the edit screen, scroll down to the AIOSEO Settings section.

From here, you can provide an SEO title and description and choose a social media image.

7. Ranking for Local Search Results

According to research, more than 46% of all Google searches are looking for local information.

Even for online shopping, customers may add location along with their keywords to ensure a quick delivery.

If you have one or more retail locations, then ranking for local SEO will bring you more targeted traffic with higher purchase intent.

You will need All in One SEO’s Local SEO addon to set up your online store for local SEO.

Simply go to the All in One SEO » Local SEO page to activate the Local SEO feature.

Once activated, you can go ahead and add your business information.

You can provide your business address, logo, map location, and other information.

The phone number you provide here may appear in search results with a call button. You should use a proper business phone number to easily manage customer calls.

Next, you need to switch to the Opening Hours tab. Here, you can provide your business hours.

If you need to display map locations on your website, then you can switch to the Maps tab and provide the Google Maps API key.

8. Reduce Cart Abandonment with OptinMonster

Once users have added products to their cart, you would want to make sure that they complete the checkout to make the purchase.

However, more than 70% of shopping carts are abandoned without completing the purchase (Source: Ecommerce Statistics: Key Insights Every Business Should Know).

Luckily, there are tools like OptinMonster. It is the best conversion optimization software for WooCommerce and helps you convert website visitors into paying customers.

OptinMonster comes with Exit Intent popups that help you show custom messages to users when they are about to leave.

Among other tools, it includes countdown timers (to create urgency), gamification popups, email marketing integration, slide-in popups, and more.

OptinMonster comes with powerful targeting tools that help you show personalized messages to customers at the right time.

For instance, you can show special offers based on geographic locations, show discount codes for specific products, and more.

For more details, see our tips to reduce cart abandonment in WooCommerce.

9. Create Better Cart Pages for WooCommerce

Cart pages in WooCommerce are quite plain and don’t help you do much else.

This is where SeedProd comes in. It is the best WordPress page builder plugin that allows you to create custom landing pages for your online store.

It comes with dozens of templates, all highly optimized for sales and conversions.

It also includes full WooCommerce support and allows you to create a custom shopping cart experience for your users.

You can use WooCommerce blocks and add them to your pages.

With its powerful drag-and-drop tool, you can create a custom cart page without writing any code.

Plus, you can use the cart page to upsell products, offer discounts, display countdown timers, and more.

10. Upsell on Cart, Checkout, and Thank You Pages

Have you noticed how all the big eCommerce giants like Amazon try to upsell products when viewing your cart, checking out, or after you have made the purchase?

That’s because research has proven that if customers are shown the right products when they are about to pay, they are more likely to add them to the cart.

This is also the reason you see random things at the checkout counters of all the retail shops as well. Many of us can probably recall a recent time when we added one or more products to our cart while at the counter.

It is very effective, and you can easily implement it in your WooCommerce store to boost sales.

You can create custom cart, checkout, and thank you pages in SeedProd.

Upselling products on Thank you page in WooCommerce

It comes with powerful WooCommerce blocks, allowing you to use their drag-and-drop page builder to create custom pages. You can show custom product grids, add countdown timers, offer discount coupons, and more.

For more details, see our guide on how to create a custom thank you page in WooCommerce.

11. Set up Email Marketing in WooCommerce

A recent survey found that more than 51% of consumers prefer to be contacted by brands through email.

Email is preferred over social media, mail, phone calls, or even text messages.

As an eCommerce store, if a customer doesn’t make a purchase and leaves, you have no way to reach out to that customer.

That’s more than 70% of all your website traffic.

Email marketing allows you to reach potential customers and stay in touch with your existing customers.

The easiest way to get started with email marketing is by using Constant Contact.

It is the best email marketing service for small businesses and beginners. It is easy to set up and comes with powerful tools you’ll need to grow your WooCommerce store.

For more details, see our guide on how to create an email newsletter for your WooCommerce store.

12. Boost Conversions with Push Notifications

Push Notifications are browser notifications that allow you to send messages to users even when they are not visiting your website.

They work across devices (mobile and desktop) and are highly effective in increasing page views and sales.

The easiest way to get started is by using PushEngage. It is the best push notification service on the market that is beginner-friendly and incredibly powerful.

PushEngage comes with targeting rules that allow you to send personalized notifications to users at just the right time.

For instance, you can set up cart abandonment campaigns, new product announcements, trigger notifications based on user activity, and more.

For detailed instructions, see our tutorial on how to easily add web push notifications to your website.

Users are more likely to buy something when they see other people doing the same.

In psychology, this behavior is known as fear of missing out or FOMO, and it causes anxiety about missing out on something exciting and trendy.

In marketing, it is easy to trigger this effect by using social persuasion. There are several ways you can use these persuasion techniques to boost sales.

The easiest way would be by using TrustPulse. It is the best social proof app for marketers and eCommerce stores.

It allows you to show customer activity on your site with targeted notifications. Users will see what other, real people are doing and purchasing on your site.

You can display notifications on precise locations like product pages, sales campaigns, or landing pages. You can also trigger them based on user activity.

For more details, see our article on how to use FOMO on your website to increase conversions.

We hope this article helped you find useful tips to increase WooCommerce sales. You may also want to see our guide on how to setup conversion tracking in WooCommerce or take a look at our pick of the must-have WooCommerce plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 13 Ways to Increase WooCommerce Sales (Actionable Tips) first appeared on WPBeginner.

December 14, 2023

[Guest Post] How to Grow Pricing Page Conversions by 30% Today (9 Ways)

Note: This is a guest post by Thomas Griffin, the co-founder of OptinMonster, the #1 conversion rate optimization tool. We’ll publish a guest post on WPBeginner every 2nd and 4th Thursday. This is an invite-only column, meaning we don’t accept unsolicited guest post offers.

Your pricing page is the single most important page that can make or break your business.

If you’re not focused on improving conversions on your pricing page, then you’re leaving a lot of money on the table.

With OptinMonster, I’ve had the privilege to help improve conversions on hundreds of websites and stores to help grow their sales and revenue.

Based on that experience, here’s my no-nonsense list of the best tips for how to grow your pricing page conversions by at least 30% today.

grow-pricing-page-conversions-by-30-today-OG

I will cover quite a few topics in this post. Here’s a handy list so you can jump to the section you are most interested in:

Incentivize New Users to Try Your Product
Create a Sense of Urgency to Persuade Action
Convert Abandoning Visitors Into Customers
Display Social Proof
Prevent Choice Paralysis
Briefly Explain Each Feature With a Tooltip
Organize Features Into Different Categories
Boost the Trust Factor
Perform A/B Tests to Boost Conversions

1. Incentivize New Users to Try Your Product

Customer acquisition is the biggest challenge every eCommerce business faces, especially when starting out. People are often reluctant to buy a product from an online store they’ve never purchased from. And that’s why I always recommend incentivizing new users.

An incentive can be as simple as offering a discount to new users. eCommerce giants like Amazon offer huge discounts for first-time customers.

If you truly want to improve conversions on the pricing page, consider incentivizing new users.

For instance, take a peek at Bluehost’s pricing layout. They highlight discounted prices for new users alongside regular rates, emphasizing the savings.

This can be an effective incentive for customers to take action and sign up.

Besides that, they also link to the 36-month plan, where users can grab an even bigger discount. And finally, they add a disclaimer that the discount is only for the first payment and that renewals will be at the normal rate.

How to implement it in WordPress: The easiest way to offer discounts to new users is to use a plugin like Advanced Coupons. It integrates seamlessly with popular eCommerce plugins such as WooCommerce.

All you need to do is to set up a first-time coupon condition. This lets you offer the discount only to users who have made 0 previous orders.

First Time Coupon Condition in Advanced Coupons

Advanced Coupons can also help you set up various coupon discounts, buy-one-get-one offers (BOGO), and loyalty programs on your website or online store.

For more details, you can see WPBeginner’s Advanced Coupons review.

2. Create a Sense of Urgency to Persuade Action

Creating a sense of urgency is another common strategy among eCommerce juggernauts. Yet, many small eCommerce stores aren’t taking advantage of this strategy.

One of the easiest ways to create a sense of urgency is with a countdown timer.

Countdown timers work.

In fact, Reliablesoft.net, one of our customers, increased their sales instantly by 20% only by placing a countdown timer.

How to implement it in WordPress: You can easily add a floating bar countdown timer on your website using OptinMonster.

It’s as simple as dragging a block onto the screen as you design your new campaign and then setting up the timer.

3. Convert Abandoning Visitors Into Customers

Did you know that 70% of the visitors who leave your pricing page will never return?

That means most of your marketing efforts are going to waste unless you have a strategy to engage with people who abandon your pricing pages.

There are several ways to convert your abandoning users into customers. Here are 2 methods I use on all my websites to reduce pricing page abandonment:

Method #1. Create an Automated Email Abandonment Campaign
This tactic works when a customer abandons their cart after entering their email address during checkout.

You can collect this email address and reach out to them to complete the order with an automated email campaign.

In WordPress, the easiest way to set up a cart abandonment email campaign is with FunnelKit.

Create custom WooCommerce abandoned cart emails with FunnelKit Automations

FunnelKit comes with a full library of email automation workflows, including abandoned cart workflows. These workflows include pre-written copy, delay intervals, goals, and more.

If you need more control over your email abandonment campaigns and also want to grow your email list, then you can use a standalone email marketing service like Constant Contact.

Alternatively, if you’d rather connect with your visitors after they leave your site via push notifications instead of emails, then you can use a tool like PushEngage.

Here’s an example push notification that encourages users to complete their purchases.

It will only work if customers agree to accept push notifications on your site before abandoning your cart.

For more details, check out a few ways to recover abandoned cart sales in WooCommerce.

Method #2. Show an Exit Intent Offer
Another proven strategy to reduce pricing page abandonment is to show an exit intent offer.

Exit Intent is an OptinMonster technology that triggers a popup exactly at the moment when customers leave your site.

One of our customers offers an additional 10% OFF to return to the shopping cart with an exit intent popup.

When a user accepts the offer by clicking on ‘Apply Discount’, they’ll be redirected to the WooCommerce coupon URL created earlier, which auto applies the additional discount.

Alternatively, if you don’t want to offer an additional discount, then you can just ask why they’re leaving and reach out to support via a contact form.

Fact check: 98% of visitors leave without buying, and 70% never return. While there are several reasons, one of them is trust issues.

That’s why social proof is so powerful. In fact, 92% of people trust a peer recommendation.

This explains why showing customer testimonials on your pricing page is so effective. They demonstrate that there are people who trust and use the product, as you can see on this website.

You can also display live, verified customer activity at the bottom of the screen.

This uses the psychology of the ‘fear of missing out’ or FOMO, which can boost conversions by as much as 15%.

How to implement: You can add FOMO to your own site in just a few minutes using TrustPulse. It’s the best social proof plugin for WordPress, and the setup is a breeze.

5. Prevent Choice Paralysis

Choice paralysis is a big reason why most pricing pages don’t convert well. Some pricing pages are too complicated. Customers don’t want to make the wrong choice, but the right choice is unclear.

That’s why you should keep your pricing page clean, clear, and simple. Highlight the most popular plan or the hottest deal, and explain the plan features in an infographic or table.

Once users know what’s popular, they can start to consider which plan is best for them.

Some websites offer a quiz or questionnaire to clarify customer needs to identify which plan is better.

How to implement it in WordPress: You can create beautiful pricing tables by using a plugin like Easy Pricing Tables.

Start by choosing a template with the right look and feel, then customize it with your plan details. Don’t forget to mark one plan as featured or most popular.

Or you can use a page builder like SeedProd. It offers attractive pricing table blocks that you simply drag onto your pricing page.

Make sure you use the plugin’s Advanced settings tab to customize the pricing block’s font, button color and size, and hover effects so the recommended plan is easy to spot.

While you can avoid information overload by keeping your pricing page simple, there are always going to be users who want to learn more about a certain feature or product. How can you do that without getting complicated?

This is where a tooltip comes in. A tooltip provides more information to customers who want it.

These hover-triggered information snippets offer additional details without overwhelming the user experience. Beaver Builder‘s pricing table does this incredibly well.

A tooltip can offer a brief text explanation or even include images and other rich content.

How to implement: You can easily add tooltips to your WordPress site using a free plugin like WordPress Tooltips. Setup is easy, but remember that too many tooltips can become distracting.

Take some time to take your tooltips to the next level. Choose fonts and colors that match your website’s branding, and tailor the content of the tooltip to match the specific feature.

Lastly, don’t put important information in tooltips. That should be in plain sight on the main page, and tooltips should add extra information for those who want to look for it.

7. Organize Features Into Different Categories

Some products and services have a lot of features. For customers to make an informed decision, these features will need to be listed on your pricing page, even if they add some complexity.

But just adding a long list of features isn’t going to help. The best feature lists can be carefully grouped into just a few categories that can make the information easier to digest.

Zendesk’s example illustrates this beautifully, enabling users to effortlessly compare and evaluate plans based on what is important to them and their business.

Notice that each feature is a link. These work a little differently from tooltips, but the idea is the same. When you click a link, you will see a popup with more details about that feature.

However, like a tooltip, these links don’t take the user away from the pricing page, so they are still more likely to convert.

How to implement: When using this strategy, you should take some time to decide which categories will help your customers move forward and make a decision.

You should take a look at the categories your competitors use for inspiration.

Finally, make sure you arrange the plans progressively, from fewer features on the left to more comprehensive offerings on the right.

8. Boost the Trust Factor

Earning customer trust is essential for conversions. With online sales, shoppers are not only concerned about purchasing an unsatisfactory product but also about the security of their personal and financial information

In my experience, a money-back guarantee is a great start because it reduces risk for your customers and can increase conversions and sales by as much as 15-30%.

You’ll also need to tweak your pricing page to put customers at ease and help them feel safe. The best way to do that is to display privacy and security badges.

That’s because online payment fraud has tripled in the last decade, and 54% of online shoppers have experienced fraudulent or suspicious online activities. You can’t blame them for being cautious.

Platforms like WooCommerce offer trust badges, which can boost your website’s credibility and assure users of secure transactions.

How to implement: Depending on your needs, you can display trust badges by enabling WooCommerce settings, using a plugin or theme, or adding code to your online store.

You might be surprised by all of the different badges that are available. When done right, this can increase your overall sales by 15%.

9. Perform A/B Tests to Boost Conversions

Now, you might be wondering how to measure the impact of the changes you make to your pricing page. A/B testing is the answer.

My team and I routinely use A/B split testing to find out which version of a pricing page or landing page gets the most conversions. This way, we can be sure to choose the one with the best results.

How to implement: There is a helpful guide on WPBeginner that has step-by-step instructions on how to do A/B split testing in WordPress.

Make sure you start with small changes, or it can be difficult to know why one version of your pricing page produces more conversions than another. For example, start by testing changes to your headline or call to action before making bigger changes.

Also, make sure you run the test long enough to gather the data you need to draw accurate conclusions and spot fluctuations in traffic.

Then, you can use what you have learned to make further changes and continually optimize your pricing page for more conversions.

I hope my insights helped you learn how to grow pricing page conversions. You may also want to see these WPBeginner guides for WooCommerce made simple or the best WooCommerce plugins for your store.