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Embed PDFs in Your Webpage Using Adobe PDF Embed API

It is incredible just how much information we have today stored in PDF format. According to the PDF Association, approximately 2.5 trillion PDFs are created every year, making up 6 percent of the web. As a web developer, though, PDFs aren't always the most outstanding experience online:

  • Viewing experiences vary significantly across different users and devices because they depend on a PDF viewer. Whether it is embedded in web browsers or free online libraries, some viewers are better than others. Adobe Acrobat Reader is generally the universal standard for viewing PDFs properly. Google Chrome is also very common. However, many things have worked in Acrobat that still doesn't work or render correctly in Chrome.
  • It becomes difficult for me to be able to incorporate PDFs into the rest of my website. Most often, PDFs would prompt users to download PDFs on their devices.
  • Converting PDFs to HTML is complicated and unreliable. If I want to present content inside a webpage that is in PDF format, I might often flatten it to PDF to make it easier to embed.
  • I have no visibility into how my visitor is viewing those PDFs. This means that I have no idea if someone is reading certain pages, how long they spend on those pages, etc.

Fortunately, Adobe PDF Embed is an excellent solution to solve all of these challenges.

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Top 10 Web Analytics Software in 2021

Although Google Analytics is a comprehensive analytic tool (and it's free!), it is not sufficient for analytics on digital and multi-channel platforms. There are many other platforms that can perform and provide insights that are crucial for Digital Marketing teams to analyze and consider. Let's take a look at the best web analytics tools that can substitute or expand upon Google Analytics settings.

1. Bizintel360

Monitor, measure, and improve your online sales and marketing campaigns with the Bizintel360 advanced analytics platform. Invest your marketing budget in the right channels, campaigns, digital platforms, geographic locations, and advertising types.

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A Guide to Data Warehousing Clickstream Data, Part 1

Table of Contents

Part 1

  • Why clickstream is so important to your online business
    • No data science without data
    • Understanding customer – key advantage
    • Going beyond charts and dashboards
  • What is clickstream data?
  • Example data output

Part 2

  • Clickstream analysis
    • Traffic analysis
    • Sales funnel analysis
    • Browse/Cart abandonment and recovery
    • Personalization
    • Tracking Experiments (A/B testing)
    • Identity Stitching
  • Conclusion

Why Cickstream Is So Important to Your Online Business

Clickstream data allows you to see what actions customers are taking on your website. Given how commerce is shifting more and more online, this data is becoming essential for your business to stay competitive. Before defining what kind of data this is, let's take a look at the main reasons why a business needs to own it in the first place.

No Data Science Without Data

The first reason why you should collect and own clickstream data is to be able to take advantage of data science. Unfortunately, as the name implies, data comes first before any science can be made and without it even the most sophisticated models won’t work. This is why you would want to pursue strategic data acquisition, which will make your business more defensible in the long run.