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UX is the art of drawing the most efficient user experience — the goal is that the user’s experience is unparalleled, no matter whether it is an app, website, or even a non-technical platform. It is a critical and creative evaluation of the problem so as to propose a solution. It's an attempt to carefully craft a superb experience for an end-user.
Unlike the UX exercise for a web application or mobile app, it becomes extremely challenging when the project that you have undertaken is just UX without a tangible prototype for the customer.
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User interface and user experience are the roots of software products. Whether it’s a web app or mobile application, if you’re not providing a good user experience to your visitors, you might end up losing all your traffic soon.
The UI/UX of your website is the first thing that strikes the eye of your customer; it works as a ladder to reach your consumer’s heart and mind by showing them engaging visual content. But, keeping up with UI/UX trends is not that simple as it seems to be.
It's hard to believe, but 2020 means we will be heading into the decade’s final chapter. In these ten years, the internet has changed our everyday life. We have witnessed change and seen the reign of mobile, the introduction of a chatbot, IoT, AR, VR. As breakthrough as all of these new technologies have been, where I see and feel these transformations the most is in web design trends. It seems like UX design trends will be huge in 2020 as we will witness aesthetics and technology come together like never before.
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When 55% of visitors spend less than 15 seconds on a website (remember human beings have an attention span of six-eight seconds, less than a goldfish’s), user experience-driven engagement becomes extremely crucial.
Millennials and digital natives shift loyalties in seconds and constitute a majority of the figure mentioned above. The goal is to keep them engaged, and digital interaction is the most crucial touchpoint. One could say that a $5 billion company’s significance is decided by 15-year old digital natives. Consider an enterprise as broadly consisting of two ends, a front and back. While the back end provides the ammunition, the front end has to deploy them. The company’s digital endpoint is the user’s first digital touchpoint. Therefore, it’s the customer/user who shapes the UX, not the CXO. The ability to shift along with the user’s ever-changing demands depends on how programmable and agile a business is.