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Oracle BI vs. Tableau: Which Business Intelligence Tool Is Better?

In the new normal as enterprises strengthen their efforts towards digitization, the need to use data to derive valuable insights for strategic decision-making has also risen. Precisely why the Business Intelligence market is seeing tremendous growth. According to a recent report the BI market is expected to reach USD 27870 Million by 2026. With this boom in the BI market, the number of Business Intelligence software has also increased. There are over 700+ BI tools listed on Capterra and close to 500 on G2 under embedded BI software and Data Visualization tools. In this article, we will provide a detailed comparison of the two most popular BI software in the market: Oracle BI and Tableau.

Oracle BI vs Tableau - A Neck to Neck Comparison

A large number of enterprises use either Oracle BI or Tableau for their BI requirements. The user list of both these BI software includes some of the biggest global brands. So, let us see what makes Oracle BI software and Tableau popular and how these compare when it comes to product features, pricing, developer experience, and more.

Taking a Modern Approach to BI

When legacy Business Intelligence (BI) solutions emerged, the goal was to simplify data access and analysis across an entire company. Sadly, the benefits of these solutions were never realized. Decades later, companies still aren’t seeing the adoption they expected—meanwhile, billions have been spent on BI. Something is clearly missing.

According to IDC, worldwide revenues for big data and BI solutions will reach $260 billion in 2022. Yet, even with all this projected growth, Tableau’s & PowerBI's success, and Looker’s $103 million-dollar funding round, 88% of IT decision makers will choose Excel as the primary tool to explore company data in 2019. So what gives?

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