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Are you looking to improve the customer experience in your online store?
When you take time to understand your customers’ needs, you can improve their journey from first discovering your site to making a purchase. By optimizing the WooCommerce customer journey, you can increase conversion rates, improve customer satisfaction, and boost profits.
In this article, we will show you how to optimize the customer journey for your WooCommerce store, from beginning to end.
What Is a WooCommerce Customer Journey?
‘Customer journey’ refers to a customer’s entire experience when they visit your WooCommerce store, including all of their interactions with your brand.
Optimizing the customer journey involves understanding each stage and ensuring that the customer has a seamless and enjoyable experience throughout.
These are the five stages of the WooCommerce customer journey:
Awareness stage: Make it easier for potential customers to find your online store and learn more about your business.
Consideration stage: Make it easier for your customers to find and learn about the products they need.
Decision stage: Optimize your checkout to encourage your customers to make a purchase.
Service stage: Improve your after-sales communications, express your appreciation for the sale, and better support your customers.
Loyalty stage: Build long-term relationships with customers through excellent customer service, personalized recommendations, and loyalty rewards.
In short, you should simply look at your online store from your customer’s point of view and then make it awesome.
How to Optimize the Customer Journey for Your WooCommerce Store (12 Tips)
With that being said, let’s take a look at how to optimize the customer journey for your WooCommerce store.
We will share actionable tips on how you can improve the customer journey at each stage. You can use the quick links below to jump to the different parts of our tutorial:
Here are some tips for optimizing the WooCommerce customer journey during the awareness stage.
1. Understand How Your Customers Find You
The first thing you need is to see the journeys your users take before they make a purchase in your online store. This is where customer tracking can help.
The best way to set up WooCommerce customer tracking in Google Analytics is using MonsterInsights. It is the best analytics solution for WordPress and has a User Journey addon that can help you plan how to improve the user journey in your online store.
After that, you can see the path each customer took before buying your product. You get to view the pages they visited, where they clicked, and how much time they spent on a page.
This is really useful information to better understand your customers. You can see which product categories are performing the best and where customers are leaving your store during the purchase process.
It’s important to do search engine optimization (SEO) for your online store so that it ranks higher on search engine results pages (SERPs). This will make it easier for potential customers to find you when searching for products and solutions that you offer.
Improving SEO involves writing SEO-friendly product titles and descriptions, using product categories and tags, adding alt text to product images, and much more.
We recommend using All in One SEO because it’s the best WordPress SEO plugin on the market and is used by over 3 million websites. It will help you to optimize your entire store for SEO and get found by more customers.
Here are some tips for optimizing the customer journey in your WooCommerce store during the awareness stage.
3. Design an Eye-Catching Product Page
When a visitor clicks on a link to your website on Google or Facebook, you want to give a good first impression. You can do that by creating product pages and landing pages that are optimized for sales.
This is where SeedProd comes in. It is the best WordPress page builder on the market that allows you to easily create landing pages, sales pages, product pages, and even completely custom WordPress themes.
SeedProd comes with dozens of ready-made templates that are already optimized for higher conversions. Plus, it has an intuitive drag-and-drop interface that you can use to customize your landing pages.
SeedProd also includes a WooCommerce integration that allows you to add eCommerce elements to any page.
For example, you can display featured products that you want to upsell, product grids, add-to-cart buttons, and more.
You can also customize your WooCommerce product search results to help your customers find what they are looking for quickly and easily.
By default, WordPress and WooCommerce have a limited search function. That’s a problem because if your customers can’t find what they are looking for, then they may not come back to your online store.
We recommend using the SearchWP plugin. It’s the best custom search plugin for WordPress and is used by over 30,000 websites.
5. Keep Your Visitors Coming Back With Push Notifications
Push notifications are automated messages that show up in your customers’ browsers even after they have left your WooCommerce store.
You can use drip campaigns with multiple push notifications over time to promote products, build a relationship with your customers, increase sales, and get visitors to return to your store.
The easiest way to set up automated push notifications is with PushEngage. It’s the best web push notification software, and it is used to send over 15 billion push messages every month.
Customer reviews are a powerful form of social proof that can make your business seem more trustworthy and encourage people to buy from your online store.
But collecting, managing, and formatting customer reviews takes a lot of time and effort. That’s why we recommend using a customer review plugin to add different types of reviews to WordPress.
Smash Balloon Reviews Feed Pro allows you to show reviews from Yelp, Facebook, Google, and TripAdvisor. That way, you don’t need to install any extra plugins.
Next, you will want to help customers get through your checkout and buy your products. Here are our tips for optimizing the WooCommerce customer journey during the decision stage.
7. Improve Your Checkout
You can easily personalize the purchase experience in your WooCommerce store using FunnelKit, a WordPress sales funnel builder and optimization plugin.
For example, it comes with a One-click Upsells feature, which allows users to add products to their carts on their way to the checkout.
You can also add one-click order bumps to your checkout for increased conversions.
FunnelKit lets you customize the user journey with pre-checkout offers, custom checkout form layouts, beautiful templates, and more.
On average, 60 to 80% of people who add items to their cart don’t actually buy the products. This means that if you have an online store, then you are losing out on a lot of sales.
Often when a customer has added a product to their shopping cart, they will need some reassurance that they are making the right decision. This often leads to cart abandonment.
It allows you to create beautiful popups, countdown timers, slide-in forms, and more to nudge users in the right direction.
For example, OptinMonster can tell when a customer is about to leave your website and display a popup offering free shipping or a discount before they do.
You can learn how to grab your customers’ attention with targeted messages at just the right time in our guide on how to create a WooCommerce popup.
Provide Great Customer Service
After customers have bought items from your WooCommerce store, you will want to give them great customer service to keep them coming back. Here are some tips for optimizing the service stage of the customer journey.
9. Follow Up With Your Customers
When running a WooCommerce store, your customers will receive different transactional emails. These emails help them get order confirmations, track their order statuses, get invoices, learn about how to return a product, and find more information about your online store.
By default, the design and layout of emails sent by WooCommerce are plain and generic. When you customize these emails, it helps to build trust with your customers, boost brand awareness, and get them to return to your store.
It includes a growing library of pre-built WooCommerce email templates that are proven to get results. And you can use the visual email automation builder to make any changes that you need.
What makes FunnelKit Automations really powerful is the custom goals-driven email automation builder. It shows you in-line analytics for each email.
For example, here is a screenshot of a workflow for sending out a thank you email after a customer’s first order.
As your online store grows, it’s important to provide good customer service. This leads to repeat sales, which means more profits for your business in the long run.
One way to do that is to add live chat to your website. This will let you interact with the people who visit your website, answer their questions, and solve their problems in real time. This can get you more sales and encourage existing customers to stay loyal to your brand.
The easiest way to add a live chat feature to your website is by using LiveChat Inc. It is one of the best live chat solutions for WordPress, and we use it on our own OptinMonster site.
The LiveChat WordPress plugin is free, although you will need to buy a paid subscription to the LiveChat service.
Another option is to automate live chat by using Chatbot.com, the best AI chatbot software for WordPress. You don’t need to do any coding or have any special technical skills to use it.
Finally, it’s important to turn your users into long-term and happy customers. Here are a few ways to optimize the WooCommerce customer journey for the loyalty stage.
11. Reward Loyal Customers
Creating a loyalty program can keep customers coming back to your online store and keep them away from your competitors. It can also be a great way to reward your best customers and make them feel valued.
You can give customers points for buying products and services, but also for creating an account, placing their first order, signing up for your email newsletter, and spending over a certain account.
It’s super easy to create a WooCommerce loyalty program using the Loyalty Program for WooCommerce plugin. It allows you to set up a loyalty program in just minutes and reward customers for buying products, leaving customer reviews, and more.
Adding gamification so that your customers are rewarded after they take certain actions on your website, like leaving a product review, posting a comment, or buying a product.
12. Automate Your Store and Focus on Your Customers
There’s a lot to keep track of when running an online store. Luckily, you can automate tasks to save time and money so you can focus on your customers while growing your business.
For example, you can use automation tools and plugins to send SMS messages to your customers, automate your payment processes, use social proof to increase conversions, automatically display your best product reviews, and much more.
Do you want to make a high converting sales funnel in WordPress?
A sales funnel is the path a user takes on your website to become a customer. Optimizing this path can lead to higher conversions and more sales.
In this article, we’ll show how to make a high converting sales funnel with practical examples. We’ll also explain how to track and optimize your existing sales funnels.
What is a Sales Funnel?
A sales funnel is the journey a person takes from the moment they find out about your business, all the way to becoming a loyal customer.
Marketers often talk about funnels in stages, from awareness of the problem they need to solve, all the way to taking action to make a purchase.
For online businesses, a sales funnel consists of the specific pages that a new users may visit on your site before they make a purchase.
That means that if you run an online business, an eCommerce store, or a business service, then you already have a sales funnel on your website.
Depending on how you set up your website, your sales funnel may have several steps that lead users to make a purchase. For example, a new visitor might land on a blog post, then view a product page, then go through your checkout flow.
You can optimize each of these steps to offer a better user experience, reduce distractions, and nudge users towards completing the purchase.
You can also track the performance of your sales funnel, run tests to see what works best, and then make data driven decisions to improve your sales funnel.
That being said, let’s take a look at how to easily create a high converting sales funnel in WordPress.
1. Creating a Sales Funnel Landing Page in WordPress
Usually the first step of every sales funnel is users arriving on your website, whether that’s via a product page, sales page, or other landing page.
WordPress allows you to easily create simple pages for your website. Your WordPress theme may also come with a customizable homepage.
However, these pages are not optimized for sales, and leave several holes in your sales funnel that allow potential customers to slip through.
This is where SeedProd comes in. It is the best WordPress page builder on the market and allows you to easily create landing pages, sales page, product pages, and more.
SeedProd comes with dozens of ready-made templates that are already optimized for higher conversions.
Plus, it has an intuitive drag and drop interface that you can use to customize your pages.
SeedProd also includes a WooCommerce integration that allows you to add eCommerce elements to any page.
For example, you can display featured products that you want to upsell, display product grids, add cart buttons, and more.
SeedProd integrates with your existing email marketing services, so you can easily capture leads and convert them to paying customers later on.
It works with any WordPress theme and allows you to create any design from scratch, without relying on your theme design. You can even use it to create stand alone landing pages for custom domain aliases and drive more traffic and sales to your website.
2. Boost Conversions for Your Sales Funnel
Creating a conversion oriented landing page for your sales funnel helps you get more sales. However, you will still notice many customers not following the funnel path and abandoning the user journey.
OptinMonster comes with marketing tools like lightbox popups, countdown timers, slide-in popups, sticky header and footer banners, full-screen popups, spin to win popups, and more.
It comes with dozens of templates, and each of them is fully customizable using the OptinMonster campaign builder.
The drag and drop builder allows you to easily edit your campaigns without having to code.
OptinMonster comes with an incredibly powerful set of targeting rules. This allows you to personalize your marketing campaigns and show them only to targeted users at the right time in their user journey.
For instance, you can offer free shipping to users in particular regions, or show campaigns to users who already have specific products in their cart, and more.
OptinMonster integrates with all top email marketing platforms so you can capture leads who may not be interested in making a purchase right away.
You can also use it to redirect users to download lead magnets, receive exclusive coupons, or get personalized offers.
3. Create Lead Generation Forms in WordPress
More than 70% of people visiting your website will leave without making a purchase or following the user journey along your sales funnel.
Lead generation forms allow you to capture users’ contact information such as an email address or phone number. You can then persuade those customers to make a purchase when they’re ready to.
It is super easy to use with ready-made form templates for all sorts of forms.
It comes with a drag and drop form builder.
Using the builder, you can just point and click to edit a form field or add new fields to your form.
Plus, WPForms integrates with your email marketing platform and more than 3000+ apps through Zapier. This makes it easier for your sales and marketing team to manage those leads and make more sales.
You can add your forms to any post or page, sidebar widget, and even inside popups using a block or shortcode.
You can also create standalone form pages, conversational forms, surveys and quizzes, and more.
4. Upsell Products in WooCommerce
One of the most important steps in a sales funnel is to show additional offers to users on their path to make the purchase.
However, once a user has added products to their cart this is what they would typically see:
CartFlows is a WordPress sales funnel builder and optimization plugin that allows you to change that.
You can use it to create complete sales funnels or optimize your existing sales funnel with additional steps.
It comes with a One-click Upsells feature, which allows users to add products to their cart on their way to the checkout.
You can also optimize a users journey by adding one-click order bumps, pre-checkout offers, custom checkout form layouts, beautiful templates, and more.
Once a user has completed the purchase, this doesn’t mean it’s the end of their user journey. You can still redirect them to a custom thank you page with more special offers.
SeedProd comes with excellent templates that you can use for thank you pages. It also includes a WooCommerce product grid, shopping cart button, and many other elements to help customers continue shopping.
5. Track and Optimize Sales Funnel
After you have created and optimized your sales funnel in WordPress, next you would want to track its performance.
Most importantly, you need to know how users interact with your sales funnel and at what point they abandon your website before making a purchase.
MonsterInsights makes it super easy to monitor and track your sales funnel. It is the best Google Analytics plugin for WordPress and allows you to see where your users are coming from and what they do while visiting your site.
Upon installation, MonsterInsights allows you to track conversions across your WordPress website. See our guide on conversion tracking in WordPress for detailed instructions.
MonsterInsights also comes with an eCommerce addon. This helps you add Google’s Analytics enhanced eCommerce tracking and show you an easy to understand eCommerce tracking report.
You can also run A/B split tests with Google Optimize with MonsterInsights Google Optimize addon. This helps you compare sales funnel performance and see what’s working best for your business.
We hope this article helped you learn how to create high converting sales funnels in WordPress. You may also want to see our expert pick of the best AI chatbot software to boost your sales even more, or check out our guide on how to choose the best web design software.
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